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    Adventures in Advertising and the Affect on the Brand Name
    Studying various target-marketing techniques and here is a thought. We have been reviewing companies who cross over into many sectors to identify with their potential customers. We have watched as they attempt to understand their customers buying behavior and how they try to create a desire to purchase. Few companies do this very well, few advertising agencies understand the dynamics of multiple markets. I have seen many advertising agencies squander their client’s money. In my company, our team has nominated a few companies for their understanding of their customers, we have only considered those companies who cross ethnic barriers, and market to multiple sectors and customers in many industries. My choice was Rolex and Nike. Others members of our team felt comfortable with were GM, Dell, In and Out Hamburgers, Starbucks, E-Trade, MFS, Coca Cola, FEDEX, Washington Mutual, Mastercard, Wal-Mart (new series of ads), GE and Southwest Airlines.With consumer spending decreasing in the future due to maxed out credit card limits and the next downward business cycles companies will have to decrease their P and L contributions column for advertising expenditure. Who will emerge the winners of tomorrow’s markets? Those with significant standing brand names have the best chances. Who will avoid the drying up of the lake and continue to expand and develop new market niches and open more stores? I believe that the most customer driven companies will emerge as the great strategic planners that they are. In times of tough markets the companies who deserve the winners circle will shine bright and above the crowd. To be able to write great ads and to keep the customers happy, first you must understand the customers wants and needs, then you write the ads to fulfill these desires, then the tough part to deliver on that promise. Creating a new customer in a tough market is tough and it is a necessity. Without the new life-blood you
    xpensively with their suppliers, who may be using the same forecasting to meet the requirements of their customers.

    Disadvantages of EDI
    The biggest disadvantage implementing EDI is it reveals inefficient business practices. If a company’s business process was inefficient before EDI, they will be multiply with the implementation of EDI. The original purpose of EDI was to save money and time. When used improperly, EDI does neither, and actually wastes both.

    Costs of EDI
    Prices for EDI applications vary from free (for very simple one-function products) to several thousands of dollars for full-function applications. The final price you pay depends upon several things:

    • The Expected Volume of Electronic Documents. Generally speaking, low cost EDI packages handle only a few documents and trading partners. Midrange EDI packages can be a little more expensive, but handle a much larger volume of EDI. If you anticipate multiple documents or trading partners, a midrange EDI system is a much better choice.

    • The Amplitude of the EDI Translation Software. Some products look like a bargain, but as your EDI needs grow, hidden costs (such as having to purchase new transaction sets) suddenly appear. You may pay more for a program with an integrated mapper, but you'll avoid purchasing overlays and maps in the future.

    • Implementation Time. Some applications are easier to learn and use than others. But as above, the easier to lean the less the software package can handle. The more time you spend in training, the more time it takes to get into production mode. If your time frame is tight, and you are sure the documents you will be using are static, look for a translator that doesn't require training before implementation.
    Fees vary from Software Company to Software Company. Ignoring the hidden costs mentioned above, you can expect the following ongoing charges:
    • Maintenance Fees. Most companies charge an annual maintenance fee that is usually a percentage of the translator's list price. This fee should include software updates, standards updates, technical support, and customer service.

    • VAN Charges. If you use a Value Added Network (VAN), you will be billed for transmitting data similar to making a long distance phone call. Some also bill you for connect time. A fast modem helps to lower transmission costs.

    • Mailbox Fee. Most VANs charge a monthly fee for maintaining a mailbox on their network. Some base billing on the document (25 cents per document transmitted). Others charge based upon the number of characters in each document.
    EDI can at times take much longer than expected. Remember, you are working with another company and you have no control over their priorities or bu
    Why Use eBay?
    I started using eBay a few years ago and have had many different accounts with them, I have been a power-seller and a full time buyer with eBay. This is not only the worlds #1 marketplace to find good deals, but you can make a nice second (or if you are good) a full time income selling things from home. eBay is like a massive flea market, but with a small twist, you come and look for what you are interested in buying and only bid or buy things that are suited to your needs, much like a flea market.So, as my title here states, why eBay and not some other auction site? Well, here is the plain truth, eBay holds the eyes of millions of users for online auctioning, much like google does for the search engine, yahoo for mail accounts and myspace for finding friends... When you do a search for anything online, you go straight to google, it has set the standard for internet searching and gives you the best results. Yahoo is still #1 free mail provider and millions of people use their service including myself, I have 3 mail accounts on yahoo. Myspace has risin in the last few years as the place to go to make friends online... Folks, these services aren't going anywhere anytime soon, so you might as well be a part of them.I have tried selling on yahoo and other auction sites, but they cannot compete with ebay, yes the fees are starting to get out of control (and personally I think the owner needs to stop before he really screws things up), but all in all, this is the site anyone who is anyone comes to to buy or sell things online, this is THE site to make your online business start. Anyone can sell on ebay and if you have the knowledge, you can make a good living on it if you play your cards right.Selling on eBay can be a total pain in the arse if you don't know what to do or are just starting out. If you are worried about people not bidding because you have a low score, get some feedback first buy buying thi
    Have you heard someone mention EDI (Electronic Data Interchange) or eCommerce and wondered what it was? Simply put, eCommerce is the exchange of information about trading goods, services, or money from computer to computer. For example, the purchase of a widget over the internet, paying a bill, tracking an overnight package delivery, or receiving a paycheck electronically.

