Casual Articles - Internet and Businesses Online

The Credibility Loop
Now and thenIn the old world we went to school to get information, we trusted legal and other authorities and we consumed advertising as entertainment. Most people at the age 30+ remember a time when everybody arrived to the cinema ten minutes before the movie started just to see the commercials. Today we get information nearly everywhere. We question authorities as they serve the system, not the people, and advertising has become or soon will be the most unreliable kind of information. Advertising is one-way communication and today the consumer want and demand interaction.We are getting more critical, well-informed and we want to search and find information ourselves. It’s more or less a rule that we frequently ask friends or small communities/subcultures about references; we certainly

ion to the gateway. (3) The gateway routes the information to the processor. (4) The processor contacts the bank that issued the customer's credit card. (5) The issuing bank approves or declines the transaction. (6) The processor routes the result back to the gateway who then passes the result back to the website shopping cart system. The entire process is done electronically and takes seconds to complete.

We covered most of these ele

Employee Theft: Examples of Misconduct by Occupation and Job Type
Examples of employee malfeasance can be better understood when broken down into basic occupation types and categories. By doing so, the underlying principles that contribute to acts of fraud, theft and embezzlement become evident: one must have access, opportunity and motivation.Accounting/ Bookkeeping • Ghost companies • Fictitious employees • Fictitious or inflated invoices • "Cooking the books" inflating and skimming from accounts • Overlapping accounts Automobile and Service Mechanics • Billing customer for unneeded repairs • Failing to do repairs • Substituting inferior parts and products for premium charges • Theft of cash by not reporting invoices to garage • Theft from customer's cars • Intentionally causi

In the last column we discussed the process of credit card enabling your brick-and-mortar business. I pointed out that research has shown that accepting credit cards can help increase revenue and speed up cash flow. This week we will look at setting up an online payment system for your business website. If you think hooking up a brick-and-mortar location with a credit card system stymies most bankers, try asking them how to do it on your website.

The fact is most banks can provide you with the merchant account needed to accept credit card payments online, but beyond that, they have little to do with the process. Even larger banks may only have a single person on staff that is tasked as the "credit card processing expert" and if that person ever goes on vacation, you're pretty much out of luck (voice of experience talking here, folks).

I have helped many clients set up online credit card processing systems and more than once I've had to sit down with the bank issuing the merchant account and educate them on how online payment systems work. Don't believe me? This is a direct quote (here's the Bible, here's my hand) from the manager who was in charge of processing Internet merchant account applications at a local bank, "When someone pays online how do they swipe the credit card in their computer..."

You will need the following to accept credit cards on your website: (1) an electronic shopping cart system; (2) a payment gateway service; (3) a credit card processor; and (4) an internet merchant account issued by a bank or other financial institution or service bureau.

Here's how online credit card processing works. (1) Your customer submits his credit card information at checkout on your website. (2) The shopping cart software sends the transaction to the gateway. (3) The gateway routes the information to the processor. (4) The processor contacts the bank that issued the customer's credit card. (5) The issuing bank approves or declines the transaction. (6) The processor routes the result back to the gateway who then passes the result back to the website shopping cart system. The entire process is done electronically and takes seconds to complete.

We covered most of these elem

Do Marketers Need To Be Different To Be Direct?
TARGETING & SEGMENTATION Introductory marketing teaches us to make several assumptions and generalisations on the market. Top on that list, it is vital for a brand to narrow its target audience down to a set of demographic qualities based on age, sex, income etc. Even a brand like Coca-Cola, which has near universal appeal, targets their product toward youth. Beyond the target market there will be a number of market segments, again defined by geo-demographic characteristics. In traditional marketing, defining a market and its segments will build a picture of an audience which impacts on both the creative employed and the media buying strategy.Do these methods of targeting and segmentation translate into Direct Marketing? In fact, they’re surprisingly unimportant. What’s important is that co

