ng on the packaging and design. A Sony will always out run “Tu-wan Brand from Taiwan” – why? Most because of the familiarity, but seriously the look and professionalism presented in the product outweighs the competition. Sony can bump up their price, but people still see an know they are getting good value.

If visitors, see the effort you have gone to present your product in a visually enhanced setting, they usually recollect tangible products that they buy in the physical world, that are presented effectively.

By applying the principle o

Simply put, there are multitudes of poor designed graphics out there are a lot of them belong to sales pages. The very fact that it is a sales page should make the webmaster consider the presentation. E-book Graphics are just one important aspect that can be overlooked. This article will discuss how spectacular designed e-cover will not only help sell you product, but will increase it's perceived value and improve your credibility as an author / marketer.

Hey Mr. Marketer, Sell more copies of your product

We all know that visually appealing images stimulate our senses. Our human nature draws us towards things that are stunning and hold a essence of beauty. The marketing world uses this to the full extent, presenting beautiful women in advertisements, adjusting tones to suite a mood or using artificial intelligence to captivate an audience.

There is no difference in online marketing. A picture does paint a thousand words and people do judge books by their covers. You can have 1000 words on your sales page, but who how will your audience be drawn to your product, besides the application of this one method?

As an online graphic cannot be touched physical, the e-book cover design must look amazingly tangible so that the visitor wants to reach in a grab it. The solution to this is to hire a professional graphic or web designer to do your job. Don’t jump in the deep-end and go with the first designer you come across. By all means compare designs.

The only way a cover graphic will sell your service or product, is by matching your content. You right awesome sales copies right? Then that needs to match your web graphics and vice versa. If you opt for a professionally designed cover, with clarity, polish, impact and sharpness, then you will increase your sales, purely based on presentation. After all, how do most salesman dress?

That Design Will Bump Your Value

Now that you have your professional graphic in place, with a perfect pitch, providing you have marketed you site well with SEO, you should see some interest in your product. But it doesn’t stop there. Just like tangible products you buy from stores, prices can be increased, depending on the packaging and design. A Sony will always out run “Tu-wan Brand from Taiwan” – why? Most because of the familiarity, but seriously the look and professionalism presented in the product outweighs the competition. Sony can bump up their price, but people still see an know they are getting good value.

If visitors, see the effort you have gone to present your product in a visually enhanced setting, they usually recollect tangible products that they buy in the physical world, that are presented effectively.

By applying the principle of

y appealing images stimulate our senses. Our human nature draws us towards things that are stunning and hold a essence of beauty. The marketing world uses this to the full extent, presenting beautiful women in advertisements, adjusting tones to suite a mood or using artificial intelligence to captivate an audience.

There is no difference in online marketing. A picture does paint a thousand words and people do judge books by their covers. You can have 1000 words on your sales page, but who how will your audience be drawn to your product, besides the application of this one method?

As an online graphic cannot be touched physical, the e-book cover design must look amazingly tangible so that the visitor wants to reach in a grab it. The solution to this is to hire a professional graphic or web designer to do your job. Don’t jump in the deep-end and go with the first designer you come across. By all means compare designs.

The only way a cover graphic will sell your service or product, is by matching your content. You right awesome sales copies right? Then that needs to match your web graphics and vice versa. If you opt for a professionally designed cover, with clarity, polish, impact and sharpness, then you will increase your sales, purely based on presentation. After all, how do most salesman dress?

That Design Will Bump Your Value

Now that you have your professional graphic in place, with a perfect pitch, providing you have marketed you site well with SEO, you should see some interest in your product. But it doesn’t stop there. Just like tangible products you buy from stores, prices can be increased, depending on the packaging and design. A Sony will always out run “Tu-wan Brand from Taiwan” – why? Most because of the familiarity, but seriously the look and professionalism presented in the product outweighs the competition. Sony can bump up their price, but people still see an know they are getting good value.

If visitors, see the effort you have gone to present your product in a visually enhanced setting, they usually recollect tangible products that they buy in the physical world, that are presented effectively.

By applying the principle o

s the application of this one method?

As an online graphic cannot be touched physical, the e-book cover design must look amazingly tangible so that the visitor wants to reach in a grab it. The solution to this is to hire a professional graphic or web designer to do your job. Don’t jump in the deep-end and go with the first designer you come across. By all means compare designs.

The only way a cover graphic will sell your service or product, is by matching your content. You right awesome sales copies right? Then that needs to match your web graphics and vice versa. If you opt for a professionally designed cover, with clarity, polish, impact and sharpness, then you will increase your sales, purely based on presentation. After all, how do most salesman dress?

That Design Will Bump Your Value

Now that you have your professional graphic in place, with a perfect pitch, providing you have marketed you site well with SEO, you should see some interest in your product. But it doesn’t stop there. Just like tangible products you buy from stores, prices can be increased, depending on the packaging and design. A Sony will always out run “Tu-wan Brand from Taiwan” – why? Most because of the familiarity, but seriously the look and professionalism presented in the product outweighs the competition. Sony can bump up their price, but people still see an know they are getting good value.

If visitors, see the effort you have gone to present your product in a visually enhanced setting, they usually recollect tangible products that they buy in the physical world, that are presented effectively.

By applying the principle o

b graphics and vice versa. If you opt for a professionally designed cover, with clarity, polish, impact and sharpness, then you will increase your sales, purely based on presentation. After all, how do most salesman dress?

That Design Will Bump Your Value

Now that you have your professional graphic in place, with a perfect pitch, providing you have marketed you site well with SEO, you should see some interest in your product. But it doesn’t stop there. Just like tangible products you buy from stores, prices can be increased, depending on the packaging and design. A Sony will always out run “Tu-wan Brand from Taiwan” – why? Most because of the familiarity, but seriously the look and professionalism presented in the product outweighs the competition. Sony can bump up their price, but people still see an know they are getting good value.

If visitors, see the effort you have gone to present your product in a visually enhanced setting, they usually recollect tangible products that they buy in the physical world, that are presented effectively.

By applying the principle o

ng on the packaging and design. A Sony will always out run “Tu-wan Brand from Taiwan” – why? Most because of the familiarity, but seriously the look and professionalism presented in the product outweighs the competition. Sony can bump up their price, but people still see an know they are getting good value.

If visitors, see the effort you have gone to present your product in a visually enhanced setting, they usually recollect tangible products that they buy in the physical world, that are presented effectively.

By applying the principle of “design does matter” and getting your graphics designed professionally, you will most likely be able to shift your price up, and people will not be unimpressed, as they can “see” the quality in the product and the earnestness of the person who has created it. They “see” that they are getting their value for money.

Not only will it increase the supposed value of the product but it will also flow onto your next line of products. Everything you create from then on, will be aligned against your original product and carry on the professional approach.

That’s gonna’ grow over time

If you read the last two topics, you’ll understand this alone will improve your credibility as a marketer and / or web developer. Presentation is apparent and the way you present will make the difference if people think you are creditable, professional and serious or sloppy, unorganized, dull and un-interested. Balance your sales page, content, layout and graphics evenly. A Cover graphic will help gain you integrity if it’s high impact and above competition and that goes for all your other elements.

I hear you say.. “But Ryan, my sales are just fine and people seem happy with me and my services / products” Well, if you are looking at improvement and even more positive feedback… take the steps to present even better than before. If you update, surely people will positively comment, if you do it correctly. And that increases your respect and professionalism, in return adding more value to your service / product.

Don’t over estimate the importance of designs in marketing. If you want to be above the competition, you have to compete to not only hold relative and attention pulling content, but you must present it like it’s a golden ticket that is the best product online!