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Casual Articles - Advertising 101 - How to Create Better Ads
Are you like many enterpreneurs who are afraid to choose a niche for your offerings? I know there can be the fear that you're limiting your business if you narrow your niche down too much, but that simply isn't true. Believe me, it's so much easier and profitable to market to a smaller portion of the market (just think how many people there are in the world!) than to try to be all things to all people. And you'll be amazed to find out that you actually open yourself up to possibilities that would not have come up had your focus been all over the map.Next let me say that lots of (particularly new) business owners struggle with this issue. All you want to do is give your gifts to the world, and making decisions that make you feel as though you are saying "no" to a segment of the world may not feel right to you. But by choosing to focus on a certain segment of the populati
1. AWARENESS, which creates:
2. INTEREST, which creates:
3. MOTIVATION, which creates:
4. DEMAND, which creates:
5. ACTION!
THE IMPORTANCE OF STRATEGY
I. Advertising is part of a larger plan
The most successful companies have an advertising or marketing plan as part of their larger business plan. Advertising is only one method of communication in this plan. It must be linked to other communication strat
Safety tags are the tags which help to prevent the accidental use of faulty items. The safety tags used must be in accordance with OSHA i.e. Occupational Safety and Health Administration, a federal agency whose responsibility is to enforce safety and health legislation. Thus it enables maintenance or safety department to control and alert others against potential unsafe situations.Need and Benefits of Safety TagsIn an organization, the quality of assets and their maintenance history is of critical importance. If a faulty asset is accidentally used by a worker then the problem can become a fatal one. To prevent such risky situations, safety tags are used. Safety tags thus help to prevent accidental use of faulty items. By using proper warning signs, you can avoid any mishap.By having proper safety tags in place, you can make the workplace 1
"Advertising is a science, not an art"
Definition: The word advertising is from the root Latin advert: ad (to) vertere (turn), which means to call attention to. To advertise means: “to describe or praise publicly, usually to promote for sale.”
Advertising is a special form of communication intended to persuade consumers to respond in a positive way toward a product, service or idea. In Washington, DC, the home of many non-profit advocacy organizations it means to persuade or to change minds.
In other words the goal of advertising is to influence people:
-to buy something,
-to think well of something,
-to ask they take a particular action.
Contrary to popular opinion, advertising is a testable, provable, science, not an art. Effective advertising relies on a few simple strategic formulas. Done well however advertising can be done artfully. And should be.
It pays to advertise.
The basic purpose of advertising is to inform. Often, simply giving basic information about a product or service is sufficient. i.e., classified ads are simple information ads.
“Top of Mind awareness.”
Memory is the cornerstone of creative strategies in advertising. The basic assumption of this strategy is that the media environment is cluttered and memory is limited. Since memory is limited, it is important that our advertising give customers something worth remembering, otherwise they will simply forget you.
Frequency and repetition is crucial. Frequency and repetition is crucial. How many times do you have to tell a dog to sit in order for her to learn how?
Advertising exists along a continuum. Short-term traffic builders vs. long-term awareness builders.
1. Pricepoint ads are only sale advertising: Jerks.
2. Awareness and Image: Pulls.
How does Advertising really work? It creates:
1. AWARENESS, which creates:
2. INTEREST, which creates:
3. MOTIVATION, which creates:
4. DEMAND, which creates:
5. ACTION!
THE IMPORTANCE OF STRATEGY
I. Advertising is part of a larger plan
The most successful companies have an advertising or marketing plan as part of their larger business plan. Advertising is only one method of communication in this plan. It must be linked to other communication strat
Are you planning to start a minor vending machine business but you don’t have enough money? Of course, if you will start a vending machine business, you need to purchase a vending machine. But how are you going to get one if your budget isn’t much? Is it possible for you to start the business?If you only have limited capital but you want to start a business, you can purchase a used vending machine. When you are going to purchase a used vending machine make sure to follow these easy steps.Make sure that the price of used vending machine you are buying is lower than the price of a new vending machine. Be careful in buying used vending machine because some dealers may give you the original price for a used machine. Check the different prices on the market and choose a used vending machine that costs less than the original.You should also check whether the coi
In other words the goal of advertising is to influence people:
-to buy something,
-to think well of something,
-to ask they take a particular action.
Contrary to popular opinion, advertising is a testable, provable, science, not an art. Effective advertising relies on a few simple strategic formulas. Done well however advertising can be done artfully. And should be.
It pays to advertise.
The basic purpose of advertising is to inform. Often, simply giving basic information about a product or service is sufficient. i.e., classified ads are simple information ads.
“Top of Mind awareness.”
Memory is the cornerstone of creative strategies in advertising. The basic assumption of this strategy is that the media environment is cluttered and memory is limited. Since memory is limited, it is important that our advertising give customers something worth remembering, otherwise they will simply forget you.
Frequency and repetition is crucial. Frequency and repetition is crucial. How many times do you have to tell a dog to sit in order for her to learn how?
Advertising exists along a continuum. Short-term traffic builders vs. long-term awareness builders.
