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Casual Articles - Sell Your Knowledge Through E-Books
You've made an unusual discovery - there's not enough time left at the end of the day. The corollary, of course, is your list of important things to do never gets smaller. In any company, the CEO's to-do list has the potential to grow infinitely.What's a senior executive to do?This is not simply a personal problem. Your company's future depends on what you do next. As you drive your organization beyond its current plateau, you must change the way you relate to your work. There are three stages to making the transition from chief-cook-and-bottle-washer (CC&BW) to CEO (source of the management and direction of the business). They are:Understanding your highest value contribution to your company and focusing on that role. Recognizing your position as a
Write short articles on your subject. Add a resource box at the end that briefly outlines who you are and what you do and points the reader to your e-book sales page. Submit the articles to sites like eZine Articles and Article Hub. Webmasters will then download them and use them freely on their sites and in e-zines giving you lots of free publicity.
Submit your sales site to search engines. If you can afford a few pounds a month, sign up for Google Adwords and have your book promoted across the Net.
Whenever you send e-mail, add the URL of your sales page and a short blurb to your signature. The same applies if you use online discussion boards.
Submit your book to sites that sell e-books. Although they'll take a percentage of your sales (usually between 10 - 25%), you'll sell more so they are worthwhile.
So there you have it. There are always people out there who want exactly the kind of knowledge you have. If you know
What if you could personalize your website, and create a sales tool that not only held your visitors attention, but also turned them into inquiring and PAYING customers? Would you be interested in learning more?That’s the magic of Audio Technology. It’s the fastest, easiest, most economical way to increase your online sales by personalizing your information online.You see, I’m a beginner in Internet Marketing arena just about a year, and I learned a thing or two about helping people succeed in business.And what I discovered is that Audio has the power to influence and motivate your visitors to take immediate action. And that means more traffic and extra cash coming into your pocket!How can you use audio on your site? If you're in business then you're undoubtedly an expert at something. Why not maximise your profits by selling your knowledge in the form of an e-book?
What are you really good at? Marketing? Bookkeeping? Customer Services? Design? Do you know lots about building up a successful business? Maybe you've gone wrong once and had to start again and could give others advice that would help them avoid the mistakes you made?
Everybody in business has valuable knowledge that could be passed on to others - knowledge that others are willing to pay for.
While it's true that a lot of e-books have fallen flat on their face, those that are successful are often very successful.
The ones that don't sell well are those where the author has tried to emulate the kind of book that does well in print. The two media simply aren't competitive. They compliment one another and to be successful, it's important that your e-book is the kind that suitable for Internet marketing.
1. Short & Sweet
An e-book should contain far less information that would be the case if the book were being written for print media. Just cut straight to the point without any dilly-dallying around with information that isn't strictly necessary.
If you're writing a book about book-keeping, while a chapter covering the history of book-keeping would possibly go down well in a printed book, keep it out of an e-book. While it's possible to touch on the subject, in a paragraph perhaps, remember that your readers will want practical information - nothing else.
Always bear in mind that e-books are promoted through the Internet and 90 percent of those who log on are looking for information.
2. Target Your Audience
You're far more likely to be successful if you carefully target your audience.
If you're writing about bookkeeping, don't write about bookkeeping in general but decide which group you're going to write for. Small business? Start-ups? Limited companies? There's nothing stopping you writing for each group but write a separate e-book for each. You'll sell far more that way.
Decide on your target audience and give them in-depth, useful information and you'll soon be enjoying a nice, regular income from something that took surprisingly little time to write.
3. Cut the Jargon
Except where strictly necessary, always use plain English when writing. Although you may understand common industry words and phrases, don't assume that your reader does.
When you do need to use industry speech, always explain the meaning.
By writing clear, precise, informative e-books, you'll soon build up a reputation for being an expert in your field.
4. Sir, Lord, Count or Baron?
We're talking titles.
The title of your e-book is far more important than you probably imagine. It's what first grabs a potential customer and compels him or her to read more.
"Book-keeping for Small Businesses" may tell them what the book's about, but "Taking the Head-Ache Out of Small Business Book-Keeping" is far more compelling.
Why? Because it promises the reader that there's something in it for them; that by buying your e-book, they'll learn how to deal with book-keeping in ways that will make it a breeze for them.
