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Casual Articles - For Wannabe eBook Authors - 5 Key Questions
Are the promoters and consultants destroying the market for Reverse Merger? First lets take a look at reverse merger. In a Reverse Merger, an operating private company merges with a public company that has little or no assets, nor know liabilities (the “shell”).In some rare instances, the shell may have some amount of cash remaining for investment in the new enterprise. The public corporation is called a “shell” since all that exists of the original company is its corporate shell structure and shareholders.The private company owners obtain the majority of the shell corporation stock (usually 90-95%) through a new issue of stock for the private enterprise or assets.The public corporation will normally change its name to the private company’s name and elect a new board of directors which will appoint the officers.The public corporation will usually have a base of shareholder sufficient to to meet the 300 shareholder requirement for eventual admission to quotation on the NASDAQ Small-Cap Market, Or some other market.Now to the problem or the devil is in the details: The private company goes out perform the proper due diligence on a “shell” after finding it to be clean, and with no adverse past history to disqualify it, goes ahead completes the purchase.After paying an astronomical price, say in the neighborhood of $500,000.00- to 700,000.00 for a Bulletin Board shell they get 90-95% of the stock.Not only is the price extravagant, he will also take the reverse out of Reverse Merger, by insisting on a stipulation that you won’t do a reverse split and reduce the number of shares outstanding. By reverse splitting the shares you are reducing his 10%. Which was the original intent of the reverse merger.What a bargain $500,000.00 or more for 90% of nothing and it gets better, Lets say the company has 300 shareholders and those 300 shareholders collectively own 500,000 shares and in some cases more, and the shell has 30,000,000 million shares outstanding which the owner(s) of the shell get keep 10% or 3.000,000 share. I am using the old math not the new.After the market maker files
The Internet is the number one source of instant information. Your eBook should be written to address the needs and problems of your target market. Your objective in writing your eBook is to share what you have learned with others. You will be seen as an expert. Your job is to help people solve problems by sorting through the glut of information available to your readers and get right to the heart of the problem.
Readers want instant solutions to problems. They want the delivery of the eBook answers immediately without leaving the office or home. Readers appreciate the time you have taken to help them solve their problem. Making contacts with “like minds” is a bonus, especially for the author.
Do you have something about which you are passionate? About which you have experience? About which you have gained insights and knowledge that would be of value to others? About whic
A business process is a series of specific, measured tasks performed by people and systems and designed to achieve a predetermined outcome. The processes have these important characteristics: The processes have internal and external users. They take place across or between organization’s departments or different organizations.They are based on how work is done in the organization. The followings are examples of business processes:Mortgage application processingCredit verificationProduct developmentTravel planningOpening a new accountAnswering to a Request for QuoteShipping a productCompanies are trying to improve their business processes using computer technology ever since it has emerged. Initial emphasize was given to enterprise resource planning. Main areas where automation was adopted were production, accounting, procurement and logistics. The next step was sales and marketing automation. Next came customer relationship management and supplier relationship management. Last couple of years we are seeing implementation of Business Process Management across the board. Companies are adopting BPM in the areas where it could make real differences. Some of these processes involve several departments of the company and some are result of real-time interaction of the company with its suppliers, customers and other business partners.Business Process ManagementBPM automates and streamlines the business processes which are crucial for the organization in order to improve productivity. From hiring a person to processing a purchase order, BPM helps restructuring, controlling and handling workflows involving people and systems to complete a process more efficiently.eProcurement and eSalesTwo vital business processes for any business are procurement and sales. Although these processes are integral parts of supply chain management, by optimizing and automating these two companies can achieve significant prod
Let’s examine your attitudes, skills and knowledge that you bring to the eBook authoring process. Let’s look at some key questions you can ask yourself to see if your “readiness” for embarking on this authoring adventure is obvious.
The following questions are not meant to cover everything you should know about yourself before beginning the authoring process but they will give you a good idea where you stand. You may be surprised at some of the criteria mentioned.
This is not your conventional assessment of what it takes to author an eBook. Criteria like knowledge of the subject area, experience with the problems addressed in the eBook, familiarity with members of the target market for your eBook, and previous work done on your eBook topic are assumed.
This is a reflective look at what you should and could bring to the eBook authoring process. It’s the non-conventional criteria that will be addressed here.
Remember that we are talking about eBooks not pBooks (standard published books) and therefore the attitudes, skills and knowledge you require are different. eBooks are a marriage of creative writing (for non-fiction primarily) and eBook technology. Your eBook is designed to be viewed on a computer monitor. Your eBook is very much like a living web page. You have at your disposal for use in your eBook the wonders of internet, web and eBook technology. Writing is but one part of the eBook authoring process.
