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Effective Advertising Coverage Enticed People To Place Their Very First Bet On A Chance To Win Big
With in the past few months more and more people have tempted their fate with hopes to win big at gambling. It seems as though everyone has jumped on the band wagon to capitalize on those that seek fame and fortune through gambling. Everywhere you go from your local department stores, radio advertisement, television commercials and highway billboards you have now been exposed. This effective advertisement has enticed people to take a chance to win big.For the novice gambler, playing around a card table for minimal bets is exciting and rewarding. As time goes on these same people advance in their gambling addiction to scratch offs and lottery. These are convenient to buy, there seems to be one vendor per block. Even the local malls have set up booths to sell scratch off tickets and lottery. Its big business nowadays and people want to cash in one way or another. There seems to be just as much coverage on gambling compared to all the other forms of entertainment put together.Now that people have been exposed and tempted fate they may be one of the unfortunate ones who realized they have a problem and can not stop gambling. What do they do now? Where do they go? Why did this happen to them? And so on. This is the point they begin their search for a solution to their problem. A majority reach the conclusion that if they win back their money everything would be okay. In reality that makes things worse by continuing their self destructive behavior. They begin to realize their gambling addiction is hard to st

4. The working goals are also specific and dated.

5. The most important aspect of goal setting and writing is the use of ACTION VERBS to begin each of the means to accomplish the goals. Words such as take, contact, write, gather, set aside, talk…are CRUCIAL to success.

6. The goals use present tense verbs. There is “immediacy” about them!

These goals are your action plan. Always record the ‘means to accomplish’ goals beginning with action verbs. The more action the better! Include completion deadlines! Remember: “There is doing and not doing. There is no such thing as trying!” You can’t try to write a book. You have to do something before it really happens.

Working Goals

Let’s take a closer look at working goals. These are the day to day goals leading you to completion of the bigger goal of writing an eBook.

Assume you have started the eBook Authoring Teleseminar Series from AwakenTheAuthorWithin.com and you have received the eBook, Awaken The Author Within – A Definitive Guide to eBook Authoring by Glenn Dietzel and Paul Jackson.

This is your first significant step in the authoring process. You have already begun moving

4 Painlessly Easy Steps To Making Money Online
Are you thinking about going into business for yourself? Have you been amazed at the amount of money being made online?Unfortunately, many people have the desire to become players in the world of Internet Marketing, but they're overwhelmed with the enormous amount of information available. Don't be intimidated! I've made it easy...The biggest question I get from people who are interested in becoming their own boss is, "Where do I get started?" My simple answer - "You get started by finding a problem or question that a group of people have. Then you create the solution to the problem or answer there question."I've broken it down to teach you exactly what you need to know to get started. If you're curious about the world of Internet Marketing, follow this simple guide and you'll be ready to start learning real ways that the pros are making money online!First, let me answer the basic question, "What is Internet Marketing?" I find this term amusing, because Internet Marketing is no different than Marketing through any other medium, be it magazines, television, newspapers, even billboards. Marketing is simply a way to get our message to the mass public - Internet Marketing is the medium in which we use.Internet Marketing uses the same strategies that are used for magazines, television, etc. Internet Marketers simply adapt traditional strategies to the internet. The internet also provides many marketing advantages over traditional marketing, su

Goals begin behaviour, consequences maintain behaviour!

Introduction

It is ESSENTIAL to set goals, objectives, targets, expected outcomes… throughout the eBook authoring process. The positive consequences of completing tasks that accomplish the goals you have set is the motivation to keep moving forward. For ease of communication the term ‘goals’ shall be used to represent all of the synonyms associated with the word.

Big Picture Goals

You must have a general overall goal which is to write and publish your own eBook. This is the BIG PICTURE goal. You need to see yourself weeks or months from now as a published author collecting “passive income” for your efforts. Passive income is income generated forever after you have completed the initial eBook writing.

Updates are recommended but not essential. If you choose to provide your eBook for free you will still receive passive results through your ongoing contribution to someone’s successful use of your work. Better still, you could see yourself writing another eBook.

The big picture goals include some visualizations, some dream fulfillments, some major accomplishment you have always wanted to pursue, some lasting contribution to a body of knowledge.

