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Casual Articles - How to Create a Money Magnet Ecommerce Web Site
Ever wonder how airplanes fly, who designs them, or how new aircraft are developed? Who develops safety and comfort features, or how the navigation, computer, and radar systems work in an airplane? The answer is aeronautical engineers – those people that design, develop, and improve aircraft, and who dream and imagine the future of air flight and air travel. Looking for a rewarding and personally challenging career? Aeronautical engineering could be the job for you.Aeronautical engineers work with airplanes and other aircraft such as helicopters. There is quite a variety in terms of the areas they might focus on: commercial aircraft, military and defense, or futur
=====> What can you do to obtain a money magnet web site?
Fortunately, there are ways that you can automate your website in much the same way that the big boys do. The best and most cost-effective way would be to sign up with one of the handful of Application Service Providers available on the internet which provide a shopping cart integrated with a full suite of marketing tools. Normally, the shopping cart and tools are very flexible and can be incorporated into any website.
=====> Are there any other ways to automate your business besides working with a total solution provider?
You can accomplish some level of automation without an integrated shopping cart system, however, it will require manual intervention and of course it would be incomplete. I believe that the most important
Business Strategy and capturing market share is somewhat similar in many regards to war strategy. How so you ask? Well below are the similarities listed for your consideration. And before I introduce them to you, I am not suggesting war is good or evil. I believe it is merely a formality of political impasse amongst humans and good or bad is irrelevant, as it just is.Surely it would be best to have no wars and killing ones own species seems a bit problematic and nevertheless if you enemy is trying to kill you sometimes the defense of such leads to unfortunate circumstances.Now then here are some parallels of business and war below and perhaps they will be of
Well, I'm going to tell you right now, in this article!
First, what IS a Money Magnet Web Site? A Money Magnet Web Site can be defined as one that is equipped with an integrated suite of both e-commerce and internet marketing tools in a fashion that will allow you to be the most profitable with the least amount of effort.
Most e-commerce systems are equipped with the following essentials:
- A shopping cart.
- Acceptance and processing of credit cards.
- A maintenance system that allows you to add/change products.
- An order-rerieval system that enables you to fulfill orders.
However, what most of them are lacking are marketing tools. There are several marketing strategies that are essential in the creation of a successful e-commerce web site:
- Email marketing (broadcasting) of prospects/customers
- Effective use of autoresponders (generate automatic email
messages)
- Online Newsletter
- Online Form / Survey to capture your prospect's email address
- Electronic Product Delivery (if you sold a digital product)
- Advertisement (Ad) Tracking
- Back End Sales
- Affiliate program
Now, if you had a system that would support the integration of
ALL of these marketing tools in addition to the necessary
e-commerce essentials, then you would have a Money Magnet Web
Site. After all, it has been shown that it often takes 7 or
more ad exposures before prospective customers actually make a
purchase. Consider the following scenario:
A prospect clicks on an advertisement in an online magazine.
This action increments a counter for this particular ad to
help you determine how well it’s working. They don’t decide
to buy as of yet but join your newsletter. They are now
considered a prospect. You begin to send them a monthly
email newsletter. Additionally, an autoresponder kicks in
to thank them for joining the newsletter as well as
scheduling them to get email twice a month for the next 90
days reiterating your product benefits and inviting them to
purchase.
Upon sending them one of your "juicy" offers that they
couldn't refuse, they finally purchase. They will
automatically be removed from your prospect list and added
to your customer list.
Based on the particular product or service they’ve
purchased, they will receive a series of emails every two
weeks for the next 6 months offering complementary products.
This will be the engine that will drive your back end sales
and keep your customers coming back to your web site.
Being able to play out a scenario such as this using one integrated system would be pretty impressive don’t you think? The internet big boys do this with expensive e-commerce platform suites produced by vendors such as IBM, Microsoft and Oracle. Having your system automatically perform these follow up tasks frees you up to spend more time on your business, your health or your family!
=====> What can you do to obtain a money magnet web site?
Fortunately, there are ways that you can automate your website in much the same way that the big boys do. The best and most cost-effective way would be to sign up with one of the handful of Application Service Providers available on the internet which provide a shopping cart integrated with a full suite of marketing tools. Normally, the shopping cart and tools are very flexible and can be incorporated into any website.
=====> Are there any other ways to automate your business besides working with a total solution provider?
