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Casual Articles - The New Way to Sell eBooks
Chapter 6 of 14Factors that determine what you should offer the celebrity endorser.Quite frankly this is where you become the detective. It shouldn’t take a rocket scientist to figure out that there will always be optimal situations which will be in your favor. If you understand how to sift through the details and perform a little self-analysis, you can quickly, accurately, and cost effectively determine a pricing range. One thing that we have steadfastly learned over the years is that when a celebrity endorser says
Several days after receipt of this information, Amazon will send you an email with further instructions for registering a publisher account with Mobipocket. But you can jump ahead in the process by following these steps:
1. Register your publisher account:
http://www.mobipocket.com/eBookBase/en/Homepage/apply.asp?Type=Publisher
2. Review and sign the publisher agreement:
Measuring the benefit of your product or service means putting a specific value on the advantage it offers. For example, it’s ineffective to say your light bulbs are brighter and last longer than the competition’s. You’ve got to let people know that they’re 50% brighter and last two times as long! Your dry cleaning methods aren’t just better, they’re three times more likely to remove stubborn stains than traditional methods. Your chiropractic techniques aren’t just effective, they’re clinically proven to reduce back pain for 95% of
To complicate matters further, the ebook version of a title is no longer listed with its print version. In fact, Amazon no longer indexes ebooks on its site at all. When you browse Amazon’s book categories and click on “ebooks,” you are directed to a link that takes you out of Amazon.com and onto Mobipocket.com. The reality is that ebooks are no longer actually sold on Amazon.com at all, but directly through its subsidiary.
There is a debate brewing on blogs across cyberspace about this controversial strategy since many consumers prefer the old method of purchasing ebooks directly from Amazon. But unless Amazon decides to change its strategy again, publishers and authors must follow the new policy to list their ebooks for sale.
Amazon would like to manage the process of approving ebook publishers and asks publishers to send an email to digitalrights@amazon.com with the following information:
*What publishing company do you represent? (If you are the author, please enter “author” and the name of the publishing company you work with)
*Your contact information:
Name:
Professional title:
Business address:
Email address:
Phone number:
*Please list the ISBNs of the books you are considering making available as eBooks:
*For these titles listed, do you own the digital rights (rights to sell books in a digital format)?
Several days after receipt of this information, Amazon will send you an email with further instructions for registering a publisher account with Mobipocket. But you can jump ahead in the process by following these steps:
1. Register your publisher account:
http://www.mobipocket.com/eBookBase/en/Homepage/apply.asp?Type=Publisher
2. Review and sign the publisher agreement:
Well, folks, as luck and ratings would have it, it’s time for yet another season of that train wreck of reality TV, American Idol; the show that attempts to separate the talented from the terrible and brings them all into your living room each week for you to enjoy. Get ready to call in and cast your vote for who should be applauded and who should be muzzled. How fortunate we are to be living in a time when we can judge our fellow man via text message.And don’t forget your judges, ladies and gentlemen, the flaky Paula Abdul
There is a debate brewing on blogs across cyberspace about this controversial strategy since many consumers prefer the old method of purchasing ebooks directly from Amazon. But unless Amazon decides to change its strategy again, publishers and authors must follow the new policy to list their ebooks for sale.
Amazon would like to manage the process of approving ebook publishers and asks publishers to send an email to digitalrights@amazon.com with the following information:
*What publishing company do you represent? (If you are the author, please enter “author” and the name of the publishing company you work with)
*Your contact information:
Name:
Professional title:
Business address:
Email address:
Phone number:
*Please list the ISBNs of the books you are considering making available as eBooks:
*For these titles listed, do you own the digital rights (rights to sell books in a digital format)?
Several days after receipt of this information, Amazon will send you an email with further instructions for registering a publisher account with Mobipocket. But you can jump ahead in the process by following these steps:
1. Register your publisher account:
http://www.mobipocket.com/eBookBase/en/Homepage/apply.asp?Type=Publisher
2. Review and sign the publisher agreement:
Americans are among the most impatient shoppers on the planet. With busy lives and sound bite based media, many shoppers expect businesses to strive for the most efficient use of their time. What some retailers do not understand is that efficient timing will also save money. After all, time is money.The average American becomes anxious after only five minutes of hold time on a sales or customer service call. This may not be surprising as no one enjoys spending long amounts of time listening to hold music, waiting to be helpedr the old method of purchasing ebooks directly from Amazon. But unless Amazon decides to change its strategy again, publishers and authors must follow the new policy to list their ebooks for sale.
