Tags |
|
|
Links |
|
|
Casual Articles - How (Not) to Choose a Domain Name
One of the disadvantages of business-to-business direct mail lead generation letters is that you are selling on paper, not in person. That means you are unable to read your prospect’s body language. Unable to hear and overcome his objections.And yet one of the advantages of sales letters is that you are selling on paper, not in person. Face to face, a prospect can interrupt you and change the subject. But on paper, you remain in control. As long as your prospective customer keeps reading, you control the sales process.Another advantage of sales letters is that you can anticipate objections and answer them in the bod
The term ‘mystery auctions’ is self-explanatory because no one ever knows precisely what they are buying at mystery auction. A strange state of affairs, sounding impossible to most people, but big business all the same, and featuring some of the highest finishing prices on eBay, including, recently:* Holiday Stocking Mystery Auction, Coach Handbags + fetched $2676 (See Footnote)* Win Big Baby Mystery Auction Cash Box fetched $3,100 (See Footnote)That’s very small fry compared to the early days of mystery auctions when prices of several thousand dollars were common for really weird items such as expensive gifts bought and co
In almost all of the cases, dashes (hyphens) and underscores will hurt your domain name in the efficiency department. This is because many times you won't be able to give your web address to people in written form, but all you'll get instead is the opportunity to say it. Let's take Mommy Mentors as an example. Mommy Mentors' domain name is mommymentors.com. If I were to tell someone about Mommy Mentors (in person, on the phone, in a radio ad), all I'd have to say is "Go to mommymentors.com." Conversely, if the Mommy Mentors domain name would contain a dash (i.e. mommy-mentors.com) I'd have to use "mommy dash mentors dot com," "mommy mentors dot com and don't forget the hyphen," or any number of other ungracious formulas. To say nothing of the fact that a lot of people will know about Mommy Mentors from an offline source and will intuitively type in their browsers "mommymentors.com."
Some argue that a hyphenated name will allow search engines to distinguish actual words in your domain name and, provided that those words are some of your target keywords, you could get more traffic from search engines. But chances are that, for most domain names, it won't happen. Too many variables would need to fall into place: you'd need a domain name which will contain a good search engine keyword, that keyword should be not too popular (to avoid competing with unbeatable sites for search engine traffic) and not too obscure either (no one would then look for it), and other factors. Besides, the increase in traffic you'd be gaining from this trick would not be worth losing the traffic that a good, non-hyphenated domain name could bring you. Also, it's been shown in studies that when trying to guess domain names, average Web users will first go straight for the no-dash version of the domain name, even when i
How to get more customers just by knowing their voice"Do you know your customers voice?”In this article you will learn the importance of knowing your customers voice and the positive impact that it has when conducting business.Whether you greet your customers personally or on the phone it's always a good idea to know them by their voice.If you don't know their voice, simply ask them politely who they are and get used to their voice. Try and notice some key aspects to help you remember. Such as; the way they may pronounce certain words, their accent, their voice tone, their voice pitch etc.Don’t you just love it whe
Some argue that a hyphenated name will allow search engines to distinguish actual words in your domain name and, provided that those words are some of your target keywords, you could get more traffic from search engines. But chances are that, for most domain names, it won't happen. Too many variables would need to fall into place: you'd need a domain name which will contain a good search engine keyword, that keyword should be not too popular (to avoid competing with unbeatable sites for search engine traffic) and not too obscure either (no one would then look for it), and other factors. Besides, the increase in traffic you'd be gaining from this trick would not be worth losing the traffic that a good, non-hyphenated domain name could bring you. Also, it's been shown in studies that when trying to guess domain names, average Web users will first go straight for the no-dash version of the domain name, even when
Have you noticed how many people - and I have to admit that includes me - suggest that sellers offer hot selling products on eBay.It's undeniably true, selling a product that is in demand can be a sensible commercial strategy.However, there are some potential downsides in concentrating on "hot selling" products.You could be left with stock on your hands, as your hot selling items move out of fashion.You could find it difficult to shift stock at a profit, as the number of sellers offering identical hot selling products increases.Now, this may not happen to you. You might find you can make a good living listing "hot
Some argue that a hyphenated name will allow search engines to distinguish actual words in your domain name and, provided that those words are some of your target keywords, you could get more traffic from search engines. But chances are that, for most domain names, it won't happen. Too many variables would need to fall into place: you'd need a domain name which will contain a good search engine keyword, that keyword should be not too popular (to avoid competing with unbeatable sites for search engine traffic) and not too obscure either (no one would then look for it), and other factors. Besides, the increase in traffic you'd be gaining from this trick would not be worth losing the traffic that a good, non-hyphenated domain name could bring you. Also, it's been shown in studies that when trying to guess domain names, average Web users will first go straight for the no-dash version of the domain name, even when
There is a saying that goes, “The best offense is a great defense”. Nowhere is that applied better in the corporate world than in the intelligent use of email. In this age of technology, E-mail is a multi-purpose tool that can be adapted into each user’s organizational patterns. Firstly, we will get the basic do’s and don’ts out of the way.Do not use your work address when filling out forms on external sites. This can bring large amounts of SPAM that may alert your IT department into watching your activities more closely. Free Internet based mail, such as Hotmail, are your best options.Do not transmit any questionable material to co-wo
I read an interesting story over the weekend. It involved the ingredients in water. As we all (?) remember from our school days, water is made up of H2O, or two parts hydrogen and one part oxygen. Take away any of the ingredients and you may get something, but it certainly isn't water. Maybe you actually have all the ingredients just not the right amount, you still won't get water.Your successful sales system is exactly the same. It is made up of several parts. There's the mental part that includes attitude, confidence, etc., tools, and the strategies to use those tools and action. While you may come up with other ingredients, I believ
Only Use Digits When Appropriate
If the name of your company is 1 800 FLOWERS, for example, you will definitely want the digits in your domain name. It would look like 1800flowers.com. which is perfectly acceptable. But there are a lot of domain names out there whose use of digits only hurts them. Chances are no one will readily remember a domain name like cars33182.com.
Make It a "Dot Com"
Most people will remember your site's name without the TLD (that is the part after the dot). Their intuition will guide them to assume that .com is what they need to type after the name of your Web site, since it is the most popular TLD. To illustrate, they will know it's "mommymentors" that they will have to type followed by, most likely, .com. In this case they would be right. Rarely will it occur to the average Web user to try .net, .org, .us or others, when trying to reach your Web site by typing it in their browser. That is not to say that .org and .net are never good. They are, but in case you opt for one of them, it's ideal that you also get the .com version of your domain name and redirect it to your actual Web site in order to make sure you capture the visitors who will try to reach you at YourSite.com. If not possible, get the alternates (.net, .org, .us, .info, etc.), but only if you find a really good name whose .com version is already taken.
The Shorter, The Better (Usually)
A friend bought
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.casualarticles.com/article/59011/casualarticles-How-Not-to-Choose-a-Domain-Name.html">How (Not) to Choose a Domain Name</a>
BB link (for phorums):
[url=http://www.casualarticles.com/article/59011/casualarticles-How-Not-to-Choose-a-Domain-Name.html]How (Not) to Choose a Domain Name[/url]
Related Articles:
Cash Back Portals and Their Variety of Products
Inspirational Power ( Part 1 )
Bookmark it:
|