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Casual Articles - Top Ten eBook Mistakes and How to Correct Them
Perhaps the greatest obstacle to good advertising is excess. Ads can end up so crammed with ideas and features that they appear dense and uninviting. If over-designed, they can become more artistic than motivational, obscuring the sales message. If over-written, they can become over-subtle or over-cute. Certainly, some of the best ads ever created are clever and visually arresting; but good ads must also sell. Similarly, selling points may over-promise. Use "largest," "best" and other superlatives only if you can back them up. Avoid any claim that could be construed as deceptive. In addition, make sure the overall tone of your ad is upbeat and appealing. Emphasize the solutions you provide, not the problems you address. And get outside opinions on your new advertising concepts to be certain they carry the personality and message you intend. Fundamentals of Hea
She put a new link on her Web site "Discounts of the Month." With a limited time offer, from her ePromotion bi-monthly offers, she got many new buyers. Everyone wants useful, original information. Everyone also wants a bargain.
Mistake 8. You put too many topics in your book.
Remember, best sellers focus on one main topic. Each chapter must support that subject. When you try to give too much, your information isn't organized, short, and compelling. Instead of the end all, be all book, concentrate on one "how-to" and give plenty of details to make it useful to your reader.
9. You don't market while you write.
Most writers wish someone else would do it for them. Not in this lifetime! It's so much easier to put marketing into each chapter title, each chapter's que
One of the most common ways of reviewing your business and determining your future strategy is to undertake an analysis of your:• Strengths• Weaknesses• Opportunities• ThreatsGenerally an analysis of strengths and weaknesses focuses on the internal aspects of the business and those factors that are within your direct control. The opportunities and threats focus on the other hand is external to the business and are not within your direct control. Examples of this include areas like regulatory changes, new entrants into the market place or perhaps new ways of providing products and services.STRENGTHS AND WEAKNESSESIn analysing your strengths and weaknesses consider some of the following:• Levels of competence and skills• Reputation in the market place• Financial resources available for new initiatives• Technological expertise that
And, like your coach, you can earn thousands of dollars each month?
Even if you are a non-techie like me, you can write your ebook at the same time you write your print book. Or, solve your readers' problems using other articles and reports already in your files. Expand a two-page article with a story or add other how-to's.
If you want to double and triple your present book income, check out these mistakes and correct them now.
Mistake 1. You don't write a short eBook first to test the waters.
Short is in the eyes of the beholder, but let's say from 15-90 pages. Your future customers will be glad to download these pages and print only the ones they need to.
Your eBook needs to be more concise, easy-to-read, and compelling than your print book. That means you can shorten your analogies and stories. You can use a "success format" that poses a question (a heading) your reader wants answered, then answer it. This formula gets to the point quickly, and always remember, your Online audience is busy and doesn't want a wordy style.
Mistake 2. You don't check in with a professional editor or book coach before you sell your eBook.
Yes, it's good to get feedback from peers, but you need to get a professional look at the final edition--someone who can set you straight about words and grammar that makes your writing vital and original. For instance, you need to drop your passive constructions such as "there is" or any form of "is, has, begin or start". Limit the -ly adverbs that merely tell rather than show. Your readers want a picture and want to respond with their emotions. Limit your -ing forms of the verbs. Keep your copy in present or past tense.
Mistake 3. You don't know your audience before you write your eBook.
Emerging authors make this biggest mistake. They have information, so why not write an eBook? Instead think about the audience you will serve. More targeted works well. People who want something quick and easy that will save them time and money--another audience. The best one so far in the untapped Internet or Online audience. Mostly small business people, they are eager to buy what they need to make their life or business more enjoyable, profitable, and easy.
Right now, think of your one or two preferred audiences, and keep their profile of their needs, complaints, or problems as well as their picture by your workstation. Then you will write the book your pre-sold audience already wants!
Mistake 4. You don't automate your business .
