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You are here: Home > Internet and Businesses Online > Ecommerce > A Brief Primer on Merchant Account Discount Rates |
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Casual Articles - A Brief Primer on Merchant Account Discount Rates
The Biggest Mistake I made As An Affiliate tain risk factors that can cause your transaction to be levied with an additional percentage charge. These surcharges are extracted on 'Mid Qualified' and 'Non Qualified' transactions. The surcharge for Mid Qualified transactions is usually in the .75% to 1.25% range and for Non Qualified is generally 1.50% to 2.00%. Remember, these are charges on top of the standard Qualified Rate.One of the biggest mistakes I made as an affiliate was just driving traffic directly to a sales page of a vendor. Now that is not to say that this process does not work, however I did not leverage the money I spent on advertising in the first place. Let me explain that. Once gain there is no doubt that you can make money doing this, but what are the long term implications?You send traffic that you pay for to somebody else’s site where they can collect information regarding a consumers interests and then sell them other relevant So what are the most common circumstances when either Mid or Non Qualified surcharges may apply? Use QA As Your First Step To Outsourcing You just obtained a merchant account at a quoted discount rate of 1.79% for your store. But, lo and behold, when your account statement for your first month's processing arrived, you discovered to your dismay that many of your customers' transactions were processed at a much higher rate than the one quoted to you. Not a pleasant surprise.Quality Assurance, or QA, is often given short shrift in a software development organization, especially when budgets are tight. When debating the software development budget at one of my software companies, the CEO finally asked, "Well, do you really want to hire a QA guy, or a programmer to add features to the software?"It was a tough choice. I decided to hire the programmer because we had a huge list of features to implement. And we could not afford to implement a QA process without hiring a significant staff of QA engineers You are not alone. In fact, we bet the majority of merchants don't really understand how merchant account discount rates are applied and calculated. So let's see if we can shed at least a little light on what's happening here. A Discount Rate is a charge that is levied on each transaction you process through your merchant account and is calculated as a percentage of that transaction's dollar amount. The Discount Rate that most applicants are quoted when searching for a credit card processing solution is what is known as the Qualified Rate. Your processing company determines the Qualified Rate by initially looking at the InterBank Exchange rate that VISA and MasterCard levy - this InterBank Exchange fee charged by the credit card companies is the same for all banks and processing companies. The banks and processors then add on a further percentage to that fee (this is part of the profit they make) to determine the Qualified Rate they charge to their merchants. In the case of a retailer, the current Qualified Rate is in the 1.70% to 1.85% range - and for phone and mail orders, as well as internet processing, the range is commonly 2.25% to 2.49%. The latter range is higher because of the fact that in those types of transactions, the merchant does not have the customer's physical credit card present - so the risk of fraud is greater than it is for retail 'card present' sales. So far so good - most merchants understand things to this point. But there are certain risk factors that can cause your transaction to be levied with an additional percentage charge. These surcharges are extracted on 'Mid Qualified' and 'Non Qualified' transactions. The surcharge for Mid Qualified transactions is usually in the .75% to 1.25% range and for Non Qualified is generally 1.50% to 2.00%. Remember, these are charges on top of the standard Qualified Rate. So what are the most common circumstances when either Mid or Non Qualified surcharges may apply?< Secret Revealed In The Business Code ulated.• Beginners often rush into business without any planning.• Unless you do your homework, there could be many avoidable pitfalls.• You will minimise these pitfalls with careful preparation and planning.• Some people have very little in the way of formal education, and yet they still succeed in business.• Opportunity can be found around every corner if you look for it.• Mention any success story and you will find many more failures.• Everything in business has a buyer’s price and a seller’s price So let's see if we can shed at least a little light on what's happening here. A Discount Rate is a charge that is levied on each transaction you process through your merchant account and is calculated as a percentage of that transaction's dollar amount. The Discount Rate that most applicants are quoted when searching for a credit card processing solution is what is known as the Qualified Rate. Your processing company determines the Qualified Rate by initially looking at the InterBank Exchange rate that VISA and MasterCard levy - this InterBank Exchange fee charged by the credit card companies is the same for all banks and processing companies. The banks and processors then add on a further percentage to that fee (this is part of the profit they make) to determine the Qualified Rate they charge to their merchants. In the case of a retailer, the current Qualified Rate is in the 1.70% to 1.85% range - and for phone and mail orders, as well as internet processing, the range is commonly 2.25% to 2.49%. The latter range is higher because of the fact that in those types of transactions, the merchant does not have the customer's physical credit card present - so the risk of fraud is greater than it is for retail 'card present' sales. So far so good - most merchants understand things to this point. But there are certain risk factors that can cause your transaction to be levied with an additional percentage charge. These surcharges are extracted on 'Mid Qualified' and 'Non Qualified' transactions. The surcharge for Mid Qualified transactions is usually in the .75% to 1.25% range and for Non Qualified is generally 