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Casual Articles - Opt in Email Marketing - Targeted List Building Strategies
Leadership - Integrity
What values and principles drive your business? More importantly, does the leader of your business consistently demonstrate these values?This month, I will address an important leadership characteristic that is all too often overlooked in our society today – integrity. Although many leaders use this term to characterize themselves, I find very few that are able to even tell me what it means to have integrity.It’s not necessarily their fault, the definition found in the dictionary “the quality or condition of being whole or undivided” isn’t exactly crystal clear.So what does this wo
created equal. In theWhat values and principles drive your business? More importantly, does the leader of your business consistently demonstrate these values?This month, I will address an important leadership characteristic that is all too often overlooked in our society today – integrity. Although many leaders use this term to characterize themselves, I find very few that are able to even tell me what it means to have integrity.It’s not necessarily their fault, the definition found in the dictionary “the quality or condition of being whole or undivided” isn’t exactly crystal clear.So what does this wo
Affiliates Must Pre-Sell - Don't Make the Mistake That Will Most Hurt Your Business
The Internet is bursting with Web sites created by affiliates to steer visitors to merchants’ sites. This is the simple elegance of affiliate marketing–create a Web site, sign up as an affiliate with companies that sell products you like, then sit back and watch the money pour in. At least that’s the theory. But many affiliates make the one mistake that most hurts their business. They fail to pre-sell their customers.Creating a Web site that is one big sales letter is not going to lead to huge sales. Why? Because visitors will resist your sales pitch no matter how enticing your Web site, and the
In any business, especially online, it’s a well known fact that not all customers are created equal. In the The Internet is bursting with Web sites created by affiliates to steer visitors to merchants’ sites. This is the simple elegance of affiliate marketing–create a Web site, sign up as an affiliate with companies that sell products you like, then sit back and watch the money pour in. At least that’s the theory. But many affiliates make the one mistake that most hurts their business. They fail to pre-sell their customers.Creating a Web site that is one big sales letter is not going to lead to huge sales. Why? Because visitors will resist your sales pitch no matter how enticing your Web site, and the
7 Tips on Firing Your Client
Attention all business owners, consultants, artists, freelancers - you can fire your client !We all like getting paid. Some of us don’t even mind working to get paid. So why on earth would you walk from a situation in which you were getting paid great money, to do in your opinion, some great work. The answer is when you have a bad client. A lot new ventures, free lancers, artists and consultants especially, just want to get the work coming so they will put up with anything. But besides keeping you dignity in tack, firing your client can be good for your business.1. Don't sig
cially online, it’s a well known fact that not all customers are created equal. In theAttention all business owners, consultants, artists, freelancers - you can fire your client !We all like getting paid. Some of us don’t even mind working to get paid. So why on earth would you walk from a situation in which you were getting paid great money, to do in your opinion, some great work. The answer is when you have a bad client. A lot new ventures, free lancers, artists and consultants especially, just want to get the work coming so they will put up with anything. But besides keeping you dignity in tack, firing your client can be good for your business.1. Don't sig
Good Design Makes Good Sense
Organized your pencils and pens lately? Sorted your clothes into a logical system in your drawers? Then you already understand the basic elements of good design: it's practical, it's systematic, and it makes life easier.In the same way, marketing materials that use good design make business easier for your customers. Layout and presentation make the difference as to whether people will understand your products and services. This is why a well-designed ad outperforms one that's thrown together using intuition alone.Well-designed materials become even more important as their complexity grows
well known fact that not all customers are created equal. In theOrganized your pencils and pens lately? Sorted your clothes into a logical system in your drawers? Then you already understand the basic elements of good design: it's practical, it's systematic, and it makes life easier.In the same way, marketing materials that use good design make business easier for your customers. Layout and presentation make the difference as to whether people will understand your products and services. This is why a well-designed ad outperforms one that's thrown together using intuition alone.Well-designed materials become even more important as their complexity grows
How Can a Piece of Cardstock Make Networking, Promoting & Selling Your Business Easier and More Fun?
I met Darlene at one of my networking meetings; she's never run a business or come to a networking meeting in her life. And it shows. Between bites of my morning cottage cheese I peek over at her and see her flipping her hair, tapping her pencil and biting her lip in what seems to be one continuous fidget. Darlene's scared out of her wits, she isn't comfortable and she certainly isn't confident. You just couldn't help but feel bad for her. You've got someone really trying to do something in his/her life but just isn't comfortable doing it. A lot of us are like Darlene (or were like her), som
not all customers are created equal. In theI met Darlene at one of my networking meetings; she's never run a business or come to a networking meeting in her life. And it shows. Between bites of my morning cottage cheese I peek over at her and see her flipping her hair, tapping her pencil and biting her lip in what seems to be one continuous fidget. Darlene's scared out of her wits, she isn't comfortable and she certainly isn't confident. You just couldn't help but feel bad for her. You've got someone really trying to do something in his/her life but just isn't comfortable doing it. A lot of us are like Darlene (or were like her), som
Prepare For Your Best Interview Yet
You’ve decided your career field and are ready to interview. Here are 7 key areas to help you determine this is the company you want to work for and to assist you to give your best interview yet.--Profile—What did you learn about the company from your research and how does it fit your future projections? You can’t expect a company’s direction to fit with yours without first knowing your own profile and what you want your life to look like down the road. Walk in to the interview knowing your profile and the company’s to have clear objectives and ready responses. You’ll get and give the informa
created equal. In the same vain, not all email lists are created equal and you would often hear marketers bo
You’ve decided your career field and are ready to interview. Here are 7 key areas to help you determine this is the company you want to work for and to assist you to give your best interview yet.--Profile—What did you learn about the company from your research and how does it fit your future projections? You can’t expect a company’s direction to fit with yours without first knowing your own profile and what you want your life to look like down the road. Walk in to the interview knowing your profile and the company’s to have clear objectives and ready responses. You’ll get and give the informa
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