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Casual Articles - Increasing Your Conversion Rates: 50 Tips for Ecommerce Sites
Pharmaceutical sales jobs are some of the most sought-after positions in sales because of excellent salaries and unlimited growth potential. Most pharmaceutical companies are offering lucrative packages aimed at acquiring the top talent in this industry. The pharmaceutical industry has consistently shown outstanding growth over many years and promises to continue as one of the greatest industries of the century.In the US alone, pharmaceutical companies sell more than $200 billion in drugs annually and employ more than a quarter of a million people. The aging population, which needs increased medical attention, is the primary driver. In addition, healthcare is shifting away from acute hospital treatment in favor of medicines. As a result, the ever-challenging, ever changing healthcare market promises to provide the dedicated sales representatives professional, business, and personal satisfaction over the course of a life-long career.One thing that makes pharmaceutical sales job so appealing is that almost any
33. Consider shipping the product free. This is often a very good selling point with online shoppers.
34. Display the stock status of the selected item and do so BEFORE the user puts the item in their cart.
35. If you don’t sell or run out/discontinued an item, remove it from the site.
36. If you are offering a lot of products, users should be able to sort them by important criteria...price, size, color, etc.
37. Provide an easy way for shoppers to compare details of similar products.
38. Use a custom 404 not found page to link people back to the important areas of your site
39. Give a clear estimate of the delivery time.
40. Accept a wide variety of payment options and clearly display those options.
41. Important information should not look like ad banners. There really is such a thing as “ad blindness” and people will automatically skip over this important information.
42. Make sure you have a “first-time visitor” page. This is where you are going to explain why and how you are different from your competitors.
43. Update your copyright statements on page footers. Make sure that the current year is displayed....fix that 2003 copyright statement.
44. Let cu
Affiliate Marketing is becoming the fastest growing ways to make money online. You see ads web pages all the time. Guess what? They are affiliate marketing.How affiliate marketing works is… that you sign up for a product to promote, you promote it, someone buys it and you get paid. That sounds simple don’t it? Well, it is kind of simple. You will have to learn how to find the right products to promote and how to promote it, but I’ll tell you about that later.First thing first is you need to go to a site like Commission Junction and sign up. Once you sign up, you can browse what kind of products they offer that you can promote. Once you find something there to promote, you can add the code to your site. Make sure you pick something that will be compatible with your website. Like, if your website is about fixing cars, you find an affiliate program that has do with where to get parts for the car.You need to make sure your affiliate link or banner is somewhere that will get people to notice it and make the
1. Use real customer testimonials with authentic customer photos...no stock photography. Shoppers can quickly tell the difference.
2. Make sure your marketing effort attracts qualified traffic. Example, if you sell Digital cameras, don’t advertise that you sell macro lens just to get more traffic to your site. This may drive more visitors, but they are visitors with no intent to purchase, thus decreasing your conversion rate.
3. Get a toll-free number and make sure the placement of that number on your site is prominent and consistent.
4. Include “points of reassurance” at every “point of action”. Example – if you are requesting that a viewer provide you with their e-mail address, clearly state that privacy is very important to you and that you will not share that information with any other party.
5. Use SSL (secure server certificates from a well known SSL authority) and make sure that the user knows you are using it.
Display a prominent "Secure server" note at the top of the page.
6. Build trust, subscribe to a service like VeriSign, Thawte or ScanAlert and Prominently place these logos to reassure your customer that you care about the security of their information.
7. Have a clearly defined privacy policy and link to it from all pages.
8. Include a physical address on your site.
9. Don’t always concentrate on just making the “buy now” buttons the most prominent on every page, but rather concentrate on styling the “primary action” buttons the most prominently on every page. Example – you sell books, and you provide the customers with the ability to select a few related books and compare them before they can buy now. Make that “compare button/link the same style as you would the “buy now” button/link on a page in which the “buy now” button exists. This will help herd customers through your sales funnel.
10. Clearly Define your return policy.
11. Make sure to include an “About Us” section on your site. The majority of my customers will visit or look for that section before making a purchase.
12. Make your site load fast, easy to navigate and user friendly. No need for horizontal scrolling, excessive vertical scrolling, large animation files or intrusive pop-up windows.
13. Keep your “buy now” button consistently and prominently placed on all product pages. The closer to the top of the
page...the better. ”Above the fold if you want it sold” & 2. “Eye level is buy level”.
