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Casual Articles - Web Users Crave Familiarity
There are very few careers in today's working environment which can safely be thought of as being 'permanent'. Shifts in world trade, competition from Third World countries, the decline of manufacturing and traditional industries in the UK, and the rise of the service sector have already made an impact on the range of careers and jobs available. The unknown quantities of t
Limited Time Offer. Save. FREE. Reply now. Special Offer. Call 1-800-000-0000. Offer expires May 22. Free Gift. Trial Offer. Guaranteed. 30-Day money back guarantee. Subscribe.
And so on.
While you may not see all of these words and phrases in abundance online right now, you might want to try a few.
A sense of familiarity can cross boundaries between media. All of
When people think of businesses often they do not think of Industrial Mechanical type businesses and yet much of the wealth generated in this country comes from such non-thought of businesses. Most folks do not realize that making things that run our civilization is big business and there is lots of it. Consider if you will the current economic condition in the United Stat
They'd immediately be familiar with the interface, they would know how to find what they wanted, and they'd find it a breeze to check out and complete the purchase.
Or, if your site is crammed full of thousands of pages of content, make it look like Yahoo!. That's what FindLaw.com has done.
The trouble is, the creative spirit hates to copy the work of others. We want to make out own mark, do something different, be original. And the more creative we are as individuals, the greater that compulsion becomes. As a result, we build flash homepages, with unfamiliar scroll bars and use strange icons in place of familiar words like 'Home' and 'About'.
Or designers make a compromise and build a traditional homepage, but with a different look. They'll move the navigation links from the left side to the right side - anything to look different!
And writers are no better. We'll look for other ways to say familiar things in a different way.
Some writers say 'Entry Page' instead of 'Home', or 'Go to Checkout' instead of 'Buy Now'. Is this a problem? I don't have figures to prove my point, but my guess is that conversion rates drop off whenever you give a reader reason to pause. And when you say "Entry Page' you are giving your readers pause for at least as long as it takes for them to wonder to themselves, "I wonder if that means the homepage?"
But the issue of familiarity goes beyond the words we have come to expect on the Web. We should also keep in mind the many words and phrases that our prospects have grown to recognize from the offline world.
If you sell directly from your site - and that includes selling newsletter sign-ups and registrations - spend some time looking at the junk mail you receive each day.
Also, take a look at those small cards that drop out of the magazines you receive. Check out the language.
Limited Time Offer. Save. FREE. Reply now. Special Offer. Call 1-800-000-0000. Offer expires May 22. Free Gift. Trial Offer. Guaranteed. 30-Day money back guarantee. Subscribe.
And so on.
While you may not see all of these words and phrases in abundance online right now, you might want to try a few.
A sense of familiarity can cross boundaries between media. All of t
After being in this industry for over 12 years I've learned a lot about people and about myself. One of the most important things that has happened for me is self development. Folks this IS the ONE thing that HAS to happen before you will become successful in anything you attempt to do.You must first build yourself and your own talents! When this happens you all of
Or designers make a compromise and build a traditional homepage, but with a different look. They'll move the navigation links from the left side to the right side - anything to look different!
And writers are no better. We'll look for other ways to say familiar things in a different way.
Some writers say 'Entry Page' instead of 'Home', or 'Go to Checkout' instead of 'Buy Now'. Is this a problem? I don't have figures to prove my point, but my guess is that conversion rates drop off whenever you give a reader reason to pause. And when you say "Entry Page' you are giving your readers pause for at least as long as it takes for them to wonder to themselves, "I wonder if that means the homepage?"
But the issue of familiarity goes beyond the words we have come to expect on the Web. We should also keep in mind the many words and phrases that our prospects have grown to recognize from the offline world.
If you sell directly from your site - and that includes selling newsletter sign-ups and registrations - spend some time looking at the junk mail you receive each day.
Also, take a look at those small cards that drop out of the magazines you receive. Check out the language.
Limited Time Offer. Save. FREE. Reply now. Special Offer. Call 1-800-000-0000. Offer expires May 22. Free Gift. Trial Offer. Guaranteed. 30-Day money back guarantee. Subscribe.
And so on.
While you may not see all of these words and phrases in abundance online right now, you might want to try a few.
A sense of familiarity can cross boundaries between media. All of
An eBay business plan can help you decide which are the right products to sell in your eBay store.Using this plan before investing in an inventory could save you alot of time and money.What Is The Competition DoingLets say you want to sell an item in your eBay store.First you have to see if you can compete with the other eBay stores that
And writers are no better. We'll look for other ways to say familiar things in a different way.
Some writers say 'Entry Page' instead of 'Home', or 'Go to Checkout' instead of 'Buy Now'. Is this a problem? I don't have figures to prove my point, but my guess is that conversion rates drop off whenever you give a reader reason to pause. And when you say "Entry Page' you are giving your readers pause for at least as long as it takes for them to wonder to themselves, "I wonder if that means the homepage?"
But the issue of familiarity goes beyond the words we have come to expect on the Web. We should also keep in mind the many words and phrases that our prospects have grown to recognize from the offline world.
If you sell directly from your site - and that includes selling newsletter sign-ups and registrations - spend some time looking at the junk mail you receive each day.
Also, take a look at those small cards that drop out of the magazines you receive. Check out the language.
Limited Time Offer. Save. FREE. Reply now. Special Offer. Call 1-800-000-0000. Offer expires May 22. Free Gift. Trial Offer. Guaranteed. 30-Day money back guarantee. Subscribe.
And so on.
While you may not see all of these words and phrases in abundance online right now, you might want to try a few.
A sense of familiarity can cross boundaries between media. All of
Earned value (EV) is one of the most sophisticated and accurate methods for measuring and controlling project schedules and budgets. EV has been used extensively in large projects, especially in government projects. PMI is a strong supporter of the EV approach because of its ability to accurately monitor the schedule and cost variances for complex projects.Although
But the issue of familiarity goes beyond the words we have come to expect on the Web. We should also keep in mind the many words and phrases that our prospects have grown to recognize from the offline world.
If you sell directly from your site - and that includes selling newsletter sign-ups and registrations - spend some time looking at the junk mail you receive each day.
Also, take a look at those small cards that drop out of the magazines you receive. Check out the language.
Limited Time Offer. Save. FREE. Reply now. Special Offer. Call 1-800-000-0000. Offer expires May 22. Free Gift. Trial Offer. Guaranteed. 30-Day money back guarantee. Subscribe.
And so on.
While you may not see all of these words and phrases in abundance online right now, you might want to try a few.
A sense of familiarity can cross boundaries between media. All of
Did you know that Affiliate marketing is the simplest and most powerful way of making money online? However, like all businesses, if you don't have the right knowledge then you could end up failing in affiliate marketing.Mistake number 1: Choosing the wrong affiliate.People still believe in get rich quick schemes and affiliate marketing is no different. In t
Limited Time Offer. Save. FREE. Reply now. Special Offer. Call 1-800-000-0000. Offer expires May 22. Free Gift. Trial Offer. Guaranteed. 30-Day money back guarantee. Subscribe.
And so on.
While you may not see all of these words and phrases in abundance online right now, you might want to try a few.
A sense of familiarity can cross boundaries between media. All of the terms above are also use successfully on TV and radio. So why not on the Web?
Learn from the hard-won experience of others and use terms and words that your consumers are familiar with, whatever the source.
When you do that, you speed up the decision-making process, you remove all those pauses when your prospects are figuring out what exactly it is that you really mean.
This is true for the look of your site, the navigation of your site and the copy you use to try and engage attention and close sales.
As much as we may hate to accept it, originality is usually the enemy of a smooth customer experience.
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