Amazon would like to manage the process of approving ebook publishers and asks publishers to send an email to digitalrights@amazon.com with the following information:
*What publishing company do you represent? (If you are the author, please enter “author” and the name of the publishing company you work with)
*Your contact information:
Name:
Professional title:
Business address:
Email address:
Phone number:
*Please list the ISBNs of the books you are considering making available as eBooks:
*For these titles listed, do you own the digital rights (rights to sell books in a digital format)?
Several days after receipt of this information, Amazon will send you an email with further instructions for registering a publisher account with Mobipocket. But you can jump ahead in the process by following these steps:
1. Register your publisher account:
http://www.mobipocket.com/eBookBase/en/Homepage/apply.asp?Type=Publisher
2. Review and sign the publisher agreement:
A search engine optimization consultant (seo consultant) provides
search engine optimization services to clients who own websites
and would like to achieve a beneficial ranking in the search
engines.As a seo consultant you optimize websites using various search
engine optimization strategies in an attempt to achieve a
desirable ranking in search engine search results.Since it is sometimes challenging to get a decent ranking
organically through search engine optimization due to rabi (If you are the author, please enter “author” and the name of the publishing company you work with)
*Your contact information:
Name:
Professional title:
Business address:
Email address:
Phone number:
*Please list the ISBNs of the books you are considering making available as eBooks:
*For these titles listed, do you own the digital rights (rights to sell books in a digital format)?
Several days after receipt of this information, Amazon will send you an email with further instructions for registering a publisher account with Mobipocket. But you can jump ahead in the process by following these steps:
1. Register your publisher account:
http://www.mobipocket.com/eBookBase/en/Homepage/apply.asp?Type=Publisher
2. Review and sign the publisher agreement:
In my practice as an executive coach and consultant, I use both the MBTI® and the DiSC®. I am often asked, “Which one is better?”The question reveals a common misunderstanding about psychological instruments. The fact is, there is no such thing as “the best” psychological instrument. As consultants who use psychological instruments our challenge is to choose the “appropriate” psychological instrument.As long as a psychological instrument has been subjected to rigorous validity and reliability testing (the only type I w digital format)?
Several days after receipt of this information, Amazon will send you an email with further instructions for registering a publisher account with Mobipocket. But you can jump ahead in the process by following these steps:
1. Register your publisher account:
http://www.mobipocket.com/eBookBase/en/Homepage/apply.asp?Type=Publisher
2. Review and sign the publisher agreement:
http://www.mobipocket.com/eBookBase/en/Homepage/pub_agreement.asp
3. Fax the agreement back to Mobipocket in France at 33 148 25 90 07. According to the digital rights staff at Amazon, this is the only method that is available for returning signed agreements (they won’t accept agreements via email). Following receipt of your signed agreement, Mobipocket will send you an email with an account login and password.
4. While you wait for your login information, you can convert you ebooks to Mobipocket format. Download the free conversion software at: http://www.mobipocket.com/en/DownloadSoft/ProductDetailsCreator.asp?edition=Publisher.
The program can convert MS Word, text or PDF documents. Be sure to examine your newly created ebook with Mobipocket’s preview tool since the formatting does not always convert correctly. You may need to make some adjustments to text spacing or font sizes.
5. As soon as you receive your login information for your publisher account, you can manage your publisher account at http://www.mobipocket.com/ebookbase/en/homepage/Logon.asp
This is where you will upload your ebook and set your desired retail price. Keep in mind that Mobipocket retains 50% of the retail price as their royalty payment. You will also give up another 10% of the price if you allow affiliate sales.
6. Once you have verified that the ebook looks good and your price is set, you must choose to activate the file. This process makes the ebook available to buyers at Mobipocket.com and through their network of partners. Conversely, if you want to remove your ebook from Mobipocket’s catalog, you can deselect the “activate” op
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