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Casual Articles - Why Most Websites Don't Work and What to Do About It
Business Process Revisited: We have previously defined a business process as a sequential series of interrelated tasks triggered by an event, and undertaken to provide valued outcomes to customers.Dependent Activities - Critical Chain: When we combine the ideas of sequence and interrelatedness, we reach the conclusion that the process steps are dependent on one another. Subsequent steps cannot be carried out until prior steps have been done.Statistical (i.e. unpredictable) Fluctuations: Almost every business process contains statistical fluctuations. While average figures can be given for the time it takes a call centre representative to resolve a customer issue, or the hourly production of a manufacturing line, or the time it takes a restaurant to serve a dinner, in each of these cases, the actual value can vary widely around the stated average. To appreciate the nature of fluctuations, consider a die thrown a large numbe
There are, however, proven guidelines that will dramatically increase your chances of getting a good ranking.
2. Pay-Per-Click Advertising
In addition to the regular search results, all major search engines sell advertising space called 'sponsored links'.
This form of advertising is called 'Pay-Per-Click' and is the fastest way to attract targeted traffic to your website.
Pay-Per-Click advertising works by allowing you to bid on keywords that are relevant to your business.
For example, if you sell cell phone accessories, you might bid 20 cents for the keyword phrase 'cell phone accessories'.
When a user searches for 'cell phone accessories' your ad will appear in the sponsored links area. By clicking on the ad they are taken directly to your website and you're charged 20 cents for the click.
Pay-Per-Click advertising is extremely effective because it
With the number of consumers in the marketplace continuing to increase and new businesses sprouting like mushrooms all over to respond to everyone's needs, coming up with new advertising and marketing plans can become a pain for business owners who are trying to make their enterprises stand out in the crowd.As customers come and customers go and attention spans get shorter and shorter by the second, the problem for business owners is finding a way to have a potential customer stop even for just a second to look at a specific advertisement.That is the reason the majority of marketers resort to using TV or outrageously blown up billboards screaming for attention. However these methods can be a strain in the pocket for the beginning business person. If you are just starting out in your business, the most important issue to resolve would be a good way to make a big splash without spending too much.Brochures are an effective method to let people know your business is out there. They a
Victor Hugo
French Novelist and Poet
Victor was right. In the short ten years we've had access to the Internet; the world has changed dramatically.
Just contemplate these statistics for a moment:
- There are now approximately 934 million Internet users worldwide
- Projections from technology research company Forrester indicate that, by 2006, total online sales will increase to more than $560 billion dollars a year.
- In the last few years, China has grown to 99 million Internet users
- Online advertising spend has reached a record $9.4 billion in the US alone, with research firms expecting businesses will double their spending on web advertising by 2008.
Think about all the things you can do online that were impossible (or at least a little 'sci-fi') just ten years ago:
- Researching your favorite topics
- Booking plane trips
- Paying household bills
- Internet banking
- Getting in touch with long lost friends
- Buying or selling houses; and almost anything else you can think of
Just as the industrial revolution radically changed the way mass goods were produced, the Internet is now changing the way business operates at its core.
Small businesses that were once restricted to a small local market can now trade on a global scale. Selling goods and services to the world out of your garage is now a practical reality.
But the flipside to this amazing growth is that the competition for customer dollars is now fiercer than ever.
The web makes it easy to shop around for anything, so just 'having a website' is not enough. Whatever industry you're in, your website needs to offer compelling benefits to your customers.
You need to stand out from the crowd.
Web surfers need an easy way to find you when using their favorite search engine.
Your website needs to save customers time, money or hassles (preferably all three). It needs to solve their problems or provide them better value than they can get from your competitors.
The bottom line is - your website needs to deliver real value.
Unfortunately, lack of quality traffic is the number one reason why many small business websites fail.
Most people would agree that getting your website up and running is relatively easy - the hard part is getting people to visit your website and take action.
This is called the 'Billboard in a Desert' problem.
As an example, imagine you're building a five star restaurant:
- You spend a fortune fitting it out and buying the best equipment you can get your hands on.
- The food is fresh and prepared by the best chefs money can buy.
- All of your staff have been trained at the best hospitality schools in the world.
In short, you're a perfectionist and no detail has been spared... except the location - it's in the middle of the Sahara Desert.
Would it survive?
Of course it wouldn't. Without prominent exposure and foot traffic you'd be dead in a week. The same goes for your website.
Real World Internet Marketing Strategies
Fortunately, there are several simple and cost-effective ways you can attract people to your website.
These include:
1. Search Engine Optimization
Major Search engines like Google, Yahoo! and MSN are the first place 85% of all web surfers visit to find information.
