s important to identify anything about the artwork that could be a selling point and is worthy of mention in the description, because any or all of them might be the deciding factor that sells it, in addition to being a guide as to how much it should be priced at.

Which brings us to the issue of how best to describe and present the artwork you are selling. First of all, the appropriate use of keywords to describe the artwork is essential, because it is only through the t

Over the past few years the practise of selling art online has become increasingly popular as sellers have found the online marketplace as competitive and profitable as the traditional bricks and mortar one. Of course, the primary reason why it is so much cheaper selling fine art online is that in the virtual world your picture doesn’t take up any physical space hanging in a gallery, so a part of its sale price doesn’t go towards subsidising the rent or paying the gallery staff. And galleries are naturally restricted to traditional opening hours and dependant upon reputation, word of mouth, customer loyalty, marketing campaigns and the passer-by on the street, whereas your online presence reaches a global audience twenty four hours a day every day of the week, including weekends and bank holidays! So you not only save money by cutting out the middle man, but you can also reach a global audience of art collectors and enthusiasts. However, as with all things in life, some methods of selling online are more successful than others.

To start off with it is advisable to learn as much as you can about the art you intend to sell in advance, including determining its provenance and historical significance. Look into the circumstances surrounding its creation. Was the year in which it was produced a particularly significant one in the artist’s life, or did the subject matter hold any special importance for them? Is there any additional documentation about the art, such as it being mentioned in the artist’s correspondence or meriting special comment in a contemporary exhibition? And if the piece of art was not produced by a well known artist, is it emblematic of a particular school or period, or does it depict an event or location of especial historical significance? Perhaps it could attract a niche interest, such as classic car enthusiasts or mountaineers or lovers of the French countryside. It is important to identify anything about the artwork that could be a selling point and is worthy of mention in the description, because any or all of them might be the deciding factor that sells it, in addition to being a guide as to how much it should be priced at.

Which brings us to the issue of how best to describe and present the artwork you are selling. First of all, the appropriate use of keywords to describe the artwork is essential, because it is only through the ti

f. And galleries are naturally restricted to traditional opening hours and dependant upon reputation, word of mouth, customer loyalty, marketing campaigns and the passer-by on the street, whereas your online presence reaches a global audience twenty four hours a day every day of the week, including weekends and bank holidays! So you not only save money by cutting out the middle man, but you can also reach a global audience of art collectors and enthusiasts. However, as with all things in life, some methods of selling online are more successful than others.

To start off with it is advisable to learn as much as you can about the art you intend to sell in advance, including determining its provenance and historical significance. Look into the circumstances surrounding its creation. Was the year in which it was produced a particularly significant one in the artist’s life, or did the subject matter hold any special importance for them? Is there any additional documentation about the art, such as it being mentioned in the artist’s correspondence or meriting special comment in a contemporary exhibition? And if the piece of art was not produced by a well known artist, is it emblematic of a particular school or period, or does it depict an event or location of especial historical significance? Perhaps it could attract a niche interest, such as classic car enthusiasts or mountaineers or lovers of the French countryside. It is important to identify anything about the artwork that could be a selling point and is worthy of mention in the description, because any or all of them might be the deciding factor that sells it, in addition to being a guide as to how much it should be priced at.

Which brings us to the issue of how best to describe and present the artwork you are selling. First of all, the appropriate use of keywords to describe the artwork is essential, because it is only through the t

l things in life, some methods of selling online are more successful than others.

To start off with it is advisable to learn as much as you can about the art you intend to sell in advance, including determining its provenance and historical significance. Look into the circumstances surrounding its creation. Was the year in which it was produced a particularly significant one in the artist’s life, or did the subject matter hold any special importance for them? Is there any additional documentation about the art, such as it being mentioned in the artist’s correspondence or meriting special comment in a contemporary exhibition? And if the piece of art was not produced by a well known artist, is it emblematic of a particular school or period, or does it depict an event or location of especial historical significance? Perhaps it could attract a niche interest, such as classic car enthusiasts or mountaineers or lovers of the French countryside. It is important to identify anything about the artwork that could be a selling point and is worthy of mention in the description, because any or all of them might be the deciding factor that sells it, in addition to being a guide as to how much it should be priced at.

Which brings us to the issue of how best to describe and present the artwork you are selling. First of all, the appropriate use of keywords to describe the artwork is essential, because it is only through the t

y additional documentation about the art, such as it being mentioned in the artist’s correspondence or meriting special comment in a contemporary exhibition? And if the piece of art was not produced by a well known artist, is it emblematic of a particular school or period, or does it depict an event or location of especial historical significance? Perhaps it could attract a niche interest, such as classic car enthusiasts or mountaineers or lovers of the French countryside. It is important to identify anything about the artwork that could be a selling point and is worthy of mention in the description, because any or all of them might be the deciding factor that sells it, in addition to being a guide as to how much it should be priced at.

Which brings us to the issue of how best to describe and present the artwork you are selling. First of all, the appropriate use of keywords to describe the artwork is essential, because it is only through the t

s important to identify anything about the artwork that could be a selling point and is worthy of mention in the description, because any or all of them might be the deciding factor that sells it, in addition to being a guide as to how much it should be priced at.

Which brings us to the issue of how best to describe and present the artwork you are selling. First of all, the appropriate use of keywords to describe the artwork is essential, because it is only through the title description that buyers are tempted to click and read more about the art and view images of it. Also buyers often search for the pieces they want by putting keywords into a search engine, so it advisable to second guess what they are looking for by deciding what the biggest selling points of are. For example, a title line for a painting of the Grand National at Aintree by a minor artist might attract more viewers if it reads “Grand National Winner Painting By Local Racing Artist” rather than “Grandstand View Of National Winner By Joe Bloggs”, and remember that abbreviations, conjunctions and prepositions are irrelevant as far as search engines are concerned.

Once you have chosen the right keyword title to attract potential buyers, the next thing is to have a good photograph of the piece. To avoid the glare of a flash, this is best done outdoors on a clear, bright day with the artwork propped up at one end and the light diffused so it doesn’t fall directly on the canvas. Place the camera on a tripod and check the edges of the painting are parallel with the edges of the viewfinder. Alternatively, it is a good idea to scan the artwork if it is small enough to fit on a scanner, because the quality of a scan is higher than most photographic reproductions.

After you have posted the image of the art work, you will need to write a full description of it, including its provenance, ownership history and any other details you consider necessary, such as a full description of the painting’s condition, measurements and whether it approximates the image of it that you have posted. Other critical factors to decide include the opening bid and reserve price for the picture and the time the auction closes, should you decide to post it on a site such as eBay. Be realistic with the low opening bid price and reserve, because you want to attract custom and generate a good number of bids, and choose