consumer behavior throughout an entire marketing campaign. The implications of this technology make it such that retailers can transform failing campaigns immediately, rather than waiting for results and guessing at what went wrong.

Print

Staying in touch and up-to-date with customers is a very challenging problem for all retailers. For example, when a store advertises an upcoming sale of a product, it must develop a campaign strategy, visually design advertisements, submit advertisements, and wait for a publication to reach newsstands, all before results can be measured. This method is quickly becoming obsolete, as old methods yield to new ones. The inherent delays that come with the use of print media are unavoidable, so retailers are using a more immediate means to reach their customers- their cell phones.

BlooZone devices for example, allow retailers to change their marketing approaches immediately, and hit their target audience without having to go through the stages of drafting, printing and distributing their campaigns. Having this ability ensures that Bluetooth-based methods are up to the minute, at all times.

Bluetooth-based approaches also allow retailers to monitor statistics of consumer behavior throughout an entire marketing campaign. The implications of this technology make it such that retailers can transform failing campaigns immediately, rather than waiting for results and guessing at what went wrong.

Print

tisements, and wait for a publication to reach newsstands, all before results can be measured. This method is quickly becoming obsolete, as old methods yield to new ones. The inherent delays that come with the use of print media are unavoidable, so retailers are using a more immediate means to reach their customers- their cell phones.

BlooZone devices for example, allow retailers to change their marketing approaches immediately, and hit their target audience without having to go through the stages of drafting, printing and distributing their campaigns. Having this ability ensures that Bluetooth-based methods are up to the minute, at all times.

Bluetooth-based approaches also allow retailers to monitor statistics of consumer behavior throughout an entire marketing campaign. The implications of this technology make it such that retailers can transform failing campaigns immediately, rather than waiting for results and guessing at what went wrong.

Print

so retailers are using a more immediate means to reach their customers- their cell phones.

BlooZone devices for example, allow retailers to change their marketing approaches immediately, and hit their target audience without having to go through the stages of drafting, printing and distributing their campaigns. Having this ability ensures that Bluetooth-based methods are up to the minute, at all times.

Bluetooth-based approaches also allow retailers to monitor statistics of consumer behavior throughout an entire marketing campaign. The implications of this technology make it such that retailers can transform failing campaigns immediately, rather than waiting for results and guessing at what went wrong.

Print

hrough the stages of drafting, printing and distributing their campaigns. Having this ability ensures that Bluetooth-based methods are up to the minute, at all times.

Bluetooth-based approaches also allow retailers to monitor statistics of consumer behavior throughout an entire marketing campaign. The implications of this technology make it such that retailers can transform failing campaigns immediately, rather than waiting for results and guessing at what went wrong.

Print

consumer behavior throughout an entire marketing campaign. The implications of this technology make it such that retailers can transform failing campaigns immediately, rather than waiting for results and guessing at what went wrong.

Print advertising and Bluetooth-based advertising are both based on prior success and educated guesswork. Some campaigns are successful and some are massive failures. However, the key differences between the two methods are cost and effectiveness. Bluetooth devices are a one-time investment for a business, and can be updated immediately whenever changes are needed. Print media on the other hand, is a never-ending cost that can only be updated on specified publication dates, and the viewing audience can only be measured in approximate numbers.

We are living in a culture of immediacy, and advertising must keep up with the fast pace of consumers. In order for businesses to survive, they must outpace the accelerated decision-making habits of their customers, or lose them.