Casual Articles - Internet and Businesses Online

Publicity - How to Write a Headline That Will Garner Free Publicity
Taking your ad and turning it into paragraph-style prose is not a press release – chances are it will only lead the publisher to call and invite you to run it as a paid ad. A press release is for news or for information about a topic the audience needs to know.Any press release that reads too much like an ad will likely lead a media person to forward it to the advertising department.For example, here's a headline that sounds too much like an ad:"Financial Planner Chet Thompson Saved Families $600,000 On Estate Taxes Last Year"This headline is attention-getting, but for the wrong reasons. It doesn't tell the media person anything other than that Chet Thompson is a good financial planner. This isn't news. But that same

nning, and it was ok," Says Terry.

"They told us they would put us up where people would find us, because one of our big questions was, hey, we're a small company, and when you get on the Internet, we're still a small company because there are so many competitors out there."

"But we were getting zero hits, no sales at all. We took it upon ourselves to go to Yahoo and get some advertising ourselves, and we had to pay. We had to pay to play on the Internet, but we started getting orders."

How to Find the Best Ecommerce Merchant Account Provider
The first step to finding the best ecommerce merchant account provider is to understand exactly what it is, and why it is important to your online business. A merchant account is basically an arrangement with a financial institution that will enable you to accept credit card payments from your customers. Today almost 80% of the entire world makes purchases of products or services on credit. On the internet, 87% of all online customers use credit cards for purchases. It is estimated that loss of over 60% of all sales would result from not accepting credit cards for payment.There are two types of merchant accounts. They are called card present and card not present. This simply refers to the actual credit card being used in the transaction. Obviou

The sweet taste of success! Blair Candy Company, a third generation family business, has taken their company from Altoona to Fargo- through cyberspace.

Blair Candy came to our attention through Dave Dadurka, a staff writer for Distribution Channels, a publication of the American Wholesale Marketer's Association.

Dave knew that Blair Candy exemplified exactly what we were looking for: a family-owned brick-and-mortar company that has added an Internet component to grow their business.

Blair Candy is a wholesaler and distributor of candy, tobacco, and paper products in Altoona, PA. Patrick Dandrea, who eventually enlisted the help of his sons Ron and Terry, established it in 1940.

The impetus for getting the company online came from Pam Macharola, who was in charge of PR and did much of the company's buying. She offered to work with the design firm to oversee the production of the site, and now serves as the site's webmaster, in addition to the other hats she wears.

For over half a century, the company had been thriving. Why, then, were they interested in expanding on the Internet? What did they want the Internet to do for them and their business.

"It was a two-fold thing," explains Blair's VP Terry Dandrea. "We wanted to get our name out there. We had an informational section on the site which explained our business, our delivery radius, and we definitely wanted to get that information out to as many people as possible."

"At the same time, we wanted ordering. We started out small, with a few items that we thought would be unique: some old time candy, candy you don't see out in stores anymore."

While their first site did put the company on the map, so to speak, it failed to bring in the new business they had hoped for. Soon, they saw that they would have to take initiative on their own to make the site successful. Even though they were new to the e-commerce world, they found solutions where the web professionals had fallen short.

"The design firm got us up and running, and it was ok," Says Terry.

Onc

Establish Credibility as a Powerful Presenter - One Communication Detail at a Time
Consider and count all of the details - the little steps - to pay attention to that add up to big results - especially with regard to our credibility. In this article I share some of the details that I feel make us more credible as powerful presenters. It does take time and effort, but when we add them all together, our reputations will shine.Accept the fact that there is no "quick fix" and that "overnight" success may take many years. Yes, we do belong to a society in a hurry. It is common for people to feel that they can lose 30 pounds in a month and/or become a recognized speaker in demand by just deciding to do it. I can't even number the well known and successful speakers who have told the story of their struggles to reach st

Candy is a wholesaler and distributor of candy, tobacco, and paper products in Altoona, PA. Patrick Dandrea, who eventually enlisted the help of his sons Ron and Terry, established it in 1940.

For over half a century, the company had been thriving. Why, then, were they interested in expanding on the Internet? What did they want the Internet to do for them and their business.

"At the same time, we wanted ordering. We started out small, with a few items that we thought would be unique: some old time candy, candy you don't see out in stores anymore."

