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Casual Articles - Writing Web Pages: Get To 'The Meat' Faster
There is a new trend in the way wood decks are constructed; composite decks and railings. Recently had the opportunity to go on a bidding job with a deck cleaning contractor to bid on cleaning and treating a large deck. When we got there we found out the deck was not made of wood at all; it was made of composite
There is a normal trend that goes with creating websites, and it usually never caters for non-english speaking languages.It is often taken for granted that websites are created in the english language and that website visitors should be able to read the content. What about the non-english speaking countrie
I’m just finishing one up now and have recognized a thread that is common to many of reports.
Here is what I have noticed: On many sites we are too slow to ‘get to the meat’. Too much rambling and introduction on each page.
One of the things I do in each report is create some ‘copywriter layouts’ of key site pages. I do my critique, and then provide some sample page designs to give the client an idea of how I see each page; the key messages, the key actions etc.
But here’s the thing: I create just the first screen, not the whole page.
And within that first screen I make sure that everything that NEEDS to be said is said. I make sure the key messages are prominent. And I include one or more directions or calls-to-action.
How do I manage to get all the important points within one screen? I focus on what the visitor is expecting and hoping to find on the page. For that first screen I spend a lot of time trying to anticipate the frame of mind of the visitor. I know they are coming to the page with some task in mind. They are looking for something, some kind o
Failure to implement a consistent marketing plan. Your exhibiting efforts must be part of an overall marketing scheme that is consistent and engaging. Many exhibitors start from scratch when designing their trade show display, and their booth ends up looking entirely different from the rest of their mark
Here is what I have noticed: On many sites we are too slow to ‘get to the meat’. Too much rambling and introduction on each page.
One of the things I do in each report is create some ‘copywriter layouts’ of key site pages. I do my critique, and then provide some sample page designs to give the client an idea of how I see each page; the key messages, the key actions etc.
But here’s the thing: I create just the first screen, not the whole page.
And within that first screen I make sure that everything that NEEDS to be said is said. I make sure the key messages are prominent. And I include one or more directions or calls-to-action.
How do I manage to get all the important points within one screen? I focus on what the visitor is expecting and hoping to find on the page. For that first screen I spend a lot of time trying to anticipate the frame of mind of the visitor. I know they are coming to the page with some task in mind. They are looking for something, some kind
The New Mexico Economic Development Association along with the State of New Mexico and the University of Mexico are teaming up with several Venture Capital Groups and putting their money where their mouth is and seeding 1.8 million dollars to the program. The State of New Mexico seems to be following the lead of
But here’s the thing: I create just the first screen, not the whole page.
And within that first screen I make sure that everything that NEEDS to be said is said. I make sure the key messages are prominent. And I include one or more directions or calls-to-action.
How do I manage to get all the important points within one screen? I focus on what the visitor is expecting and hoping to find on the page. For that first screen I spend a lot of time trying to anticipate the frame of mind of the visitor. I know they are coming to the page with some task in mind. They are looking for something, some kind
I am here to help those who can help themselves. I am not here to carry the world on my shoulders and hold hands with needy people. We all have needs. But what separates the ones that get what they need and the ones that don’t, is will power to do so. I only mentor leaders and in the process of looking for the gr
How do I manage to get all the important points within one screen? I focus on what the visitor is expecting and hoping to find on the page. For that first screen I spend a lot of time trying to anticipate the frame of mind of the visitor. I know they are coming to the page with some task in mind. They are looking for something, some kind
All small home based business owners must set goals if they plan to succeed. Success by chance is not duplicable; it’s just a happy accident. The process of setting goals on purpose can be duplicated over and over again to perpetuate growth and profitability. One way to ensure that your small business goals count
When you look at it that way, one screen isn’t such a small space. It becomes small only when too much attention is given to promoting, explaining and applauding the company or organization. It becomes crowded when too many stakeholders are fighting for space.
And yes, I provide links starting with active verbs and get them into that first screen as well.
If someone finds what they want right there, I want to allow them to click through without having to scroll and search.
If someone is still one or two levels away from finding what they need, I want to get them on their way as quickly as possible.
When you keep the visitor at the front of your mind...when you recognize and understand what they are looking for...you’ll serve them best by getting to the ‘meat’ as quickly as possible and providing them with the links
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