    Now imagine you’re a company. You want to do the same transactions, but thousands of time a day. That is where EDI steps in. EDI is an agreed upon message standard that exchanges information from one computer application to another with the minimum of human intervention. And 95% of all eCommerce uses EDI to exchange that information. It can be done with special software via e-mail, across the Internet, or by customized connections. And it goes beyond just purchasing goods and submitting invoices. A company can request information about inventory levels in it’s suppliers' and customers' warehouses, receive an order status; and send funds electronically along with automatic notification that an invoice was paid. These are just a few of the many types of automated transactions

    EDI is not something new. As a matter of fact, it is much older than you might think. Yet to some industries it is only a few years old. And the health industry of the United States had to be mandated by the Federal government before they dared venture into EDI.

    Who uses EDI? And how and where did it all start? What are the benefits? What are the costs? What are the legalities? And why, with all the apparent advantages, do some industries balk at switching to EDI? Well let’s start at the beginning to see how it all came about.

    Who uses EDI?
    About 90% of the fortune 1000 companies currently use EDI. Companies such as American Airlines, BMW, Coca-Cola, Dunkin Donuts, Eastman Kodak, Federal Express, Gordmans, Heinz, InFocus, JCPenney, Kohls, Lowes, Macys, Nike, Openheimer, Prudential Insurance, Queens City Government, Radio Shack, Staples, Texaco, United Airlines, Verizon, Wachovia, and Yokohama Tires to name but a few. EDI is widely used in manufacturing, shipping, warehousing, utilities, pharmaceuticals, construction, petroleum, metals, food processing, banking, insurance, retailing, government, health care, and textiles among other industries.

    Any company that buys or sells goods or services can potentially use EDI. Because it supports the entire business cycle, EDI can streamline the relationship that any company has with its customers, distributors, suppliers, and so forth. According to a recent study, the number of companies using EDI is projected to quadruple within the next six years.

    History of EDI
    The first recorded EDI dates back to the 1850s when the railroads and Western Union used the telegraph to communicate business information. Starting there, Samuel Morse's patented code was the single method used to communicate across the lines.

    In 1948 during the Berlin Airlift, thousands of tons of food and consumables were needed to be air freighted. The task of coordinating these consignments (which arrived with differing manifests, languages and numbers of copies) was addressed by devising a standard manifest.

    In the late 1950’s and early 1960’s the rise of computer enabled companies to store and process data electronically, companies needed an expedient method to communicate the data. This method was realized by the widespread use of computer telecommunications. Using telecommunications, companies could transmit data electronically over telephone lines, and have the data input directly into a trading partner's business application. These electronic interchanges improved response time, reduced paperwork, and eliminated the potential for transcription errors. Computer telecommunications, however, only solved part of the problem. Early electronic interchanges were based on proprietary formats agreed between two trading partners. Due to differing document formats, it was difficult for a company to exchange data electronically with many trading partners. What was needed was a standard format for the data being exchanged. In 1968 the United States Transportation Data Coordinating Committee (TDCC) was formed, to coordinate the development of translation rules among four existing sets of industry-specific standards.

    In the mid 1970’s, it was clear that the TDCC standards were not enough, and work began for national EDI standards. The Electronic Data Interchange Association (EDIA), a non-profit organization set out to serve as an administrator for several different industry groups. Each industry served has a committee to determine new standards, modify existing ones, and pass the information on to the EDIA for publication and distribution. EDIA was asked to develop a set of standards applicable to the grocery industry. The first such standard is The Uniform Communication Standard (UCS) which was applied to an actual transaction by the Quaker Oats Company in 1981.

    In 1979 the American National Standards Institute (ANSI) Accredited Standards Committee (ASC) was formed. It included representatives from transportation, government & computer manufacturer industries, The committee's first meeting took place in Rosslyn, Virginia with the goal to create a set of standard data formats based on the TDCC structure that:
    - were hardware independent;
    - were unambiguous, such that they could be used by all trading partners;
    - reduced the labor-intensive tasks of exchanging data (e.g., data re-entry);
    - allowed the sender of the data to control the exchange, including knowing if and when the recipient received the transaction.

    In 1982, Version 1 of the ANSI ASC certified release of draft X.12 standards was published.

    At about the same time, the U.K. Department of Customs and Excise, with the assistance of SITPRO (the British Simplification of Trade Procedures Board), was developing its own standards for documents used in international trade, called Tradacoms. These were later extended by the United Nations Economic Commission for Europe (UNECE) into what became known as the GTDI (General-purpose Trade Data Interchange standards), and were gradually accepted by some 2,000 British exporting organizations.

    Problems created by the trans-Atlantic use of two different (and largely incompatible) sets of standardized documents have been addressed by the formation of a United Nations Joint European and North American working party (UN-JEDI), which began the development of the Electronic Data Interchange for Administration, Commerce and Transport (EDIFACT) document translation standards.

    Early on, Value Added Networks (VANs) served as an "electronic post office" for buyers and suppliers that needed to exchange data. For example, Company A could send an electronic purchase order to the VAN and Company B could go to the VAN to pick it up. If Company B claimed it did not receive the purchase order, the VAN would serve as a third-party intermediary and would validate whether the purchase order had in fact been picked up or not. That is the type of "value-add" these networks provided.

    Despite the benefits, VAN EDI had limited adoption because it was cost-prohibitive for most companies to deploy. Before Internet EDI became available, approximately 80% of the suppliers in any given supply chain were communicating with their customers manually via fax, telephone and snail mail because they could not afford the investment required for VAN EDI. This resulted in inefficiencies throughout the supply chain including: lost or mis-keyed purchase orders, late invoices, out-of- stocks, etc.