Working Goals

Besides the big picture goals, you must establish goals for each of the steps in the eBook authoring process. These ‘working’ goals are your nitty-gritty, hard working daily motivators.

Without the big picture goal you won’t get started and without the working goals you won’t keep going.

“You dream won’t come true, it won’t happen to you - unless you have goals to motivate you to begin and continue.”

We all understand the importance of goals but we’re not as good at establish appropriate goals, deciding how to reach them or taking the time to write them down. Even after goals are written, the most important step is often left out – HOW you are going to reach them!

Let’s look at a couple of examples.

Big Picture Goals

February 11, 2002

My goal is to write an eBook titled, Classroom Visits by School Administrators, for use by teachers and administrators in schools where teacher evaluations require classroom visits as part of the supervision and evaluation process. I shall complete the book by March 31, 2002 and be published by the end of May, 2002.

What does this big picture goal have going for it?

It has purpose. It talks about the reason for writing and the target audience.

It is specific. It includes a proposed title and suggests the content.

It is time oriented. It establishes time commitments and completion dates.

Sounds great so far but you should also:

• Write the goal down, preferably in a colourful and dramatic fashion, and post it in a prominent place where you must read it every day. [Bathroom mirrors?]

• Share the goal with as many people as possible but especially with those persons closest to you. This commits you to pursue your goal.

• Enlist the support of 2 or 3 people who may not help you write but will encourage you to keep going during the rough times. This allows you to keeping progressing toward the goal. They act as a mirror of your commitment. They keep you on track.

What next?

Big Picture Goal: to write an eBook entitled, Classroom Visits by School Administrators

Start: Feb. 11,2002 Finish: May 31,2002

Now you must break that goal down into several sub-goals that are very general in nature but more specific than the overall big picture goal.

This step in goal setting involves breaking down your big picture goal into smaller and more manageable goals; establishing a target date for completion of the goal; listing the means to accomplish the goal (your to do list); and recording the actual date when the objective was reached.

Goal

Targeted Finish Date

Actual Finish Date

Means to Accomplish the Goal

To prepare myself to write an eBook

Feb. 20 take the eBook Teleseminar from AwakenTheAuthorWithin.com

Feb. 18 contact 2 colleagues or friends to act as mentors

Feb. 21 write my big picture goals and share them with my mentors and others

Feb. 13 set aside on my calendar a minimum of 6 hours per week to author the book

Feb. 10 talk to my significant other about what I intend to do and why. Ask for help.

What does this format of goal writing have going for it?

1. The big picture (overall) objective is clearly articulated in very specific language.

2. A specific time/date is declared for the completion of each task. THIS IS A MUST!

3. The big picture goal is broken down into WORKING GOALS each one with a targeted completion date.

4. The working goals are also specific and dated.

6. The goals use present tense verbs. There is “immediacy” about them!

Working Goals

Let’s take a closer look at working goals. These are the day to day goals leading you to completion of the bigger goal of writing an eBook.

This is your first significant step in the authoring process. You have already begun moving

Direct Mail Advertising
Product recall, customer care, and stakeholder communication are the factors that spell success for a company. There are a variety of ways that these needs are addressed. Most times, companies utilize above-the-line advertisements that generate widespread mileage but are also very expensive, such as radio, TV and print ad materials.A small, start-up company may have a hard time matching those costly activities. They may have to resort to below-the-line marketing or advertising initiatives such as Internet pop-ups and direct mail advertising. These are cheaper, and most times, effective.Direct mail advertising has been popular for a long time. This constant bombardment of direct mail ads, generally referred to as junk mail, has made it difficult for advertisers to grab the interest of the recipients. But once companies are able to address that challenge, the rewards are great. They can experience increase in their sales.Getting StartedDirect mail advertising works well for your purpose when you have the right list of recipients. You can generate one on your own but that would take time and effort in surveys. An easier way would be to buy a list from organizations or agencies. Ethics dictate that you only use addresses whose owners have expressed interest in companies contacting them.You can also hire an agency to take care of your direct mail advertising programs. The agency will take care of everything--copywriting, layout and mailing, among other things. With a professional’s expertise, you ca

pursue, some lasting contribution to a body of knowledge.

Working Goals

Besides the big picture goals, you must establish goals for each of the steps in the eBook authoring process. These ‘working’ goals are your nitty-gritty, hard working daily motivators.