14. Provide clear good quality images of your products with an "enlarge image" option.
15. Make your checkout process as usable, intuitive, reassuring and simple as possible. Losing a shopper during your checkout process is a CRITICAL loss.
16. Don’t make people type their e-mail address twice. Get the site to remember and do it automatically.
17. Don’t force people to install crazy plug-ins just to make a purchase from your site. Stick with JavaScript, Flash and the other breads & butters.
18. Read your copy, make sure its compelling, yet not exaggerated and too loud.
19. Identify your unique selling proposition and exploit it. If you are the only seller of medium-sized green widgets in the UK, clearly state that and be proud of it.
20. Implement a “site search” box and make sure it is accurate. Not only it will allow users to find what they want quick, it will give you an insight as to what they are shopping for and what terminology(keywords/key phrases) they are using so you can tailor your copy (and ad campaigns) accordingly.
21. Don’t just focus on the many features of your product, but rather on the benefits those features will provide you customers with. Don’t just say “folding ladders”, say “Our folding ladders will save you valuable garage space”.
22. Display your prices, shipping charges and tax clearly BEFORE the checkout process is completed.
23. Don’t use a drop-down for the "country" or “state” list over your order form. Many people are using scrolling mice these days, many are sure to accidentally scroll off of their correct state.
24. Let customers copy their shipping info to their billing info if they are identical, with one click.
25. Remove distractions as much as possible from the final checkout process such as the main navigation that existed during the shopping portion of your site.
26. Clearly provide a checkout process indicator. If your checkout process has 3 steps, clearly indicate at the top of the page what step they are on and how many steps there are to complete the order.
27. Clearly identify what info you really require during your checkout process. Eliminate unnecessary text fields/questions.
28. Use easy to understand, friendly error messages. No “INCORRECT USER INPUT IN STATE FIELD!” messages.
29. If your checkout error messages occur on a page other than the page with the errors, preserve the information that the user has already input and get the site to input it automatically.
30. Double check the spelling on your site. And the spelling on your error messages. "Ers in input filed" would look very unprofessional.
31. Try and get good reviews from shopping authority sites (shopping.com, epinions.com, bizrate.com, etc) and from previous shoppers.
32. Don’t use complex formulas for shipping price calculations, Example - 'if you buy 13.5 kilograms worth of x", then multiply that weight by y shipping rate. Get the site to do the calculations and show the shopper the price.
33. Consider shipping the product free. This is often a very good selling point with online shoppers.
34. Display the stock status of the selected item and do so BEFORE the user puts the item in their cart.
35. If you don’t sell or run out/discontinued an item, remove it from the site.
36. If you are offering a lot of products, users should be able to sort them by important criteria...price, size, color, etc.
37. Provide an easy way for shoppers to compare details of similar products.
38. Use a custom 404 not found page to link people back to the important areas of your site
39. Give a clear estimate of the delivery time.
40. Accept a wide variety of payment options and clearly display those options.
41. Important information should not look like ad banners. There really is such a thing as “ad blindness” and people will automatically skip over this important information.
42. Make sure you have a “first-time visitor” page. This is where you are going to explain why and how you are different from your competitors.
43. Update your copyright statements on page footers. Make sure that the current year is displayed....fix that 2003 copyright statement.
44. Let cus
Diversify - to make diverse, give variety, to balance, to divide securities in different industries, to produce variety, to engage in varied operations.Diversification is a wealth building strategy; it is also an excellent method for becoming more profitable. By working on your business instead of in it you can remain focused on the big picture and clearly see the best options for creating multiple revenue streams.If you sell products you can offer them in different sizes, combine them with other products of yours or with complimentary products and sell the value added package at a higher price point. If you have a service business you can offer different services and programs at different price points.By developing multiple revenue streams you spread out your risk and the costs of marketing and customer or client acquirement and boost your profits. It’s also an excellent way to offer your customers ideas for repeat sales, which are more profitable than first time sales.In a service business you
7. Have a clearly defined privacy policy and link to it from all pages.
8. Include a physical address on your site.
9. Don’t always concentrate on just making the “buy now” buttons the most prominent on every page, but rather concentrate on styling the “primary action” buttons the most prominently on every page. Example – you sell books, and you provide the customers with the ability to select a few related books and compare them before they can buy now. Make that “compare button/link the same style as you would the “buy now” button/link on a page in which the “buy now” button exists. This will help herd customers through your sales funnel.