If your website is built to be search engine friendly, you can generate a great deal of free traffic to your site.
We've all heard the real-estate mantra of 'location-location-location'. Well, getting listed in search engines is exactly the same - it's all about 'position-position-position'.
Most web users don't look past the first two pages of search results - so anything past this point is useless. To be truly effective, your website needs to be ranked within the top 30 results.
Search engine optimization (SEO) refers to a combination of strategies designed to make a website more appealing to search engines and therefore achieve a higher ranking.
In layman's terms, search engine optimization (SEO) means getting your website found in search engines.
Please note that there is no magic wand to magically place you in the top results. If there were, everybody would be using it and it would lose its effectiveness overnight.
There are, however, proven guidelines that will dramatically increase your chances of getting a good ranking.
2. Pay-Per-Click Advertising
In addition to the regular search results, all major search engines sell advertising space called 'sponsored links'.
This form of advertising is called 'Pay-Per-Click' and is the fastest way to attract targeted traffic to your website.
Pay-Per-Click advertising works by allowing you to bid on keywords that are relevant to your business.
For example, if you sell cell phone accessories, you might bid 20 cents for the keyword phrase 'cell phone accessories'.
When a user searches for 'cell phone accessories' your ad will appear in the sponsored links area. By clicking on the ad they are taken directly to your website and you're charged 20 cents for the click.
Pay-Per-Click advertising is extremely effective because it'
This bulletin is not about choosing a name for your new business, its not even about developing business plans and it certainly is not about choosing to be incorporated, a partnership or a sole trader. There are dozens of resources about that.This is all about that giant step from surviving in business to success in your chosen niche.It is one thing getting a business up and running but doing it right or even finding out what is right, is easier to say than do. Starting and running a small business is great I've been doing it for over twelve years but we all have the same problems, we know there is a better way of doing it but we can't always afford a consultant.So what I've been doing is putting together all the useful information I've collected over the years and compiling it into easy read sections that can be used by almost any business in the land.So lets have a look at customer satisfaction (or more correctly dissatisfaction)Complaints Complaints are g
- Buying or selling houses; and almost anything else you can think of
Just as the industrial revolution radically changed the way mass goods were produced, the Internet is now changing the way business operates at its core.
Small businesses that were once restricted to a small local market can now trade on a global scale. Selling goods and services to the world out of your garage is now a practical reality.
But the flipside to this amazing growth is that the competition for customer dollars is now fiercer than ever.
The web makes it easy to shop around for anything, so just 'having a website' is not enough. Whatever industry you're in, your website needs to offer compelling benefits to your customers.
You need to stand out from the crowd.
Web surfers need an easy way to find you when using their favorite search engine.
Your website needs to save customers time, money or hassles (preferably all three). It needs to solve their problems or provide them better value than they can get from your competitors.
The bottom line is - your website needs to deliver real value.
Unfortunately, lack of quality traffic is the number one reason why many small business websites fail.
Most people would agree that getting your website up and running is relatively easy - the hard part is getting people to visit your website and take action.
This is called the 'Billboard in a Desert' problem.
As an example, imagine you're building a five star restaurant:
- You spend a fortune fitting it out and buying the best equipment you can get your hands on.
- The food is fresh and prepared by the best chefs money can buy.
- All of your staff have been trained at the best hospitality schools in the world.
In short, you're a perfectionist and no detail has been spared... except the location - it's in the middle of the Sahara Desert.
Would it survive?
Of course it wouldn't. Without prominent exposure and foot traffic you'd be dead in a week. The same goes for your website.
Real World Internet Marketing Strategies
Fortunately, there are several simple and cost-effective ways you can attract people to your website.
These include:
1. Search Engine Optimization
Major Search engines like Google, Yahoo! and MSN are the first place 85% of all web surfers visit to find information.
If your website is built to be search engine friendly, you can generate a great deal of free traffic to your site.
We've all heard the real-estate mantra of 'location-location-location'. Well, getting listed in search engines is exactly the same - it's all about 'position-position-position'.
Most web users don't look past the first two pages of search results - so anything past this point is useless. To be truly effective, your website needs to be ranked within the top 30 results.
Search engine optimization (SEO) refers to a combination of strategies designed to make a website more appealing to search engines and therefore achieve a higher ranking.
In layman's terms, search engine optimization (SEO) means getting your website found in search engines.
Please note that there is no magic wand to magically place you in the top results. If there were, everybody would be using it and it would lose its effectiveness overnight.
There are, however, proven guidelines that will dramatically increase your chances of getting a good ranking.