1. Pricepoint ads are only sale advertising: Jerks.
2. Awareness and Image: Pulls.
How does Advertising really work? It creates:
1. AWARENESS, which creates:
2. INTEREST, which creates:
3. MOTIVATION, which creates:
4. DEMAND, which creates:
5. ACTION!
THE IMPORTANCE OF STRATEGY
I. Advertising is part of a larger plan
The most successful companies have an advertising or marketing plan as part of their larger business plan. Advertising is only one method of communication in this plan. It must be linked to other communication strat
Advertising is one of those business requirements that we all hope we don't have to do, put off as long as we can, but eventually need to do. Advertising and marketing are often very challenging because there are many ways to do it, places to do it, and we often are left wondering just exactly what it did for us, if anything.As a Professional Organizer, you probably have a small company, perhaps with just a few employees, and more likely, just yourself. Needless to say, most Professional Organizers do not have big "corporate" advertising and marketing budgets. You have to be very selective on where you spend the money you do spend. Running ads or creating marketing materials need to generate results, no matter how little you spend.But what if you could advertise and market your business without spending any more money? What if you could promote yourself in a way
The basic purpose of advertising is to inform. Often, simply giving basic information about a product or service is sufficient. i.e., classified ads are simple information ads.
“Top of Mind awareness.”
Memory is the cornerstone of creative strategies in advertising. The basic assumption of this strategy is that the media environment is cluttered and memory is limited. Since memory is limited, it is important that our advertising give customers something worth remembering, otherwise they will simply forget you.
Frequency and repetition is crucial. Frequency and repetition is crucial. How many times do you have to tell a dog to sit in order for her to learn how?
Advertising exists along a continuum. Short-term traffic builders vs. long-term awareness builders.
1. Pricepoint ads are only sale advertising: Jerks.
2. Awareness and Image: Pulls.
How does Advertising really work? It creates:
1. AWARENESS, which creates:
2. INTEREST, which creates:
3. MOTIVATION, which creates:
4. DEMAND, which creates:
5. ACTION!
THE IMPORTANCE OF STRATEGY
I. Advertising is part of a larger plan
The most successful companies have an advertising or marketing plan as part of their larger business plan. Advertising is only one method of communication in this plan. It must be linked to other communication strat
What information should I put on my business card? It will all depend on you. The common information that can be found on a business card includes your name, position or occupation, company or business, address of the company or where you do business from, your work phone number, home phone number, mobile phone number, and email address. However, you need not put each of these items of information on your card.Do I need to design my own business card?If you want to design your own business card, there are user-friendly software programs available on the market that can help you achieve a professional look. However, if you want somebody else to create a business card design for you, you can avail yourself of such a service. Companies who offer business card printing also include business card design in their product package. Study the company?s design portfolio so
Frequency and repetition is crucial. Frequency and repetition is crucial. How many times do you have to tell a dog to sit in order for her to learn how?
Advertising exists along a continuum. Short-term traffic builders vs. long-term awareness builders.
1. Pricepoint ads are only sale advertising: Jerks.
2. Awareness and Image: Pulls.
How does Advertising really work? It creates:
1. AWARENESS, which creates:
2. INTEREST, which creates:
3. MOTIVATION, which creates:
4. DEMAND, which creates:
5. ACTION!
THE IMPORTANCE OF STRATEGY
I. Advertising is part of a larger plan
The most successful companies have an advertising or marketing plan as part of their larger business plan. Advertising is only one method of communication in this plan. It must be linked to other communication strat
Affiliate work is a rewarding work at home profession. There are hundreds of companies and small businesses that will pay you a commission for selling their top selling products. There are 2 main ingredients for success. Successful affiliates learn networking techniques and apply them, and the most important ingredient of all is to have a positive attitude. If you have these two things, there are virtually no limits to what can be accomplished.For anyone new, or old to the affiliate profession it can get extremely tough, Those tough times can make or break, the work at home affiliate. When times are rough it is sometimes easier to just throw up your hands, and walk away, but for the successful marketer there is no walking away, they stick with it, they are patient, and persistent. These people have started a mission and will not quit until they succeed. I
1. AWARENESS, which creates:
2. INTEREST, which creates:
3. MOTIVATION, which creates:
4. DEMAND, which creates:
5. ACTION!
THE IMPORTANCE OF STRATEGY
I. Advertising is part of a larger plan
The most successful companies have an advertising or marketing plan as part of their larger business plan. Advertising is only one method of communication in this plan. It must be linked to other communication strategies to be truly effective
II. Starting to advertise
A. Position your product. This means to understand how your product looks and feels compared to other similar products in the marketplace. Jeep is positioned as an upscale outdoorsy anyplace-anytime vehicle, compared to Volvo, which is positioned as a sensible, safe, financially secure “investment in security”. Position means to be placed in a certain way in the consumers mind. Having a unique sales position means you can create a unique sales message:
1. Against other similar products (market segment)
2. In new areas (market penetration)
B. Create a strategy
1. Marketing Strategy is the master plan
a. in which you determine actual product, price,†distribution, promotional effort
b. From Marketing Strategy grows creative strategy
2. Creative Strategy is what you say and how you say it. You can't have a good ad without the following:
Major Checkpoints of Creative Strategy
1. Objective: What the advertising should do
2. Research: Is there any and what does it tell us about perceptions, both positive and negative.
Qualitative vs. Quantitative.
3. Target Audience: Who is your consumer exactly. It's ok to have more than one target.
4. Key Consumer Benefit: Why should they buy your product?
5. Support/lnformation: A reason to believe that benefit
6. Tone and Manner: A statement of the product "personality" or the personality of the "statement"
III. What works best
A. The three parts of any Ad
1. Benefit Statement: Headline
a. Get your basic message here and see it from the consumers side
b. Keep it simple
c. Inject news
d. Don't be afraid of Long Headlines (Research shows more sales)
2. Illustrations vs photos
a. Photos generally better
b. Inject story appe
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