Every step of the eBook authoring process is affected by the fact that eBooks are inventions of technology, software programs, creative writing and the World Wide Web among other aspects.
Consider: The Ten Steps of eBook Authoring –
I Idea
II Reflection
III Commitment
IV Big Picture
V Chunking
VI Writing
VII Editing
VIII Publishing
IX Marketing
X Celebrating
There is not one step in this process that will not require a different way of thinking compared to the conventional ideas of writing a book. That’s not to say that there is no carry-over from pBook to eBook. There is much in common but it is also necessary to approach the writing of an eBook with a much different audience in mind that the one who would normally purchase your book at a book store.
As an example, the fact that your customer will not be able to physically touch your eBook before purchasing it means that your “Big Picture” idea of a jacket for your pBook now becomes a look at an eBook cover graphic digitally reproduced but no less appealing than your standard pBook cover. In fact, cover design for eBooks is sometimes even more important than for a standard book.
Another example is the technological expertise of your target market. eBooks don’t require any special skills to use them properly but it does require that your target market have access to a computer, know how to download information from the internet, and regularly seek answers to their questions from the web.
All of these issues and plenty more make the eBook an interesting, exciting, worthwhile, and rewarding venture into authoring. Add to this list the fact that your expertise level will be enhanced in the same way a standard published authors’ would be but at a much reduced cost. You have complete control your eBook all the time. You make much more money selling eBooks than standard book unless you are already a well-known author. You can become a published author quickly and inexpensively while maintaining control of all aspects of the eBook authoring process. You can share your expertise with a world-wide audience 24/7.
Leave a written legacy of your knowledge and expertise. Author an eBook.
6 Key Questions
Question #1
Do YOU relish the opportunity to share your expertise, knowledge, and skills?
The excitement generated when someone downloads your free eBook or purchases your “expertise” makes your work well worth the effort. eBooks provide an opportunity, at a very reasonable cost, to target a world-wide market of people sharing your interests.
The Internet is the number one source of instant information. Your eBook should be written to address the needs and problems of your target market. Your objective in writing your eBook is to share what you have learned with others. You will be seen as an expert. Your job is to help people solve problems by sorting through the glut of information available to your readers and get right to the heart of the problem.
Readers want instant solutions to problems. They want the delivery of the eBook answers immediately without leaving the office or home. Readers appreciate the time you have taken to help them solve their problem. Making contacts with “like minds” is a bonus, especially for the author.
Do you have something about which you are passionate? About which you have experience? About which you have gained insights and knowledge that would be of value to others? About which
The internet has provided the businesses of the world some amazing features. Never before have businesses been able to have constant advertising exposure and access to their customers. Twenty-four hour unmanned abilities to communicate and sell to consumers afford every business a wonderful opportunity to grow. This ability to accept payments and take orders in an online automated fashion is called E-commerce. While e-commerce equipped websites are more expensive to develop and maintain, the additional sales make it a worthwhile endeavor.E-commerce fits especially well such businesses as retailers of small consumer items including clothing, gifts, books, electronics, packaged foods and jewelry. These products are easy to choose, small and inexpensive to ship. E-commerce may not fit as well for businesses where the products are not as easy to choose, are much larger, or are service based.E-commerce websites of several or many pages commonly have a shopping cart on them. This allows customers to browse from one page to the next placing items in the cart without losing them or having to remember where they were.Taxation and shipping charges are often computed and added onto the purchase price in an e-commerce purchasing algorithm.The more descriptive features an item has, the more complex an e-commerce site must be to accommodate the orders. This is a definite consideration to engage before attempting to decide which service provider to select.The current standard for online security in the acceptance of credit cards is called SSL. Make sure that you e-commerce service provider is SSL rated before doing business with them.There are several more popular features of e-commerce sites including automated e-mail responders, provision of coupons or discount codes, and “related item” links. Explore your options and ability for future upgrades before contracting.
This is a reflective look at what you should and could bring to the eBook authoring process. It’s the non-conventional criteria that will be addressed here.
Remember that we are talking about eBooks not pBooks (standard published books) and therefore the attitudes, skills and knowledge you require are different. eBooks are a marriage of creative writing (for non-fiction primarily) and eBook technology. Your eBook is designed to be viewed on a computer monitor. Your eBook is very much like a living web page. You have at your disposal for use in your eBook the wonders of internet, web and eBook technology. Writing is but one part of the eBook authoring process.
Every step of the eBook authoring process is affected by the fact that eBooks are inventions of technology, software programs, creative writing and the World Wide Web among other aspects.
