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    This means that all the money spent during holiday seaso

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    January 30th, 2007

    A recent online study by Deloitte and Touche uncovered that two thirds of store visits during the 2006 holiday season were not influenced by holiday advertising. It turns out that most consumers picked stores because of their pre-existing familiarity with the stores and the stores locations. Additionally, the products purchased were researched on the internet.

    This means that all the money spent during holiday season

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    hirds of store visits during the 2006 holiday season were not influenced by holiday advertising. It turns out that most consumers picked stores because of their pre-existing familiarity with the stores and the stores locations. Additionally, the products purchased were researched on the internet.

    This means that all the money spent during holiday seaso

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    ising. It turns out that most consumers picked stores because of their pre-existing familiarity with the stores and the stores locations. Additionally, the products purchased were researched on the internet.

    This means that all the money spent during holiday seaso

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    arity with the stores and the stores locations. Additionally, the products purchased were researched on the internet.

    This means that all the money spent during holiday seaso

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    researched on the internet.

    This means that all the money spent during holiday season for print , radio, and TV advertising was largely wasted. As I read the Los Angeles Times on Sunday morning, I was again reminded how much money is wasted on print advertising; I think I threw away about ten pounds of unread advertising. And, I did not even look at one of them.

    So, why do the retail giants waste all this money? I think mostly it is be

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