10. Clearly Define your return policy.
11. Make sure to include an “About Us” section on your site. The majority of my customers will visit or look for that section before making a purchase.
12. Make your site load fast, easy to navigate and user friendly. No need for horizontal scrolling, excessive vertical scrolling, large animation files or intrusive pop-up windows.
13. Keep your “buy now” button consistently and prominently placed on all product pages. The closer to the top of the
page...the better. ”Above the fold if you want it sold” & 2. “Eye level is buy level”.
14. Provide clear good quality images of your products with an "enlarge image" option.
15. Make your checkout process as usable, intuitive, reassuring and simple as possible. Losing a shopper during your checkout process is a CRITICAL loss.
16. Don’t make people type their e-mail address twice. Get the site to remember and do it automatically.
17. Don’t force people to install crazy plug-ins just to make a purchase from your site. Stick with JavaScript, Flash and the other breads & butters.
18. Read your copy, make sure its compelling, yet not exaggerated and too loud.
19. Identify your unique selling proposition and exploit it. If you are the only seller of medium-sized green widgets in the UK, clearly state that and be proud of it.
20. Implement a “site search” box and make sure it is accurate. Not only it will allow users to find what they want quick, it will give you an insight as to what they are shopping for and what terminology(keywords/key phrases) they are using so you can tailor your copy (and ad campaigns) accordingly.
21. Don’t just focus on the many features of your product, but rather on the benefits those features will provide you customers with. Don’t just say “folding ladders”, say “Our folding ladders will save you valuable garage space”.
22. Display your prices, shipping charges and tax clearly BEFORE the checkout process is completed.
23. Don’t use a drop-down for the "country" or “state” list over your order form. Many people are using scrolling mice these days, many are sure to accidentally scroll off of their correct state.
24. Let customers copy their shipping info to their billing info if they are identical, with one click.
25. Remove distractions as much as possible from the final checkout process such as the main navigation that existed during the shopping portion of your site.
26. Clearly provide a checkout process indicator. If your checkout process has 3 steps, clearly indicate at the top of the page what step they are on and how many steps there are to complete the order.
27. Clearly identify what info you really require during your checkout process. Eliminate unnecessary text fields/questions.
28. Use easy to understand, friendly error messages. No “INCORRECT USER INPUT IN STATE FIELD!” messages.
29. If your checkout error messages occur on a page other than the page with the errors, preserve the information that the user has already input and get the site to input it automatically.
30. Double check the spelling on your site. And the spelling on your error messages. "Ers in input filed" would look very unprofessional.
31. Try and get good reviews from shopping authority sites (shopping.com, epinions.com, bizrate.com, etc) and from previous shoppers.
32. Don’t use complex formulas for shipping price calculations, Example - 'if you buy 13.5 kilograms worth of x", then multiply that weight by y shipping rate. Get the site to do the calculations and show the shopper the price.
33. Consider shipping the product free. This is often a very good selling point with online shoppers.
34. Display the stock status of the selected item and do so BEFORE the user puts the item in their cart.
35. If you don’t sell or run out/discontinued an item, remove it from the site.
36. If you are offering a lot of products, users should be able to sort them by important criteria...price, size, color, etc.
37. Provide an easy way for shoppers to compare details of similar products.
38. Use a custom 404 not found page to link people back to the important areas of your site
39. Give a clear estimate of the delivery time.
40. Accept a wide variety of payment options and clearly display those options.
41. Important information should not look like ad banners. There really is such a thing as “ad blindness” and people will automatically skip over this important information.
42. Make sure you have a “first-time visitor” page. This is where you are going to explain why and how you are different from your competitors.
43. Update your copyright statements on page footers. Make sure that the current year is displayed....fix that 2003 copyright statement.
44. Let cu
"Champions aren't made in gyms. Champions are made from something they have deep inside them - a desire, a dream, a vision. They have to have last-minute stamina, they have to be a little faster, they have to have the skill and the will. But the will must be stronger than the skill."This is a quote from Muhammad "I am the greatest!"Ali…and you may be wondering what it has to do with Network Marketing.If you are new to the world of Network Marketing, you are going to have to develop some new skills to ensure long-term survival. Writing skills, website creation, search engine optimization, ad copy writing, and basic business management skills will all become crucial to your continued success.Don't let this scare you. Regardless of your age or your level of life experience, you can probably think back to something you have learned in the past and come to the realization that you didn't do it well the first time. Whether it was playing baseball, riding a bike, ballet, knitting - you name it - it took some
15. Make your checkout process as usable, intuitive, reassuring and simple as possible. Losing a shopper during your checkout process is a CRITICAL loss.