As a newbie or non-techie, at first you may resist learning how to do this. Three years ago I knew nothing about the net, and today I've published five eBooks on Internet marketing and eBook writing and publishing. You can too, little by little.
Since each book will not bring you landslides of profit, think about limiting your small priced books. Or, bundle them so that each sale is around $20 and up.
Offer your eBook for sale through an 800 number. One with excellent service is MRC business Support at 800-366-5596. Set up a link for people to download your book. Two companies to investigate are Clickbank.com and Paypal.com.
Delegate some of this work to your computer assistant. Contact your local high schools and technical schools where Online geniuses live. And, the cost is nominal in comparison to the results.
Mistake 5. You don't have a title that sells well.
A good title is short, clear, and clever. The best title includes your book's number one benefit. Use words your audience can relate to. Even cliches are OK for book titles. Instead of "How to Market Online" offer a title like a Web site headline:
"Quadruple your Monthly Book Income--Market Online."
Brainstorm a list of your possible titles with associates through a small marketing survey. Ask them to vote from 1-10 and offer their own title ideas that would make them reach into their wallets and pay $15-20 or more.
6. You don't leverage your eBook for higher price sales.
When you look at the valuable information inside your eBook and you realize you only make $20 a sale, you may want to investigate putting it into an eCourse. These courses sell for $79 and up. With just a little revising and tweaking, you can set your book up to be a hands-on how to course.
You can bundle several lower cost eBooks and list their singular prices. Then offer a fabulous discount to buy all three or four.
Mistake 7. You don't add bonus value to your eBook.
Whenever you put 2-4 bonus special reports at the end of your eBook document in Portable Document Format, you make your offer so appealing, that many will buy for the bonuses alone. For an eBook on How to Write your EBook or Other Book--Fast! an eBook that sells for $24.95, the author offered these three valuable bonuses as an incentive to buy. "Titles Sell Books" - value $4.95, 2. "Write Like a Pro Checklist." - value $3.95, and 3. "How to Get Testimonials from the Rich and Famous" - value $595 . That's $15 of valuable reports added to $24.95--Total value: $40.00 value for only $24.95.
She put a new link on her Web site "Discounts of the Month." With a limited time offer, from her ePromotion bi-monthly offers, she got many new buyers. Everyone wants useful, original information. Everyone also wants a bargain.
Mistake 8. You put too many topics in your book.
Remember, best sellers focus on one main topic. Each chapter must support that subject. When you try to give too much, your information isn't organized, short, and compelling. Instead of the end all, be all book, concentrate on one "how-to" and give plenty of details to make it useful to your reader.
9. You don't market while you write.
Most writers wish someone else would do it for them. Not in this lifetime! It's so much easier to put marketing into each chapter title, each chapter's ques
There’s nothing more rewarding to an apparel retailer than a store full of customers. They’re shuffling through racks, swiping their cards, and lining up at the dressing room to try on merchandise. Some of those outfits will no doubt be going home with the customer, and that’s good news for the bottom line. But the bad news might lie in what’s left behind.It’s no secret to the apparel retailer that customers can be hard on the clothes they try on. Clothing is pulled off instead of gently removed. Instead of being put back on the hanger, pants and shirts are discarded in the corner of the dressing room for the next outfit. Between makeup stains, shoe prints and who knows what else, a busy day at the store can leave your inventory looking a little rough. The challenge is retaining the value of these garments, so you’re still able to sell them at a fair price.At the end of the day, it all
Yes, it's good to get feedback from peers, but you need to get a professional look at the final edition--someone who can set you straight about words and grammar that makes your writing vital and original. For instance, you need to drop your passive constructions such as "there is" or any form of "is, has, begin or start". Limit the -ly adverbs that merely tell rather than show. Your readers want a picture and want to respond with their emotions. Limit your -ing forms of the verbs. Keep your copy in present or past tense.
Mistake 3. You don't know your audience before you write your eBook.
