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Casual Articles - 3 Laws Of Selling And How They Can Help Your Business
Using Design Psychology in your office increases both happiness and productivity. Here are some interior design tips on how to make your office a more pleasant and productive place:Provide Friendly LightingBegin your office makeover with lighting, the number one design detail fo
Fear – Strike fear into the hearts of your customers. But don’t over do it
On most days you will be surrounded by people who are smarter than you are. All the brains in the world won't matter unless you have determination, determination to see a project through no matter what happens. If you have stubborn determination it levels the playing field against others, tha
If you follow these 3 simple rules in all your marketing and advertising you’ll sell more of your products and services.
Customers like to buy and not be sold to.
People buy for emotional reasons and not rational reasons.
But once they decide to buy, they instantly justify their buying decision with logical reasons.
Think about it. Nobody likes somebody giving them a hard sell. We like to decide to buy for ourselves. But that buying decision is always ruled by our emotions. That’s why your copy needs saturating with the right emotions for your target market. Such as these:
Greed – Who doesn’t want more money, to save money or get something free? But people aren’t solely focused on greed. There’s much more to a person.
Fear – Strike fear into the hearts of your customers. But don’t over do it.
T. Harv Eker, author of Secrets of the Millionaire Mind, states that the journey to success is full of twists, turns, ups, downs, stops and reverses. You have to "zig zag" your way to success.He is right. Once you understand this fact, you will begin to understand that your own journey to suc
Customers like to buy and not be sold to.
People buy for emotional reasons and not rational reasons.
But once they decide to buy, they instantly justify their buying decision with logical reasons.
Think about it. Nobody likes somebody giving them a hard sell. We like to decide to buy for ourselves. But that buying decision is always ruled by our emotions. That’s why your copy needs saturating with the right emotions for your target market. Such as these:
Greed – Who doesn’t want more money, to save money or get something free? But people aren’t solely focused on greed. There’s much more to a person.
Fear – Strike fear into the hearts of your customers. But don’t over do it
You have either started a new business, decided to get your financial information in order for your existing business or your tax preparer has announced that he/she won’t do your tax return anymore if you bring in one more year’s receipts in a shoebox or plastic bag. So on the recommendation of frie
Think about it. Nobody likes somebody giving them a hard sell. We like to decide to buy for ourselves. But that buying decision is always ruled by our emotions. That’s why your copy needs saturating with the right emotions for your target market. Such as these:
Greed – Who doesn’t want more money, to save money or get something free? But people aren’t solely focused on greed. There’s much more to a person.
Fear – Strike fear into the hearts of your customers. But don’t over do it
“I have noticed that the people who are late are often so much jollier than the people who have to wait for them.” E.V. Lucas1. Have an agenda. Start out with an agenda handed out to the appropriate people at least 72 hours in advance, listing time, date, and place of meeting.2. Set gr
Greed – Who doesn’t want more money, to save money or get something free? But people aren’t solely focused on greed. There’s much more to a person.
Fear – Strike fear into the hearts of your customers. But don’t over do it
Medicaid BillingMedicaid billing (similar to medicare billing)requires medical billing software that is versatile and sensitive enough to work with Medicaid. Medicaid is state subsidization of medical expenses paid on behalf of qualified low-income individuals or families. Th
Fear – Strike fear into the hearts of your customers. But don’t over do it. Reassure them you’ve got the only answer to their impending disaster.
Laziness – offer a quick, easy and simple answer. Everybody wants a quick fix nowadays.
Vanity – Flatter your clients. Tell them they’re special. Massage their egos.
Hope – Give your prospects some hope. How their lives will change for the better if they only buy from you.
Curiosity – Use this in your headlines to drag reluctant readers into your copy so people have to read on to discover what it’s all about. Note the headline for this article. It appeals to curiosity, hope and greed. Check for yourself.
Altruism and Guilt – Charities and fund raisers exploit these all the time to great effect. And long may they continue to do so.
Patriotism –Make your custom
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