    With the advent of secure Internet EDI, companies of every size are now able to transact electronically with their trading partners. And VAN services such as "Message Disposition Notifications" (MDNs) are built right into the software products.

    Benefits of EDI
    Consider a very simple non-EDI-based purchase: A buyer decides he needs 365 widgets. He creates a purchase order, prints it out and pops it in the mail. When the supplier gets the order, she types it into her company's computer system. The inventory guy pulls the order and ships out the widgets. Next, the supplier prints out and mails an invoice. It's not hard to imagine that this process could take several days. EDI has the potential to cut massive amounts of time out of the process. Sending documents, such as purchase orders or invoices, electronically takes minutes, not days, and shipments can often go out the day the order comes in.

    Moreover, the electronic format does not need to be re-keyed upon arrival. And that is the part of the biggest benefit of EDI. This saves a tremendous amount of labor time, and means that no data entry errors are introduced into your system by your staff. Cycle times are reduced, and data entry backlogs are almost completely eliminated. This allows for very quick order processing. A proper system can easily handle receiving an order and shipping that order with its invoice the same day. Studies indicate that the average reduction in turn around time is about 40% for most business functions like order fulfillment, procurement, manufacturing, logistics and finance.

    This often allows a company that first implements EDI to handle far greater volumes without adding personnel and other costs. This means increased sales and increased revenues once the initial investment in EDI is recaptured. These savings come from:
    • No data entry errors from your operators
    • No mail time
    • Reduced labor processing costs and time
    • Reduced lead times
    • Reduced order cycle time
    • Reduced inventory carrying costs
    • No filing and other processing of paperwork

    EDI improves margins by meeting customer demands and consequently strengthening relationships. It also allows time and effort to be focused on other internal priorities.

    Studies have shown that processing a purchase order or invoice costs most companies about $5 in paper, postage, handling, direct labor and other such odds and ends of direct costs. With EDI this can be reduced to about 50 cents; sometimes as little as 13 cents, depending on how the EDI document is transmitted. If your direct handling costs are greater, the savings is greater.

    Another benefit is the implementation of Just-In-Time (JIT) order process methodology. With Just-in-Time, a company can avoid stock-outs and/or obsolete inventories, reduce lead times on ordering from suppliers and reduce inventory carrying costs. Whether implementing a subset or the whole of JIT process methodology, EDI is what makes Just-In-Time possible and allows it to be feasible. With the proper agreements between trading partners, a manufacturer can determine the current sales of their buyers and their buyers' current inventory levels. Therefore the manufacturer can forecast probable future sales and plan production and their own purchasing accordingly. Obviously there will occasionally be wild fluctuations that will disturb this scenario, but it does help the manufacturer to accurately plan production, and the purchaser to know that their needs will more likely be met by their suppliers.

    Just-In-Time helps the manufacturer communicate quickly and inexpensively with their suppliers, who may be using the same forecasting to meet the requirements of their customers.

    Disadvantages of EDI
    The biggest disadvantage implementing EDI is it reveals inefficient business practices. If a company’s business process was inefficient before EDI, they will be multiply with the implementation of EDI. The original purpose of EDI was to save money and time. When used improperly, EDI does neither, and actually wastes both.

    Costs of EDI
    Prices for EDI applications vary from free (for very simple one-function products) to several thousands of dollars for full-function applications. The final price you pay depends upon several things:

    • The Expected Volume of Electronic Documents. Generally speaking, low cost EDI packages handle only a few documents and trading partners. Midrange EDI packages can be a little more expensive, but handle a much larger volume of EDI. If you anticipate multiple documents or trading partners, a midrange EDI system is a much better choice.

    • The Amplitude of the EDI Translation Software. Some products look like a bargain, but as your EDI needs grow, hidden costs (such as having to purchase new transaction sets) suddenly appear. You may pay more for a program with an integrated mapper, but you'll avoid purchasing overlays and maps in the future.

    • Implementation Time. Some applications are easier to learn and use than others. But as above, the easier to lean the less the software package can handle. The more time you spend in training, the more time it takes to get into production mode. If your time frame is tight, and you are sure the documents you will be using are static, look for a translator that doesn't require training before implementation.
    Fees vary from Software Company to Software Company. Ignoring the hidden costs mentioned above, you can expect the following ongoing charges:
    • Maintenance Fees. Most companies charge an annual maintenance fee that is usually a percentage of the translator's list price. This fee should include software updates, standards updates, technical support, and customer service.

    • VAN Charges. If you use a Value Added Network (VAN), you will be billed for transmitting data similar to making a long distance phone call. Some also bill you for connect time. A fast modem helps to lower transmission costs.

