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Casual Articles - Writing Effective Classified Ads - The Basics Of Classified Advertising
In the medical billing world, we have gone way past the days of the clerk sitting in the doctors office punching out her bills by hand and popping them in envelops. Today, things are a lot more sophisticated. Bills are generated via computer and in some cases, the biller never even sees a piece of paper or a form. Yes, we've come a long way. Unfortunately, with this sophistication also comes a lot of headaches. Why? When you're dealing with machines, especially computers, they have a tendency not to work right on occasion. This is especially true on the retail sales end of medical billing, the problems common to which we will be covering in this installment.You would think that with many supermarkets now having automated checkouts that scan your item and register the price for you without the cashier having to punch in numbers manually, that this process would be just as simple for the billing agency who also runs a retail operation. Well, for the most part it is. However, there are things inherent to medical billing and retail sales that you don't have when going to a supermarket.One of the biggest
Effective classified ads should have three basic parts.
1. THE HEADLINE
2. THE BODY
3. THE CAL
A distinguishing factor of a hosted PBX system from conventional systems is the lack of any onsite equipments. In a hosted system, the functionalities of a standard PBX system are provided as a service through a dedicated connection. This kind of PBX system is therefore affordable. Any small businesses can get a sophisticated phone system with all the features found in expensive PBX systems, but at a fraction of the cost.There are service providers who claim to provide hosted PBX systems. However, many of these systems turn out to be PBX systems implemented through software. This kind of phone system cannot be termed as hosted, since they function in the premises itself. The only difference lies in the absence of any hardware elements. All the functionalities are implemented through software. This kind of PBX system is technically a premise based system, and not hosted.Software PBX system are implemented using a dedicated PC or server machine. All though it may contain all the functionalities of a conventional phone system, it will not contain the advanced features of a hosted system such as remote extensions
How to write an effective classified ad...
The single most important thing in an advertising campaign is GOOD AD COPY. We all understand the importance of having an ad that illicits positive responses from readers. What everyone does not understand is how to achieve this. To assist you, we have come up with a few basic rules to writing an effective classified ad. Here’s where you start...
Effective classified ads should have three basic parts.
1. THE HEADLINE
2. THE BODY
3. THE CAL
The previous Sangaraja, the Supreme Patriarch of the monastic order (of Thailand), once went on a tour of China, where someone offered him a very beautiful teacup. It was unlike anything he'd ever seen. He thought, "Oh! The people here have real faith in me, to offer me this beautiful teacup!" And as soon as the teacup was in his hand, immediately he was suffering. Where should I put it? Where is safe to keep it? He couldn't stop worrying it would break.Before he had that teacup, he was fine. Once he had it, he wanted to show it off to the people back home in Thailand. He put it in his bag and kept telling everyone to watch out that the teacup didn't get broken. "Hey! Careful, please!" Everywhere he was watching out for it. He had nothing but suffering. Before, this suffering didn't exist, but now there was the heaviness of having the teacup.So he boarded his plane back to Thailand. When he arrived he warned the novices, "Be careful! Don't let the teacup break! You laypeople, watch out! There's something fragile here!" This went on all the time, suffering because of attachment to the cup. Finally, one day, a
How to write an effective classified ad...
The single most important thing in an advertising campaign is GOOD AD COPY. We all understand the importance of having an ad that illicits positive responses from readers. What everyone does not understand is how to achieve this. To assist you, we have come up with a few basic rules to writing an effective classified ad. Here’s where you start...
Effective classified ads should have three basic parts.
1. THE HEADLINE
2. THE BODY
3. THE CAL
The Federal Trade Commission has set forth an agenda to revamp the Franchise Rule. Actually not revamp and get rid of the unnecessary over regulation and over disclosure, but to re-define it and pile on more minutia. The Federal Trade Commission ought to re-consider all these potential rule changes and advise from attorneys in the industry because such comments and advise are self serving and do not help consumers. Attorney firms might hire Federal Trade Commission staff in the future and therefore many see vast amounts of abuse of power and conflict of interest. Basically you cannot trust them anymore; the regulators today who will be attorneys in private practice tomorrow in a constant revolving door, serving no free American.It should be noted all those Law Firms who commented in the rule making period and got their wishes; then correlate where Federal Trade Commission staff go to work in the future. Any Federal Trade Commission staff, attorney going to such law firms ought to be fined, imprisoned and have their pensions immediately revoked, or in a more perfect world simply shot for treason against the country.
How to write an effective classified ad...
The single most important thing in an advertising campaign is GOOD AD COPY. We all understand the importance of having an ad that illicits positive responses from readers. What everyone does not understand is how to achieve this. To assist you, we have come up with a few basic rules to writing an effective classified ad. Here’s where you start...
Effective classified ads should have three basic parts.
1. THE HEADLINE
2. THE BODY
3. THE CAL
One of the catalysts I use for topic ideas is Chase’s Calendar of Events (if you’re looking to find a publicity “hook” for your business, or for a volunteer organization for which you are trying to raise money, I can’t think of a better tool! www.chases.com) According to Chase’s, May is Business Improvement Month.While you may not be a registered as a business owner, you are indeed involved in the most important business in the world – the “business of life.” The world judges business by “the bottom line” – and although we may not do it consciously, we should judge the business of our lives by whether or not we are actually accomplishing what we deem most important in our lives.Regardless of the business you are in – whether it’s for bottom line profit or nurturing a family (and hopefully both!), there are 4 simple steps that anyone can do to improve their results. Dan Sullivan, founder of The Strategic Coach Program (www.strategiccoach.com), calls them the “Four-Referability- Habits:”1. Show
Effective classified ads should have three basic parts.
1. THE HEADLINE
2. THE BODY
3. THE CAL
"I want my own business, but where do I begin?" You asked.The first requirement for any business is to have a product or service. How will, for example, your service or product be better or different from its current counter-part? Do you provide something others forgot? You pay more attention to detail?What makes my critiquing service more personalized?I address any, all issues. I tune into the small, not yet a problem situation. I rather handle it early, before a full blown crisis.It is less stressful plus customers prefer smooth running projects.A client sent me a certain type of bond paper to use for ghostwriting. Yes, it is one of my services. The end result would not look professional once it was typed and printed. So, I purchased what was needed at my expense. Re-peat business outweighs a few dollars spent. I sent a sample of twenty-five pages for the client's approval. She was pleased.If a mistake sneaks by, remedy it as quickly as possible.Define your market. Who has an interest in your product or service? A way to find out is to
Effective classified ads should have three basic parts.
1. THE HEADLINE
2. THE BODY
3. THE CALL TO ACTION WITH CONTACT INFORMATION
THE HEADLINE is the most important part of your ad. It is in the headline that you will either get the readers attention and pull them in or you won’t. If you don’t spark their interest with the headline, then you have lost them and they simply will not read you ad. A good headline should have action verbs that encourage the reader to do something. It should also be believable. Examples of how to use action words in headlines are as follows.
“Earn up to $3000 per month!”
“Save $$$ on grocery bills!”
“Get the financial independence you’ve dreamed of!”
THE BODY is where you need to elaborate on the headline. Don’t overdo it, keep it short and simple. With a classified ad, you are generally trying to keep the word count to 15
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