"The design firm got us up and running, and it was ok," Says Terry.

Shopping Feeds-What Are They And How Can They Make You Millions
E-commerce web sites in today's world can not thrive on the income they generate from their own site. A successful web site must utilize the various shopping web sites on the internet such as Shop.com, Amazon, Biz Rate, Biz Buyer, Price Graber, Froogle, etc..Web sites like Amazon, Nextag, Yahoo! Shopping, etc. are some of the most profitable web sites on the internet. What most people do not know is that they personally do not sell any products, they are made up of thousands of smaller merchants like you. They spend millions of dollars advertising their web sites, and driving traffic to their merchants all potentially for your benefit.There are two main ways you can benefit from this opportunity. Individual product uploads and product

century, the company had been thriving. Why, then, were they interested in expanding on the Internet? What did they want the Internet to do for them and their business.

"At the same time, we wanted ordering. We started out small, with a few items that we thought would be unique: some old time candy, candy you don't see out in stores anymore."

"The design firm got us up and running, and it was ok," Says Terry.

Why eBay is the Greatest Opportunity on the Internet
Have you found it difficult to make money on the internet? If so, you're not alone.Whilst the internet is an incredible animal, in my opinion it is becoming increasingly difficult to find ways and means of making a decent income via internet marketing.It used to be that many people in internet marketing could earn big money by following the ideas promoted by the early adopters on the net. But the internet marketplace has begun to resemble to network marketing. In other words, if you are high enough in the internet pyramid, you can look forward to earning a good slice of income.As more and more people have piled in, looking to make money from the internet space, the competition continues to grow exponentially. And with most people

ut small, with a few items that we thought would be unique: some old time candy, candy you don't see out in stores anymore."

"The design firm got us up and running, and it was ok," Says Terry.

The Tinkering Entrepreneur
tin•ker n. To manipulate unskillfully or experimentallyAs an entrepreneur, you probably like to tinker. You probably like to ask a bunch of questions to the point that you get annoying. You might like to experiment with different machines by taking them apart. Or you may even like to take peoples’ sentences apart while they are speaking to you and analyze every single word for their true meanings and intentions.The tinkering mind is a great mind; it’s a sharp mind that stays hungry with a voracious appetite for understanding, manipulation, and the unknown. If you aren’t tinkering, then you should be.Here is a list of 5 things that you can begin your tinkering journey with:1.) When somebo

nning, and it was ok," Says Terry.

Once the orders started to come in, they decided to take their site to the next level. In addition to extending the capabilities of their e-commerce system, they wanted to make the site easier to change and update. A new company was hired to analyze and redesign the site. They had a number of ideas about how they could rebuild it and bring the technology up-to-date.

"We wanted to get to the next step so we could control our items a bit better, make changes more often. we've got that now, but we've gone through weeks and weeks of problems to get there."

Despite their early setbacks, Blair Candy has found its place on the Internet, and their e-commerce goals, to grow sales and increase awareness of the company, have been achieved.

But Blair Candy's involvement with the Internet doesn't just end with their web site. They have found that the web is an excellent research tool. They use it frequently to find new (or cheaper) suppliers, to keep tabs on their competitors, and to discover what items are in demand, guaranteeing that their inventory will reflect the items their customers want to buy.

The Internet won't take the place of actual salesmen and delivery trucks, however. Blair has many customers, particularly retail outlets, in the Altoona area, and they choose to service these clients directly, face to face. What the Internet has done for them is to attract new individual clients, "home shoppers," who are looking for the hard-to-find novelty candies and paper products that are Blair's specialty.

Pam explains: "A lot of people are moving out of this area, and they know they can get local specialty items from us, like Mallocups and the original Peanut Butter Meltaways, which are made in Altoona. It has opened our doors to so many people. We have our name out nation wide. We're on the East coast, but a lot of our orders are coming from the West coast."

Pat Dandrea, the company's president, agrees. "we've developed a customer base in California, Oregon, North Dakota. It has expanded

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The key to a company's credibility lies in its ability to communicate. In times of crisis, this communication becomes more important than ever. To paraphrase a former General Electric slogan, in times of crisis, credibility is our most important product. Here are 6 ways to maintain credibility during crisis.

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