    • Mailbox Fee. Most VANs charge a monthly fee for maintaining a mailbox on their network. Some base billing on the document (25 cents per document transmitted). Others charge based upon the number of characters in each document.
    EDI can at times take much longer than expected. Remember, you are working with another company and you have no control over their priorities or bu
    Is The Alphabet Dictating Your Success? Some Evidence (Part 2)
    In the surname stakes, we can almost forget gender, knowledge or experience. The alphabet will sort us out with callous efficiency into categories marked: Essentials (A-G); Desirables (H-M); Barely Advantageous (N-S); Don't Bother (T-Z). This mental sorting is not confined to groups or organisations. Every individual is brainwashed into doing it. So when we want a particular product, we rush to the phone book and expediency dictates that we head straight to the Acmes and Aardvarks of the business world - while Tempo and Zenith hardly get a look-in.The indirect result of this concentration on the first letters of our alphabet is that the companies in this little favoured band have rich pickings while the rest have to make do with the leftover crumbs. That explains why 27% of the FTSE 100 companies in the UK have names which stop at the letter C. Logically, each of the remaining letters can hope for a mere 3.2% as their share, on average.Looking around us we can also see that: 70% of US presidents have surnames beginning A-M (48% A-H) 64% of UK Prime Ministers have surnames beginning A-M (56% A-H) 74% of Harold Wilson's cabinet in 1964 had surnames beginning A-M (62% A-H) 70% of the UK Times Rich List (2005) have surnames beginning A-M (48% A-H) 78% of UK proprietors and directors in publishing have surnames beginning A-M (64% A-H) 72% of Popes have surnames beginning A-M (60% A-H) 72% of UK national newspaper editors have surnames beginning A-M (58% A-H) 62% of Fortune's list of 50 most admired companies have names beginning A-M (48% A-H) 64% of Fortune's list of 100 companies have names beginning with letters A-M (54% A-H) (In fact, 17(85%) of the TOP 20 companies on Fortune's 2006 list have names beginning with letters A-M (65% A
    h to communicate business information. Starting there, Samuel Morse's patented code was the single method used to communicate across the lines.

    In 1948 during the Berlin Airlift, thousands of tons of food and consumables were needed to be air freighted. The task of coordinating these consignments (which arrived with differing manifests, languages and numbers of copies) was addressed by devising a standard manifest.

    In the late 1950’s and early 1960’s the rise of computer enabled companies to store and process data electronically, companies needed an expedient method to communicate the data. This method was realized by the widespread use of computer telecommunications. Using telecommunications, companies could transmit data electronically over telephone lines, and have the data input directly into a trading partner's business application. These electronic interchanges improved response time, reduced paperwork, and eliminated the potential for transcription errors. Computer telecommunications, however, only solved part of the problem. Early electronic interchanges were based on proprietary formats agreed between two trading partners. Due to differing document formats, it was difficult for a company to exchange data electronically with many trading partners. What was needed was a standard format for the data being exchanged. In 1968 the United States Transportation Data Coordinating Committee (TDCC) was formed, to coordinate the development of translation rules among four existing sets of industry-specific standards.

    In the mid 1970’s, it was clear that the TDCC standards were not enough, and work began for national EDI standards. The Electronic Data Interchange Association (EDIA), a non-profit organization set out to serve as an administrator for several different industry groups. Each industry served has a committee to determine new standards, modify existing ones, and pass the information on to the EDIA for publication and distribution. EDIA was asked to develop a set of standards applicable to the grocery industry. The first such standard is The Uniform Communication Standard (UCS) which was applied to an actual transaction by the Quaker Oats Company in 1981.

    In 1979 the American National Standards Institute (ANSI) Accredited Standards Committee (ASC) was formed. It included representatives from transportation, government & computer manufacturer industries, The committee's first meeting took place in Rosslyn, Virginia with the goal to create a set of standard data formats based on the TDCC structure that:
    - were hardware independent;
    - were unambiguous, such that they could be used by all trading partners;
    - reduced the labor-intensive tasks of exchanging data (e.g., data re-entry);
    - allowed the sender of the data to control the exchange, including knowing if and when the recipient received the transaction.

    In 1982, Version 1 of the ANSI ASC certified release of draft X.12 standards was published.

    At about the same time, the U.K. Department of Customs and Excise, with the assistance of SITPRO (the British Simplification of Trade Procedures Board), was developing its own standards for documents used in international trade, called Tradacoms. These were later extended by the United Nations Economic Commission for Europe (UNECE) into what became known as the GTDI (General-purpose Trade Data Interchange standards), and were gradually accepted by some 2,000 British exporting organizations.

    Problems created by the trans-Atlantic use of two different (and largely incompatible) sets of standardized documents have been addressed by the formation of a United Nations Joint European and North American working party (UN-JEDI), which began the development of the Electronic Data Interchange for Administration, Commerce and Transport (EDIFACT) document translation standards.

    Early on, Value Added Networks (VANs) served as an "electronic post office" for buyers and suppliers that needed to exchange data. For example, Company A could send an electronic purchase order to the VAN and Company B could go to the VAN to pick it up. If Company B claimed it did not receive the purchase order, the VAN would serve as a third-party intermediary and would validate whether the purchase order had in fact been picked up or not. That is the type of "value-add" these networks provided.

    Despite the benefits, VAN EDI had limited adoption because it was cost-prohibitive for most companies to deploy. Before Internet EDI became available, approximately 80% of the suppliers in any given supply chain were communicating with their customers manually via fax, telephone and snail mail because they could not afford the investment required for VAN EDI. This resulted in inefficiencies throughout the supply chain including: lost or mis-keyed purchase orders, late invoices, out-of- stocks, etc.

    With the advent of secure Internet EDI, companies of every size are now able to transact electronically with their trading partners. And VAN services such as "Message Disposition Notifications" (MDNs) are built right into the software products.

    Benefits of EDI
    Consider a very simple non-EDI-based purchase: A buyer decides he needs 365 widgets. He creates a purchase order, prints it out and pops it in the mail. When the supplier gets the order, she types it into her company's computer system. The inventory guy pulls the order and ships out the widgets. Next, the supplier prints out and mails an invoice. It's not hard to imagine that this process could take several days. EDI has the potential to cut massive amounts of time out of the process. Sending documents, such as purchase orders or invoices, electronically takes minutes, not days, and shipments can often go out the day the order comes in.

