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Casual Articles - Digital Signage Strengths Resemble Those of Growing Digital Billboard Networks
As you may have heard, NASA and Google have just announced a partnership of sorts. While it seems like an information sharing agreement, a close reading reveals some rather startling things.Google to Dominate Entire Physical Universe?At its core, Google is a search engine. While this is obvious, people sometimes forget it given all the interesting gadgets Google Labs kicks out. Regardless of how you define it, Google typically has at least been restricted to being classified as no broader than an
The flexibility to update messaging easily throughout the day is huge in retail. Consider only a few examples. First, many large retail stores spend seemingly countless hou
Gone are the days when loyal customers were valued and given extra bonuses for their loyalty. The retreat from this practice began when companies operating in consumer markets and eager to attract new customers believed that offering reduced rates to new customers alone would boost their quest for market share.The biggest culprits were banks, insurance companies, telecoms and essential utilities. They all offered exceptional introductory rates in the hope that customers, usually tied in with direct debi
Making up the digital billboard network in each city are:
- Memphis: five 14-foot-by-48-foot digital displays;
- Akron: six 14-foot-by-48-foot digital displays;
- Wichita: six 12-foot-by-24-foot digital displays;
- Columbus: six 12-foot-by-24-foot digital displays.
While the size of Clear Channel Outdoor's displays and its ongoing commitment to building digital billboards networks are impressive, what's more impressive is the flexibility the new medium brings to the advertising community. The company plans to rotate advertising copy on each network display in an eight-second loop, totaling a minimum of 1,250 advertising spots every day!
Compare that staggering number to the paltry 23 advertising messages the signs would have carried for weeks or even months if they had been made of paper and ink.
What's clear from the Clear Channel Outdoors example is the dramatic impact technology is having on the way advertisers can communicate their unique marketing messages to people away from home.
The same is true of indoor digital signage networks. They combine the appeal of television -graphics, text, animation, sound and video- with a growing presence in retail stores, malls and other venues where consumers go to shop. Perhaps even more important, just like the Clear Channel digital billboards, the messaging on digital signage networks can change frequently -even more than a thousand times per day if required.
The flexibility to update messaging easily throughout the day is huge in retail. Consider only a few examples. First, many large retail stores spend seemingly countless hou
Why outsource your payroll?There was a time that a business payroll was handing out cash at the end of the day. That time is long gone. Payroll, payroll record keeping, payroll tax reporting has become both complex and full of traps for the unwary or uneducated. The process can be very time consuming and expensive. By outsourcing your payroll processing you are avoiding risks and taking advantage of all the advances in technology to save time and money.Save TimeUsing a payroll outsourcing
- Memphis: five 14-foot-by-48-foot digital displays;
- Akron: six 14-foot-by-48-foot digital displays;
- Wichita: six 12-foot-by-24-foot digital displays;
- Columbus: six 12-foot-by-24-foot digital displays.
While the size of Clear Channel Outdoor's displays and its ongoing commitment to building digital billboards networks are impressive, what's more impressive is the flexibility the new medium brings to the advertising community. The company plans to rotate advertising copy on each network display in an eight-second loop, totaling a minimum of 1,250 advertising spots every day!
Compare that staggering number to the paltry 23 advertising messages the signs would have carried for weeks or even months if they had been made of paper and ink.
What's clear from the Clear Channel Outdoors example is the dramatic impact technology is having on the way advertisers can communicate their unique marketing messages to people away from home.
The same is true of indoor digital signage networks. They combine the appeal of television -graphics, text, animation, sound and video- with a growing presence in retail stores, malls and other venues where consumers go to shop. Perhaps even more important, just like the Clear Channel digital billboards, the messaging on digital signage networks can change frequently -even more than a thousand times per day if required.
The flexibility to update messaging easily throughout the day is huge in retail. Consider only a few examples. First, many large retail stores spend seemingly countless hou
At a time when gas exporting countries are considering the formation of an OPEC type gas producer’s cartel, EU President Barrosso has argued the case for a united European energy strategy in order to improve and maintain a more favourable bargaining position. In an interview with energy expert Jonathan Stern of Oxford University’s Institute of Energy Studies, he argues that such a strategy is necessary, but, doubts, given the very differences that exist with gas production, distribution and marketing, that the
Compare that staggering number to the paltry 23 advertising messages the signs would have carried for weeks or even months if they had been made of paper and ink.
What's clear from the Clear Channel Outdoors example is the dramatic impact technology is having on the way advertisers can communicate their unique marketing messages to people away from home.
The same is true of indoor digital signage networks. They combine the appeal of television -graphics, text, animation, sound and video- with a growing presence in retail stores, malls and other venues where consumers go to shop. Perhaps even more important, just like the Clear Channel digital billboards, the messaging on digital signage networks can change frequently -even more than a thousand times per day if required.
The flexibility to update messaging easily throughout the day is huge in retail. Consider only a few examples. First, many large retail stores spend seemingly countless hou
How many times have you purchased leads from an Internet lead provider or direct mail vendor, only to wonder…Where are my leads? Has anyone called my lead? Did we sell cars from our leads? Are there any referrals?At the end of the month did your lead provider leave you with more questions than answers? What happens with your lot-ups? Are there follow-up and closing opportunities at the bottom of your sales rep’s drawer? What about those phone calls that come straight into th
What's clear from the Clear Channel Outdoors example is the dramatic impact technology is having on the way advertisers can communicate their unique marketing messages to people away from home.
The same is true of indoor digital signage networks. They combine the appeal of television -graphics, text, animation, sound and video- with a growing presence in retail stores, malls and other venues where consumers go to shop. Perhaps even more important, just like the Clear Channel digital billboards, the messaging on digital signage networks can change frequently -even more than a thousand times per day if required.
The flexibility to update messaging easily throughout the day is huge in retail. Consider only a few examples. First, many large retail stores spend seemingly countless hou
Jack Mitchell was my first boss advertising boss. He was a funny adventurous sportsman. His idea of a vacation was getting lost in the high mountains of Peru. He could spend the rest of the year holding the interest of all of us in the palm of his hand as he told his latest adventure stories.Jack was the Director of Advertising and Sales Promotion at Remington Arms Company and his four questions have helped me get my ideas focused in every advertising challenge I have ever faced.After all, some
The flexibility to update messaging easily throughout the day is huge in retail. Consider only a few examples. First, many large retail stores spend seemingly countless hours changing thousands of printed signs in various departments to keep their promotional and marketing messages in line with their retail goals. Digital signage can slash the time spent on this activity. Second, updating or replacing signs at different times of the day to match the changing demographics and desires of patrons is at best difficult. Imagine a caf? in a mall that must post its specials on a placard outside its entrance three times per day -once for breakfast, lunch and dinner. Now extend that concept to other retailers in the same mall that would like to target their messaging to seniors in the morning, students after school and families in the evening. With printed signs, such day parting is nearly impossible. But with digital signage, day parting marketing messages is simple and fast. Third, consider ROI. Traditional signs do not lend themselves to advertising support in a retail setting. Digital signs do, and best of all because they're easy to change, advertising messages can be sold again and again.
There's one other important component of Clear Channel Outdoor's announcement that relates to indoor digital signage networks. The four newly announced cities join deployments in Chicago, Boston, Cleveland, Las Vegas and Minneapolis/St. Paul. In total, the company intends to roll out networked digital billboards in at least 100 markets by the end of this year.
How long will it be before Clear Channel Outdoor's parent company, which owns or operates 40 TV stations throughout the country, begins combining the sale of commercial TV time with the sale of networked digital billboard ads? What sorts of
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