Emerging authors make this biggest mistake. They have information, so why not write an eBook? Instead think about the audience you will serve. More targeted works well. People who want something quick and easy that will save them time and money--another audience. The best one so far in the untapped Internet or Online audience. Mostly small business people, they are eager to buy what they need to make their life or business more enjoyable, profitable, and easy.
Right now, think of your one or two preferred audiences, and keep their profile of their needs, complaints, or problems as well as their picture by your workstation. Then you will write the book your pre-sold audience already wants!
Mistake 4. You don't automate your business .
As a newbie or non-techie, at first you may resist learning how to do this. Three years ago I knew nothing about the net, and today I've published five eBooks on Internet marketing and eBook writing and publishing. You can too, little by little.
Since each book will not bring you landslides of profit, think about limiting your small priced books. Or, bundle them so that each sale is around $20 and up.
Offer your eBook for sale through an 800 number. One with excellent service is MRC business Support at 800-366-5596. Set up a link for people to download your book. Two companies to investigate are Clickbank.com and Paypal.com.
Delegate some of this work to your computer assistant. Contact your local high schools and technical schools where Online geniuses live. And, the cost is nominal in comparison to the results.
Mistake 5. You don't have a title that sells well.
A good title is short, clear, and clever. The best title includes your book's number one benefit. Use words your audience can relate to. Even cliches are OK for book titles. Instead of "How to Market Online" offer a title like a Web site headline:
"Quadruple your Monthly Book Income--Market Online."
Brainstorm a list of your possible titles with associates through a small marketing survey. Ask them to vote from 1-10 and offer their own title ideas that would make them reach into their wallets and pay $15-20 or more.
6. You don't leverage your eBook for higher price sales.
When you look at the valuable information inside your eBook and you realize you only make $20 a sale, you may want to investigate putting it into an eCourse. These courses sell for $79 and up. With just a little revising and tweaking, you can set your book up to be a hands-on how to course.
You can bundle several lower cost eBooks and list their singular prices. Then offer a fabulous discount to buy all three or four.
Mistake 7. You don't add bonus value to your eBook.
Whenever you put 2-4 bonus special reports at the end of your eBook document in Portable Document Format, you make your offer so appealing, that many will buy for the bonuses alone. For an eBook on How to Write your EBook or Other Book--Fast! an eBook that sells for $24.95, the author offered these three valuable bonuses as an incentive to buy. "Titles Sell Books" - value $4.95, 2. "Write Like a Pro Checklist." - value $3.95, and 3. "How to Get Testimonials from the Rich and Famous" - value $595 . That's $15 of valuable reports added to $24.95--Total value: $40.00 value for only $24.95.
She put a new link on her Web site "Discounts of the Month." With a limited time offer, from her ePromotion bi-monthly offers, she got many new buyers. Everyone wants useful, original information. Everyone also wants a bargain.
Mistake 8. You put too many topics in your book.
Remember, best sellers focus on one main topic. Each chapter must support that subject. When you try to give too much, your information isn't organized, short, and compelling. Instead of the end all, be all book, concentrate on one "how-to" and give plenty of details to make it useful to your reader.
9. You don't market while you write.
Most writers wish someone else would do it for them. Not in this lifetime! It's so much easier to put marketing into each chapter title, each chapter's que
My career has been comprised of sales, sales management and recruiting. I've worked for some of the largest companies in the world: Wal-Mart, General Electric, Gannett, as well as a couple small ones and start-ups (including my current firm--no longer a start-up after 5 years in business). With the exception of one (the giant retailer) each company relied heavily on cold-calling to generate new business. My definition of cold-calling is when a sales rep targets a company and/or individual that he or she thinks meets the demographics of a potential buyer and then without invitation (this is key, hence the italics) either picks up the phone or walks into their office in an attempt to initiate a sale. Cold-calling is marketing, pure and simple, albeit a caveman-like strategy in an electronic age. I've been giving a lot of thought to this lately because until a year or so ago, our company relied heavily on cold
Mistake 4. You don't automate your business .
