and they look personalized when the reader views the content.

Avoid the trails which are left by regular email programs. You know what I’m talking about, when you look at the first forty lines of an email and it shows every single person the email was sent to. This does not show up when using an auto responder, basically when it all comes down to it, you are going to need an auto-responder in order to manage your lists of contacts and to time the release of messages.

Timing is Everything

Did you know that there are peak times to send your emails. Think about it, if you send your messages after 2 p.m. on a Friday during the summer they are just goin

1.0 E-mail and Auto-responders

Many users of email have tools, filters, and blockers, geared to eliminate incoming junk-mail. Don’t let this discourage you… By building-up your email list, you will eventually have a list of people who are interested in your business and; therefore, are more likely to open, read, and respond to your emails.

The Only Ways to Do More Business Online:
• Reach more people with your message.
• Increase your conversion rate of visitors into customers.

You can contact these people periodically by newsletter or a subscription to your ezine. Either way, by periodically (at least once a week) contacting members of your email list and providing them with valuable information, you will develop good relationships with future customers. Do not constantly ask them for sales or pitch products in your emails. This is something which you will do once in a while for your own products and for affiliated sales with Joint Venture Partners.

1.1 Key Components to Successful Emails

Each of the following is a valuable part to successful emails. Follow them as guidelines and think about how your current forms of contact with your clients compare.

Opt-Ins

The way to build membership to your mailing list is through opt-ins. These are offers which require entering your email address and receiving an email of what was offered. Great offers encourage more opt-ins. Whatever you offer it has to be of value because your average visitor is usually reluctant to submit their email address. More about opt-ins is mentioned in the Marketing section of this e-book. (Section 12)

Subject Headings

First of all, your subject heading carries great importance. It must not only capture the reader’s attention, but it must also follow these guidelines: DON’T have your email look like a copy of some ad, these are usually discarded of immediately. Your business must look credible and contain benefits of interest to your target market. Avoid all caps and stay positive. All caps is like shouting at the reader. Be professional in all of your communications and you can’t go wrong. Your goal is to build business credibility so when the time does come to proposition them for sales they will trust you and show some interest since you have helped them out so much.

Personalize Your Messages

Next, your message should look personalized, meaning: It came from you. A from heading stating 123456789@yahoo.com does not aid in your likelihood of a successful message. Auto-responders allow the customer or visitor to enter their first name along with their email. Later their first name is inserted into your mass emails and they look personalized when the reader views the content.

Avoid the trails which are left by regular email programs. You know what I’m talking about, when you look at the first forty lines of an email and it shows every single person the email was sent to. This does not show up when using an auto responder, basically when it all comes down to it, you are going to need an auto-responder in order to manage your lists of contacts and to time the release of messages.

Timing is Everything

Did you know that there are peak times to send your emails. Think about it, if you send your messages after 2 p.m. on a Friday during the summer they are just going

ur email list and providing them with valuable information, you will develop good relationships with future customers. Do not constantly ask them for sales or pitch products in your emails. This is something which you will do once in a while for your own products and for affiliated sales with Joint Venture Partners.

1.1 Key Components to Successful Emails

Each of the following is a valuable part to successful emails. Follow them as guidelines and think about how your current forms of contact with your clients compare.

Opt-Ins

The way to build membership to your mailing list is through opt-ins. These are offers which require entering your email address and receiving an email of what was offered. Great offers encourage more opt-ins. Whatever you offer it has to be of value because your average visitor is usually reluctant to submit their email address. More about opt-ins is mentioned in the Marketing section of this e-book. (Section 12)

Subject Headings

First of all, your subject heading carries great importance. It must not only capture the reader’s attention, but it must also follow these guidelines: DON’T have your email look like a copy of some ad, these are usually discarded of immediately. Your business must look credible and contain benefits of interest to your target market. Avoid all caps and stay positive. All caps is like shouting at the reader. Be professional in all of your communications and you can’t go wrong. Your goal is to build business credibility so when the time does come to proposition them for sales they will trust you and show some interest since you have helped them out so much.

Personalize Your Messages

Next, your message should look personalized, meaning: It came from you. A from heading stating 123456789@yahoo.com does not aid in your likelihood of a successful message. Auto-responders allow the customer or visitor to enter their first name along with their email. Later their first name is inserted into your mass emails and they look personalized when the reader views the content.

Avoid the trails which are left by regular email programs. You know what I’m talking about, when you look at the first forty lines of an email and it shows every single person the email was sent to. This does not show up when using an auto responder, basically when it all comes down to it, you are going to need an auto-responder in order to manage your lists of contacts and to time the release of messages.