You can accomplish some level of automation without an integrated shopping cart system, however, it will require manual intervention and of course it would be incomplete. I believe that the most important a
Planning tells you what is going to happen, post-mortem tells you what has happened Both planning and post-mortem are essential management tools needed to achieve corporate objectives, as well as to prevent the recurrence of the same mistakes. Planning for change must be the ever-present concern of every executive. At the same time, if events do not happen as planned, a post mortem is to be conducted so as not to repeat the same planning errors.General Dwight D Eisenhower’s famous quote, “Planning is nothing and planning is everything” was a response to his cynical colleagues, who believed that, because plans never survive first contact with the enemy
- An order-rerieval system that enables you to fulfill orders.
However, what most of them are lacking are marketing tools. There are several marketing strategies that are essential in the creation of a successful e-commerce web site:
- Email marketing (broadcasting) of prospects/customers
- Effective use of autoresponders (generate automatic email
messages)
- Online Newsletter
- Online Form / Survey to capture your prospect's email address
- Electronic Product Delivery (if you sold a digital product)
- Advertisement (Ad) Tracking
- Back End Sales
- Affiliate program
Now, if you had a system that would support the integration of
ALL of these marketing tools in addition to the necessary
e-commerce essentials, then you would have a Money Magnet Web
Site. After all, it has been shown that it often takes 7 or
more ad exposures before prospective customers actually make a
purchase. Consider the following scenario:
A prospect clicks on an advertisement in an online magazine.
This action increments a counter for this particular ad to
help you determine how well it’s working. They don’t decide
to buy as of yet but join your newsletter. They are now
considered a prospect. You begin to send them a monthly
email newsletter. Additionally, an autoresponder kicks in
to thank them for joining the newsletter as well as
scheduling them to get email twice a month for the next 90
days reiterating your product benefits and inviting them to
purchase.
Upon sending them one of your "juicy" offers that they
couldn't refuse, they finally purchase. They will
automatically be removed from your prospect list and added
to your customer list.
Based on the particular product or service they’ve
purchased, they will receive a series of emails every two
weeks for the next 6 months offering complementary products.
This will be the engine that will drive your back end sales
and keep your customers coming back to your web site.
Being able to play out a scenario such as this using one integrated system would be pretty impressive don’t you think? The internet big boys do this with expensive e-commerce platform suites produced by vendors such as IBM, Microsoft and Oracle. Having your system automatically perform these follow up tasks frees you up to spend more time on your business, your health or your family!
=====> What can you do to obtain a money magnet web site?
Fortunately, there are ways that you can automate your website in much the same way that the big boys do. The best and most cost-effective way would be to sign up with one of the handful of Application Service Providers available on the internet which provide a shopping cart integrated with a full suite of marketing tools. Normally, the shopping cart and tools are very flexible and can be incorporated into any website.
=====> Are there any other ways to automate your business besides working with a total solution provider?
You can accomplish some level of automation without an integrated shopping cart system, however, it will require manual intervention and of course it would be incomplete. I believe that the most important
From a customer service perspective, you can ask your computer consulting clients three questions that will explode the growth of your company.Question Number One:“How Can We Improve the Level of Service That We Provide Your Company?”Ask your computer consulting clients this question on a regular basis; at least a couple times a year. You will be amazed at the type of suggestions they give you.They will tell you some things you’ll be able to implement without charging them another nickel or penny more because they’re simple no-brainer kind of things. For example, “Could you send us an email reminder the day before you’re coming in?” Obviously y
A prospect clicks on an advertisement in an online magazine.
This action increments a counter for this particular ad to
help you determine how well it’s working. They don’t decide
to buy as of yet but join your newsletter. They are now
considered a prospect. You begin to send them a monthly
email newsletter. Additionally, an autoresponder kicks in
to thank them for joining the newsletter as well as
scheduling them to get email twice a month for the next 90
days reiterating your product benefits and inviting them to
purchase.
Upon sending them one of your "juicy" offers that they
couldn't refuse, they finally purchase. They will
automatically be removed from your prospect list and added
to your customer list.
Based on the particular product or service they’ve
purchased, they will receive a series of emails every two
weeks for the next 6 months offering complementary products.
This will be the engine that will drive your back end sales
and keep your customers coming back to your web site.
