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Casual Articles - Advertising 2.0
Most people hate going to meetings. They get tired of wasting time, off-the-topic discussions, and generally not accomplishing much. Each meeting participant bears a certain amount of responsibility in these situations, of course, but the majority of the blame falls squarely on the p
"To have respect for ourselves guides our morals; and to have a deference for others governs our manners." Lawrence Sterne, Irish novelist & satirist (1713 - 1768)Etiquette, or good manners, is an important part of our day to day lives. Whether we realise it or not we are always
I receive several print trade mags. They usually go right into the recycling bin. Not only do I not have time to read them, by the time the publication gets to me, I've already read a blog, scanned an RSS feed, or read an online case study. That also means I ignore any and all print advertising. This includes direct mail, magazine advertisements, and newspaper ads. The phone book even goes directly into the recycling bin.
The notion that print is dead is scary to a lot of marketers; they know print, are comfortable with it, and most importantly, they usually don't usually have accountability for getting results. Marketers can't tell their clients any mo
Many managers will often say their personal assistant is invaluable to them yet they often treat them as if they're not.Day after day, week after week the P.A. is in the office, slogging away making sure the work gets done. In many instances it is the P.A. that holds the busines
The notion that print is dead is scary to a lot of marketers; they know print, are comfortable with it, and most importantly, they usually don't usually have accountability for getting results. Marketers can't tell their clients any m
Every day I come across people who are unhappy because they are struggling to make ends meet, working like slaves, living paycheck to paycheck, in debt up to their eyeballs. I recognize them because I used to be in that situation. No longer though; I’m now part of the home-based busine
The notion that print is dead is scary to a lot of marketers; they know print, are comfortable with it, and most importantly, they usually don't usually have accountability for getting results. Marketers can't tell their clients any m
The agenda states an end time of 2:00 pm, and yet it is 2:10 and the guy is still droning on with only 52 more slides to go in his presentation!You are told that you will have 30 minutes to present and now you show up and find out your time has been cut to 20 minutes because the
The notion that print is dead is scary to a lot of marketers; they know print, are comfortable with it, and most importantly, they usually don't usually have accountability for getting results. Marketers can't tell their clients any m
When I think about digital signage, I'm sometimes reminded of the perpetually hungry, ever-growing plant from the musical "Little Shop of Horrors." You might remember that unusual flora. It's the talking, singing Venus Flytrap on steroids that constantly demands "Feed Me!" I can't help
Does this mean paper publications are going away? No. But print advertising should. When was the last time you paid attention to a print ad? This also goes for TV and radio advertising. With DVRs and satellite radio subscriptions, users are eliminating advertising from their content.
The advent of Web 2.0 has dramatically changed the landscape of online advertising too. Online advertising spending continues to rise b
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