Without the big picture goal you won’t get started and without the working goals you won’t keep going.

“You dream won’t come true, it won’t happen to you - unless you have goals to motivate you to begin and continue.”

Let’s look at a couple of examples.

Big Picture Goals

February 11, 2002

What does this big picture goal have going for it?

It has purpose. It talks about the reason for writing and the target audience.

It is specific. It includes a proposed title and suggests the content.

It is time oriented. It establishes time commitments and completion dates.

Sounds great so far but you should also:

• Write the goal down, preferably in a colourful and dramatic fashion, and post it in a prominent place where you must read it every day. [Bathroom mirrors?]

• Share the goal with as many people as possible but especially with those persons closest to you. This commits you to pursue your goal.

What next?

Big Picture Goal: to write an eBook entitled, Classroom Visits by School Administrators

Start: Feb. 11,2002 Finish: May 31,2002

Now you must break that goal down into several sub-goals that are very general in nature but more specific than the overall big picture goal.

Goal

Targeted Finish Date

Actual Finish Date

Means to Accomplish the Goal

To prepare myself to write an eBook

Feb. 20 take the eBook Teleseminar from AwakenTheAuthorWithin.com

Feb. 18 contact 2 colleagues or friends to act as mentors

Feb. 21 write my big picture goals and share them with my mentors and others

Feb. 13 set aside on my calendar a minimum of 6 hours per week to author the book

Feb. 10 talk to my significant other about what I intend to do and why. Ask for help.

What does this format of goal writing have going for it?

1. The big picture (overall) objective is clearly articulated in very specific language.

2. A specific time/date is declared for the completion of each task. THIS IS A MUST!

3. The big picture goal is broken down into WORKING GOALS each one with a targeted completion date.

4. The working goals are also specific and dated.

6. The goals use present tense verbs. There is “immediacy” about them!

Working Goals

Let’s take a closer look at working goals. These are the day to day goals leading you to completion of the bigger goal of writing an eBook.

This is your first significant step in the authoring process. You have already begun moving

Best Home Business if You are Laid Off- Work at Home can be Your New Business for Residual Income
It is a big step from being employed to working for yourself, so plan as far ahead as possible and think about the effects on all areas of your life to prepare yourself, before you leave your job.With corporate cutbacks, many face being laid off through redundancy. This can be the trigger for starting a home based business. If you are made redundant try to negotiate as many extra benefits as you can from your employer: for example pay in lieu of notice, use of company equipment such as mobile phone or computer. Also see if there is any training your employer could pay for, to help you in your business, such as internet skills.If you have no other income, you will need some savings to carry you through your business start-up period: work out basic living expenses for six months and try to put at least that sum aside. Don't forget that you will need to provide for benefits you may have received from employment, such as health insurance, pension contributions or a use of a company vehicle. Of course, if you have a spouse or partner who is employed and is willing to provide these necessities during your start up phase, you are buying yourself extra startup time.You can work from home by starting a business from scratch or joining a legitimate work at home business opportunity, affiliate program or franchise. Working at home means you can do something you enjoy, "sack" your boss, and avoid a lot of the daily stress faced by employees. The home based business industry is expanding rapidly and rese

hat does this big picture goal have going for it?

It has purpose. It talks about the reason for writing and the target audience.

It is specific. It includes a proposed title and suggests the content.

It is time oriented. It establishes time commitments and completion dates.

Sounds great so far but you should also:

• Write the goal down, preferably in a colourful and dramatic fashion, and post it in a prominent place where you must read it every day. [Bathroom mirrors?]

• Share the goal with as many people as possible but especially with those persons closest to you. This commits you to pursue your goal.

What next?

Big Picture Goal: to write an eBook entitled, Classroom Visits by School Administrators

Start: Feb. 11,2002 Finish: May 31,2002

Now you must break that goal down into several sub-goals that are very general in nature but more specific than the overall big picture goal.

Goal

Targeted Finish Date

Actual Finish Date

Means to Accomplish the Goal

To prepare myself to write an eBook

Feb. 20 take the eBook Teleseminar from AwakenTheAuthorWithin.com

Feb. 18 contact 2 colleagues or friends to act as mentors

Feb. 21 write my big picture goals and share them with my mentors and others

Feb. 13 set aside on my calendar a minimum of 6 hours per week to author the book

Feb. 10 talk to my significant other about what I intend to do and why. Ask for help.

