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Casual Articles - 10 Secrets to Write Your eBook Like a Winner!
During our recent online poll, we asked the following question:What upsets you the most when receiving poor customer service?Eighty percent of the poll participants said the “I don’t care attitude” of the person serving them upsets them the most.Businesses lose billions of dollars of revenue each year because customers feel the organizations don’t care about their business enough to make an effort to keep them. It takes five times more effort to win over a new customer than to keep an existing customer.Then why does this happen? No training or poor training has a lot to do with it.Here are five secrets to showing your customers you really do care about their situations when interacting with them:1. Listen!Take the time to listen to the “pain” the customer is trying to share with you. There is a reason why we have two ears and one mouth. Listen for the content and not the method of commun
5. Secret Five.
Target and get to know your audience. Let’s face it not everyone will want to read your book. Most newbie authors think up what they feel is a great product; spend tons of time and sometimes money looking for people to buy it. Instead match your expert knowledge with an audience you can serve. Consider their needs, problems and how you can help solve them. Business people are a hot audience right now. They are hungry and willing to buy what will improve, make profitable their life and business. Right now think of one to three preferred audiences in your area of expertise. Then writ
In the workplace - and when dealing with workplace matters - networking is a powerful tool. And the same is true in personal and social situations, where friends and family can provide you with a great support system, both as you make decisions about change in your life and as you carry them out. Most of us already have a network, but many of us don’t know it, so we don’t use it. All of us can have a network, but most of us don’t do it, so we can’t use it. My recommendation? Build a network of people who can assist you in reaching your goals – and USE IT!On a plain piece of paper, jot down the letters “A”, “B” and “C” with "A" at the top of the sheet, "B" about one-third of the way down the page, and "C at the two-thirds point. Then write some notes to yourself as you read. The most powerful tool to use with a network is to “A” -- ASK for help. (Write this down.) In fact, that’s what a network is for, and everyone knows it. Even those who n
You may be asking “What if I don’t have the mind of a techie?” You can still write your winner e-book and start earning in a few weeks. Start by solving your readers’ problems using your expert knowledge. You know the articles and reports already in your files. Expand one of your articles or speeches into a short book by adding a short story or some practical how-to steps.
If you want to increase your present book income or just get started now, read these ten secrets and apply them:
1. Secret One.
Write a short e-book first to test your market. I know short doesn’t mean the same thing to every person. For e-books, let’s agree 10-90 pages is short, even 5-27 sounds less intimidating. Your future customers are busy and usually download only the pages they want at the time.
Make your e-book simpler, shorter, and punchier than your print book. Shorten your sentences, stories and analogies. Your winner format will include a strong heading (question) your reader needs answered and the answer. This winner formula presents the problem and solution quickly without a lot of words.
2. Secret Two.
Focus on one topic in your book. It’s a known fact bestsellers focus on one main topic. Focus on one topic then write each chapter to support that subject. When you overload your reader with information, you come across as disorganized, wordy and flat. Instead of including everything you know, stick to one how-to subject and include plenty of simple details with examples to make it useful to your reader.
3. Secret Three.
Brand yourself, your business and your book. Think about the greatest benefit that you offer through your book or service. Consider your book and chapter titles. Now think about your keywords and headings on your website. Do you see a repeating word that stands out? For example, the book “Win With the Writer Inside You” the author threads some form of “win” throughout her materials. Ever heard of the Chicken Soup for the Soul series? The title changes in its audience but the Chicken Soup brand stays the same. For example, there’s a Chicken Soup for Teen-agers, Chicken Soup for Mothers, and so on.
4. Secret Four.
Get a professional editor and/or book coach. Yes, its o.k. and you should get feedback from family, friends, local writing group, etc. But you need to get a professional viewpoint of your work to weed out the passive voice, bad grammar and all the things that slow your readers down to a standstill. Copy that appeals to the emotions of your reader sell your books. Your future customers want word pictures that they can respond to with their emotions.
5. Secret Five.
Target and get to know your audience. Let’s face it not everyone will want to read your book. Most newbie authors think up what they feel is a great product; spend tons of time and sometimes money looking for people to buy it. Instead match your expert knowledge with an audience you can serve. Consider their needs, problems and how you can help solve them. Business people are a hot audience right now. They are hungry and willing to buy what will improve, make profitable their life and business. Right now think of one to three preferred audiences in your area of expertise. Then write
We all like to think we base our decisions on hard facts, but that’s not always the case. Business leaders will talk about doing their due diligence prior to making a decision; but in reality, when it comes down to it, what really pushes us to select one thing over another is our feelings.While instinct and intuition do play a role in business (stories abound of business people who refused to pay attention to the facts and created a success out of what should have been a disaster), 9 times out of 10, cold hard facts and reality cannot and should not be ignored.This new mini-series of BrandReturn™ (our newsletter’s new name) will introduce the basic concepts of business and market research, share some methods of obtaining data, and prod you to begin collecting data and analyzing that data.Market research consists of two primary categories: primary data and secondary data.Primary data is made of information obtained through f
1. Secret One.
Write a short e-book first to test your market. I know short doesn’t mean the same thing to every person. For e-books, let’s agree 10-90 pages is short, even 5-27 sounds less intimidating. Your future customers are busy and usually download only the pages they want at the time.