    Moreover, the electronic format does not need to be re-keyed upon arrival. And that is the part of the biggest benefit of EDI. This saves a tremendous amount of labor time, and means that no data entry errors are introduced into your system by your staff. Cycle times are reduced, and data entry backlogs are almost completely eliminated. This allows for very quick order processing. A proper system can easily handle receiving an order and shipping that order with its invoice the same day. Studies indicate that the average reduction in turn around time is about 40% for most business functions like order fulfillment, procurement, manufacturing, logistics and finance.

    This often allows a company that first implements EDI to handle far greater volumes without adding personnel and other costs. This means increased sales and increased revenues once the initial investment in EDI is recaptured. These savings come from:
    • No data entry errors from your operators
    • No mail time
    • Reduced labor processing costs and time
    • Reduced lead times
    • Reduced order cycle time
    • Reduced inventory carrying costs
    • No filing and other processing of paperwork

    EDI improves margins by meeting customer demands and consequently strengthening relationships. It also allows time and effort to be focused on other internal priorities.

    Studies have shown that processing a purchase order or invoice costs most companies about $5 in paper, postage, handling, direct labor and other such odds and ends of direct costs. With EDI this can be reduced to about 50 cents; sometimes as little as 13 cents, depending on how the EDI document is transmitted. If your direct handling costs are greater, the savings is greater.

    Another benefit is the implementation of Just-In-Time (JIT) order process methodology. With Just-in-Time, a company can avoid stock-outs and/or obsolete inventories, reduce lead times on ordering from suppliers and reduce inventory carrying costs. Whether implementing a subset or the whole of JIT process methodology, EDI is what makes Just-In-Time possible and allows it to be feasible. With the proper agreements between trading partners, a manufacturer can determine the current sales of their buyers and their buyers' current inventory levels. Therefore the manufacturer can forecast probable future sales and plan production and their own purchasing accordingly. Obviously there will occasionally be wild fluctuations that will disturb this scenario, but it does help the manufacturer to accurately plan production, and the purchaser to know that their needs will more likely be met by their suppliers.

    Just-In-Time helps the manufacturer communicate quickly and inexpensively with their suppliers, who may be using the same forecasting to meet the requirements of their customers.

    Disadvantages of EDI
    The biggest disadvantage implementing EDI is it reveals inefficient business practices. If a company’s business process was inefficient before EDI, they will be multiply with the implementation of EDI. The original purpose of EDI was to save money and time. When used improperly, EDI does neither, and actually wastes both.

    Costs of EDI
    Prices for EDI applications vary from free (for very simple one-function products) to several thousands of dollars for full-function applications. The final price you pay depends upon several things:

    • The Expected Volume of Electronic Documents. Generally speaking, low cost EDI packages handle only a few documents and trading partners. Midrange EDI packages can be a little more expensive, but handle a much larger volume of EDI. If you anticipate multiple documents or trading partners, a midrange EDI system is a much better choice.

    • The Amplitude of the EDI Translation Software. Some products look like a bargain, but as your EDI needs grow, hidden costs (such as having to purchase new transaction sets) suddenly appear. You may pay more for a program with an integrated mapper, but you'll avoid purchasing overlays and maps in the future.

    • Implementation Time. Some applications are easier to learn and use than others. But as above, the easier to lean the less the software package can handle. The more time you spend in training, the more time it takes to get into production mode. If your time frame is tight, and you are sure the documents you will be using are static, look for a translator that doesn't require training before implementation.
    Fees vary from Software Company to Software Company. Ignoring the hidden costs mentioned above, you can expect the following ongoing charges:
    • Maintenance Fees. Most companies charge an annual maintenance fee that is usually a percentage of the translator's list price. This fee should include software updates, standards updates, technical support, and customer service.

    • VAN Charges. If you use a Value Added Network (VAN), you will be billed for transmitting data similar to making a long distance phone call. Some also bill you for connect time. A fast modem helps to lower transmission costs.

    • Mailbox Fee. Most VANs charge a monthly fee for maintaining a mailbox on their network. Some base billing on the document (25 cents per document transmitted). Others charge based upon the number of characters in each document.
    EDI can at times take much longer than expected. Remember, you are working with another company and you have no control over their priorities or bu
    Sales Lead Tracking
    Sales lead tracking is useful for any business owner that wants to track, maintain and manage his or her sales leads. Sales leads are essential to a successful business. Without these leads, your business will have no clients and without clients, you will have no sales. In short, your business will be a flop without sales leads.What is sales lead tracking for?Sales lead tracking is a reliable means of getting the statistics that you need from the methods you used in sales lead generation. Through this, you will be able to track how much you are paying for your sales generation methods such as advertising, Internet advertising, cold calling, mass mailing and email publications and how much these give in return for your investment. By looking at the statistics, you can remove campaigns which are deemed ineffective and improve those that give you good return.Aside from the information provided on which campaigns are worth investing money into or worth dumping, sales lead tracking also manages and updates all of your contacts' important information. This way, you can track to whom you have assigned a particular sales lead, where it came from and how you got it.Organizing your sales leads and all the important details that surround them will not only help you achieve a more effective sales campaign but will also increase your time to focus on creating qualified leads and selling on them. If your business is about selling products, making follow-ups is important in order to keep your customers updated because even if they do not buy now, in the future there is a possibility to make sales. Sales lead tracking can effectively manage this process for you so it does make a lot of sense that your business has this.
    n the recipient received the transaction.