As a newbie or non-techie, at first you may resist learning how to do this. Three years ago I knew nothing about the net, and today I've published five eBooks on Internet marketing and eBook writing and publishing. You can too, little by little.
Since each book will not bring you landslides of profit, think about limiting your small priced books. Or, bundle them so that each sale is around $20 and up.
Offer your eBook for sale through an 800 number. One with excellent service is MRC business Support at 800-366-5596. Set up a link for people to download your book. Two companies to investigate are Clickbank.com and Paypal.com.
Delegate some of this work to your computer assistant. Contact your local high schools and technical schools where Online geniuses live. And, the cost is nominal in comparison to the results.
Mistake 5. You don't have a title that sells well.
A good title is short, clear, and clever. The best title includes your book's number one benefit. Use words your audience can relate to. Even cliches are OK for book titles. Instead of "How to Market Online" offer a title like a Web site headline:
"Quadruple your Monthly Book Income--Market Online."
Brainstorm a list of your possible titles with associates through a small marketing survey. Ask them to vote from 1-10 and offer their own title ideas that would make them reach into their wallets and pay $15-20 or more.
6. You don't leverage your eBook for higher price sales.
When you look at the valuable information inside your eBook and you realize you only make $20 a sale, you may want to investigate putting it into an eCourse. These courses sell for $79 and up. With just a little revising and tweaking, you can set your book up to be a hands-on how to course.
You can bundle several lower cost eBooks and list their singular prices. Then offer a fabulous discount to buy all three or four.
Mistake 7. You don't add bonus value to your eBook.
Whenever you put 2-4 bonus special reports at the end of your eBook document in Portable Document Format, you make your offer so appealing, that many will buy for the bonuses alone. For an eBook on How to Write your EBook or Other Book--Fast! an eBook that sells for $24.95, the author offered these three valuable bonuses as an incentive to buy. "Titles Sell Books" - value $4.95, 2. "Write Like a Pro Checklist." - value $3.95, and 3. "How to Get Testimonials from the Rich and Famous" - value $595 . That's $15 of valuable reports added to $24.95--Total value: $40.00 value for only $24.95.
She put a new link on her Web site "Discounts of the Month." With a limited time offer, from her ePromotion bi-monthly offers, she got many new buyers. Everyone wants useful, original information. Everyone also wants a bargain.
Mistake 8. You put too many topics in your book.
Remember, best sellers focus on one main topic. Each chapter must support that subject. When you try to give too much, your information isn't organized, short, and compelling. Instead of the end all, be all book, concentrate on one "how-to" and give plenty of details to make it useful to your reader.
9. You don't market while you write.
Most writers wish someone else would do it for them. Not in this lifetime! It's so much easier to put marketing into each chapter title, each chapter's que
NUMBER 1 : INTERNET USERS REMEMBER WHAT THEY HEAR Did you know that Internet users remember only 20% of what they read while remembering an amazing 70% of what they hear? Audio on your website will help your message stay with fresh your visitors for longer.NUMBER 2 : AUDIO INCREASES SUBSCRIPTION RATES Using audio to convey a personal message to entice visitors to subscribe to your newsletter will result in up to 400% more subscribers than using traditional subscription marketing methods.NUMBER 3 : AUDIO WILL KEEP VISITORS ON YOUR SITE FOR LONGER Using audio on your website helps to keep visitors on your site for longer. The longer visitors stay the more informed they are about your product and services and the more likely they are to buy your product or service.NUMBER 4 : AUDIO ADDS CREDIBILITY TO YOUR WEBSITE Adding your own voice to your website helps prospects i
"Quadruple your Monthly Book Income--Market Online."
Brainstorm a list of your possible titles with associates through a small marketing survey. Ask them to vote from 1-10 and offer their own title ideas that would make them reach into their wallets and pay $15-20 or more.