Make your e-book simpler, shorter, and punchier than your print book. Shorten your sentences, stories and analogies. Your winner format will include a strong heading (question) your reader needs answered and the answer. This winner formula presents the problem and solution quickly without a lot of words.
2. Secret Two.
Focus on one topic in your book. It’s a known fact bestsellers focus on one main topic. Focus on one topic then write each chapter to support that subject. When you overload your reader with information, you come across as disorganized, wordy and flat. Instead of including everything you know, stick to one how-to subject and include plenty of simple details with examples to make it useful to your reader.
3. Secret Three.
Brand yourself, your business and your book. Think about the greatest benefit that you offer through your book or service. Consider your book and chapter titles. Now think about your keywords and headings on your website. Do you see a repeating word that stands out? For example, the book “Win With the Writer Inside You” the author threads some form of “win” throughout her materials. Ever heard of the Chicken Soup for the Soul series? The title changes in its audience but the Chicken Soup brand stays the same. For example, there’s a Chicken Soup for Teen-agers, Chicken Soup for Mothers, and so on.
4. Secret Four.
Get a professional editor and/or book coach. Yes, its o.k. and you should get feedback from family, friends, local writing group, etc. But you need to get a professional viewpoint of your work to weed out the passive voice, bad grammar and all the things that slow your readers down to a standstill. Copy that appeals to the emotions of your reader sell your books. Your future customers want word pictures that they can respond to with their emotions.
5. Secret Five.
Target and get to know your audience. Let’s face it not everyone will want to read your book. Most newbie authors think up what they feel is a great product; spend tons of time and sometimes money looking for people to buy it. Instead match your expert knowledge with an audience you can serve. Consider their needs, problems and how you can help solve them. Business people are a hot audience right now. They are hungry and willing to buy what will improve, make profitable their life and business. Right now think of one to three preferred audiences in your area of expertise. Then writ
Business today requires more ingenuity in operating profitably than ever before. High costs are not just related to labor, pensions and corporate benefits. Excessive costs can be found throughout the organization and take many forms.Where does the company start to look for waste and excessive costs? What cuts that will assist, which will harm? The smart executive team must always understand their costs and weigh their options before making the decisions necessary to maintain competitiveness. To be effective and not threaten the stability of the business, executive management must set the example for the business. They must be as open to, and accept examination as they expect the balance of the company to be. Change starts at the top and flows down.Cost cutting is not just about reducing staff, salaries and benefits. Indeed, these activities will reduce costs but they also send a terrible message to employees, No job is safe! As t
3. Secret Three.
Brand yourself, your business and your book. Think about the greatest benefit that you offer through your book or service. Consider your book and chapter titles. Now think about your keywords and headings on your website. Do you see a repeating word that stands out? For example, the book “Win With the Writer Inside You” the author threads some form of “win” throughout her materials. Ever heard of the Chicken Soup for the Soul series? The title changes in its audience but the Chicken Soup brand stays the same. For example, there’s a Chicken Soup for Teen-agers, Chicken Soup for Mothers, and so on.
4. Secret Four.
Get a professional editor and/or book coach. Yes, its o.k. and you should get feedback from family, friends, local writing group, etc. But you need to get a professional viewpoint of your work to weed out the passive voice, bad grammar and all the things that slow your readers down to a standstill. Copy that appeals to the emotions of your reader sell your books. Your future customers want word pictures that they can respond to with their emotions.
