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    Here are three common mistakes to avoid during your email marketing campaign.

    Do not try to sell the product in your email

    Your number one goal for the email should be to pre-sell (or soft-sell) the product or service you’re promoting, even if it’s your own. Introduce the product and attempt to generate some curiosity and excitement. Then once you have the reader’s interest, send them to the sales page – the merchant’s or your own - for the actual sales pitch.

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    your email

    Your number one goal for the email should be to pre-sell (or soft-sell) the product or service you’re promoting, even if it’s your own. Introduce the product and attempt to generate some curiosity and excitement. Then once you have the reader’s interest, send them to the sales page – the merchant’s or your own - for the actual sales pitch.

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    re promoting, even if it’s your own. Introduce the product and attempt to generate some curiosity and excitement. Then once you have the reader’s interest, send them to the sales page – the merchant’s or your own - for the actual sales pitch.

    Focus on creating a positive attitude towards the product, which should result in many more people visiting the

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    once you have the reader’s interest, send them to the sales page – the merchant’s or your own - for the actual sales pitch.

    Focus on creating a positive attitude towards the product, which should result in many more people visiting the

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    h.

    Focus on creating a positive attitude towards the product, which should result in many more people visiting the sales page. Readers do not want a long sales letter in their email; and if they do in fact click your link, they may be increasingly annoyed to read yet another sales letter with the same information they just saw in the email.

    Poorly formatted emails are a major turn-off

    Although this may appear to be obvious, it’s surprising how often I receive a promotional email that is difficult to read - full of spelling mistakes and poor grammar; if I have trouble gett

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