2. Pay-Per-Click Advertising
In addition to the regular search results, all major search engines sell advertising space called 'sponsored links'.
This form of advertising is called 'Pay-Per-Click' and is the fastest way to attract targeted traffic to your website.
Pay-Per-Click advertising works by allowing you to bid on keywords that are relevant to your business.
For example, if you sell cell phone accessories, you might bid 20 cents for the keyword phrase 'cell phone accessories'.
When a user searches for 'cell phone accessories' your ad will appear in the sponsored links area. By clicking on the ad they are taken directly to your website and you're charged 20 cents for the click.
Pay-Per-Click advertising is extremely effective because it
Closing the InterviewKnowing how to successfully close an interview can make the difference between getting the job and being one of the unfortunate individuals who receives a rejection letter in the mail. While much attention is given to the matters of how to write a resume and cover letter as well as what to expect in regards to interview questions, far too many job seekers are unprepared when comes to knowing how to successfully close an interview. Keep in mind that this is perhaps your last opportunity to demonstrate why you are perfect for the job. Successfully closing an interview walks a fine line between being too aggressive and not being aggressive enough.It’s always a good idea to bring along some questions that you can ask the interviewer at the end of the interview. This shows that you have more than just a passing interest in the position and truly want the job. If you have taken the time to do your research on the company, this also demonstrates initiative and increases you
Unfortunately, lack of quality traffic is the number one reason why many small business websites fail.
Most people would agree that getting your website up and running is relatively easy - the hard part is getting people to visit your website and take action.
This is called the 'Billboard in a Desert' problem.
As an example, imagine you're building a five star restaurant:
- You spend a fortune fitting it out and buying the best equipment you can get your hands on.
- The food is fresh and prepared by the best chefs money can buy.
- All of your staff have been trained at the best hospitality schools in the world.
In short, you're a perfectionist and no detail has been spared... except the location - it's in the middle of the Sahara Desert.
Would it survive?
Of course it wouldn't. Without prominent exposure and foot traffic you'd be dead in a week. The same goes for your website.
Real World Internet Marketing Strategies
Fortunately, there are several simple and cost-effective ways you can attract people to your website.
These include:
1. Search Engine Optimization
Major Search engines like Google, Yahoo! and MSN are the first place 85% of all web surfers visit to find information.
If your website is built to be search engine friendly, you can generate a great deal of free traffic to your site.
We've all heard the real-estate mantra of 'location-location-location'. Well, getting listed in search engines is exactly the same - it's all about 'position-position-position'.
Most web users don't look past the first two pages of search results - so anything past this point is useless. To be truly effective, your website needs to be ranked within the top 30 results.
Search engine optimization (SEO) refers to a combination of strategies designed to make a website more appealing to search engines and therefore achieve a higher ranking.
In layman's terms, search engine optimization (SEO) means getting your website found in search engines.
Please note that there is no magic wand to magically place you in the top results. If there were, everybody would be using it and it would lose its effectiveness overnight.
There are, however, proven guidelines that will dramatically increase your chances of getting a good ranking.
2. Pay-Per-Click Advertising
In addition to the regular search results, all major search engines sell advertising space called 'sponsored links'.
This form of advertising is called 'Pay-Per-Click' and is the fastest way to attract targeted traffic to your website.
Pay-Per-Click advertising works by allowing you to bid on keywords that are relevant to your business.
For example, if you sell cell phone accessories, you might bid 20 cents for the keyword phrase 'cell phone accessories'.
When a user searches for 'cell phone accessories' your ad will appear in the sponsored links area. By clicking on the ad they are taken directly to your website and you're charged 20 cents for the click.
Pay-Per-Click advertising is extremely effective because it
In today’s work environment employers standards are rising and rising. The need for education thus increases to meet the demands of current employers. The first step is getting a high school diploma. For those who have not finished high school. A test, called The General Education Degree is also an option. The GED is a standardized test that tests basic skills that one should have learned in High School.In preparation for testing, it is imperative to study. If no preparation is taken, and failure does result, this can bring the confidence level down for you and thus add to more discouragement. To prevent this, it is always important to be as prepared for the standardized test as possible.In searching forums for related GED information, the basic recommendation is to prepare as much as possible and be aware of what type of test that you are taking. Standardized test can be very predictable and some organizations, such as Kaplan, can help with the different areas of math and english that t
These include:
1. Search Engine Optimization
Major Search engines like Google, Yahoo! and MSN are the first place 85% of all web surfers visit to find information.
If your website is built to be search engine friendly, you can generate a great deal of free traffic to your site.
We've all heard the real-estate mantra of 'location-location-location'. Well, getting listed in search engines is exactly the same - it's all about 'position-position-position'.