16. Don’t make people type their e-mail address twice. Get the site to remember and do it automatically.
17. Don’t force people to install crazy plug-ins just to make a purchase from your site. Stick with JavaScript, Flash and the other breads & butters.
18. Read your copy, make sure its compelling, yet not exaggerated and too loud.
19. Identify your unique selling proposition and exploit it. If you are the only seller of medium-sized green widgets in the UK, clearly state that and be proud of it.
20. Implement a “site search” box and make sure it is accurate. Not only it will allow users to find what they want quick, it will give you an insight as to what they are shopping for and what terminology(keywords/key phrases) they are using so you can tailor your copy (and ad campaigns) accordingly.
21. Don’t just focus on the many features of your product, but rather on the benefits those features will provide you customers with. Don’t just say “folding ladders”, say “Our folding ladders will save you valuable garage space”.
22. Display your prices, shipping charges and tax clearly BEFORE the checkout process is completed.
23. Don’t use a drop-down for the "country" or “state” list over your order form. Many people are using scrolling mice these days, many are sure to accidentally scroll off of their correct state.
24. Let customers copy their shipping info to their billing info if they are identical, with one click.
25. Remove distractions as much as possible from the final checkout process such as the main navigation that existed during the shopping portion of your site.
26. Clearly provide a checkout process indicator. If your checkout process has 3 steps, clearly indicate at the top of the page what step they are on and how many steps there are to complete the order.
27. Clearly identify what info you really require during your checkout process. Eliminate unnecessary text fields/questions.
28. Use easy to understand, friendly error messages. No “INCORRECT USER INPUT IN STATE FIELD!” messages.
29. If your checkout error messages occur on a page other than the page with the errors, preserve the information that the user has already input and get the site to input it automatically.
30. Double check the spelling on your site. And the spelling on your error messages. "Ers in input filed" would look very unprofessional.
31. Try and get good reviews from shopping authority sites (shopping.com, epinions.com, bizrate.com, etc) and from previous shoppers.
32. Don’t use complex formulas for shipping price calculations, Example - 'if you buy 13.5 kilograms worth of x", then multiply that weight by y shipping rate. Get the site to do the calculations and show the shopper the price.
33. Consider shipping the product free. This is often a very good selling point with online shoppers.
34. Display the stock status of the selected item and do so BEFORE the user puts the item in their cart.
35. If you don’t sell or run out/discontinued an item, remove it from the site.
36. If you are offering a lot of products, users should be able to sort them by important criteria...price, size, color, etc.
37. Provide an easy way for shoppers to compare details of similar products.
38. Use a custom 404 not found page to link people back to the important areas of your site
39. Give a clear estimate of the delivery time.
40. Accept a wide variety of payment options and clearly display those options.
41. Important information should not look like ad banners. There really is such a thing as “ad blindness” and people will automatically skip over this important information.
42. Make sure you have a “first-time visitor” page. This is where you are going to explain why and how you are different from your competitors.
43. Update your copyright statements on page footers. Make sure that the current year is displayed....fix that 2003 copyright statement.
44. Let cu
Professional salesmanship is critical to both growing sales and optimizing gross margin. So salespeople -- especially those new to the sales profession -- that take the time to read sales books, attend sales seminars and listen to sales albums will almost invariably out perform those that take a more casual approach to learning their profession.A few months ago, I was conducting a sales training session for a Florida client. As we were working on how to open conversation with a prospect, an attendee raised his hand. When I recognized him, he said to me, “That kind of crap won’t work in this market. All my customers and prospects want from me is the lowest price. When I’m successful at beating my competitors’ prices, I get the order. When I fail, I lose the order. It’s that simple.”Thinking to myself…no wonder this business has gross margin problems, I asked him, “How do you open conversation with a prospect?”“I walk up to the prospect, introduce myself, shake his hand, and ask him if he will let
24. Let customers copy their shipping info to their billing info if they are identical, with one click.
25. Remove distractions as much as possible from the final checkout process such as the main navigation that existed during the shopping portion of your site.