    In 1982, Version 1 of the ANSI ASC certified release of draft X.12 standards was published.

    At about the same time, the U.K. Department of Customs and Excise, with the assistance of SITPRO (the British Simplification of Trade Procedures Board), was developing its own standards for documents used in international trade, called Tradacoms. These were later extended by the United Nations Economic Commission for Europe (UNECE) into what became known as the GTDI (General-purpose Trade Data Interchange standards), and were gradually accepted by some 2,000 British exporting organizations.

    Problems created by the trans-Atlantic use of two different (and largely incompatible) sets of standardized documents have been addressed by the formation of a United Nations Joint European and North American working party (UN-JEDI), which began the development of the Electronic Data Interchange for Administration, Commerce and Transport (EDIFACT) document translation standards.

    Early on, Value Added Networks (VANs) served as an "electronic post office" for buyers and suppliers that needed to exchange data. For example, Company A could send an electronic purchase order to the VAN and Company B could go to the VAN to pick it up. If Company B claimed it did not receive the purchase order, the VAN would serve as a third-party intermediary and would validate whether the purchase order had in fact been picked up or not. That is the type of "value-add" these networks provided.

    Despite the benefits, VAN EDI had limited adoption because it was cost-prohibitive for most companies to deploy. Before Internet EDI became available, approximately 80% of the suppliers in any given supply chain were communicating with their customers manually via fax, telephone and snail mail because they could not afford the investment required for VAN EDI. This resulted in inefficiencies throughout the supply chain including: lost or mis-keyed purchase orders, late invoices, out-of- stocks, etc.

    With the advent of secure Internet EDI, companies of every size are now able to transact electronically with their trading partners. And VAN services such as "Message Disposition Notifications" (MDNs) are built right into the software products.

    Benefits of EDI
    Consider a very simple non-EDI-based purchase: A buyer decides he needs 365 widgets. He creates a purchase order, prints it out and pops it in the mail. When the supplier gets the order, she types it into her company's computer system. The inventory guy pulls the order and ships out the widgets. Next, the supplier prints out and mails an invoice. It's not hard to imagine that this process could take several days. EDI has the potential to cut massive amounts of time out of the process. Sending documents, such as purchase orders or invoices, electronically takes minutes, not days, and shipments can often go out the day the order comes in.

    Moreover, the electronic format does not need to be re-keyed upon arrival. And that is the part of the biggest benefit of EDI. This saves a tremendous amount of labor time, and means that no data entry errors are introduced into your system by your staff. Cycle times are reduced, and data entry backlogs are almost completely eliminated. This allows for very quick order processing. A proper system can easily handle receiving an order and shipping that order with its invoice the same day. Studies indicate that the average reduction in turn around time is about 40% for most business functions like order fulfillment, procurement, manufacturing, logistics and finance.

    This often allows a company that first implements EDI to handle far greater volumes without adding personnel and other costs. This means increased sales and increased revenues once the initial investment in EDI is recaptured. These savings come from:
    • No data entry errors from your operators
    • No mail time
    • Reduced labor processing costs and time
    • Reduced lead times
    • Reduced order cycle time
    • Reduced inventory carrying costs
    • No filing and other processing of paperwork

    EDI improves margins by meeting customer demands and consequently strengthening relationships. It also allows time and effort to be focused on other internal priorities.

    Studies have shown that processing a purchase order or invoice costs most companies about $5 in paper, postage, handling, direct labor and other such odds and ends of direct costs. With EDI this can be reduced to about 50 cents; sometimes as little as 13 cents, depending on how the EDI document is transmitted. If your direct handling costs are greater, the savings is greater.

    Another benefit is the implementation of Just-In-Time (JIT) order process methodology. With Just-in-Time, a company can avoid stock-outs and/or obsolete inventories, reduce lead times on ordering from suppliers and reduce inventory carrying costs. Whether implementing a subset or the whole of JIT process methodology, EDI is what makes Just-In-Time possible and allows it to be feasible. With the proper agreements between trading partners, a manufacturer can determine the current sales of their buyers and their buyers' current inventory levels. Therefore the manufacturer can forecast probable future sales and plan production and their own purchasing accordingly. Obviously there will occasionally be wild fluctuations that will disturb this scenario, but it does help the manufacturer to accurately plan production, and the purchaser to know that their needs will more likely be met by their suppliers.

    Just-In-Time helps the manufacturer communicate quickly and inexpensively with their suppliers, who may be using the same forecasting to meet the requirements of their customers.

    Disadvantages of EDI
    The biggest disadvantage implementing EDI is it reveals inefficient business practices. If a company’s business process was inefficient before EDI, they will be multiply with the implementation of EDI. The original purpose of EDI was to save money and time. When used improperly, EDI does neither, and actually wastes both.

    Costs of EDI
    Prices for EDI applications vary from free (for very simple one-function products) to several thousands of dollars for full-function applications. The final price you pay depends upon several things:

    • The Expected Volume of Electronic Documents. Generally speaking, low cost EDI packages handle only a few documents and trading partners. Midrange EDI packages can be a little more expensive, but handle a much larger volume of EDI. If you anticipate multiple documents or trading partners, a midrange EDI system is a much better choice.

    • The Amplitude of the EDI Translation Software. Some products look like a bargain, but as your EDI needs grow, hidden costs (such as having to purchase new transaction sets) suddenly appear. You may pay more for a program with an integrated mapper, but you'll avoid purchasing overlays and maps in the future.

