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Casual Articles - WhyYouNeedThatPerfectName.com!
If you saw the Drew Barrymore/Adam Sandler movie, 50 First Dates, a few years ago, Drew's character lost her memory each night so when she woke up, her boyfriend, played by Adam Sandler, had to make her fall in love with him every day.Perhaps managers and franchise owners should take a page from the script. No, we don’t want employees to fall in love with managers or owners personally, but we do want them to fall in love with working for the concept. We want our guests to fall in love with us so they return everyday.Each day you get started, you need to do whatever you can to make both the employees and guests fall in love with you again. For employees, start with basics such as greeting them when they arrive; having all the tools they need to do their job; having high standards and a clean, well-maintained facility; appreciating their efforts; providing ongoing training, cross-training or development; and thanking them when they leave.As often happens in personal relationships, these things are taken for granted and people leave. Hence, think 50 First Dates when you see your employees for the first time each day --- appreciate what they are doing for you every day so they won’t go elsewhere.For guests, again, start with the basics --- greet them, remember them, smile, check back, thank them, and offer them an occasional random act of kindness…every day, every visit. Take these people for granted and down the street they will go. Be "wow," unique, and memorable, but only after you have earned
The ‘aha’ name
Domain n
Aspiring franchisees often find themselves in the situation of having plenty funds, not wanting to work for somebody else, but lacking basic business skills to start a business on their own.What exactly is a franchise?The word is used to refer to a business that utilises the logo, name and operation systems providing that they come up with the required funds and are prepared to give the parent company a share of the profits.Just like any other business there are positives and negatives –the future depends on several factors.A franchise enables on to hit the ground running - it removes a great deal of the work in simply getting an idea from the head to the planning board to a functioning project.On the downside franchise fees are usually high - this is the burden of being spoon-fed an entire business - along with this comes the necessity to have sufficient funds laid aside. It could be argued that without sufficient funds the simple act of purchasing a franchise could well be deemed as a burden.Arguing against that, a franchise has lower risks than a brand new product irrespective of how good the product is. While it is speculation as to whether or not a new business will succeed or fail, one can see the record of the parent company on which to base his/her views.On the other side, one that owns a franchise must abide by the rules of the parent company-this can have the effect of stifling creative or entrepreneurial thoughts, and as such may inhibit the exploration or challenge of your
“What’s in a name? That which we call a rose,
By any other name would smell as sweet”
-Shakespeare (Romeo and Juliet)
A rose perhaps but not your domain name!
Welcome to the dotcom bubble! Here, any successful e-tailer should tell you that there’s more to a name than just the name itself. This article serves precisely that purpose –against the backdrop of quality domain naming strategies and styles, auctions, speculators and court conflicts, to convince you why your online endeavor needs that perfect domain name.
There’s no point in coming up with that absolutely fabulous idea for online selling plus a perfect site to launch from, as long as you don’t have ‘the’ name you need. Choosing a name that will eventually contribute to your brand equity, profits, internet marketing and above all -your online credibility, shouldn’t be done haphazardly. Especially, since it’s so easily purchased (for a low startup capital), easily maintained and one that, if you choose, may be disposed off at a substantial amount. Intentionally or otherwise, your domain name becomes your de facto brand name, a location or an experience your visitors relate to in the long run. Even if you plan to sell it later on to prospective buyers, it is only an asset! Your challenge is to come up with that one name to funnel visitors through.
Brandmeisters today seem to understand the significance of site names, especially since the emergence of a number of me-too sites. Like a Washington Post reporter put it – “feature for feature, service for service, discount for discount, even annoyance for annoyance”, a number of sites may turn out to be a close match to yours. Quoting Rebecca Saunders, author of the Big Shot series, “Names have to sound fresh and new even if the site duplicates one already on the net. Names should stir the imagination or otherwise gain the surfer’s attention. Further site name should be as simple as possible, they should be believable, and they should be easy to pronounce, pleasing to the ear, easy to spell and therefore easy to look up on a search engine.” Here’s more on building your handle.
