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Casual Articles - Offline Advertising for Online Business
After being in this industry for over 12 years I've learned a lot about people and about myself. One of the most important things that has happened for me is self development. Folks this IS the ONE thing t
How can you tell the audience of a given media? Believe it or not, there’s numbers available for everything. A
I had a discussion with Erik Lie about the experiences with Stock Options Backdating (SOBD) and the economic impact of his work. According to Erik, at least 15% of the stock options grants between 1996 to
If you have an online business and you’re trying to get traffic to your site, you want to advertise. Many people think this means that you have to advertise on the web or via some electronic medium. But advertising is advertising whether it’s on the web, in an email, on a sign, on TV, at a trade show, or in a magazine.
Your choice of advertising – online or offline – should not be driven by which media it is on. Rather, where you advertise should be driven by what audience you seek. The media that can you get you closest to the audience you need at the best price, is the media you should use.
How can you tell the audience of a given media? Believe it or not, there’s numbers available for everything. A f
In Italy there are a lot of small and medium enterprises (SME) that often act as subcontractors to bigger firms.For example, most of the Italian shoes come from industrial districts, where the organ
Your choice of advertising – online or offline – should not be driven by which media it is on. Rather, where you advertise should be driven by what audience you seek. The media that can you get you closest to the audience you need at the best price, is the media you should use.
How can you tell the audience of a given media? Believe it or not, there’s numbers available for everything. A
What is the risk?Key control, or more accurately the lack of key control is one of the biggest risks that businesses or property owners face.Without a key control system you cannot be sure wh
Your choice of advertising – online or offline – should not be driven by which media it is on. Rather, where you advertise should be driven by what audience you seek. The media that can you get you closest to the audience you need at the best price, is the media you should use.
How can you tell the audience of a given media? Believe it or not, there’s numbers available for everything. A
An expense report is the statement listing all the travel expenses of an employee owing to a business visit or pleasure visit. The employee has to fill up the standard expense report of his employer either
How can you tell the audience of a given media? Believe it or not, there’s numbers available for everything. A
Trade show swag usually includes a few pads of Post-Its, maybe a coffee mug and a hundred pens. When you choose novelty plastic pens for your promotions, you can stand out in the sea of pens and pencils. I
How can you tell the audience of a given media? Believe it or not, there’s numbers available for everything. A few examples include the following:
Magazine’s: Get a media kit for the publisher – they’ll generally offer extensive detail about their readership.
Online newsletters: Likewise. Get the demographics of their opt-in list.
Billboards: Drive-by traffic data is available from most billboard providers.
Rented lists: Demographics and characteristics including “selects” (filters that can be applied) are generally available.
Radio/TV: Viewership & “Reach” demographics are almost always available.
The point is that your choice of advertising needs to be driven by the numbers. To mak
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