Consider: The Ten Steps of eBook Authoring –
I Idea
II Reflection
III Commitment
IV Big Picture
V Chunking
VI Writing
VII Editing
VIII Publishing
IX Marketing
X Celebrating
There is not one step in this process that will not require a different way of thinking compared to the conventional ideas of writing a book. That’s not to say that there is no carry-over from pBook to eBook. There is much in common but it is also necessary to approach the writing of an eBook with a much different audience in mind that the one who would normally purchase your book at a book store.
As an example, the fact that your customer will not be able to physically touch your eBook before purchasing it means that your “Big Picture” idea of a jacket for your pBook now becomes a look at an eBook cover graphic digitally reproduced but no less appealing than your standard pBook cover. In fact, cover design for eBooks is sometimes even more important than for a standard book.
Another example is the technological expertise of your target market. eBooks don’t require any special skills to use them properly but it does require that your target market have access to a computer, know how to download information from the internet, and regularly seek answers to their questions from the web.
All of these issues and plenty more make the eBook an interesting, exciting, worthwhile, and rewarding venture into authoring. Add to this list the fact that your expertise level will be enhanced in the same way a standard published authors’ would be but at a much reduced cost. You have complete control your eBook all the time. You make much more money selling eBooks than standard book unless you are already a well-known author. You can become a published author quickly and inexpensively while maintaining control of all aspects of the eBook authoring process. You can share your expertise with a world-wide audience 24/7.
Leave a written legacy of your knowledge and expertise. Author an eBook.
6 Key Questions
Question #1
Do YOU relish the opportunity to share your expertise, knowledge, and skills?
The excitement generated when someone downloads your free eBook or purchases your “expertise” makes your work well worth the effort. eBooks provide an opportunity, at a very reasonable cost, to target a world-wide market of people sharing your interests.
The Internet is the number one source of instant information. Your eBook should be written to address the needs and problems of your target market. Your objective in writing your eBook is to share what you have learned with others. You will be seen as an expert. Your job is to help people solve problems by sorting through the glut of information available to your readers and get right to the heart of the problem.
Readers want instant solutions to problems. They want the delivery of the eBook answers immediately without leaving the office or home. Readers appreciate the time you have taken to help them solve their problem. Making contacts with “like minds” is a bonus, especially for the author.
Do you have something about which you are passionate? About which you have experience? About which you have gained insights and knowledge that would be of value to others? About whic
If You’re the Guru, Vice Versa – If you are the expert, the reverse is also true. You could JV with a middleman to bring people to you to pay for access to your expertise. Coaching programs are an obvious choice for this approach.JV a Dealmaker – If brokering deals isn’t your forte, you can always JV with someone who sells well and knows how to negotiate to pitch and put the actual deals together for you. This way you can sit back and pull all the strings while your “agent” handles the stuff you aren’t comfortable doing.Painting Fire Hydrants – One of the first deals Jay Abraham put together was paying kids to paint fire hydrants. He’d put all the deals together, the kids would go out and paint, and he’d pay them a percentage of what he was getting paid. His value was that he was the one to put it all together, he set up the deals, and he got the labor organized. This approach works well anytime there is someone willing to perform the service for less that you are getting paid.Even ‘ol Tom Sawyer did this when he had to white wash a fence in Mark Twain’s Tom Sawyer. He got the local kids to do it, and they loved it.Overstock/Surplus Selling – It’s not difficult to find businesses with excess inventory, tie up the rights to unload it at a discount, then find outlets to sell it at retail. You pocket the difference. On the flip side, if you yourself have excess inventory, you could JV to find someone to unload it from you in the same fashion.to be continued...
VII Editing
VIII Publishing
IX Marketing
X Celebrating
There is not one step in this process that will not require a different way of thinking compared to the conventional ideas of writing a book. That’s not to say that there is no carry-over from pBook to eBook. There is much in common but it is also necessary to approach the writing of an eBook with a much different audience in mind that the one who would normally purchase your book at a book store.
As an example, the fact that your customer will not be able to physically touch your eBook before purchasing it means that your “Big Picture” idea of a jacket for your pBook now becomes a look at an eBook cover graphic digitally reproduced but no less appealing than your standard pBook cover. In fact, cover design for eBooks is sometimes even more important than for a standard book.
Another example is the technological expertise of your target market. eBooks don’t require any special skills to use them properly but it does require that your target market have access to a computer, know how to download information from the internet, and regularly seek answers to their questions from the web.