The ‘aha’ name
Domain na
A business opportunity intake process is a must have for ALL but especially for solo-professionals, service professionals and entrepreneurs who are constantly looking for and attracting new and exciting opportunities.What’s a “business opportunity intake process”?It's a filtration system of sorts. I'm like a giant generator. The more gas (projects) I take in the more power I'll create. However, putting the wrong kind of fuel in my engine can cause me to sputter and conk out. Have you ever seen a sports car try to run on diesel fuel? It's not pretty. (Not that I'm necessary a sports car, I may be more of an old beater, but you get the point.) Every engine needs a filtration system to keep the system running smoothly and cleanly.Creating abundanceEveryone has their own very special way of creating abundance in their life. I do best when I respond vs. initiate. That may seem counterintuitive as I produce a lot. However, most of the projects I take on are in direct response to an opportunity, situation or event that I have come in contact with. I make sure to create environments in my life that serve as feeder systems for my work so that I have a constant stream of new opportunities. When I do respond to something, my response is immediate, fast, focused and aggregated.I often feel like a magnate, however, magnates can attract anything (so to speak) so I am careful to filter properly. Hence, my business opportunity intake process… When an opportunity presents itself I raise this question: "Is this op
There’s no point in coming up with that absolutely fabulous idea for online selling plus a perfect site to launch from, as long as you don’t have ‘the’ name you need. Choosing a name that will eventually contribute to your brand equity, profits, internet marketing and above all -your online credibility, shouldn’t be done haphazardly. Especially, since it’s so easily purchased (for a low startup capital), easily maintained and one that, if you choose, may be disposed off at a substantial amount. Intentionally or otherwise, your domain name becomes your de facto brand name, a location or an experience your visitors relate to in the long run. Even if you plan to sell it later on to prospective buyers, it is only an asset! Your challenge is to come up with that one name to funnel visitors through.
Brandmeisters today seem to understand the significance of site names, especially since the emergence of a number of me-too sites. Like a Washington Post reporter put it – “feature for feature, service for service, discount for discount, even annoyance for annoyance”, a number of sites may turn out to be a close match to yours. Quoting Rebecca Saunders, author of the Big Shot series, “Names have to sound fresh and new even if the site duplicates one already on the net. Names should stir the imagination or otherwise gain the surfer’s attention. Further site name should be as simple as possible, they should be believable, and they should be easy to pronounce, pleasing to the ear, easy to spell and therefore easy to look up on a search engine.” Here’s more on building your handle.
The ‘aha’ name
Domain n
Deciding whether a particular marketing program is profitable to your business is often more subjective than the accountants would have you believe. You should not only consider the direct revenue and costs associated with a marketing program, but you should also think about the long term impact on your business.The full benefits gained from a marketing program are not directly and immediately measurable. Many benefits happen over time. Advertising; brand building and awareness; Web site improvements; and other types of programs may be profitable in the long run but costly in the short term. Often, the best approach for these programs is to first set aside a budget, then spend your budget on the program(s) with the most potential for long term success.Investments in improvements -- such as a redesign of your Web site -- may seem unprofitable at first, but are nonetheless the right thing to do. Many of these programs are beneficial because they keep you from losing business to your competitors over time. For these types of projects, the correct question to ask is "What happens if I do this versus if I do not?" Know how much your business must grow over time to make the improvement worthwhile and compare this to your potential business growth. If the cost is not reasonable compared to the potential, then look for other solutions.Another reason the benefits of a marketing program may not be directly measurable is because new customers gained as a result of the program may, over time, buy from you more than once (i.e
Brandmeisters today seem to understand the significance of site names, especially since the emergence of a number of me-too sites. Like a Washington Post reporter put it – “feature for feature, service for service, discount for discount, even annoyance for annoyance”, a number of sites may turn out to be a close match to yours. Quoting Rebecca Saunders, author of the Big Shot series, “Names have to sound fresh and new even if the site duplicates one already on the net. Names should stir the imagination or otherwise gain the surfer’s attention. Further site name should be as simple as possible, they should be believable, and they should be easy to pronounce, pleasing to the ear, easy to spell and therefore easy to look up on a search engine.” Here’s more on building your handle.
