You need to ensure you follow some basic steps to ensure your emails do not get flagged as SPAM by your readers? This is more than just getting your emails through the filters; it’s ensuring that people will recognize you and actually read the email.

1. Always use an opt-in or double opt-in list. A double opt-in list is the best way to go, which is when you send the reader a confirmation email requiring them to click on a link before they are added to the mailing list. This ensures you do in fact have the subscriber’s permission, which will prevent unjust accusations of sending unsolicited emails.

2. NEVER rent an email list. This is extremely important. If someone has never heard of you, has had no previous interactions with you, and has not requested any information from you, then you are spamming them. It doesn’t matter how much you paid for the list or how reputable the company that sold you the list is, you are sending spam, plain and simple.

3. Choose your subject line carefully. When you’re first building a relationship with new subscribers, they will not likely recognize your name (people tend to forget about the lists they subscribe to rather quickly) and you are therefore dependent on them opening your email based entirely on the subject line. This means you need to avoid using any trigger words or phrases that can be viewed as spam.

4. Explain your relationship to the reader. If you don’t send out emails frequently enough that the subscriber will recognize your name, the first thing you should include in your email is a sentence that tells them who you are and why you’re sending them this email. Say something like, ‘You are receiving this email because you recently purchased product X from us’ or, ‘you are receiving this email because you signed up to receive periodic news and updates about…’

5. Build up your relationship with your readers as often as you can. This will help the reader recognize your name and can include something as simple as sending a holiday greeting, or perhaps sharing a recent event that happened in your life such as a the birth of a new baby or a recent trip you took. These days people can receive upwards to 100 emails in a day so you want your name to be identified as someone they know and trust; you don’t want your email to be passed over or lost in a pile of spam.

6. Follow the CAN-SPAM laws regarding co

hat people will recognize you and actually read the email.

1. Always use an opt-in or double opt-in list. A double opt-in list is the best way to go, which is when you send the reader a confirmation email requiring them to click on a link before they are added to the mailing list. This ensures you do in fact have the subscriber’s permission, which will prevent unjust accusations of sending unsolicited emails.

2. NEVER rent an email list. This is extremely important. If someone has never heard of you, has had no previous interactions with you, and has not requested any information from you, then you are spamming them. It doesn’t matter how much you paid for the list or how reputable the company that sold you the list is, you are sending spam, plain and simple.

3. Choose your subject line carefully. When you’re first building a relationship with new subscribers, they will not likely recognize your name (people tend to forget about the lists they subscribe to rather quickly) and you are therefore dependent on them opening your email based entirely on the subject line. This means you need to avoid using any trigger words or phrases that can be viewed as spam.

4. Explain your relationship to the reader. If you don’t send out emails frequently enough that the subscriber will recognize your name, the first thing you should include in your email is a sentence that tells them who you are and why you’re sending them this email. Say something like, ‘You are receiving this email because you recently purchased product X from us’ or, ‘you are receiving this email because you signed up to receive periodic news and updates about…’

5. Build up your relationship with your readers as often as you can. This will help the reader recognize your name and can include something as simple as sending a holiday greeting, or perhaps sharing a recent event that happened in your life such as a the birth of a new baby or a recent trip you took. These days people can receive upwards to 100 emails in a day so you want your name to be identified as someone they know and trust; you don’t want your email to be passed over or lost in a pile of spam.

6. Follow the CAN-SPAM laws regarding c

Little White Lies - Are they Worth the Risk?
There are many circumstances in which it would be easy to enlist the aid of 'white lies' in the era we live in today. 'The check is in the mail' when in actuality it won't be mailed until tomorrow. 'She/he is in a meeting - out to lunch - gone for the day' instead of stating that she/he is unavailable and take a message. 'No we didn't get your fax' when it has actually come through hours before but gone unnotice

with you, and has not requested any information from you, then you are spamming them. It doesn’t matter how much you paid for the list or how reputable the company that sold you the list is, you are sending spam, plain and simple.

3. Choose your subject line carefully. When you’re first building a relationship with new subscribers, they will not likely recognize your name (people tend to forget about the lists they subscribe to rather quickly) and you are therefore dependent on them opening your email based entirely on the subject line. This means you need to avoid using any trigger words or phrases that can be viewed as spam.

4. Explain your relationship to the reader. If you don’t send out emails frequently enough that the subscriber will recognize your name, the first thing you should include in your email is a sentence that tells them who you are and why you’re sending them this email. Say something like, ‘You are receiving this email because you recently purchased product X from us’ or, ‘you are receiving this email because you signed up to receive periodic news and updates about…’

5. Build up your relationship with your readers as often as you can. This will help the reader recognize your name and can include something as simple as sending a holiday greeting, or perhaps sharing a recent event that happened in your life such as a the birth of a new baby or a recent trip you took. These days people can receive upwards to 100 emails in a day so you want your name to be identified as someone they know and trust; you don’t want your email to be passed over or lost in a pile of spam.

6. Follow the CAN-SPAM laws regarding c

Is Telecommuting - Work from Home - Right for You?
With fuel costs rising and the use of computers, the Internet, and email continuing to increase, more and more people are beginning to consider the option of telecommuting, even if it's only one or two days a week. It may seem like an appealing option, but before you commit to trying your hand at telecommuting, here are a few questions to ask yourself. First, take a realistic look at your job. Does any

s you need to avoid using any trigger words or phrases that can be viewed as spam.

4. Explain your relationship to the reader. If you don’t send out emails frequently enough that the subscriber will recognize your name, the first thing you should include in your email is a sentence that tells them who you are and why you’re sending them this email. Say something like, ‘You are receiving this email because you recently purchased product X from us’ or, ‘you are receiving this email because you signed up to receive periodic news and updates about…’

5. Build up your relationship with your readers as often as you can. This will help the reader recognize your name and can include something as simple as sending a holiday greeting, or perhaps sharing a recent event that happened in your life such as a the birth of a new baby or a recent trip you took. These days people can receive upwards to 100 emails in a day so you want your name to be identified as someone they know and trust; you don’t want your email to be passed over or lost in a pile of spam.

6. Follow the CAN-SPAM laws regarding c

How to Create a GREAT Web Site
Do you have a web site that hasn’t been touched in years?  Or have you avoided the Internet bandwagon all together?  Well, it’s time to hop aboard again – or for the first time. Here’s why: >

5. Build up your relationship with your readers as often as you can. This will help the reader recognize your name and can include something as simple as sending a holiday greeting, or perhaps sharing a recent event that happened in your life such as a the birth of a new baby or a recent trip you took. These days people can receive upwards to 100 emails in a day so you want your name to be identified as someone they know and trust; you don’t want your email to be passed over or lost in a pile of spam.

6. Follow the CAN-SPAM laws regarding commercial email. The laws include items such as containing an unsubscribe link in every email and including the mailing address of the company or person sending the email. The CAN-SPAM act can be found at www.ftc.gov/bcp/conline/pubs/buspubs/canspam.htm.

The last thing you want is to be labeled as a spammer. It will hurt your reputation and affect your bottom-line. When you build a strong relationship with your readers by being completely honest and using the steps above, everyone is happy.

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