    • Implementation Time. Some applications are easier to learn and use than others. But as above, the easier to lean the less the software package can handle. The more time you spend in training, the more time it takes to get into production mode. If your time frame is tight, and you are sure the documents you will be using are static, look for a translator that doesn't require training before implementation.
    Fees vary from Software Company to Software Company. Ignoring the hidden costs mentioned above, you can expect the following ongoing charges:
    • Maintenance Fees. Most companies charge an annual maintenance fee that is usually a percentage of the translator's list price. This fee should include software updates, standards updates, technical support, and customer service.

    • VAN Charges. If you use a Value Added Network (VAN), you will be billed for transmitting data similar to making a long distance phone call. Some also bill you for connect time. A fast modem helps to lower transmission costs.

    • Mailbox Fee. Most VANs charge a monthly fee for maintaining a mailbox on their network. Some base billing on the document (25 cents per document transmitted). Others charge based upon the number of characters in each document.
    EDI can at times take much longer than expected. Remember, you are working with another company and you have no control over their priorities or bu
    Data Entry Services has Tremendous Potential
    Running a business is not a very difficult thing to do, but running it successfully surely needs some tremendous efforts on your part. There are many things that need to be handled properly for a business to be successful. Data entry is one of the vital elements for running a business successfully. Data entry is small but nonetheless very significant aspect of a business which one needs to take care of. Outsourcing is a business process which is increasingly being used by businesses to take care of the data entry aspect. In fact the process of outsourcing has made things simpler for business owners.Data entry services are provided by several companies who are involved in outsourcing work. Such companies specialize in providing different types of services including data entry services to companies that are looking for professional support to unburden from the heavy workload that they have. For the smooth running and proper management of any type of business getting data entry done in a proper manner is crucial. So if you own a business and want to manage it properly you must opt for hiring data entry services for your business.Each business is different and the business needs also differ vastly. So depending on the type of business which you run you can hire data entry services accordingly. You may need data entry services of different types like offline or online data entry, insurance claim entry, banking information entry and building up a huge database with various other types of entry. The demand for data entry is increasing gradually day by day and in present time it has turned out to be very lucrative as well.Always hire data entry services from outsourcing companies that provide you with services of extremely talented professionals. You are spending huge amount of money and for no reason must you settle for anything less. Talking with someone who has already used such services help a great dea
    s or invoices, electronically takes minutes, not days, and shipments can often go out the day the order comes in.

    Moreover, the electronic format does not need to be re-keyed upon arrival. And that is the part of the biggest benefit of EDI. This saves a tremendous amount of labor time, and means that no data entry errors are introduced into your system by your staff. Cycle times are reduced, and data entry backlogs are almost completely eliminated. This allows for very quick order processing. A proper system can easily handle receiving an order and shipping that order with its invoice the same day. Studies indicate that the average reduction in turn around time is about 40% for most business functions like order fulfillment, procurement, manufacturing, logistics and finance.

    This often allows a company that first implements EDI to handle far greater volumes without adding personnel and other costs. This means increased sales and increased revenues once the initial investment in EDI is recaptured. These savings come from:
    • No data entry errors from your operators
    • No mail time
    • Reduced labor processing costs and time
    • Reduced lead times
    • Reduced order cycle time
    • Reduced inventory carrying costs
    • No filing and other processing of paperwork

    EDI improves margins by meeting customer demands and consequently strengthening relationships. It also allows time and effort to be focused on other internal priorities.

    Studies have shown that processing a purchase order or invoice costs most companies about $5 in paper, postage, handling, direct labor and other such odds and ends of direct costs. With EDI this can be reduced to about 50 cents; sometimes as little as 13 cents, depending on how the EDI document is transmitted. If your direct handling costs are greater, the savings is greater.

    Another benefit is the implementation of Just-In-Time (JIT) order process methodology. With Just-in-Time, a company can avoid stock-outs and/or obsolete inventories, reduce lead times on ordering from suppliers and reduce inventory carrying costs. Whether implementing a subset or the whole of JIT process methodology, EDI is what makes Just-In-Time possible and allows it to be feasible. With the proper agreements between trading partners, a manufacturer can determine the current sales of their buyers and their buyers' current inventory levels. Therefore the manufacturer can forecast probable future sales and plan production and their own purchasing accordingly. Obviously there will occasionally be wild fluctuations that will disturb this scenario, but it does help the manufacturer to accurately plan production, and the purchaser to know that their needs will more likely be met by their suppliers.

    Just-In-Time helps the manufacturer communicate quickly and inexpensively with their suppliers, who may be using the same forecasting to meet the requirements of their customers.

    Disadvantages of EDI
    The biggest disadvantage implementing EDI is it reveals inefficient business practices. If a company’s business process was inefficient before EDI, they will be multiply with the implementation of EDI. The original purpose of EDI was to save money and time. When used improperly, EDI does neither, and actually wastes both.

    Costs of EDI
    Prices for EDI applications vary from free (for very simple one-function products) to several thousands of dollars for full-function applications. The final price you pay depends upon several things:

    • The Expected Volume of Electronic Documents. Generally speaking, low cost EDI packages handle only a few documents and trading partners. Midrange EDI packages can be a little more expensive, but handle a much larger volume of EDI. If you anticipate multiple documents or trading partners, a midrange EDI system is a much better choice.

