Casual Articles - Business

How To Ship Stained Glass
To ship a piece of glass, it needs to be crated. We build a crate around every piece of glass which we ship. It needs to be a custom fit so that the glass can be adequately protected. The following pictures are of us building a crate for a 3' by 5' window. We use the same techniques when crating a smaller window.By building a custom crate for each piece of glass that yo

ks the competitive bite necessary to attract either category share from other light beers, or category expanding share from ordinary beers.

Bud Light features a tag line that says: “Refreshingly smooth Bud Light, Always worth it.” Can’t imagine why they can’t have one that at least is on strategy, and if not, why they can’t at least have one that isn’t so pedestrian.

All the six Bud Light commercials shar

Factoring Volume Continues to Grow
Accounts receivable funding, also known as factoring, continued an upward trend in 2005 with volume exceeding $112 billion. This represented a 9.3% increase over the prior year, which is the strongest year to year growth rate since 2000. In fact, only 2001 was the only year in the past 20 that factoring volume did not rise. A/R funding continues to be an accepted part of fi

As in several previous SuperBowls, the biggest single advertiser at this Superbowl XLI was Anheuser-Busch, with nine spots. Their Bud Light brand alone fielded six 30’ commercials. Now, of course, Bud Light is already the market leader of this category. And this may be the reason why they seemed so complacent with their Superbowl advertising.

Let us look at Bud Light advertising at this Superbowl at all the key areas of scrutiny compelled by accountable practices for marketing communications.

Bud Light was launched about twenty-five years ago. It is the market leader of the light beer category. Bud Light must have a marketing strategy that involves at least two thrusts:

a) As the undisputed market leader, Bud Light must be perpetually trying to expand the market at the expense of ordinary beer, if only to capitalize on the perpetually swelling wave toward all kinds of lower calorie offerings in the food and beverage markets.

b) Bud Light must consolidate its market leadership position by continuing to seek more market share from other light beers, at least to compensate for the perpetual loss of share that results from new entrants to the category, and from the trial and other promotion offers that offer Bud Light’s customer base to try out and switch to new or other light beers from time to time.

Yet there is nothing about Bud Light’s Advertising Strategy that seems even to attempt these necessary marketing imperatives. Instead Bud Light has a conventional loyaty advertising strategy, suggesting that Bud Light drinkers are willing to make an effort or take risks to keep or get Bud Light. Such a loyalty strategy lacks the competitive bite necessary to attract either category share from other light beers, or category expanding share from ordinary beers.

All the six Bud Light commercials share

Communication And Flexibility Are The Best Pandemic Medicine
Companies can survive the massive disruption of a pandemic—but only if they take steps now to inoculate against the threat of contagious misinformation and fatal chain-of-command breakdowns.That warning comes from one of Canada’s most experienced disaster managers, who says even where a company has developed an emergency plan, few employees know about it, fewer are fami

ey areas of scrutiny compelled by accountable practices for marketing communications.

Bud Light was launched about twenty-five years ago. It is the market leader of the light beer category. Bud Light must have a marketing strategy that involves at least two thrusts:

All the six Bud Light commercials shar

Business Startup, Job Management, and On-Demand Staffing
If you have a business startup then you have a lot of considerations to keep in mind. You not only have to get things going and hire staff but you also have to find customers, an office, and manage everything on top of it all. It can be a bit overwhelming, especially finding good staff members that can help you. However, On Demand staffing likely has the answer for you. This s

capitalize on the perpetually swelling wave toward all kinds of lower calorie offerings in the food and beverage markets.

All the six Bud Light commercials shar

10 Cheap Ways To Create Awareness For Your Healthcare Facility
Creating awareness for your healthcare facility, especially with little or no budget, can be a daunting task. New competitors, a lack of prior marketing, a poor reputation in the past and lack of funds are all reasons why your facility may be experiencing a decline in patients or a lack of growth.While a difficult task for any business, creating awareness for a healthca

ight’s customer base to try out and switch to new or other light beers from time to time.

All the six Bud Light commercials shar

The Secret of Self-Investment
"Success is about who you become. The big challenge is to become all that you have the possibility of becoming. You cannot believe what it does to the human spirit to maximize your human potential and stretch yourself to the limit." -Jim RohnAs a solo-entrepreneur you’re either starting a new business or intending to grow your existing business. Aside from getting the m

ks the competitive bite necessary to attract either category share from other light beers, or category expanding share from ordinary beers.

All the six Bud Light commercials share a common executional format, featuring the highly common ‘slice of life” executional format. They are all also genuinely funny. They are all surprising and amusing. And there is an attempt to dramatize the loyalty strategy in most (five)f of the six Bud Light commercials. The spots “Rock, Paper”, the “Language Class”, “Wedding”, “Hitcher” and “Talking Apes”, all suggest that Bud Light is worth something to Bud Light loyalists, as they seem prepared to undergo unconventional measures to get or keep Bud Light. The remaining spot “Slap” doesn’t make any effort to dramatize loyalty, but was successful in being funny.

Humor is all good and fine, but cannot, in and of itself, be expected to provide any reason for customers of competitive light or normal beers to convert to Bud Light. All in all, a disappointing performance for a brand that is bountiful in opportunity, as the leader of a growing category.

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I recently attended a Microsoft event at their corporate headquarters in Redmond, Washington. This event was a fantastic opportunity to meet with fellow leaders in the Microsoft partner community from around the world and spend quality time with each one of them. The event was held over four days and we had a very tight schedule and the importance of timeliness was critical to its overall success.

During a time when the commercial real estate market is competitive, agents often hire designers to create the right atmosphere. While designers often make a residential home seem more livable, their goal when dealing with commercial properties is to make the space seem workable.

What is a Remarkable Business? My definition of a remarkable business is - a business that serves its customers like no other on the planet.

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