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  • Casual Articles - Ecommerce - What Do You Offer?

    Managing Rebellious Employees
    Surveys of executives reveal that many companies fall short of their profit objectives due to “people problems.” Research for my Absolutely Fabulous Organizational Change book found these “people problems” fall into two “r” categories: rebellion and resistance.Rebellion is akin to teenagers defying authority figures, fir
    . If you will not provide a comprehensive listing it is highly probable that someone else will and your potential customer will not think twice about conducting business with them.

    Part of the lure of ecommerce is the fact that it is a form of immediate gratification. Most online customers value the ease and convenience of online shopping as a replacement for trad

    The Compliance Officer's Killer Application
    It used to be that only the largest multi-nationals needed a Compliance Officer. Today most practices, regardless of size, would be wise to charge someone within their organisation with the responsibility of keeping abreast and managing the compliance process.Take as an example European employment law that has been introd
    If your ecommerce store provides customers with significant product choice you might be able to make life easier for your customer. In turn, you will likely experience an increase in online business profit.

    Many ecommerce sites develop an online catalogue that may be fairly comprehensive, but may also lack a satisfactory listing of your full line of merchandise.

    As ecommerce sites continue to grow it is important for you to develop a full listing of all your products. In order to do this effectively you will need to make the products searchable by product name, product number and/or manufacturer?

    Many online businesses have also taken a page from the Point of Sale (POS) playbook. In retail sales, a clerk will be made aware of complimentary products with respect to an item or items that have been purchased. The clerk can then alert the customer to an additional purchase that may be beneficial to the customer’s shopping experience.

    Online business has evaluating data collection processes that can pinpoint additional products that other customers have purchased in combination with the product being viewed by the online customer. In essence, this process allows the business to experience additional sales as customers consider additional purchasing options.

    Don’t be lured into making only the best selling products in your catalogue available online. It may make things a bit easier for your online business, but online consumers demand choice. If you will not provide a comprehensive listing it is highly probable that someone else will and your potential customer will not think twice about conducting business with them.

    Part of the lure of ecommerce is the fact that it is a form of immediate gratification. Most online customers value the ease and convenience of online shopping as a replacement for tradi

    Giving Your Employees Time to Sharpen the Saw
    In "The 7 Habits of Highly Effective People," managerial guru Steven Covey reminded his readers of how important it was to stop and sharpen the saw. The gist of the rule is that if you haven't maintained your tools (or procedures, or organizational practices), your work becomes increasingly inefficient.This rule is as impo
    p>

    As ecommerce sites continue to grow it is important for you to develop a full listing of all your products. In order to do this effectively you will need to make the products searchable by product name, product number and/or manufacturer?

    Many online businesses have also taken a page from the Point of Sale (POS) playbook. In retail sales, a clerk will be made aware of complimentary products with respect to an item or items that have been purchased. The clerk can then alert the customer to an additional purchase that may be beneficial to the customer’s shopping experience.

    Online business has evaluating data collection processes that can pinpoint additional products that other customers have purchased in combination with the product being viewed by the online customer. In essence, this process allows the business to experience additional sales as customers consider additional purchasing options.

    Don’t be lured into making only the best selling products in your catalogue available online. It may make things a bit easier for your online business, but online consumers demand choice. If you will not provide a comprehensive listing it is highly probable that someone else will and your potential customer will not think twice about conducting business with them.

    Part of the lure of ecommerce is the fact that it is a form of immediate gratification. Most online customers value the ease and convenience of online shopping as a replacement for trad

    It's Better When They Tell Them
    You know that word of mouth can grow your business. You hear your customers say nice things about your company all the time. So why don't they tell people? And, why don't they write it down?Because you don't ask.Your customers are busy people. They don't think about your business day in and day out like you do.<
    aware of complimentary products with respect to an item or items that have been purchased. The clerk can then alert the customer to an additional purchase that may be beneficial to the customer’s shopping experience.

    Online business has evaluating data collection processes that can pinpoint additional products that other customers have purchased in combination with the product being viewed by the online customer. In essence, this process allows the business to experience additional sales as customers consider additional purchasing options.

    Don’t be lured into making only the best selling products in your catalogue available online. It may make things a bit easier for your online business, but online consumers demand choice. If you will not provide a comprehensive listing it is highly probable that someone else will and your potential customer will not think twice about conducting business with them.

    Part of the lure of ecommerce is the fact that it is a form of immediate gratification. Most online customers value the ease and convenience of online shopping as a replacement for trad

    Are Your Prospects Walking Out on You?
    After 11 years in sales, I’ve put together and delivered more sales presentations, briefings, and demos than I care to remember. But the nice thing about repetition is that after a few dozen presentations you get very good at reading body language.You can easily tell when the audience is engaged, when they’re confused, wh
    h the product being viewed by the online customer. In essence, this process allows the business to experience additional sales as customers consider additional purchasing options.

    Don’t be lured into making only the best selling products in your catalogue available online. It may make things a bit easier for your online business, but online consumers demand choice. If you will not provide a comprehensive listing it is highly probable that someone else will and your potential customer will not think twice about conducting business with them.

    Part of the lure of ecommerce is the fact that it is a form of immediate gratification. Most online customers value the ease and convenience of online shopping as a replacement for trad

    Telling the Team's Story - Five Functions of a Project or Business Case
    A new client called the other day and asked: “How do I get my parent company to support my team’s ideas?” As a team leader developing a new product line, he felt that no one was taking his team seriously. I started by saying that he needed to develop a case, a project case also known as a business case. A project case is a method
    . If you will not provide a comprehensive listing it is highly probable that someone else will and your potential customer will not think twice about conducting business with them.

    Part of the lure of ecommerce is the fact that it is a form of immediate gratification. Most online customers value the ease and convenience of online shopping as a replacement for traditional brick and mortar shopping experiences.

    The easier you can make the experience for your customer the better they will feel about your business.

    If you think developing a page dedicated to each product in your line in daunting you would be right, but the alternative is to offer a free catalogue that can be sent to your customer or a pdf copy they can download and print. Unless you are a small business with relatively few products to chose from this will not be a solution customers will be satisfied with.

    Don’t get me wrong, you can still make these print-based options available, but you need to make sure you also have your complete product line available for viewing and ordering. It really can make a difference in the success of your ecommerce business.

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