    • The Amplitude of the EDI Translation Software. Some products look like a bargain, but as your EDI needs grow, hidden costs (such as having to purchase new transaction sets) suddenly appear. You may pay more for a program with an integrated mapper, but you'll avoid purchasing overlays and maps in the future.

    • Implementation Time. Some applications are easier to learn and use than others. But as above, the easier to lean the less the software package can handle. The more time you spend in training, the more time it takes to get into production mode. If your time frame is tight, and you are sure the documents you will be using are static, look for a translator that doesn't require training before implementation.
    Fees vary from Software Company to Software Company. Ignoring the hidden costs mentioned above, you can expect the following ongoing charges:
    • Maintenance Fees. Most companies charge an annual maintenance fee that is usually a percentage of the translator's list price. This fee should include software updates, standards updates, technical support, and customer service.

    • VAN Charges. If you use a Value Added Network (VAN), you will be billed for transmitting data similar to making a long distance phone call. Some also bill you for connect time. A fast modem helps to lower transmission costs.

    • Mailbox Fee. Most VANs charge a monthly fee for maintaining a mailbox on their network. Some base billing on the document (25 cents per document transmitted). Others charge based upon the number of characters in each document.
    EDI can at times take much longer than expected. Remember, you are working with another company and you have no control over their priorities or bu
    The Importance of an Online Presence
    While it is not reasonable to say that the Internet has caused your everyday storefront to become redundant, there is definitely a trend towards browsing for services online. Consider this – if you need to find the location of a good or service, how often do you turn to sites like White and Yellow Pages? What was that you said; you’re using your paper copies as book ends? Me too. Tapping into the vast population of Internet users is vital to providing a well-rounded service. When surveyed, the majority of women said that they would be more inclined to use a store that had an online presence, regardless of whether they were planning to shop online or offline. What does this tell you? People invest a lot of their perception in technological advancement! According to Stanford University research, in the past ten years Internet usage has soared from essentially 0 per cent to almost 60 per cent in the United States. These 90 million or so people spend an average of 3 hours per day browsing the web and using email. There is incredible scope to have this time used to encourage people to learn more about your particular organisation. In not having your details on the Internet, you effectively miss out on three hours of every day when you could be reaching out to 90 million users. And worse than that, there is an entire generation that could – and have – been alienated by not providing a more technologically contemporary means of communication. Consider that many of the younger ‘Net users have actually grown up using email and instant messaging programs to speak to each other, and many have a tendency to shy away from the more traditional methods. “I definitely notice if a store is not online,” Paula Harris, a mother of one, told me. “I like to shop online. I don’t have to deal with people everywhere, salespeople who won’t give up the hard sell and it all comes to my place without me d
    xpensively with their suppliers, who may be using the same forecasting to meet the requirements of their customers.

    Disadvantages of EDI
    The biggest disadvantage implementing EDI is it reveals inefficient business practices. If a company’s business process was inefficient before EDI, they will be multiply with the implementation of EDI. The original purpose of EDI was to save money and time. When used improperly, EDI does neither, and actually wastes both.

    Costs of EDI
    Prices for EDI applications vary from free (for very simple one-function products) to several thousands of dollars for full-function applications. The final price you pay depends upon several things:

    • The Expected Volume of Electronic Documents. Generally speaking, low cost EDI packages handle only a few documents and trading partners. Midrange EDI packages can be a little more expensive, but handle a much larger volume of EDI. If you anticipate multiple documents or trading partners, a midrange EDI system is a much better choice.

    • The Amplitude of the EDI Translation Software. Some products look like a bargain, but as your EDI needs grow, hidden costs (such as having to purchase new transaction sets) suddenly appear. You may pay more for a program with an integrated mapper, but you'll avoid purchasing overlays and maps in the future.

    • Implementation Time. Some applications are easier to learn and use than others. But as above, the easier to lean the less the software package can handle. The more time you spend in training, the more time it takes to get into production mode. If your time frame is tight, and you are sure the documents you will be using are static, look for a translator that doesn't require training before implementation.
    Fees vary from Software Company to Software Company. Ignoring the hidden costs mentioned above, you can expect the following ongoing charges:
    • Maintenance Fees. Most companies charge an annual maintenance fee that is usually a percentage of the translator's list price. This fee should include software updates, standards updates, technical support, and customer service.

    • VAN Charges. If you use a Value Added Network (VAN), you will be billed for transmitting data similar to making a long distance phone call. Some also bill you for connect time. A fast modem helps to lower transmission costs.

    • Mailbox Fee. Most VANs charge a monthly fee for maintaining a mailbox on their network. Some base billing on the document (25 cents per document transmitted). Others charge based upon the number of characters in each document.
    EDI can at times take much longer than expected. Remember, you are working with another company and you have no control over their priorities or business practices. Your priority may be to implement a Purchase Order (850) with Wal-mart, but their priority may be implementing the Advance Ship Notice (856). You need to implement a Remittance Advice (820) with Wachovia yet their Remittance Advice specialist is on Maternity leave and her replacement only knows Lockbox (823).

    Despite its few disadvantages, EDI has proven to be a powerful backbone that supports today’s Electronic Commerce. Companies all over the world utilize EDI’s versatility and flexibility to communicate with each other. And with the promise of the Web, which offers much lower connectivity costs, and the lower costs of PCs and simpler software, EDI is opening its doors to smaller companies. Moreover, XML, an open standard for sharing data, is starting to appear as a method of EDI coding standards, which could provide technical clarity across industries and nations around the world.

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