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Casual Articles - 6 Steps to Attracting Black Customers Online
China Joint Ventures: Joint ventures (JV) are allowed to carry out manufacturing and sales operations in China. A JV is also permitted to sell products through its own sales network.Equity Joint Venture: A Company, with limited liability, set up by a Chinese company and a foreign investor, is an Equity Joint Venture. The parties share profits and losses in proportion to their respective contributions to Joint Venture's registered capital. Starting from 2001, Equity Joint Ventures are governed by the Law of the PRC on Joint Ventures using Chinese and Foreign Investment. Co-operative Joint Venture: The Law of the PRC on Chinese-Foreign Contractual Co
There are a number of ways to alleviate these fears and give your customers peace of mind. First, provide full contact information -- including a telephone number -- on your Web site. Second, show a picture of your location and employees, if applicable. Third, if you are
Have you been spending money on countless job boards, only to find that they don’t offer the types of candidates you need? If the answer is yes, don’t fret any longer, you’re about to learn crafty techniques to help you find free resumes on the net. There are numerous free resources online that offer resumes. These include: Free Resume Databases; Free Member Resumes on Association websites; Free College and Alumni resumes on University websites; Free Resume Newsgroups; Free Resume Blaster sites and active and passive resumes hosted on individual candidate websites. All of these resources can be found by using simple search techniques.You will soon have hundreds of free resumes
In the rush to keep up with technology, many African-American business owners are so busy trying to add the latest bells and whistles to their Web sites, get to the top of the search engines, and learn the latest database technology that they often forget this simple fact: people do business with other *people*, not computers. Understanding the importance of relationships is key to attracting African-American buyers online. Here are a few practical tips to getting Black customers to buy more from your Website.
Step 1: Make a personal connection... put a face on it.
Adding photos of realistic-looking people to your Web site will increase your sales. Photos jump out from a page, so even if someone just skims over the words, the photo will create a lasting impression. If you don't have photos of your actual employees or customers, use stock photography.
Here are a few of my favorite sources for photos:
o FotoSearch: http://www.fotosearch.com
o Getty: http://www.gettyimages.com
o Corbis: http://www.corbis.com
Royalty-free images start at around $19-35 per image and are much less expensive than rights-managed images. If you have a bigger budget, you can purchase CDs with entire collections of African American stock photographs and illustrations.
Step 2: Establish trust.
When you walk into an establishment, you usually can tell right away if you feel comfortable doing business there. You can see if the place is clean and well maintained, brightly lit, and whether someone friendly is available to greet and help you. On the Internet, your Web site has to do all the talking and all the handholding. If this is a potential customer's first visit to your Web site, they may be uncertain if you're a legitimate business and if they can trust you.
There are a number of ways to alleviate these fears and give your customers peace of mind. First, provide full contact information -- including a telephone number -- on your Web site. Second, show a picture of your location and employees, if applicable. Third, if you are
Don’t be too hasty to give up planning due to a dislike of writing. Writing comes in all sizes—from jotting down quick emails, drafting company proposals, to elaborate strategizing. You’re most certainly competent at some form of it. But if the idea of linear goal planning on paper or computer is not for you, here’s some unique approaches you can try.FIRST BE CLEAR ON THE VALUE Edwin Locke, motivation expert at the University of Maryland, says “Goal-setting theory has been rated as #1 in importance among 73 management theories by organizational behavior scholars.” Whether you write goals down or use another memory approach, if you set goals and action steps in advance it w
Step 1: Make a personal connection... put a face on it.
Adding photos of realistic-looking people to your Web site will increase your sales. Photos jump out from a page, so even if someone just skims over the words, the photo will create a lasting impression. If you don't have photos of your actual employees or customers, use stock photography.
Here are a few of my favorite sources for photos:
o FotoSearch: http://www.fotosearch.com
o Getty: http://www.gettyimages.com
o Corbis: http://www.corbis.com
Royalty-free images start at around $19-35 per image and are much less expensive than rights-managed images. If you have a bigger budget, you can purchase CDs with entire collections of African American stock photographs and illustrations.
Step 2: Establish trust.
When you walk into an establishment, you usually can tell right away if you feel comfortable doing business there. You can see if the place is clean and well maintained, brightly lit, and whether someone friendly is available to greet and help you. On the Internet, your Web site has to do all the talking and all the handholding. If this is a potential customer's first visit to your Web site, they may be uncertain if you're a legitimate business and if they can trust you.
