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Casual Articles - Direct Email Marketing – Is It Worth It?
When someone complains about their experience with your business, how do you view those complaints? How do you handle complaints? Do you encourage people to complain if they are not satisfied with your product or service? Do y
The bottom line: direct email marketing is worth i
Business owners and hiring managers frequently tell me they can’t find good staff, particularly salespeople, while also keeping their search costs under control. The following are some ‘easy wins’ that will bring excellent candid
But compare that number to the average cost of a direct email marketing campaign which is mere pennies per impression and the value difference becomes quite remarkable. Let’s assume that I want to put my products or services in front of one thousand people. For round numbers, we’ll use $100 as the cost of sales call and 5 cents as the cost of each impression of a direct email marketing campaign.
The sales call campaign costs me $100,000 dollars. The direct email marketing campaign costs me $50. Even if we grant that the yield of a sales call is 20% and that of an email promotion is 1%, the cost per order for a direct email marketing campaign is $5 versus $500 for making sales calls!
Even compared to traditional print advertising, an email marketing campaign wins. An average black and white page in a magazine with a circulation of 25,000 might cost as little as $2500. But that’s still 10 cents an impression!
Of course, there are other value-oriented benefits. There is no substantial overhead associated with a direct email marketing campaign. Too, at the low-cost of such promotions, you can afford to hit your lists many more times per year than a traditional sales call approach.
The bottom line: direct email marketing is worth it
Think age diversity doesn’t affect your workplace? Before you respond, read the following situations and highlight those that you’ve observed in your organization:·Baby Boomers who insist on calling meetings for everythin
But compare that number to the average cost of a direct email marketing campaign which is mere pennies per impression and the value difference becomes quite remarkable. Let’s assume that I want to put my products or services in front of one thousand people. For round numbers, we’ll use $100 as the cost of sales call and 5 cents as the cost of each impression of a direct email marketing campaign.
The sales call campaign costs me $100,000 dollars. The direct email marketing campaign costs me $50. Even if we grant that the yield of a sales call is 20% and that of an email promotion is 1%, the cost per order for a direct email marketing campaign is $5 versus $500 for making sales calls!
Even compared to traditional print advertising, an email marketing campaign wins. An average black and white page in a magazine with a circulation of 25,000 might cost as little as $2500. But that’s still 10 cents an impression!
Of course, there are other value-oriented benefits. There is no substantial overhead associated with a direct email marketing campaign. Too, at the low-cost of such promotions, you can afford to hit your lists many more times per year than a traditional sales call approach.
The bottom line: direct email marketing is worth i
It’s easy to sell someone who is in a great mood, don’t you agree?But why do most people we call sound grumpy? Can’t we just once run into someone who has won the lottery and wants to share?Imagine how many more sal
The sales call campaign costs me $100,000 dollars. The direct email marketing campaign costs me $50. Even if we grant that the yield of a sales call is 20% and that of an email promotion is 1%, the cost per order for a direct email marketing campaign is $5 versus $500 for making sales calls!
Even compared to traditional print advertising, an email marketing campaign wins. An average black and white page in a magazine with a circulation of 25,000 might cost as little as $2500. But that’s still 10 cents an impression!
Of course, there are other value-oriented benefits. There is no substantial overhead associated with a direct email marketing campaign. Too, at the low-cost of such promotions, you can afford to hit your lists many more times per year than a traditional sales call approach.
The bottom line: direct email marketing is worth i
This is a story about making money online (or not)??Day 1 - You are set in front of your computer; your heart is beating fast as you have just purchase a program which promised you the riches you so desperately long for an
Even compared to traditional print advertising, an email marketing campaign wins. An average black and white page in a magazine with a circulation of 25,000 might cost as little as $2500. But that’s still 10 cents an impression!
Of course, there are other value-oriented benefits. There is no substantial overhead associated with a direct email marketing campaign. Too, at the low-cost of such promotions, you can afford to hit your lists many more times per year than a traditional sales call approach.
The bottom line: direct email marketing is worth i
Women make or influence 85% of the purchasing decisions in today's marketplace. Consumer goods companies are finally waking up to that fact. Unfortunately, just taking the man off the box and replacing it with a woman is not th
The bottom line: direct email marketing is worth it. So much so that you can’t afford not to be including it in your promotional mix.
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