Timing is Everything

Did you know that there are peak times to send your emails. Think about it, if you send your messages after 2 p.m. on a Friday during the summer they are just goin

address and receiving an email of what was offered. Great offers encourage more opt-ins. Whatever you offer it has to be of value because your average visitor is usually reluctant to submit their email address. More about opt-ins is mentioned in the Marketing section of this e-book. (Section 12)

Subject Headings

First of all, your subject heading carries great importance. It must not only capture the reader’s attention, but it must also follow these guidelines: DON’T have your email look like a copy of some ad, these are usually discarded of immediately. Your business must look credible and contain benefits of interest to your target market. Avoid all caps and stay positive. All caps is like shouting at the reader. Be professional in all of your communications and you can’t go wrong. Your goal is to build business credibility so when the time does come to proposition them for sales they will trust you and show some interest since you have helped them out so much.

Personalize Your Messages

Next, your message should look personalized, meaning: It came from you. A from heading stating 123456789@yahoo.com does not aid in your likelihood of a successful message. Auto-responders allow the customer or visitor to enter their first name along with their email. Later their first name is inserted into your mass emails and they look personalized when the reader views the content.

Avoid the trails which are left by regular email programs. You know what I’m talking about, when you look at the first forty lines of an email and it shows every single person the email was sent to. This does not show up when using an auto responder, basically when it all comes down to it, you are going to need an auto-responder in order to manage your lists of contacts and to time the release of messages.

Timing is Everything

Did you know that there are peak times to send your emails. Think about it, if you send your messages after 2 p.m. on a Friday during the summer they are just goin

and stay positive. All caps is like shouting at the reader. Be professional in all of your communications and you can’t go wrong. Your goal is to build business credibility so when the time does come to proposition them for sales they will trust you and show some interest since you have helped them out so much.

Personalize Your Messages

Next, your message should look personalized, meaning: It came from you. A from heading stating 123456789@yahoo.com does not aid in your likelihood of a successful message. Auto-responders allow the customer or visitor to enter their first name along with their email. Later their first name is inserted into your mass emails and they look personalized when the reader views the content.

Avoid the trails which are left by regular email programs. You know what I’m talking about, when you look at the first forty lines of an email and it shows every single person the email was sent to. This does not show up when using an auto responder, basically when it all comes down to it, you are going to need an auto-responder in order to manage your lists of contacts and to time the release of messages.

Timing is Everything

Did you know that there are peak times to send your emails. Think about it, if you send your messages after 2 p.m. on a Friday during the summer they are just goin

and they look personalized when the reader views the content.

Avoid the trails which are left by regular email programs. You know what I’m talking about, when you look at the first forty lines of an email and it shows every single person the email was sent to. This does not show up when using an auto responder, basically when it all comes down to it, you are going to need an auto-responder in order to manage your lists of contacts and to time the release of messages.

Timing is Everything

Did you know that there are peak times to send your emails. Think about it, if you send your messages after 2 p.m. on a Friday during the summer they are just going to mix in with an enormous pile which is deleted on Monday morning. Similarly, if you send your messages late in the day they will also end up in the pile of death to be deleted early the next morning.

Your target time to send your messages (you can set the time for a message to be sent on an auto-responder) is during lunch hour. Once people have cleaned out their email in the morning, after lunch they are generally more relaxed and more likely to read your emails. Target Time: 1:30 p.m.

1.2 Netiquette

There are rules to follow when writing successful emails. Here are the main guidelines to follow:

1. Get to the Point- Keep your paragraphs to less than 7 sentences each. You are filling them in on some information. If there is more to say, then note that the information continues (keep the most attractive parts in the email to attract interest in visiting your site) and place a link to your site in your email. (This should already be in the email in your signature file.) 2. Keep it User Friendly- If you are going to place any links in your emails, begin them with http://... This will make it so the reader can simply click on the link, rather than copy and paste it into the address box. 3. Call to Action- This may not seem necessary, but by saying something like, “Visit Our Site Now!” you cause the reader to at least consider it. Having a “Call to action” is crucial to successful emails. 4. Format/ Grammar- Spell check, read the article over, and make sure there are no typos left in the message. 5. HTML- Marketing emails, which contain HTML, have been proven to have higher click through rates. (i.e. bold, italics, ect.) 6. Attachments- If you can avoid attachments, then do so; otherwise, keep them to less than 50kB. Large attachments may take a while for people with dial-up and you also do not want to take the blame for putting a virus on someone’s computer. (Viruses are usually sent in large email attachments.) 7. Symbols and Acronyms- Icons created with text like: , :-), :-<, and Acronyms which are unprofessional like BTW-by the way, NBD- No big deal, ect. Will not promote future business and do not contribute to successful marketing. 8. DON’T USE ALL CAPS! Why shout at your future clients? This not only increases your message’s likelihood of being classified as SPAM, but also decreases your likelihood of future business.