There are a number of ways to alleviate these fears and give your customers peace of mind. First, provide full contact information -- including a telephone number -- on your Web site. Second, show a picture of your location and employees, if applicable. Third, if you are
Lauren Freedman compared two sets of surveys and found some "surprising variances" and striking differences between what e-tailers and their best customers want. Given the huge run up in holiday sales, it is remarkable that buyers' and sellers' expectations are so out of synch. Lauren, my old friend and colleague, is the premiere e-tailing consultant on the planet. She surveyed 2472 online shoppers of which 2000 bought an average of $488 in merchandise ( 2-10 items) during the last six months; clearly the heavy user segment. She compared her results from customers with data from the 5th annual merchant study that she conducted in Q4 of 2005 and wrote it all up in the January edition of
Here are a few of my favorite sources for photos:
o FotoSearch: http://www.fotosearch.com
o Getty: http://www.gettyimages.com
o Corbis: http://www.corbis.com
Royalty-free images start at around $19-35 per image and are much less expensive than rights-managed images. If you have a bigger budget, you can purchase CDs with entire collections of African American stock photographs and illustrations.
Step 2: Establish trust.
When you walk into an establishment, you usually can tell right away if you feel comfortable doing business there. You can see if the place is clean and well maintained, brightly lit, and whether someone friendly is available to greet and help you. On the Internet, your Web site has to do all the talking and all the handholding. If this is a potential customer's first visit to your Web site, they may be uncertain if you're a legitimate business and if they can trust you.
There are a number of ways to alleviate these fears and give your customers peace of mind. First, provide full contact information -- including a telephone number -- on your Web site. Second, show a picture of your location and employees, if applicable. Third, if you are
In terms of life-changing technologies, there are many that believe the Internet must surely share the same status as the telephone, the television, the automobile and even the aeroplane; there are others who insist it merits a much higher rating. Certainly the last one hundred years has seen giant leaps and advances in all these innovations, but it is perhaps the Internet itself that has fired the public imagination more than most.In the very early days of the Internet, most people had never heard of a website, didn’t know the meaning of the word cyberspace and hadn’t a clue what a ‘dot com’ was. Starting with what was effectively a blank canvas, designers began creating websites
Step 2: Establish trust.
When you walk into an establishment, you usually can tell right away if you feel comfortable doing business there. You can see if the place is clean and well maintained, brightly lit, and whether someone friendly is available to greet and help you. On the Internet, your Web site has to do all the talking and all the handholding. If this is a potential customer's first visit to your Web site, they may be uncertain if you're a legitimate business and if they can trust you.
There are a number of ways to alleviate these fears and give your customers peace of mind. First, provide full contact information -- including a telephone number -- on your Web site. Second, show a picture of your location and employees, if applicable. Third, if you are
If you’ve been marketing products on the web, you should know all about ClickBank. One of biggest complaints I get about ClickBank is their lack of tools for the affiliate marketers who promote via their own websites or blogs.As a result, a few entrepreneurs have developed cgi platforms that build you a “ClickBank Mall”. For the most part, these are good solutions, but it comes with an out of pocket expense to you. Another problem I see with the ClickBank Mall solutions is that they are a complete solution. In other words, the site is built from a generic template. This is not a good solution for those of us who want to incorporate ClickBank products into our own designs.<
There are a number of ways to alleviate these fears and give your customers peace of mind. First, provide full contact information -- including a telephone number -- on your Web site. Second, show a picture of your location and employees, if applicable. Third, if you are a member of any professional organizations, such as the Better Business Bureau and/or professional trade organizations, this is a great time to display your membership logos. Most importantly, display quotes and testimonials for your current happy customers to show how what great quality products and service your company provides.
Step 3: Use the "word of mouth" network.
From the griots of Africa to barbershops and hair salons to the chat rooms on BlackPlanet.com, at the center of African American culture is the oral tradition. Use this ready-made network to your advantage, and give people the tools to tell their friends and colleagues about your products. A greatway to do this is with an instant "Tell a Friend" button on your Web site. Constant Contact (see Step #6) includes this service as part of it's e-newsletter management program.
Step 4: Network with other Black Web sites.
One way to jump-start the flow of traffic to your Web site is by recruiting customers from other high-traffic sites. You can buy ad space on a well-trafficked site that also attracts a high percentage of your target market. A cheaper alternative is to swap ads with a business that offers products or service that complement, but don't compete with, your own offering. For example, if you offer Web site design, look for someone who offers Web site hosting or network services. This strategy can work both with ads on a Web site, but don't overlook swapping ads in each business' promotional e-mail newsletter. (NOTE: Do *not* swap customer databases or lists of email addresses unless you have specific permission from your customers to do so.)
Step 5: Give your customers a reason to
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