6. You don't leverage your eBook for higher price sales.
When you look at the valuable information inside your eBook and you realize you only make $20 a sale, you may want to investigate putting it into an eCourse. These courses sell for $79 and up. With just a little revising and tweaking, you can set your book up to be a hands-on how to course.
You can bundle several lower cost eBooks and list their singular prices. Then offer a fabulous discount to buy all three or four.
Mistake 7. You don't add bonus value to your eBook.
Whenever you put 2-4 bonus special reports at the end of your eBook document in Portable Document Format, you make your offer so appealing, that many will buy for the bonuses alone. For an eBook on How to Write your EBook or Other Book--Fast! an eBook that sells for $24.95, the author offered these three valuable bonuses as an incentive to buy. "Titles Sell Books" - value $4.95, 2. "Write Like a Pro Checklist." - value $3.95, and 3. "How to Get Testimonials from the Rich and Famous" - value $595 . That's $15 of valuable reports added to $24.95--Total value: $40.00 value for only $24.95.
She put a new link on her Web site "Discounts of the Month." With a limited time offer, from her ePromotion bi-monthly offers, she got many new buyers. Everyone wants useful, original information. Everyone also wants a bargain.
Mistake 8. You put too many topics in your book.
Remember, best sellers focus on one main topic. Each chapter must support that subject. When you try to give too much, your information isn't organized, short, and compelling. Instead of the end all, be all book, concentrate on one "how-to" and give plenty of details to make it useful to your reader.
9. You don't market while you write.
Most writers wish someone else would do it for them. Not in this lifetime! It's so much easier to put marketing into each chapter title, each chapter's que
Our emotions and feelings are changing all of the time based on our interpretation of events. Does this mean that even a sales superstar feels bad if they lose a big deal? Of course they do. They wouldn’t be human if they didn’t. It’s natural for your feelings to fluctuate as you go about your business.Take a moment and imagine a bad day selling on the phone. It’s been awful. You’ve been cold calling for over 3 hours and you’ve had rejection after rejection after rejection. You’ve had enough and you’re bored and disconsolate. How would you be sitting? Most people would be leaning forward, hunched up. Your head might be down, your breathing shallow. You’d be speaking quietly and your hand may well be partly covering your mouth. You’d probably be looking down too and your facial expression would be boredom. But I didn’t have tell you any of that. You already know what physiology goes with a bad day on
She put a new link on her Web site "Discounts of the Month." With a limited time offer, from her ePromotion bi-monthly offers, she got many new buyers. Everyone wants useful, original information. Everyone also wants a bargain.
Mistake 8. You put too many topics in your book.
Remember, best sellers focus on one main topic. Each chapter must support that subject. When you try to give too much, your information isn't organized, short, and compelling. Instead of the end all, be all book, concentrate on one "how-to" and give plenty of details to make it useful to your reader.
9. You don't market while you write.
Most writers wish someone else would do it for them. Not in this lifetime! It's so much easier to put marketing into each chapter title, each chapter's questions you will answer, rough draft of your eBook's back cover (sales letter), the One-Minute "Tell and Sell," and knowing your targeted audience, thesis and table of contents before you write a single chapter. Knowing these essential "Seven Hot-Selling Points" before you finish your eBook will have you ready to promote the second you write your last word. .
10. You don't brand yourself, your business, and your book.
Some people join an affiliate program or set up an affiliate program for others to sell their products and sell many products. As a marketing coach, what I want for you is to think of the overview "umbrella" you can house your products under. Think about your biggest benefit you offer through your service. Think about your book title. Can you put a key word from it into each chapter title? For the book, "Passion at Any Age," the author put the word passion in each chapter title such as "Passionate Self-Care". In one client's book, "Watch Out! Your Relationships Can Be Hazardous To Your Health." the author included the key words "watch out!" in each chapter title.
The eBook earning curve while short, is important for all writers to conquer. It's easier when you contact a professional coach or take a teleclass to inform yourself. Stop making eBook mistakes so you can earn the money you deserve.
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