We covered most of these ele

The Amazon Book Reseller: How To Make Money With Books?
About a year ago, Kevin found himself searching for a book that he wanted to purchase. His searches lead him to Amazon. He had used this internet site for many purchases but did not know until now that he could purchase used products here. This really cut down on his costs. As an avid reader, he found it very useful to go to this website and to tap into the vast amount of used books that came to him in perfect condition.After making a few purchases, a light went off in his head. He realized, after looking around at the piles and piles of books that he had accumulated that he could potentially sell these books and at least get some of his money back for them. After doing some research, he found that many people were interested in some of the books he had. He found it simple to sign up with Amaz

e credit card processing systems and more than once I've had to sit down with the bank issuing the merchant account and educate them on how online payment systems work. Don't believe me? This is a direct quote (here's the Bible, here's my hand) from the manager who was in charge of processing Internet merchant account applications at a local bank, "When someone pays online how do they swipe the credit card in their computer..."

We covered most of these ele

Investing in China - Establishing a Representative Office
Foreign investment in China started with a trickle in the early 1980s and has increased to the extent that China is now siphoning off a significant percentage of the world’s available foreign investment funding. With China’s accession to the WTO and the continuing vitality of its economy, this trend seems likely to continue for the foreseeable future. Nevertheless, China remains an unfamiliar and challenging place to do business for many small and medium sized enterprises (SMEs). A popular way for an SME to get its feet wet in the China market without risking a lot of capital is through the establishment of a Representative Office (RO).Before going into the “how” of establishing an RO in China, perhaps it would be best to ask “why?”. Most companies that establish ROs in China do so because the

eed the following to accept credit cards on your website: (1) an electronic shopping cart system; (2) a payment gateway service; (3) a credit card processor; and (4) an internet merchant account issued by a bank or other financial institution or service bureau.

We covered most of these ele

Hands Down The Easiest Way To Start Making Money Online
In this article I'm going to discuss the easiest way to make money online. Yes, and I don't mean those cheap surveys (of which some are scams) which pay you pennies for your opinion, nor is it those email reading ventures where you get paid $0.01 to read an email.What I am about to reveal here is what less than one million people in the world know about, I guarantee it.So what is the easiest way to make money online? The answer: Affiliate Programs.As always, the big money is not where the popular affiliate programs are, such as Amazon and eBay. The big money is in what is known as affiliate directories such as Commission Junction and Linkshare. In fact, the most profitable affiliate directory are the ones which only promotes informational products. Informational products provide

We covered most of these elements last week. Here's a quick refresher for those who missed the basics, then we'll talk about the shopping cart system you'll need to implement on your website.

Payment Gateway Service: The payment gateway service comes into play when a customer submits their credit card information to the webpage form. Think of the gateway service as the middleman in the process. The website's shopping cart checkout system electronically submits the credit card to the gateway service that then routes the information to the processor for approval.

Credit Card Processor: The credit card processor is an electronic data center that processes the credit card transactions coming from the gateway company, ensures that the charge is valid, then settles the funds in your merchant account.

Internet Merchant Account: An Internet merchant account is a bank or account in which funds from online sales are deposited by the processor. Merchant accounts are usually issued by banks that are associated with the major credit card services like Visa and MasterCard. Be aware that many banks will not grant merchant accounts to Internet merchants as they are often categorized as "high risk ventures." This policy varies widely and in the end, the granting of the merchant account will come down to economics from the bank's point of view. If the bank sees even the smallest iota of risk, you will not be granted the account.

Fortunately, the growth of online sales has given rise to an entire industry of merchant service bureaus that will grant you a merchant account and everything else you need to accept online payments. The fees are usually higher, but it's better than not having an online payment system at all.

Shopping Cart System. To accept online payments you must have

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Logos play an important part in marketing and brand recognition. Companies often invest a lot of capital developing a flashy or eye-catching logo in order to build strong brand recognition. However, companies, especially small businesses, may sometimes overlook the importance of protecting their logos through the trademark registration process.

Internet and Online business has swiftly become one of the most lucrative endeavors that people can participate in. Yet you may be wondering how you can make more profit online with fast internet and online business. Here are four ways to increase the profitability...

There really is no trick to choosing a domain name. However, making sure your domain name has certain inherent qualities may give your website an edge.

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