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Casual Articles - Domain Name Choice – Harder Than You Think!
Though many people are saying that real estate has started with its downward slide it surely doesn’t mean that it has become a bad investment. It is still profitable to invest in properties but all you have to do is keep your greed and fear aside to get a
(b) The idea of a brand is to be memorable – to get “mindshare.” To that end, it makes no real difference whether your name is long or short – both can be memorable. But it probabl
Imagine that you are with a few colleagues and amongst the four, two go on a journey. This is not a simple holiday, but they are going abroad, they are hired for a different job in another unit of the company. This will take about a year.In the mean
Oh everything because on the web, your domain is your brand. Sure, it sounds easy – just pick a name and get your web business going! Sorry, it’s not that simple. Choosing your domain name isn’t simple and it’s one of the most important dynamics in a web-based business. Your domain name choice is
Before you sit down in front of your PC and start checking out names, here’s a few things to consider:
(a) A brand is more than words. A brand is an image of who you are and what you offer represented by words. Like any communication task, pick the wrong words and you establish the wrong image. Often it’s more important that your brand be clear than it is that your brand be clever. A domain name choice of “wesellcows.com” might not be more clever than “bovineboutique.com” but it’s very clear what the company does. Generally a brand should also address a “benefit” that is provided. In this vein, a domain name choice of “qualitycowsmarketplace.com” might be much better than “hefnersheiffers.com”.
(b) The idea of a brand is to be memorable – to get “mindshare.” To that end, it makes no real difference whether your name is long or short – both can be memorable. But it probably
Knowledge is Power! And this statement could not be more true when it comes to selling on eBay. As explained in my book "eBay Marketing Wholesale SourcePak", being successful on eBay all depends on being in the right place, at the right time, with the righ
Before you sit down in front of your PC and start checking out names, here’s a few things to consider:
(a) A brand is more than words. A brand is an image of who you are and what you offer represented by words. Like any communication task, pick the wrong words and you establish the wrong image. Often it’s more important that your brand be clear than it is that your brand be clever. A domain name choice of “wesellcows.com” might not be more clever than “bovineboutique.com” but it’s very clear what the company does. Generally a brand should also address a “benefit” that is provided. In this vein, a domain name choice of “qualitycowsmarketplace.com” might be much better than “hefnersheiffers.com”.
(b) The idea of a brand is to be memorable – to get “mindshare.” To that end, it makes no real difference whether your name is long or short – both can be memorable. But it probabl
Have you ever noticed french fries taste the same at every McDonald’s? The same can be said for Subway and its Italian BMT. How do these fast food icons replicate themselves at nearly 40,000 locations when some eateries struggle to get it right in a single
(b) The idea of a brand is to be memorable – to get “mindshare.” To that end, it makes no real difference whether your name is long or short – both can be memorable. But it probabl
Most of us remember going to at least one garage sale in our lives. It may have been called a yard sale, garage sale or flea market. The name didn’t matter it was all the same. Other people selling what they thought was trash to people who thought the it
(b) The idea of a brand is to be memorable – to get “mindshare.” To that end, it makes no real difference whether your name is long or short – both can be memorable. But it probabl
Personalized business cards are a great way to add a personal touch to your marketing efforts. If you are looking to make a great first impression, you make way to look into buying personalized business cards for your next meeting or trade show. Personaliz
(b) The idea of a brand is to be memorable – to get “mindshare.” To that end, it makes no real difference whether your name is long or short – both can be memorable. But it probably suggests that you do not add articles such as “the” or “a” to the name and that you do not include hypens in the name unless that is accepted common usage for the terms you choose. If in doubt, take a poll of prospective customers and ask them about the memory “stickiness” of your proposed name.
(c) Lastly, everybody wants the dot-com extension but don’t discount extensions such as “.net” and “.us” -- they may make good sense also. Just make sure that when you include the extension as part of your “brand” that it words all-together.
Just remember that your domain name choice is your brand choice. You’re eager to get your presence established on the web, but take your time and find the name that will add-value to your marketing presence rather than confuse it.
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