If you're not certain you can find a title that will sell, consider paying a professional copywriter. They're used to finding words that will draw customers and their services often aren't as high as you might imagine.
5. The Price is Right
Don't get greedy and out price your book.
Remember that a book that sells for ?15.99 in an offline bookshop
a) contains more information
b) has been through a long publishing process
c) the author will only see a small percentage of the profits
If you sell your book for ?3.99, it's cheap enough for most people to not need to consider how much they really want the book, but enough for you to make a decent profit. After all, your only overheads are the cost of a domain and page hosting - probably no more than about 20 pounds for a year for the whole package.
Five sales are all that are needed to recuperate your expenses and from then on inwards, apart from a small percentage of each sale that you'll need to pay for credit card processing it's nothing but profit.
For more information about credit card processing, read this article.
6. Market Day
Obviously, there's little point in writing an e-book, putting it on a web-page for sale, and just hoping that somebody who happens to be interested in that particular subject will just surf in and buy it. Your book will need aggressive marketing.
Buy a domain, rent yourself some web-space and make a mini-site that's dedicated to selling your book. Take a look at the way other successful e-book writers have designed their sites and do something similar. If you're not certain you can write the marketing copy, hire a professional. Places like Elance and RentACoder a great for finding reasonably priced copywriters, or you could ask me!
Write short articles on your subject. Add a resource box at the end that briefly outlines who you are and what you do and points the reader to your e-book sales page. Submit the articles to sites like eZine Articles and Article Hub. Webmasters will then download them and use them freely on their sites and in e-zines giving you lots of free publicity.
Submit your sales site to search engines. If you can afford a few pounds a month, sign up for Google Adwords and have your book promoted across the Net.
Whenever you send e-mail, add the URL of your sales page and a short blurb to your signature. The same applies if you use online discussion boards.
Submit your book to sites that sell e-books. Although they'll take a percentage of your sales (usually between 10 - 25%), you'll sell more so they are worthwhile.
So there you have it. There are always people out there who want exactly the kind of knowledge you have. If you know e
However before applying or training for a job in audit it’s worth gaining a good overview of the industry.Internal and External Audit JobsInternal auditors work within companies. Their responsibility is to evaluate the processes & internal systems of control. They try to work as independently of the company as possible to gain the most objective distance, whilst still being directly employed by the company. Internal audit jobs are ideal for those with an analytical mind and who like the variety of working across various departments of a company.External auditors often carry out similar sorts of tasks as internal auditors however they work for outside firms, often for large accountancy companies. External auditors have complete objecti
If you're writing a book about book-keeping, while a chapter covering the history of book-keeping would possibly go down well in a printed book, keep it out of an e-book. While it's possible to touch on the subject, in a paragraph perhaps, remember that your readers will want practical information - nothing else.
Always bear in mind that e-books are promoted through the Internet and 90 percent of those who log on are looking for information.
2. Target Your Audience
You're far more likely to be successful if you carefully target your audience.
If you're writing about bookkeeping, don't write about bookkeeping in general but decide which group you're going to write for. Small business? Start-ups? Limited companies? There's nothing stopping you writing for each group but write a separate e-book for each. You'll sell far more that way.
Decide on your target audience and give them in-depth, useful information and you'll soon be enjoying a nice, regular income from something that took surprisingly little time to write.
3. Cut the Jargon
Except where strictly necessary, always use plain English when writing. Although you may understand common industry words and phrases, don't assume that your reader does.
When you do need to use industry speech, always explain the meaning.
By writing clear, precise, informative e-books, you'll soon build up a reputation for being an expert in your field.
4. Sir, Lord, Count or Baron?
We're talking titles.
The title of your e-book is far more important than you probably imagine. It's what first grabs a potential customer and compels him or her to read more.
"Book-keeping for Small Businesses" may tell them what the book's about, but "Taking the Head-Ache Out of Small Business Book-Keeping" is far more compelling.
Why? Because it promises the reader that there's something in it for them; that by buying your e-book, they'll learn how to deal with book-keeping in ways that will make it a breeze for them.
If you're not certain you can find a title that will sell, consider paying a professional copywriter. They're used to finding words that will draw customers and their services often aren't as high as you might imagine.
5. The Price is Right
Don't get greedy and out price your book.