5. Secret Five.
Target and get to know your audience. Let’s face it not everyone will want to read your book. Most newbie authors think up what they feel is a great product; spend tons of time and sometimes money looking for people to buy it. Instead match your expert knowledge with an audience you can serve. Consider their needs, problems and how you can help solve them. Business people are a hot audience right now. They are hungry and willing to buy what will improve, make profitable their life and business. Right now think of one to three preferred audiences in your area of expertise. Then writ
Should I start my own business? At many times in a person’s life he or she will ask that very same question. The answer to that question can only be answered by you. Many times the answer is obvious. It is based on a few key things. The first is your personality. If you are determined, organized, tenacious, enthusiastic, driven, self-motivated, and a person not easily moved from your goals, and can manage things fine by yourself then perhaps you would do well as a self-employed person. You have to have a belief in yourself and your product that is unwavering.The second is your circumstances. Many successful business owners found their way into business ownership because of a lack of employment in the area that they live. Some found an absolute need that was not being addressed and set about to fulfill that need in the neighborhood. Others found out very quickly that they don’t have the personality to work with any sort of boss. Still o
4. Secret Four.
Get a professional editor and/or book coach. Yes, its o.k. and you should get feedback from family, friends, local writing group, etc. But you need to get a professional viewpoint of your work to weed out the passive voice, bad grammar and all the things that slow your readers down to a standstill. Copy that appeals to the emotions of your reader sell your books. Your future customers want word pictures that they can respond to with their emotions.
5. Secret Five.
Target and get to know your audience. Let’s face it not everyone will want to read your book. Most newbie authors think up what they feel is a great product; spend tons of time and sometimes money looking for people to buy it. Instead match your expert knowledge with an audience you can serve. Consider their needs, problems and how you can help solve them. Business people are a hot audience right now. They are hungry and willing to buy what will improve, make profitable their life and business. Right now think of one to three preferred audiences in your area of expertise. Then writ
The postcard can be a very powerful marketing tool. Many of our customers and/or students use them in their business. The key is to set up the card to market effectively for you. Concentrate on a specific item or niche.When used correctly a post card can become very powerful marketing tool. Be sure the front of your card is explicit. It should be clear to your customer what you are selling. A color postcard is a must, unless you are using black and white to your advantage, that is, to make a point.The front should motivate your customer to turn it around and see what you are offering or what you can do for them.The back of your card should make your points in a clear and concise manner. After this is done be sure to give your customer a number of ways to contact you: by phone, by email, by snail mail. If you have a website be sure you mention it here.Remember you need to take a limited amount of space and address the main c
5. Secret Five.
Target and get to know your audience. Let’s face it not everyone will want to read your book. Most newbie authors think up what they feel is a great product; spend tons of time and sometimes money looking for people to buy it. Instead match your expert knowledge with an audience you can serve. Consider their needs, problems and how you can help solve them. Business people are a hot audience right now. They are hungry and willing to buy what will improve, make profitable their life and business. Right now think of one to three preferred audiences in your area of expertise. Then write the book your customers will be looking for.
6. Secret Six.
Automate your business. Don’t get frustrated if you are a non-techie, like me. You can do it. Take your time or at least decide to learn at your own pace. Years ago, the author knew very little about the internet now she owns many websites. She has published 5 inspirational e-books and several on internet marketing and e-book writing/publishing at the time of this writing.
Write your e-book quickly but offer a quality product. Aim to give your customer more than they have asked. Market your book on your site, on the site of others, everywhere basically. A good place to start is eBay or Booklocker. Don’t forget to offer your e-book for sale through an 800 number. Ureach is an excellent service 888-506-7790. Setup a download link for people to access your product. Consider Paypal, Clickbank and/or 2Checkout and/or your own merchant account for offline purchases to offer your customer choices. They will reward you by choosing one.
Whenever you are ready, think delegation, delegate some of your work to a computer assistant. For some perfectionist (not me) delegation may sound like a dirty word. Contact your local high schools and technical schools where bright techies live. The expense is low in comparison to the results you can gain.
7. Secret Seven.
Sizzle Your Title. Your title may well be 90% of the pulling power for your book. An excellent title is short. The top titles are benefit driven. Don’t forget to heat them up with emotion. Use terms your audience can relate to. Use action words and verbs. Quantify change with ways and time limits. Use one or two word ideas to tell a story. Pledge change. Spark interest. Instead of “How to Write an E-book” the author chose the title “Ten Secrets to Write Your E-book Like a Winner.” She quantified change, sparked interest and branded her title.
Have a meeting of the minds with friends or associates. Let them help you choose the best title from the list. Find out which will make them pull out $15-20 or more to buy your book.
8. Secret Eight.
Leverage Your Sales Potential. Think for a moment about the valuable knowledge that you have packed into your e-book at $20 a sale. Remember the principle “Divide and conquer” Web users love chunks of information. To leverage your sales conquer and divide your e-book into an e-course. With minor revisions, you can set your book up as a how-to course or mini-course. In the e-course format you can double your price and up. Don’t forget to bundle several lower cost e-books and offer a discount. At one of the author’s sites she sells 2 e-books for 20.00 separately, bundled she sells them for $30.00
9. Secret Nine.
Add bonus value to your e-book. When you
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