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Casual Articles - Google's New Patent Application - Digital Billboards
A blog is a great way to add content to a site quickly. You can use a blog as an add-on to your regular website, or use it by itself. Either way, a blog allows you to share content, like reviews, articles, or short musings on a particular topic with your readers.To cre
Make a list of everything you think should be included at one time or another, in one of your ad, be it radio, newspaper or Little Jimmie's class play program.Everything. Experience, staff, facility, product. The list will be quite long. Take the time to do it now
This past December, Google really showed how far it is envisioning the digital advertising world going. It filed a patent application with the US Patent and Trademark Office seeking to create an entirely new marketing forum. The patent is for technology and a business model for placing digital advertising on billboards and kiosks. The apparent idea is you would be able to buy advertising space through Google Adwords or a new Google service and blast your advertisement out to malls and other retail locations.
The patent process is a long one, so nobody knows if Google will be successful with its application. The very nature of the application, however, should give one pause. If Google is successful, it will give online advertisers an entirely new platform to consider. Ah, but there is a more important thing to consider.
Let’s assume Google is successful and obtains the patent. It would be a monstrous victory with all kinds of implications. Google would essentially control the advertising on kiosks and retail outlets across the United States. In bottom line terms, it would be a huge revenue producer. How many advert
According to the Oxford Dictionary the origin of franchises, with respect to the etymology of the word, lies in the French ‘franche’ meaning free. However, the original use of the word in the English language referred to the granting to citizens a right to vote. It then beca
The patent process is a long one, so nobody knows if Google will be successful with its application. The very nature of the application, however, should give one pause. If Google is successful, it will give online advertisers an entirely new platform to consider. Ah, but there is a more important thing to consider.
Let’s assume Google is successful and obtains the patent. It would be a monstrous victory with all kinds of implications. Google would essentially control the advertising on kiosks and retail outlets across the United States. In bottom line terms, it would be a huge revenue producer. How many adver
Go back to September 2004.It’s the height of the Napter-Metallica-Filesharing craze.And Green Day decides to make music history by becoming the first ever artist or band to sell blank albums.That’s right. Hordes of fans were buying thousands of Green Day
The patent process is a long one, so nobody knows if Google will be successful with its application. The very nature of the application, however, should give one pause. If Google is successful, it will give online advertisers an entirely new platform to consider. Ah, but there is a more important thing to consider.
Let’s assume Google is successful and obtains the patent. It would be a monstrous victory with all kinds of implications. Google would essentially control the advertising on kiosks and retail outlets across the United States. In bottom line terms, it would be a huge revenue producer. How many adver
If you are considering becoming a telemarketer either as a career or a temporary job, I would like to offer you some things to consider. Most telemarketers are not really salespeople at all. They are script readers who are expected to add a human voice to the script which has
Let’s assume Google is successful and obtains the patent. It would be a monstrous victory with all kinds of implications. Google would essentially control the advertising on kiosks and retail outlets across the United States. In bottom line terms, it would be a huge revenue producer. How many adver
When it comes to making money, what can possibly beat a job you like? Nothing, that's what.And when it comes to writing about your online business, what could be more fun than blogging?A timid voice pipes up from the back of the room at this point. "If you pleas
A secondary factor to consider is the direction Google is going. Brick and mortar marketing has often been a separate genre when compared to online marketing. Everyone and their brother have forecasted a future where these two platforms merge. Google’s proposed patent, however, seems to be the first legitimate global step in this approach.
At the end of the day, the question of whether Google succeeds with this patent is almost irrelevant. What is clear is the company is far and above any other online company in thinking of ways to expand its reach. Would anyone really expect Yahoo or MSN to come up with this idea and follow it through? Not likely. With such an out of the box way of thinking, Google stands to dominate online marketing now and long into the future.
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