Remember that a book that sells for ?15.99 in an offline bookshop
a) contains more information
b) has been through a long publishing process
c) the author will only see a small percentage of the profits
If you sell your book for ?3.99, it's cheap enough for most people to not need to consider how much they really want the book, but enough for you to make a decent profit. After all, your only overheads are the cost of a domain and page hosting - probably no more than about 20 pounds for a year for the whole package.
Five sales are all that are needed to recuperate your expenses and from then on inwards, apart from a small percentage of each sale that you'll need to pay for credit card processing it's nothing but profit.
For more information about credit card processing, read this article.
6. Market Day
Obviously, there's little point in writing an e-book, putting it on a web-page for sale, and just hoping that somebody who happens to be interested in that particular subject will just surf in and buy it. Your book will need aggressive marketing.
Buy a domain, rent yourself some web-space and make a mini-site that's dedicated to selling your book. Take a look at the way other successful e-book writers have designed their sites and do something similar. If you're not certain you can write the marketing copy, hire a professional. Places like Elance and RentACoder a great for finding reasonably priced copywriters, or you could ask me!
Write short articles on your subject. Add a resource box at the end that briefly outlines who you are and what you do and points the reader to your e-book sales page. Submit the articles to sites like eZine Articles and Article Hub. Webmasters will then download them and use them freely on their sites and in e-zines giving you lots of free publicity.
Submit your sales site to search engines. If you can afford a few pounds a month, sign up for Google Adwords and have your book promoted across the Net.
Whenever you send e-mail, add the URL of your sales page and a short blurb to your signature. The same applies if you use online discussion boards.
Submit your book to sites that sell e-books. Although they'll take a percentage of your sales (usually between 10 - 25%), you'll sell more so they are worthwhile.
So there you have it. There are always people out there who want exactly the kind of knowledge you have. If you know
Your greatest challenge as an email fundraiser is your list. If your organization is typical, only 10% of the people in your donor file have given you their email address. And that list isn’t growing any larger all on its own. Email fundraising is new, but email isn’t. So donors and potential donors don’t divulge their email addresses easily. They’re tired of spam. They’re afraid of online fraud. They’re protective of their inboxes. So getting your donors, potential donors and strangers to give you their email addresses is tough. Here are 80 ways to encourage people to give you access to their inboxes in record time. You can deploy some of these tactics immediately, and see immediate results. Some of the
When you do need to use industry speech, always explain the meaning.
By writing clear, precise, informative e-books, you'll soon build up a reputation for being an expert in your field.
4. Sir, Lord, Count or Baron?
We're talking titles.
The title of your e-book is far more important than you probably imagine. It's what first grabs a potential customer and compels him or her to read more.
"Book-keeping for Small Businesses" may tell them what the book's about, but "Taking the Head-Ache Out of Small Business Book-Keeping" is far more compelling.
Why? Because it promises the reader that there's something in it for them; that by buying your e-book, they'll learn how to deal with book-keeping in ways that will make it a breeze for them.
If you're not certain you can find a title that will sell, consider paying a professional copywriter. They're used to finding words that will draw customers and their services often aren't as high as you might imagine.
5. The Price is Right
Don't get greedy and out price your book.
Remember that a book that sells for ?15.99 in an offline bookshop
a) contains more information
b) has been through a long publishing process
c) the author will only see a small percentage of the profits
If you sell your book for ?3.99, it's cheap enough for most people to not need to consider how much they really want the book, but enough for you to make a decent profit. After all, your only overheads are the cost of a domain and page hosting - probably no more than about 20 pounds for a year for the whole package.
Five sales are all that are needed to recuperate your expenses and from then on inwards, apart from a small percentage of each sale that you'll need to pay for credit card processing it's nothing but profit.
For more information about credit card processing, read this article.
6. Market Day
Obviously, there's little point in writing an e-book, putting it on a web-page for sale, and just hoping that somebody who happens to be interested in that particular subject will just surf in and buy it. Your book will need aggressive marketing.
Buy a domain, rent yourself some web-space and make a mini-site that's dedicated to selling your book. Take a look at the way other successful e-book writers have designed their sites and do something similar. If you're not certain you can write the marketing copy, hire a professional. Places like Elance and RentACoder a great for finding reasonably priced copywriters, or you could ask me!
Write short articles on your subject. Add a resource box at the end that briefly outlines who you are and what you do and points the reader to your e-book sales page. Submit the articles to sites like eZine Articles and Article Hub. Webmasters will then download them and use them freely on their sites and in e-zines giving you lots of free publicity.