Being able to play out a scenario such as this using one integrated system would be pretty impressive don’t you think? The internet big boys do this with expensive e-commerce platform suites produced by vendors such as IBM, Microsoft and Oracle. Having your system automatically perform these follow up tasks frees you up to spend more time on your business, your health or your family!
=====> What can you do to obtain a money magnet web site?
Fortunately, there are ways that you can automate your website in much the same way that the big boys do. The best and most cost-effective way would be to sign up with one of the handful of Application Service Providers available on the internet which provide a shopping cart integrated with a full suite of marketing tools. Normally, the shopping cart and tools are very flexible and can be incorporated into any website.
=====> Are there any other ways to automate your business besides working with a total solution provider?
You can accomplish some level of automation without an integrated shopping cart system, however, it will require manual intervention and of course it would be incomplete. I believe that the most important
I was sitting at my walnut desk in my faux-wood paneled den on a sunny Saturday morning, staring at a stack of mostly white and a few, multi-colored, papers. I had decided to evaluate my current insurance situation and was working my way through the various policies for my car and myself. But with all those terms and all that fine print, my poor head was swimming. There were items like deductibles, co-pays, minimums, maximums, blankets, umbrellas, whole, term, collision, comprehensive, and all those words joined forces to deluge my pulsating brain. Was I sufficiently covered and was I paying too much or too little?I had met with my current agent a week before. He g
Based on the particular product or service they’ve
purchased, they will receive a series of emails every two
weeks for the next 6 months offering complementary products.
This will be the engine that will drive your back end sales
and keep your customers coming back to your web site.
Being able to play out a scenario such as this using one integrated system would be pretty impressive don’t you think? The internet big boys do this with expensive e-commerce platform suites produced by vendors such as IBM, Microsoft and Oracle. Having your system automatically perform these follow up tasks frees you up to spend more time on your business, your health or your family!
=====> What can you do to obtain a money magnet web site?
Fortunately, there are ways that you can automate your website in much the same way that the big boys do. The best and most cost-effective way would be to sign up with one of the handful of Application Service Providers available on the internet which provide a shopping cart integrated with a full suite of marketing tools. Normally, the shopping cart and tools are very flexible and can be incorporated into any website.
=====> Are there any other ways to automate your business besides working with a total solution provider?
You can accomplish some level of automation without an integrated shopping cart system, however, it will require manual intervention and of course it would be incomplete. I believe that the most important
As thoroughly described, many times, it’s ”added values” that separate you from the pack. This then elicits the critical response, ”I’d be nuts not to buy from these guys.” In order to accomplish this, first take a look at ”What is Your Market” and determine what your customer is really looking for from your product or service. Once you have a handle on what they want (usually one of the 4 basic human desires, as described later), you can better add values to exceed Brand X in delivering what they want.Some examples of the kind of ”added values” may be better ways to: hold it (handles on things); sip it (pop tops on beverage cans); pour it (spouts); digest it (adde
=====> What can you do to obtain a money magnet web site?
Fortunately, there are ways that you can automate your website in much the same way that the big boys do. The best and most cost-effective way would be to sign up with one of the handful of Application Service Providers available on the internet which provide a shopping cart integrated with a full suite of marketing tools. Normally, the shopping cart and tools are very flexible and can be incorporated into any website.
=====> Are there any other ways to automate your business besides working with a total solution provider?
You can accomplish some level of automation without an integrated shopping cart system, however, it will require manual intervention and of course it would be incomplete. I believe that the most important asset of your e-commerce business is your email lists. Therefore, concentrate on the implementation of a good autoresponder/list server system to "enhance" your present e-commerce website. There are several good ones on the market. Look for providers that allow you to:
- Create multiple lists.
- Add prospects via a web form, email, or manually through a
management console.
- Send out an unlimited number of autoresponder messages.
- Send out an unlimited number of email broadcasts.
- Set up and distribute a newsletter.
When setting up your autoresponder system, create one list for your "prospects" and another one for your "customers". Now, here's where you come in: when a person orders your product, you will have to perform the extra task of logging into your autoresponder system and manually remove them from the prospect list and add them to the customer list. This action will then trigger your customer autoresponder series of messages to be sent.
Remember, the key to building a successful e-commerce web site is to automate your marketing engine as much as possible and drive your prospects and customers back to your web site. This will certainly create a money magnet e-commerce web site for you!
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