All of these issues and plenty more make the eBook an interesting, exciting, worthwhile, and rewarding venture into authoring. Add to this list the fact that your expertise level will be enhanced in the same way a standard published authors’ would be but at a much reduced cost. You have complete control your eBook all the time. You make much more money selling eBooks than standard book unless you are already a well-known author. You can become a published author quickly and inexpensively while maintaining control of all aspects of the eBook authoring process. You can share your expertise with a world-wide audience 24/7.
Leave a written legacy of your knowledge and expertise. Author an eBook.
6 Key Questions
Question #1
Do YOU relish the opportunity to share your expertise, knowledge, and skills?
The excitement generated when someone downloads your free eBook or purchases your “expertise” makes your work well worth the effort. eBooks provide an opportunity, at a very reasonable cost, to target a world-wide market of people sharing your interests.
The Internet is the number one source of instant information. Your eBook should be written to address the needs and problems of your target market. Your objective in writing your eBook is to share what you have learned with others. You will be seen as an expert. Your job is to help people solve problems by sorting through the glut of information available to your readers and get right to the heart of the problem.
Readers want instant solutions to problems. They want the delivery of the eBook answers immediately without leaving the office or home. Readers appreciate the time you have taken to help them solve their problem. Making contacts with “like minds” is a bonus, especially for the author.
Do you have something about which you are passionate? About which you have experience? About which you have gained insights and knowledge that would be of value to others? About whic
Political campaigning is a very competitive business and events are an important part of political life and political campaigns. A well planned event can forcefully convey a clear political message and create political support for the candidate.Political candidates hold many events like political rallies and fund raising as a means to reach out to voters. One of the basics of campaigning is that the candidate must develop a clear message and address it to their target audience. Events play an important part of this process. These meetings require detailed planning and resources and many organizations elect to utilize specialists in managing events.Political campaigning is a complex undertaking with the development of a clear message, coordination of event schedules and maintaining critical timeline requirements of paramount importance. In addition to the logistics involved in planning the campaign forceful and consistent communication of the campaign message is a critical factor.The Value of the MessagePolitical campaigning is all about the message.A common message brings participants together and allows the candidate the ability to convey a strong reason why voters should show their support.Management of the message also shows the voter how the candidate is different from the opponent and convinces voters to support the candidate. Effective communication of the message is critical therefore to the success of the campaign.Promotional Items and Quality CommunicationOne aspect of communication is the use of personalized promotional items, effective banners and unique giveaways.These items can be designed to impart an effective message and the use of high quality personalized giveaways creates a lasting impression and reinforces the campaign theme and message.Private Label Drinking Water as an Effective Communication of the MessagePrivate label drinking water is an ideal and powerful way to promote a campaign message.Essentially, private labeling allows campaigns to design and develop a label with a custom message and theme and attach that label to a bottle of healthy drinki
All of these issues and plenty more make the eBook an interesting, exciting, worthwhile, and rewarding venture into authoring. Add to this list the fact that your expertise level will be enhanced in the same way a standard published authors’ would be but at a much reduced cost. You have complete control your eBook all the time. You make much more money selling eBooks than standard book unless you are already a well-known author. You can become a published author quickly and inexpensively while maintaining control of all aspects of the eBook authoring process. You can share your expertise with a world-wide audience 24/7.
Leave a written legacy of your knowledge and expertise. Author an eBook.
6 Key Questions
Question #1
Do YOU relish the opportunity to share your expertise, knowledge, and skills?
The excitement generated when someone downloads your free eBook or purchases your “expertise” makes your work well worth the effort. eBooks provide an opportunity, at a very reasonable cost, to target a world-wide market of people sharing your interests.
The Internet is the number one source of instant information. Your eBook should be written to address the needs and problems of your target market. Your objective in writing your eBook is to share what you have learned with others. You will be seen as an expert. Your job is to help people solve problems by sorting through the glut of information available to your readers and get right to the heart of the problem.
Readers want instant solutions to problems. They want the delivery of the eBook answers immediately without leaving the office or home. Readers appreciate the time you have taken to help them solve their problem. Making contacts with “like minds” is a bonus, especially for the author.