Submit your sales site to search engines. If you can afford a few pounds a month, sign up for Google Adwords and have your book promoted across the Net.
Whenever you send e-mail, add the URL of your sales page and a short blurb to your signature. The same applies if you use online discussion boards.
Submit your book to sites that sell e-books. Although they'll take a percentage of your sales (usually between 10 - 25%), you'll sell more so they are worthwhile.
So there you have it. There are always people out there who want exactly the kind of knowledge you have. If you know
Q. I was laid off six months ago. Jobs in my field are scarce so I moved to a new town to start a home business. People have paid me for everything from website maintenance to pet sitting.But the money seems to be small and slow. And frankly, I really want a corporate job with benefits.A. Welcome! You’re what I call a reluctant entrepreneur. Often we start a business, write a book or develop a talent out of a deep and boiling passion. But sometimes we begin reluctantly, out of necessity. Sometimes the odds of finding a job are considerably less than the odds of succeeding in self-employment.Still, we feel like we’re trapped in an arranged marriage – not a romance.The good news: Arranged marriages can become success stories!
a) contains more information
b) has been through a long publishing process
c) the author will only see a small percentage of the profits
If you sell your book for ?3.99, it's cheap enough for most people to not need to consider how much they really want the book, but enough for you to make a decent profit. After all, your only overheads are the cost of a domain and page hosting - probably no more than about 20 pounds for a year for the whole package.
Five sales are all that are needed to recuperate your expenses and from then on inwards, apart from a small percentage of each sale that you'll need to pay for credit card processing it's nothing but profit.
For more information about credit card processing, read this article.
6. Market Day
Obviously, there's little point in writing an e-book, putting it on a web-page for sale, and just hoping that somebody who happens to be interested in that particular subject will just surf in and buy it. Your book will need aggressive marketing.
Buy a domain, rent yourself some web-space and make a mini-site that's dedicated to selling your book. Take a look at the way other successful e-book writers have designed their sites and do something similar. If you're not certain you can write the marketing copy, hire a professional. Places like Elance and RentACoder a great for finding reasonably priced copywriters, or you could ask me!
Write short articles on your subject. Add a resource box at the end that briefly outlines who you are and what you do and points the reader to your e-book sales page. Submit the articles to sites like eZine Articles and Article Hub. Webmasters will then download them and use them freely on their sites and in e-zines giving you lots of free publicity.
Submit your sales site to search engines. If you can afford a few pounds a month, sign up for Google Adwords and have your book promoted across the Net.
Whenever you send e-mail, add the URL of your sales page and a short blurb to your signature. The same applies if you use online discussion boards.
Submit your book to sites that sell e-books. Although they'll take a percentage of your sales (usually between 10 - 25%), you'll sell more so they are worthwhile.
So there you have it. There are always people out there who want exactly the kind of knowledge you have. If you know
In this article, we will look at some issues you may want to consider when you resign from a position, so that you do not burn any bridges, either inadvertently or in the heat of the moment. And we'll review some of the strategies to use in dealing with such issues relating to job resignation.Resigning a position is a sensitive activity, and can become complicated. Employers will often use emotional tactics to persuade you to stay, or make counteroffers, which are ultimately destructive to your career within the organization. In order to avoid complicated and emotionally charged departures, there are a few guidelines that you may follow.Before you actually resign your position, be sure another position is the right decision. If you are reacting to adverse co
Write short articles on your subject. Add a resource box at the end that briefly outlines who you are and what you do and points the reader to your e-book sales page. Submit the articles to sites like eZine Articles and Article Hub. Webmasters will then download them and use them freely on their sites and in e-zines giving you lots of free publicity.
Submit your sales site to search engines. If you can afford a few pounds a month, sign up for Google Adwords and have your book promoted across the Net.
Whenever you send e-mail, add the URL of your sales page and a short blurb to your signature. The same applies if you use online discussion boards.
Submit your book to sites that sell e-books. Although they'll take a percentage of your sales (usually between 10 - 25%), you'll sell more so they are worthwhile.
So there you have it. There are always people out there who want exactly the kind of knowledge you have. If you know enough about a subject to fill a 30-40 page e-book, get writing today and in a very short time you'll be enjoying the profits.
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