26. Clearly provide a checkout process indicator. If your checkout process has 3 steps, clearly indicate at the top of the page what step they are on and how many steps there are to complete the order.
27. Clearly identify what info you really require during your checkout process. Eliminate unnecessary text fields/questions.
28. Use easy to understand, friendly error messages. No “INCORRECT USER INPUT IN STATE FIELD!” messages.
29. If your checkout error messages occur on a page other than the page with the errors, preserve the information that the user has already input and get the site to input it automatically.
30. Double check the spelling on your site. And the spelling on your error messages. "Ers in input filed" would look very unprofessional.
31. Try and get good reviews from shopping authority sites (shopping.com, epinions.com, bizrate.com, etc) and from previous shoppers.
32. Don’t use complex formulas for shipping price calculations, Example - 'if you buy 13.5 kilograms worth of x", then multiply that weight by y shipping rate. Get the site to do the calculations and show the shopper the price.
33. Consider shipping the product free. This is often a very good selling point with online shoppers.
34. Display the stock status of the selected item and do so BEFORE the user puts the item in their cart.
35. If you don’t sell or run out/discontinued an item, remove it from the site.
36. If you are offering a lot of products, users should be able to sort them by important criteria...price, size, color, etc.
37. Provide an easy way for shoppers to compare details of similar products.
38. Use a custom 404 not found page to link people back to the important areas of your site
39. Give a clear estimate of the delivery time.
40. Accept a wide variety of payment options and clearly display those options.
41. Important information should not look like ad banners. There really is such a thing as “ad blindness” and people will automatically skip over this important information.
42. Make sure you have a “first-time visitor” page. This is where you are going to explain why and how you are different from your competitors.
43. Update your copyright statements on page footers. Make sure that the current year is displayed....fix that 2003 copyright statement.
44. Let cu
Retailers face an intense competitive environment. With the growing availability of retail space there are more stores joining the marketplace. At the same time there is also a great deal of money to be made at the retail level.Consumers have more disposable income to spend, and have become accustomed to experience shopping as a form of recreation.Here are some strong selling strategies that can be used by retailers to produce more sales.Retail Selling Strategy #1Display the original retail price, or manufacturers suggested retail price, next to your price. Make the two prices very clear so that shoppers will realize what a great bargain they are receiving.Retail Selling Strategy #2Offer free promotional items. If you want to increase your retail sales you should strongly consider using promotional items. Promotional items should have a high perceived value, such as a free DVD or CD. Give them away with every purchase over a certain amount. You can offer a higher priced value givea
33. Consider shipping the product free. This is often a very good selling point with online shoppers.
34. Display the stock status of the selected item and do so BEFORE the user puts the item in their cart.
35. If you don’t sell or run out/discontinued an item, remove it from the site.
36. If you are offering a lot of products, users should be able to sort them by important criteria...price, size, color, etc.
37. Provide an easy way for shoppers to compare details of similar products.
38. Use a custom 404 not found page to link people back to the important areas of your site
39. Give a clear estimate of the delivery time.
40. Accept a wide variety of payment options and clearly display those options.
41. Important information should not look like ad banners. There really is such a thing as “ad blindness” and people will automatically skip over this important information.
42. Make sure you have a “first-time visitor” page. This is where you are going to explain why and how you are different from your competitors.
43. Update your copyright statements on page footers. Make sure that the current year is displayed....fix that 2003 copyright statement.
44. Let customer make a purchase without having to register with your site.
45. Consider making every link the last part of the statement “I want to...”. Don’t just have a link that says “the privacy
policy”, but rather “read the privacy policy”. Do you get it... the shopper wants to “Read the Privacy Policy”.
46. Don’t use too clever names for your shopping cart like “widget basket” or “widget box”. Call it "My shopping cart" or "My shopping basket".
47. Don’t make the shopper specify select an option when there is only 1 “option”. If the product only comes in red, don’t make the shopper select the “red” radio button or choose “red” from the drop down. Get the site to do it automatically.
48. Provide clear shopping instructions in an empty shopping cart. Don’t just say “your shopping cart is empty”.
49. Provide a "special sale” or "special clearance” section. This will attract the budget-conscious shoppers.
50. The most important golden rule...you must portray a lot of trust and credibility to instil shopper confidence and get them to make a purchase. Make sure you do.
By Gail Bellaiche (c) 2005-2006
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