What does this format of goal writing have going for it?

1. The big picture (overall) objective is clearly articulated in very specific language.

2. A specific time/date is declared for the completion of each task. THIS IS A MUST!

3. The big picture goal is broken down into WORKING GOALS each one with a targeted completion date.

4. The working goals are also specific and dated.

6. The goals use present tense verbs. There is “immediacy” about them!

Working Goals

Let’s take a closer look at working goals. These are the day to day goals leading you to completion of the bigger goal of writing an eBook.

This is your first significant step in the authoring process. You have already begun moving

Implementing A Successful Sales Program
Implementing a sales program to bring in more business takes planning that the average company normally does not provide to the activity. Too many companies are just sending people into the market with a basic understanding of the products or services to be sold, a few techniques on how to find and approach the prospect and hope that this energy will snag a new customer. It is a waste of time!The approach to selling has gone through a number of iterations in the past ten to fifteen years. First it was product sales through introduction. Gosh, every one needs soap, so why not buy some. We then saw competition come into the market so we started to brand our bar of soap and define some benefits you can have by using our soap. When everyone started to show the same benefits we decided to have soap as part of a consulting initiative where there was a technique for using our soap that made it that much more effective as soap and the results to you were clearly visible. At this point we have evolved to consultative sales techniques. As competition started to also be consultative we put more sophistication into our selling and called it “strategic selling”. Our soap became part of a broader strategy that if used in combination with other products such as perfumes, and special water treatments, our soap now made a longer term fit in the customer’s requirements. So strategically our soap has developed a sophistication value and became part of the whole portfolio theme. This is where the twentieth century ended for our soap guys. No

ture goal.

Goal

Targeted Finish Date

Actual Finish Date

Means to Accomplish the Goal

To prepare myself to write an eBook

Feb. 20 take the eBook Teleseminar from AwakenTheAuthorWithin.com

Feb. 18 contact 2 colleagues or friends to act as mentors

Feb. 21 write my big picture goals and share them with my mentors and others

Feb. 13 set aside on my calendar a minimum of 6 hours per week to author the book

Feb. 10 talk to my significant other about what I intend to do and why. Ask for help.

What does this format of goal writing have going for it?

1. The big picture (overall) objective is clearly articulated in very specific language.

2. A specific time/date is declared for the completion of each task. THIS IS A MUST!

3. The big picture goal is broken down into WORKING GOALS each one with a targeted completion date.

4. The working goals are also specific and dated.

6. The goals use present tense verbs. There is “immediacy” about them!

Working Goals

Let’s take a closer look at working goals. These are the day to day goals leading you to completion of the bigger goal of writing an eBook.

This is your first significant step in the authoring process. You have already begun moving

Top 10 Reasons Your Ebay Auction Is Terrible - Part 2
PROBLEM #5: Your item is off-season.Christmas items don't sell in July (except to bargain sharks).PROBLEM #4: You've got a lousy title.You have to fill your title with good descriptive keywords. HINT: "WOW" and "LOOK" aren't good keywords! For tips straight from eBay about writing a good title visit:http://pages.ebay.com/help/index_popup.html?sell=title.htmlYou can't use keywords that intentionally mislead or oversell your item in an attempt to get attention to your auctions. Check the link above for eBay's guidelines.If you want to fill your title with keywords that represent the most searched for keywords on eBay check out:www.AuctionKeyword.comPROBLEM #3: You might have unclear shipping policies.Put yourself in the bidder’s shoes. They want to KNOW when and how their purchase will arrive. You are also competing with other sources for your customers purchase. You want to be the "path of least resistance". Make everything easy for your customer. Make sure the customer understands as clearly as possible what the final TOTAL cost will be in addition to the bid they place. Whenever possible offer your customers FREE shipping. You'll see that bidding often goes higher and more than covers your shipping costs when you offer free shipping.PROBLEM #2: You have unclear or limited payment options.Offer your customers as wide a range of payment options as you can. Paypal is established as a very popular payment method that allows th

4. The working goals are also specific and dated.

6. The goals use present tense verbs. There is “immediacy” about them!

Working Goals

Let’s take a closer look at working goals. These are the day to day goals leading you to completion of the bigger goal of writing an eBook.

