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Casual Articles - Say Something Worth Talking About
Copyright 2006 Andrew SaariHave you been searching for the ultimate online affiliate marketing program to promote? Here are 3 key things you should look for when choosing it:1) Make it an information type product. This can include online services. In my opinion, information products offer the greatest profit potential on the Internet. Think about it - There's no inventory, no shipping hassles, and barely any customer service. If the customer isn't happy, they get a refund. But you say, "I'm just an affiliate marketer. Why does that affect me
“The only thing we have to fear is fear itself.” This famous quote from Franklin Roosevelt speaks as clearly to leaders today as it did in the 1940s. In their book, Play to Win, Larry and Hersch Wilson present psychologist Maxie Maultsby’s concept of the Four Fatal Fears. Maultsby believes these fears impede our ability to interact effectively with others and take relevant action. These fears can not only immobilize us, but also immobilize an entire organization when a leader is stuck in their grip. Let’s take a look at the impact of these Four Fatal F
But I didn't make a contribution of my own. This article is about the one thing I know...
First, I should say that the rules are a little different for me within this article. I allowed my contributors only 150 words each. Why? Because I wanted them to think hard, find that 'one thing' and explain it clearly and briefly.
To be half fair, here's my 150 words or less version:
"Say something worth talking about. Unlike any other medium, the online experience is linked, networked... through sites, email, newsletters, discussion lists, forums, weblogs, wikis, cell phones, PDAs and more. If you have products or services that people actually want, then invest some time in talking about them in an interesting and different way. Talk about them in a way that stands out, makes your readers smile, laugh or scream in outrage. Don't be safe. Say it as it is. Say it loud. Say it in a way that strikes home and is memorable. Do that, and you'll have d
Two of our recent clients, one construction company with over $100 million in revenue and exceptional personnel, training, and controls in force, and another with under $2 million in revenue without any controls, had the same problem that so many of our clients face…lost profits from lack of controls of material deliveries in the field.Our larger client builds homes valued over $5 million and sells them at cost plus a profit percentage. The smaller client builds residential renovations and decks at a fixed price. In both cases, we found that their ma
First, I should say that the rules are a little different for me within this article. I allowed my contributors only 150 words each. Why? Because I wanted them to think hard, find that 'one thing' and explain it clearly and briefly.
To be half fair, here's my 150 words or less version:
"Say something worth talking about. Unlike any other medium, the online experience is linked, networked... through sites, email, newsletters, discussion lists, forums, weblogs, wikis, cell phones, PDAs and more. If you have products or services that people actually want, then invest some time in talking about them in an interesting and different way. Talk about them in a way that stands out, makes your readers smile, laugh or scream in outrage. Don't be safe. Say it as it is. Say it loud. Say it in a way that strikes home and is memorable. Do that, and you'll have
In some cases, such as reviewing the Yellow Pages to determine the level of competition for a specific geographic area, marketing research can easily be accomplished by small business owners themselves. However, as the research becomes more complicated, the small businessperson may wish to turn to an expert in the field. Numerous research firms exist throughout the U.S. Some conduct millions of dollars of research each month, such as A.C. Nielsen and its monitoring of television audiences. Others are smaller, independent firms that serve spe
To be half fair, here's my 150 words or less version:
"Say something worth talking about. Unlike any other medium, the online experience is linked, networked... through sites, email, newsletters, discussion lists, forums, weblogs, wikis, cell phones, PDAs and more. If you have products or services that people actually want, then invest some time in talking about them in an interesting and different way. Talk about them in a way that stands out, makes your readers smile, laugh or scream in outrage. Don't be safe. Say it as it is. Say it loud. Say it in a way that strikes home and is memorable. Do that, and you'll have
It is generally believe that any review about a product and service do emanates from an independent mind. It is therefore held as sacrosanct by readers. As steeper competition and products increases, consumers always rely on independent reviews, testimonials and consumers’ ratings to guide their purchasing decision.Traditionally, product reviews are unbiased, correct, right, proven and trusted. In fact, reviews are held as god by most buyers, especially online. But unfortunately, this credible tradition is now being trampled upon by
Is customer service a lost art? Before you answer that question, take a moment and think about the last few times you have gone shopping or out to dinner. Okay, now that you have really thought about it, is your answer any different?Why is it that when we actually DO receive excellent customer service that it makes such an impression on us that we usually choose to go back? Why - because the occurrences are so few and far between!!!As a home business owner, it is imperative to my business that customer service is ALWAYS a top priority. Remembe
Ok, now for the cheating part - where I go on to embellish on what I've said.
I think we can all agree about the online space being networked. It's a beautiful thing... to have all those prospects and customers connected and just a click or two away from each other.
It gets a little tougher when we look at the issue of whether you're selling something that even a small group of these people online actually want. Because if you don't, it doesn't matter what you say... you'll never have something worth talking about. However great your copy and text, if the product isn't interesting, nobody is going to talk about it.
Assuming you have a product or service people truly want, then writing in a way that really differentiates you from your competition will pay off in spades.
The Web is awash with safe, boring text. Approved, screened and whittled do
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