1.50% to 2.00%. Remember, these are charges on top of the standard Qualified Rate. So what are the most common circumstances when either Mid or Non Qualified surcharges may apply? Advantages of a Franchise Business looking at the InterBank Exchange rate that VISA and MasterCard levy - this InterBank Exchange fee charged by the credit card companies is the same for all banks and processing companies. The banks and processors then add on a further percentage to that fee (this is part of the profit they make) to determine the Qualified Rate they charge to their merchants.A Franchise Opportunity has numerous benefits over starting a business on your own. The major reason why it pays to become a franchisee is that you are much more likely to still be trading profitably after five years of trading. Over eighty percent of new start ups fail within the first five year!When one buys a business from a franchisor they receive a detailed training programme. This covers all aspects of running a business. The training programme is critical in ensuring that your business runs smoothly.It is the franc In the case of a retailer, the current Qualified Rate is in the 1.70% to 1.85% range - and for phone and mail orders, as well as internet processing, the range is commonly 2.25% to 2.49%. The latter range is higher because of the fact that in those types of transactions, the merchant does not have the customer's physical credit card present - so the risk of fraud is greater than it is for retail 'card present' sales. So far so good - most merchants understand things to this point. But there are certain risk factors that can cause your transaction to be levied with an additional percentage charge. These surcharges are extracted on 'Mid Qualified' and 'Non Qualified' transactions. The surcharge for Mid Qualified transactions is usually in the .75% to 1.25% range and for Non Qualified is generally 1.50% to 2.00%. Remember, these are charges on top of the standard Qualified Rate. So what are the most common circumstances when either Mid or Non Qualified surcharges may apply? Clean Up With A Cleaning Business - Four Good Reasons For Starting Yours Today! well as internet processing, the range is commonly 2.25% to 2.49%. The latter range is higher because of the fact that in those types of transactions, the merchant does not have the customer's physical credit card present - so the risk of fraud is greater than it is for retail 'card present' sales.If you have ever hankered after running your own business, why not consider the commercial cleaning industry? Believe me, cleaning is no longer a dirty word and the rewards can be more than you might expect . . .Although these days I mainly write informational articles like these and run an online business, for many years I ran a redbrick janitorial supply company. Some of the things I learned there made me think that maybe, just maybe, I'd made the wrong choice within the cleaning industry!What made me think that? Well, So far so good - most merchants understand things to this point. But there are certain risk factors that can cause your transaction to be levied with an additional percentage charge. These surcharges are extracted on 'Mid Qualified' and 'Non Qualified' transactions. The surcharge for Mid Qualified transactions is usually in the .75% to 1.25% range and for Non Qualified is generally 1.50% to 2.00%. Remember, these are charges on top of the standard Qualified Rate. So what are the most common circumstances when either Mid or Non Qualified surcharges may apply? Translation Shifts From Nice-to-Have to Must-Have tain risk factors that can cause your transaction to be levied with an additional percentage charge. These surcharges are extracted on 'Mid Qualified' and 'Non Qualified' transactions. The surcharge for Mid Qualified transactions is usually in the .75% to 1.25% range and for Non Qualified is generally 1.50% to 2.00%. Remember, these are charges on top of the standard Qualified Rate.Directives guiding the sale of medical and consumer devices already govern localization in the 25 countries of the European Union.The European Union’s (EU) Medical Device Directive (93/42/EEC) (MDD) forced a great many medical device manufactures to recognize the fact that there are other languages besides English.What are the implications from the translation point of view?For starters, the Directive requires companies to adopt a specific multilingual documentation process. This requirement compels companies to ma So what are the most common circumstances when either Mid or Non Qualified surcharges may apply? * Mid Qualified: (a) for phone and mail order as well as internet transactions, where there is no AVS (address verification) match; and (b) where a retail merchant manually keys-in the transaction because the credit card is present but cannot be swiped, or keys in an order where the card is not present (e.g. a phone order). * Non Qualified: (a) for phone and mail order and internet sales, where the transaction is keyed-in but is not part of a daily batch out of that day's transactions. (Note: where a person keys in his information on a website, the large majority of gateways do the 'batching' automatically. Therefore for internet processing, this is not generally a concern); (b) where a retail merchant doesn't batch out daily; or (c) where the transaction is made utilizing a corporate, a non-U.S., a business or a government credit card. So, if many of your customers reside outside of the United States, or use corporate, government or business cards, you can do yourself a big favor by negotiating as low as possible Non Qualified Discount Rate. Unfortunately, there are another fifty or so other factors that can affect the discount rate you'll be charged (no-one said it would be easy to understand all this!). These include: * high risk merchants can expect higher discount rates across the board * Visa Signature Reward Cards and MasterCard World Cards have surcharges applied * if the customer's order is not shipped within 24 hours, a surcharge may be levied The bottom line? Prior to signing on for your merchant account make sure that you carefully read the provider's complete array of criteria for evaluating what discount rate will be applied to a particular sale. And speak with your agent if you have any questions.
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