ve been long enough in the online business, then for sure you have experienced some fraudulent transactions on your system. The majority people notice that their credit card was stolen at a later stage, so what they do is that they call their bank, and they cancel all fraudulent transactions. Unfortunately, almost all of these cancelled transactions, however, were processed on legal online stores, like yours.

5. Customer not feeling obliged to ho

chargeback, for the uninitiated, is a simple procedure by which someone calls his/her bank and requires a credit card transaction to be refunded. The bank is usually very flexible and refunds the transaction on the spot. This unusual generosity from the bank comes at the expense the merchant, who will not only lose the value of the original transaction, but will also be charged a fee for this chargeback. The aim of this article is to help online stores understand the reason of chargebacks, and how to avoid them.

Usually online transactions are more likely to be chargebacked than their offline peers. There are many reasons for this, but the main reasons are the following:

1. Unsatisfied customer: Since the customer is not physically present to examine the product, he/she might feel misled in case the product received does not match his/her expectations. Delays in shipping can also lead to disgruntled customers and might potentially lead to chargebacks.

2. Billing Problems: It is very easy to mistakenly double-charge customers over the Internet. Clicking the "Checkout" button twice on the majority of websites might lead to double-charging a customer. Slow websites or websites using slow payment gateways can expect a lot of those double charges.

3. Customer forgetting about the transaction: Going to a shop and buying a product off the shelf is a memorable thing, as it involves dealing with other persons (usually sales people) and usually requires a fair share of the person's time. On the other hand, buying something off the Internet is not so memorable, as it is normally a fast process that does not involve dealing with others. Customers not recognizing transactions on their credit card statement tend to call their bank and chargeback on the spot.

4. Fraud: If you have been long enough in the online business, then for sure you have experienced some fraudulent transactions on your system. The majority people notice that their credit card was stolen at a later stage, so what they do is that they call their bank, and they cancel all fraudulent transactions. Unfortunately, almost all of these cancelled transactions, however, were processed on legal online stores, like yours.

5. Customer not feeling obliged to hon

understand the reason of chargebacks, and how to avoid them.

Usually online transactions are more likely to be chargebacked than their offline peers. There are many reasons for this, but the main reasons are the following:

1. Unsatisfied customer: Since the customer is not physically present to examine the product, he/she might feel misled in case the product received does not match his/her expectations. Delays in shipping can also lead to disgruntled customers and might potentially lead to chargebacks.

2. Billing Problems: It is very easy to mistakenly double-charge customers over the Internet. Clicking the "Checkout" button twice on the majority of websites might lead to double-charging a customer. Slow websites or websites using slow payment gateways can expect a lot of those double charges.

3. Customer forgetting about the transaction: Going to a shop and buying a product off the shelf is a memorable thing, as it involves dealing with other persons (usually sales people) and usually requires a fair share of the person's time. On the other hand, buying something off the Internet is not so memorable, as it is normally a fast process that does not involve dealing with others. Customers not recognizing transactions on their credit card statement tend to call their bank and chargeback on the spot.

4. Fraud: If you have been long enough in the online business, then for sure you have experienced some fraudulent transactions on your system. The majority people notice that their credit card was stolen at a later stage, so what they do is that they call their bank, and they cancel all fraudulent transactions. Unfortunately, almost all of these cancelled transactions, however, were processed on legal online stores, like yours.

5. Customer not feeling obliged to ho

disgruntled customers and might potentially lead to chargebacks.

2. Billing Problems: It is very easy to mistakenly double-charge customers over the Internet. Clicking the "Checkout" button twice on the majority of websites might lead to double-charging a customer. Slow websites or websites using slow payment gateways can expect a lot of those double charges.

3. Customer forgetting about the transaction: Going to a shop and buying a product off the shelf is a memorable thing, as it involves dealing with other persons (usually sales people) and usually requires a fair share of the person's time. On the other hand, buying something off the Internet is not so memorable, as it is normally a fast process that does not involve dealing with others. Customers not recognizing transactions on their credit card statement tend to call their bank and chargeback on the spot.

4. Fraud: If you have been long enough in the online business, then for sure you have experienced some fraudulent transactions on your system. The majority people notice that their credit card was stolen at a later stage, so what they do is that they call their bank, and they cancel all fraudulent transactions. Unfortunately, almost all of these cancelled transactions, however, were processed on legal online stores, like yours.

5. Customer not feeling obliged to ho

t off the shelf is a memorable thing, as it involves dealing with other persons (usually sales people) and usually requires a fair share of the person's time. On the other hand, buying something off the Internet is not so memorable, as it is normally a fast process that does not involve dealing with others. Customers not recognizing transactions on their credit card statement tend to call their bank and chargeback on the spot.

4. Fraud: If you have been long enough in the online business, then for sure you have experienced some fraudulent transactions on your system. The majority people notice that their credit card was stolen at a later stage, so what they do is that they call their bank, and they cancel all fraudulent transactions. Unfortunately, almost all of these cancelled transactions, however, were processed on legal online stores, like yours.

5. Customer not feeling obliged to ho

ve been long enough in the online business, then for sure you have experienced some fraudulent transactions on your system. The majority people notice that their credit card was stolen at a later stage, so what they do is that they call their bank, and they cancel all fraudulent transactions. Unfortunately, almost all of these cancelled transactions, however, were processed on legal online stores, like yours.

5. Customer not feeling obliged to honor the transaction: Some customers usually do not feel being bound to honor online transactions the same way they honor the offline ones, as the traditional form of approval, which is the signature, is not required. Now even though such customers are rare, they do exist, and they do chargeback, especially if the transaction was for a service or a non-physical product.

Now that we know the main reasons of chargebacks, let us examine the ways to prevent them:

1. Have a smooth refund policy: In a normal store, if an unsatisfied customer walks in and complains, he/she is usually given a refund. This should be the case in an online store. Issuing a refund not only makes your disgruntled customers satisfied, but it'll also make them trust you, and thus willing to make more transactions with you and forget about this one bad experience. Keep in mind however, that your refunds should be swift; delays in refunds will make you lose your customers' trust forever, and will risk you being chargebacked after issuing the refund.

2. Avoid duplicate transactions: Most online companies, warn their shoppers against clicking the "Submit" button twice on their checkout page, at the risk of being double charged. This technique, in my opinion, not only makes the customer scared, but it'll also make the company look unprofessional. What you should do is to create a JavaScript that will disable the "Submit" or "Checkout" button once clicked. Additionally, you should have a server side script to process only the first transaction in this case. You can easily know that a transaction is a duplicate one if it occurs at a very short interval from another transaction that is from the same client and for the same product(s).

3. Include your phone number: You should ask your billing gateway to include