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Casual Articles - Tell Them What's in The Can!
Too Many Lawyers in Franchising Today contents.Attorneys and Lawyers are ruining the franchise industry. It is too bad too, because franchising represents over 400,000 businesses in our country and accounts for just over one-third of every consumer dollar spent in this country. By over regulating and over lawyering the industry we are weakening our free markets and suffocating our up and coming entrepreneurs.< So here's the question...if your Web site were up on a shelf among tens of thous The Long and Winding Road to Getting a Government Grant What does 'the can' mean? Well, its literal meaning relates to canned goods on supermarket shelves. If your can is up there among thousands of others, the label had better state pretty clearly exactly what's in the can.There are many programs set up for government grants through a multitude of different government agencies. A government grant is not a loan and so doesn’t need to be paid back. For this reason grants can be a very path to pursue, but these grants are awarded only to non-profit companies and government entities for the purpose of public benefit, not to for-profit busin Sliced peaches? Peas? Coffee? Really, it would be unthinkable for a can label designer to feel that any job was more important than simply describing the can's contents. So here's the question...if your Web site were up on a shelf among tens of thousa Why Create an Annual Plan? s. If your can is up there among thousands of others, the label had better state pretty clearly exactly what's in the can.Can you imagine going on a road trip without knowing your destination? Or, building your house without plans? The same can be said about running your business without a plan.They say that “If you don’t know where you are going, any road will do.” But if you don’t know where you are going how do you know when you get there? Or if the road you are on is the right Sliced peaches? Peas? Coffee? Really, it would be unthinkable for a can label designer to feel that any job was more important than simply describing the can's contents. So here's the question...if your Web site were up on a shelf among tens of thous The Sales Training Series: How To Sell Solutions actly what's in the can.Salespeople are commonly told to sell “solutions” and “value” rather than just product features. But when the time comes to present their products, they fall back on generic scripts with no direct connection to any specific needs the customer has revealed. The customer winds up in a one-sided conversation, listening to the salesperson present too many low-priority c Sliced peaches? Peas? Coffee? Really, it would be unthinkable for a can label designer to feel that any job was more important than simply describing the can's contents. So here's the question...if your Web site were up on a shelf among tens of thous En Route To Be A Supermodel for a can label designer to feel that any job was more important than simply describing the can's contents.The glitz and glamour of the fashion industry may keep us jaw-dropped in awe and desire, but rest assured, it does not come easy. We keep drooling over the gorgeous ladies and gentlemen in godly shapes and looks, which put the ramp on fire, and secretly wish to be like them. However, what we see is only the end. The means often remain buried beneath all the hype and h So here's the question...if your Web site were up on a shelf among tens of thous More Public Relations Advice from the PR Doctor contents.The reputation of a company or organization is an intangible asset, but it is an extremely important and valuable asset. Some people believe and have written that a good reputation is an organization's most priceless asset. Unfortunately businesses face inevitable crisis situations with the potential to seriously damage a good reputation.One may ask what can be So here's the question...if your Web site were up on a shelf among tens of thousands of others (it is!), do you tell people what's in the can? How quickly can a first-time visitor find out exactly what's in your 'can'? In general, I think most Web sites do a horrible job in this regard. If a Web group were given the job of designing the label for a can of chili, it would probably read something like this: "Family Meal Solution" And if they were
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