Do you have something about which you are passionate? About which you have experience? About which you have gained insights and knowledge that would be of value to others? About whic
In my 16 years experience of promoting and selling timeshare on the Costa del Sol, the last 7 of which have been dedicated to the recruitment and training of direct sales professionals for several Resort Marketers around the world, it has always amazed me how difficult everyone makes it!The sales process can be as easy, or as hard as you want it to be!The only hard part about selling is learning how to make it easy.Having written several in-house sales training manuals over the years, I've decided to share some of my simple sales techniques and people skills here with you. The first and most important thing you need to take on board is that sales isn’t about how good your product is, or how big and well established your company is, or the special offer you have just for today. It’s all about the person in front of you, THE CUSTOMER! In an essence if they like you and you can find out exactly what your client wants and provide it within the price range he’s willing to pay for it, why wouldn’t he buy off you there and then?It really is that simple. Of course you have to learn how to get to that point with every client you sit in front of and that’s where the hard work comes in. Once you’ve learnt some of my Simple Selling Skills, you’ll be amazed how easy it all becomes and you’ll wonder why you’ve struggled for so long before?This is not another one of those get rich quick schemes that we see so many of on the Internet these days, or one of those "sign up for the free introduction course today" and then I'll charge you an arm and a leg for the rest of the course later on schemes either.It’s a genuine week to week look at some Simple Selling Skills that have made me a comfortable living over the past few years and if you put them into practice can earn you a very comfortable living as well. Yes I know there are millions of sales books and internet sites out there all promising to turn you into a super selling machine, so what makes me any different? I’m not, I have built up a library of sales books over the years and they are all very similar in there teachings and thought patterns, but I always fi
The Internet is the number one source of instant information. Your eBook should be written to address the needs and problems of your target market. Your objective in writing your eBook is to share what you have learned with others. You will be seen as an expert. Your job is to help people solve problems by sorting through the glut of information available to your readers and get right to the heart of the problem.
Readers want instant solutions to problems. They want the delivery of the eBook answers immediately without leaving the office or home. Readers appreciate the time you have taken to help them solve their problem. Making contacts with “like minds” is a bonus, especially for the author.
Do you have something about which you are passionate? About which you have experience? About which you have gained insights and knowledge that would be of value to others? About which your wisdom would best be shared before it is lost forever?
So the very first question you have to answer is do you have an interest or area of expertise that you are anxious to share with others. Your passion for the subject will carry you throughout the entire eBook authoring process.
Are you interested in sharing your knowledge, skills, attitudes, and passions with the world?
Question #2
Are YOU willing to continue along the road of life-long learning? Are you willing to improve your computer literacy, word processing skills, and Internet savvy?
Regardless of where you currently stand in terms of your knowledge, skills, and attitudes regarding computer and Internet technology, you will have plenty of opportunities to improve in these areas. The option is always yours to learn what you need to know yourself or turn the step over to someone who does. A big part of the adventure is learning how to enhance the message in your eBook through the best techniques available to you. The Internet is all about information. Information sells if packaged well. Information sells when the purchaser sees the benefits of the purchase to enhance his/her life, solve problems or prevent mistakes.
By simply learning more about your word processing software you will have taken a big step! Purchase a good instruction manual that has plenty of pictures, is bright in color and uses the actual images you will see on your computer monitor to help you learn how to do things. The average person using word processing software has only a superficial knowledge of what the software can do. Now you have the opportunity to use this new-found knowledge in the best of all places – your eBook.
eBook technology, properly used, enhances your enjoyment in presenting the material and your audience’s reading enjoyment as well. Consider for example that every single web page in the entire universe can readily be placed into your eBook for easy reference. There is no need to reproduce tons of material when a link from your eBook to a web site will do the same thing. Not only that, but the reader doesn’t have to wade through material they already know. They can choose to follow the link or not. Another marvelous use of eBook technology is that the reader who leaves your eBook to visit a web page can just as easily come back to your eBook.
Color is another example of eBook technology at its best. You have the entire palette to use in your eBook. Your eBook comes alive with color. There are no limitations unlike the standard pBook where adding color means added costs and added costs mean higher prices and higher prices mean fewer sales. You get the picture.
Considering this question about your personal learning curve, look at your decision to author an eBook as an opportunity to embark on a tremendous learning experience. You take on the role of both teacher (eBook author) and learner (eBook author) with one experience.
Do the “learning” possibilities excite you? You will learn as much about yourself as you will about eBook technology and computers if you have the courage to take up the eBook authoring challenge.
Are you a life-long learner?
Question #3
Are YOU willing to do the research required for your eBook?
It is very probable you already have a fair amount of information readily available for the content of your eBook. This can come in the form of personal experience, articles written by you, web site resources, books and videos on the subject, workshop materials you have presented, and seminars or training sessions you have done.
Research skills will be necessary to make your work accurate, relevant and up-to-date. One of the most amazing aspects of eBook technology is the fact that you continuously update the information in your eBook with relative ease. It won’t require producing an entirely new product and tossing out the old books. All that’s required is an electronic update of your current eBook. And it costs little or nothing to produce your new eBook. In fact it costs so little you could even afford to give all previous purchasers a copy of the revised eBook for free! There are virtually no distribution charges.
This “up-to-the-minute” re
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