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Casual Articles - What's In A Domain Name?
What gets your attention faster – a faucet with a slow leak or a busted pipe causing a flood? The flood, of course. Does that make the slow leak any less of a threat? No.I’m willing to gamble that right now, you have a slow leak in your business. And, odds are, you won’t address it until you have a flood. What you need to understand is: slow leaks cost more
You also run a risk if you choose a name that is too, let me say… mystical. You may know what you mean when you name your business Mystic Blue Nights, but how many other people will?
Don’t choose a domain name that reads like a book. It is difficult for the average person to remember long domain names. It may be descriptive to get lowcostdiabeticrecipesforalloccasions.com, but it is not go
As fuel prices creep higher and higher, the quick trip to the store that consumers took in the past now means much higher transportation expenses. Some consumers will ignore the increases while others will change their shopping habits. If you are opening a dollar store it is important that you do everything possible to minimize the impact on sales that this can have on
It is very likely that you have a name in mind already. Something catchy, perhaps? Something that has meaning to you. Maybe you always wanted to name your business after you grandchild, or your favorite pet. I strongly urge you to reconsider.
In the very informative book, The Invisible Touch, Harry Beckwith has some unique ideas about naming a business. He touches on saying your proposed name out loud, slowly. How does it really sound? He cites the name Facial Aesthetics. Sounded out slowly, it becomes ‘fa shil ass thet icks’. Doesn’t sound so good now, does it? Get opinions from others, and then really listen to what they have to say, objectively.
The next thing to consider is whether or not your name says anything about your business. Some years ago, I was friends with a lady who had a business named “Heather’s Feathers”. So, what do you think that this business sold? Feathers? Birds? Bird products? Nope, it sold emu oil. And Heather was her 4 year-old daughter’s name. Consider what you would think of when you see a business name.
You may love your family name. If you are thinking of naming your business after yourself, however, you really need to give it some thought. I have never forgotten these two businesses, whose names I saw on billboards years ago: Crouch Equipment and Tick Insurance. Now you may say to yourself that I remember these names after years. True, but not for their products or their service!
You also run a risk if you choose a name that is too, let me say… mystical. You may know what you mean when you name your business Mystic Blue Nights, but how many other people will?
Don’t choose a domain name that reads like a book. It is difficult for the average person to remember long domain names. It may be descriptive to get lowcostdiabeticrecipesforalloccasions.com, but it is not goi
It's true that during the day we actually shrink in size. You knew that didn’t you and it’s actually true. Because when we’re walking around, sitting down, our spinal column and other bones compress slightly with gravity. Only millimetres but it happens.Also you knew that during the night when we’re asleep we actually lose weight. Now how great is that, espe
In the very informative book, The Invisible Touch, Harry Beckwith has some unique ideas about naming a business. He touches on saying your proposed name out loud, slowly. How does it really sound? He cites the name Facial Aesthetics. Sounded out slowly, it becomes ‘fa shil ass thet icks’. Doesn’t sound so good now, does it? Get opinions from others, and then really listen to what they have to say, objectively.
The next thing to consider is whether or not your name says anything about your business. Some years ago, I was friends with a lady who had a business named “Heather’s Feathers”. So, what do you think that this business sold? Feathers? Birds? Bird products? Nope, it sold emu oil. And Heather was her 4 year-old daughter’s name. Consider what you would think of when you see a business name.
You may love your family name. If you are thinking of naming your business after yourself, however, you really need to give it some thought. I have never forgotten these two businesses, whose names I saw on billboards years ago: Crouch Equipment and Tick Insurance. Now you may say to yourself that I remember these names after years. True, but not for their products or their service!
You also run a risk if you choose a name that is too, let me say… mystical. You may know what you mean when you name your business Mystic Blue Nights, but how many other people will?
Don’t choose a domain name that reads like a book. It is difficult for the average person to remember long domain names. It may be descriptive to get lowcostdiabeticrecipesforalloccasions.com, but it is not go
Running your own business isn't easy. It's a life-changing commitment that requires a great deal of your time. But the possible rewards can often vastly out-weigh the trials, trouble and tribulations you'll encounter along the way.Before embarking on this perilous and exciting journey, you must first perform a very honest appraisal of yourself by asking the foll
The next thing to consider is whether or not your name says anything about your business. Some years ago, I was friends with a lady who had a business named “Heather’s Feathers”. So, what do you think that this business sold? Feathers? Birds? Bird products? Nope, it sold emu oil. And Heather was her 4 year-old daughter’s name. Consider what you would think of when you see a business name.
You may love your family name. If you are thinking of naming your business after yourself, however, you really need to give it some thought. I have never forgotten these two businesses, whose names I saw on billboards years ago: Crouch Equipment and Tick Insurance. Now you may say to yourself that I remember these names after years. True, but not for their products or their service!
You also run a risk if you choose a name that is too, let me say… mystical. You may know what you mean when you name your business Mystic Blue Nights, but how many other people will?
Don’t choose a domain name that reads like a book. It is difficult for the average person to remember long domain names. It may be descriptive to get lowcostdiabeticrecipesforalloccasions.com, but it is not go
Where plastics and synthetics have gained prominence in the forms of craft, wooden craft finds a not so unimportant place. Lifestyles full of antiques are not uncommon. A classic augmentation of the aesthetics! Creative intellect put together with skill find intelligent applications for various purposes.Common or uncommon carving techniques on this medium make f
You may love your family name. If you are thinking of naming your business after yourself, however, you really need to give it some thought. I have never forgotten these two businesses, whose names I saw on billboards years ago: Crouch Equipment and Tick Insurance. Now you may say to yourself that I remember these names after years. True, but not for their products or their service!
You also run a risk if you choose a name that is too, let me say… mystical. You may know what you mean when you name your business Mystic Blue Nights, but how many other people will?
Don’t choose a domain name that reads like a book. It is difficult for the average person to remember long domain names. It may be descriptive to get lowcostdiabeticrecipesforalloccasions.com, but it is not go
Would you like to attract more clients, customer orders and profits - for almost free? Or do you want access to another company's client database, or other valuable resources?Joint venture marketing is a fairly new concept and is the act of matching two or more companies that have a natural, powerful synergy between each other. For example, a business that sells
You also run a risk if you choose a name that is too, let me say… mystical. You may know what you mean when you name your business Mystic Blue Nights, but how many other people will?
Don’t choose a domain name that reads like a book. It is difficult for the average person to remember long domain names. It may be descriptive to get lowcostdiabeticrecipesforalloccasions.com, but it is not going to be memorable, and you run the risk of people misspelling it and not being able to find you. Watch out for the use of dashes, too. People don’t expect them, so instead of visiting your site, Pickles-R-Us, they could wander to your competitor ‘pickelsrus’ instead. Trying to be clever and tweak a competitor’s name could backfire on you.
If the name that you really want is not available as a .com, go and look at the .com site before you choose .net, or one of the other extensions that are becoming available, such as .info and .tv. People think .com first, and if they are looking for you and put .com in by mistake, you sure don’t want them to end up at some porn or hate site.
You are going to have to live with your choice of domain names for a long time. Take your time and choose wisely.
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