This is your first significant step in the authoring process. You have already begun moving toward your previous big picture goals – you are reading the book and taking the teleseminar series. Using the eBook – A Definitive Guide - as an example of a specific goal leading to completion of your eBook here is what your working goals many look like.

Goal: Read the eBook, Awaken The Author Within – A Definitive Guide to eBook Authoring

The format presented here is only one way this can be done. Do what is most appropriate for you.

Working goals require:

targeted completion date

means to accomplish the goal

actual finish date

Note: For each of these sub-goals you would establish a targeted completion date and record your actual completion date. Notice how the sub-goals are numbered as they are actually working goals and means to accomplish the goal at the same time. A numbering system keeps you on track and allows for checking off completed tasks as well.

1. Start working with the material in the eBook – A Definitive Guide.

1.1 read the information in the preliminary notes and the eBook

1.2 download and/or print the related information from web site

1.3 re-read information and make brief notes or highlight it

2. Do the work suggested during the Teleseminar Series

2.1 become familiar with the Discussion Board on web site

2.2 post a welcome message and/or questions, comments

2.3 read or re-read two books in Part D of preliminary notes

2.4 visit web sites suggested in notes

2.5 choose and contact my team members

2.6 choose a topic and/or title of my eBook

2.7 gather together any materials readily available to begin writing

2.8 arrange to have someone type my eBook (if necessary)

2.9 begin search and recording of applicable web sites

2.10 record dates on calendar of all 5 eBook Teleseminar sessons

What do these written goals and means to accomplish them have to teach us?

The goals are:

Written in specific detail

Use action verbs

Are positively worded

Have targeted completion dates

Are specific to the bigger objective of dealing with the authoring eBook

In reality, goals are always broken down into smaller goals and smaller goals again which become the action plan for reaching your big picture goal. They can be added to, revised, have the completion dates altered… so you successfully complete your dream.

BIG PICTURE

The overall goal of writing an eBook To STEPS These are also goals but steps/stages/processes/… along the way To WORKING GOALS Goals specific to each of the steps or stages To ACTION STATEMENTS These are the means to accomplish the goals.

10 Steps to eBook Authoring

The 10 Steps as outlined here are representative of 10 steps/goals to reach the big picture goal of authoring and publishing an eBook. Each of these 10 steps is further broken down into working goals and then into action statements.

For each of the 10 Steps to eBook Authoring, a reflection and writing stem has been provided to get you started with some action ideas of how to accomplish the goal of completing the Step.

Step RaW Stems - Reflective and Writing Stems

I Idea

* I’ve always dreamed about writing a book about _____

* My experience says an eBook about _____ is needed.

* If I wrote an eBook about ____, ____ would be interested in it.

II Reflection

* My primary motivation for authoring an eBook is _____

* Additional benefits to writing it will be _____

* I have a head start on the process because _____

III Commitment

* I will discuss the eBook concept with _____

* I will seek out additional information about eBooks from _____

* I will sign up for an eBook authoring course from _____

IV Big Picture

* In general terms my eBook will be about _____

* Some of the topics covered in my eBook will be _____

* The objectives of the eBook will be to _____

V Chunking

* The general topic will have sub-topics such as _____

* The format(s) I choose to use will include _____

* In terms of portability, interactivity, and versatility I will _____

VI Writing

* The choice of word processor, font, graphics, … will be _____

* My style of writing shall be _____

* In this part of the process, I shall seek help from _____

VII Editing

* After writing with flow and little editing I will be ready to _____

* I will use automatic spell and grammar checking as well as ____

* Since this is a time-consuming and crucial step I shall _____

VIII Publishing

* Among the choices I have for publishing I choose __ because __

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Have you ever wanted to be a spy? Now you can get paid to shop and spy. Customer satisfaction is so important that you can get paid to spy on companies by shopping on someone else's dime! Imagine the satisfaction of getting paid to shop.

Once there was a couple with serious problems in their marriage. They asked the advice of a counselor in a last attempt to resolve their conflict. After some sessions, the counselor confronted the couple with the bottleneck;

They lurk in dark places and only reveal themselves under cloak. They are filthy, disgusting, and carry diseases. It is next to impossible to kill them.

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