Most web users don't look past the first two pages of search results - so anything past this point is useless. To be truly effective, your website needs to be ranked within the top 30 results.
Search engine optimization (SEO) refers to a combination of strategies designed to make a website more appealing to search engines and therefore achieve a higher ranking.
In layman's terms, search engine optimization (SEO) means getting your website found in search engines.
Please note that there is no magic wand to magically place you in the top results. If there were, everybody would be using it and it would lose its effectiveness overnight.
There are, however, proven guidelines that will dramatically increase your chances of getting a good ranking.
2. Pay-Per-Click Advertising
In addition to the regular search results, all major search engines sell advertising space called 'sponsored links'.
This form of advertising is called 'Pay-Per-Click' and is the fastest way to attract targeted traffic to your website.
Pay-Per-Click advertising works by allowing you to bid on keywords that are relevant to your business.
For example, if you sell cell phone accessories, you might bid 20 cents for the keyword phrase 'cell phone accessories'.
When a user searches for 'cell phone accessories' your ad will appear in the sponsored links area. By clicking on the ad they are taken directly to your website and you're charged 20 cents for the click.
Pay-Per-Click advertising is extremely effective because it
Promoting affiliate products is an excellent way to earn steady income from home. In fact, many can earn massive income from promoting affiliate products... if they do things a bit differently.Now, it's common for new affiliate marketers to think the only thing they can promote as an affiliate is information products. And too often, new marketers also seem to think the only affiliate products that sell well are all about making money online. This couldn't be farther from the truth.In fact, my most successful affiliate websites are built around physical products. And these products have nothing to do with affiliate marketing, making money online, or starting a home based business.The products I promote are all common, everyday items that people buy at local stores every single day. Think about some of the things you shop for offline...- Ladies like to buy things that make their houses pretty: Lamps, bed spreads or sheet sets, and knick knacks are a few examples.- Men
There are, however, proven guidelines that will dramatically increase your chances of getting a good ranking.
2. Pay-Per-Click Advertising
In addition to the regular search results, all major search engines sell advertising space called 'sponsored links'.
This form of advertising is called 'Pay-Per-Click' and is the fastest way to attract targeted traffic to your website.
Pay-Per-Click advertising works by allowing you to bid on keywords that are relevant to your business.
For example, if you sell cell phone accessories, you might bid 20 cents for the keyword phrase 'cell phone accessories'.
When a user searches for 'cell phone accessories' your ad will appear in the sponsored links area. By clicking on the ad they are taken directly to your website and you're charged 20 cents for the click.
Pay-Per-Click advertising is extremely effective because it's targeted.
Unlike a typical 'shot-gun' marketing approach, your ad is only displayed to the people who are actively searching for your products and services.
Search engine optimization focuses on improving your ranking in the natural results. Pay-Per-Click advertising focuses on the sponsored results area.
As indicated by the name, Pay-Per-Click advertising means you only pay when somebody clicks on your ad. This is a vital point that distinguishes PPC from other forms of Internet advertising.
Because of its highly targeted nature, PPC is fast becoming the most popular type of online promotion available to small businesses.
3. Free Traffic Sources
In conjunction with paid advertising, the Internet also offers numerous free sources of traffic.
These include:
- Writing helpful articles to promote yourself in industry-based websites.
- Publishing media releases to get free exposure.
- Establishing joint ventures with other businesses to promote your product and services to their database of customers.
- Funneling traffic from popular websites like eBay and online shopping directories.
4. Email Marketing
Did you know that most people spend more time reading their emails than they do surfing the web?
It's true - email is the number one application on the Internet with over 500 million users worldwide.
According to Forrester Research, in 1999 email marketing revenue was $164 million; today, email marketing is more than a $5 billion a year industry.
When you take into account the negligible cost of producing and sending an email, compared with 25 cents to $3 for the postal equivalent, it's easy to see why email marketing has grown so much in popularity.
Permission-based email marketing is used by over 80% of the world's largest companies, including Amazon, Microsoft, Ford, Dell, HP and eBay.
According to a recent DoubleClick Consumer Email Study:
- Permission-based email is the most preferred method of communication from online merchants to consumers: 75% rated it as their first preference, with only 25% preferring postal mail and 0% choosing telemarketing.
- Over 78% of all online shoppers have made purchases online as a result of email marketing.
- 80% of all online shoppers say they want to receive email from their favorite online merchants.
Regardless of what industry you're in, email is one of the most powerful mediums you can use to communicate with your customers.
By keeping in constant contact with your customers, you can substantially increase your sales and reduce your expenses.
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