The ‘aha’ name
Domain n
Are you sending the proper message to your target market or your potential customer base? It is important to keep your marketing message simple and I am sure you know that, but the question is are you keeping that message simple?It is very easy to send out a convoluted message and many companies send out messages that actually confusing to the customer as to what their company is about. This can cause conflicts in the customers mind and actually prevent them from buying from you.If they do not buy from you they will buy from your competitor and a percentage of the sale goes into their marketing campaign, which probably has a better and more simple are message than you do and therefore you lose twice. Marketing is much about communication to your target market and it is about keeping the message simple and sometimes the simpler the better.During my 27 years in business we often used slogans in our advertising and marketing and even put to use all the side of our trucks and service vehicles. We were in the business of cleaning cars on site and also cleaning fleets of trucks.For the vehicles that went to the office buildings are message was; We come to you! And $5.00 On-site Car Wash, Home or Office and if you look at those you can see that they are quite simple and CarWashGuys.com was indeed able to capitalize on that very simple message over and over again in many different advertising venues. Perhaps you will consider this in 2006.
Brandmeisters today seem to understand the significance of site names, especially since the emergence of a number of me-too sites. Like a Washington Post reporter put it – “feature for feature, service for service, discount for discount, even annoyance for annoyance”, a number of sites may turn out to be a close match to yours. Quoting Rebecca Saunders, author of the Big Shot series, “Names have to sound fresh and new even if the site duplicates one already on the net. Names should stir the imagination or otherwise gain the surfer’s attention. Further site name should be as simple as possible, they should be believable, and they should be easy to pronounce, pleasing to the ear, easy to spell and therefore easy to look up on a search engine.” Here’s more on building your handle.
The ‘aha’ name
Domain n
In this article I am going to give you a bit of an idea on what kinds of ads will show up on your sites. You want to make sure there ads that wont scare potential customers from your site.With all the sleazy sites and advertising out there as a business owner I wouldn’t want these sites advertising on my legit sites. That’s why I use Google Adsense because you can put your mind at ease that they check each and every ad that they send to your site. Google has very strict rules and they make sure that they all adhere to the rules. There ads stay away from pornographic topics, there all family orientated and they make sure that all the ads comply with their strict editorial guidelines.In many ways Google lets you run your own show. They have very sensitive language filters that use good common sense to filter out inappropriate ads from your content. You also have the option to block competitor’s ads. Then you can also choose your own default ads.Another thing that many people worry about is the Google Adsense ads clashing with their great looking website. This really is the least of your worries because you can totally customize the complete appearance of your ads. You get a wide range of color options. You also get a wide range of templates. This is all true for your search results page as well. To top it off your reports are also customizable. Google provides flexible reporting tools that allow you to group the pages any which way you want. What this means is that you can view your results by URL, do
The ‘aha’ name
Domain name consultants will serve you innumerable dos and don’ts on internet domain naming – a feat that could leave you grumbling with limited choices. Personally, your domain naming methodology need not be absolutely conventional, as long as your imagination is not slave to impractical logic and common sense.
Begin with a paper, pencil and loads of patience. Consider seeking the advice of kith and kin, while you scramble ideas in your brain. Follow closely on what you ought to and ought not to consider. For example, consider characteristics, features, advantages and possibly anything that relates to your products and services. Now try to come up with a domain name that either addresses that one fundamental concept of the site, or that weds two or more key concepts in a single name. All the while, keep in mind, your site’s goals, the image you wish to portray and your target audience. Don’t compromise on your image-how you want your company to be perceived and it’s relation to your core business memorability. Jot down your list of ideas. Then narrow it down to those names you think are most reflective of your products/services. Most importantly, determine if the domain name you like is available and that it doesn’t violate any existing trademarks or copyrights. The last thing you’d want is your hard thought idea of that domain name accidentally offending a fellow netizen. Make sure that it doesn’t mean something entirely different in another language and that you don’t spare chance for the public to associate anything negative with it (easier said than done!). Care for the ins and outs of classic and non classic approaches in domain naming? Read on.
Unless you are a domain name squatter or a start-up capitalizing on domain
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