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    The Interviewable Resume
    It is rumored that the only word William Shakespeare wrote on his resume was “Available.” We’ll probably never know if that is true. But it raises an interesting question. How much information is too much and how much is too little when dealing with resume copy?The resume is a vital piece to any job search. As companies scramble to find the ideal candidate, they use the resume to screen candidates. Done right, a resume builds an instant connection with the reader and helps steer the course of the interview in your favor. If you submit a resume that piques the curiosity of the reader, he or she most likely will ask questions based on the information you provided on the resume as opposed to relying on a pre-packaged questionnaire. That’s how you know you have an “interviewable” resume, when it assists in shaping the course of the interview.The challenge is, How does one create an “interviewable” resume
    line under your blog address to further entice them to visit. Mine reads:

    Michele Schermerhorn

    http://www.imarketblog.com

    A sassy little marketing blog

    Beyond just mentioning your blog in writing and conversation, you must actively participate in the blogging community too. Tip #4: Participate in the blogosphere

    Get involved in other people's blogs. Visit blogs that interest you and are in line with the general topic of your blog. Then, leave thoughtful comments. Almost every comment option on someone else’s blog will allow you to post your blog URL and your email address. Help other bloggers out with traffic and they will help you.

    If a blogger really likes your site, they will add you to their blog

    Change Management, HP, Identity Theft Issues, Political Correctness and the Future of Corporations
    Apparently we are seeing a little bit more change management at HP, as the CEO Dunn resigns amid FBI investigation over the use of unauthorized spying on phone records. Why are they getting rid of the CEO who had nothing to do with it at all? Well, it seems in an interview Dunn, had answered that; YES, she would resign if the board asked her too. Of course the politically correct liberal board of directors was looking for someone to hang and blame and therefore saw that as a perfect opportunity to ax the CEO.Unfortunately, it makes no sense at all, because CEO Dunn had nothing to do with the invasion of privacy at all or the so-called identity theft of a board member who had alerted privileged information to press. The unauthorized searching of records did indeed yield the culprit and catch the spy in the top of that organization, which could have cost the HP stock many dollars and harmed investors millions
    So, you have a blog! Do you have traffic? Do you know how to build traffic to your weblog? There are seven proven methods for building readership of your blog. They start with defining the purpose, or life, of your blog. Then, after you have a blog worth promoting, driving traffic is crucial to your ongoing success at blogging.

    Here are seven tips to help you build and hold an audience for your blog:

    Tip #1: Provide quality content.

    On the Internet, whether you are talking about websites or blogs, a lot of space is given to content. Everyone directs you to provide quality content. But, what is quality content? The quality of your blog’s content is directly related to how well you have defined your ideal audience.

    A successful blog is written with a distinct audience in mind. In this way, you can provide content that is unique to your audience’s issues, needs, or desires. If you create content they like and wish to return to read, you have quality content.

    The second issue is to stay true to your audience and tone of your blog. If people are reading your blog, it’s because they like your topic and tone. Try not to stray from your typical topics and style too much. This will give your readers a reason to link back to your blog on an ongoing basis, as will posting on a regular basis.

    Tip #2: Blog regularly

    If you don't update your blog often enough, blog readers will move on to other blogs. There are too many blogs out there competing for attention. Blog readers will go where they can get enough of what they want.

    Successful blogging takes a commitment of your time. When you begin blogging and wish to capture an audience, you should be prepared to blog every day. In this way, you can develop an audience who counts on you to help them begin or end their day.

    This means you should also try to post at the same time each day. Your readers will get accustomed to your schedule and check your blog at the appropriate time. The time of day is not as crucial as the consistency in your posting.

    Since you now have quality content and a regular posting schedule, it’s time to drive traffic to your blog. Your readers will do a lot to promote your blog just by telling their friends. Don’t count on this alone! You need to do some additional work.

    When you post, make sure you set your blog to “ping” blog tracking sites every time you add a new post. Think of this as a means to get their attention. The ping says “Hey, we just added a new post”. An alternative to automatically pinging from your blog is to use pingomatic.com. This is a one-stop place to automatically ping everyone you should notify of your new post and only takes a couple of minutes to accomplish.

    Tip #3: Mention your blog wherever you can

    Mention your blog’s address in your email signature line, in forums where you post, on your business cards, on address labels and in conversations with anyone you meet. Use a tag line under your blog address to further entice them to visit. Mine reads:

    Michele Schermerhorn

    http://www.imarketblog.com

    A sassy little marketing blog

    Beyond just mentioning your blog in writing and conversation, you must actively participate in the blogging community too. Tip #4: Participate in the blogosphere

    Get involved in other people's blogs. Visit blogs that interest you and are in line with the general topic of your blog. Then, leave thoughtful comments. Almost every comment option on someone else’s blog will allow you to post your blog URL and your email address. Help other bloggers out with traffic and they will help you.

    If a blogger really likes your site, they will add you to their blogr

    The Purpose of Ad Campaigns - Part 1
    PURPOSE OF CAMPAIGNEstablishing ReputationAdvertising is not always required for the purpose of increasing the sales of a product, although that must be the final effect of the advertising if it does its work. It frequently happens that business organizations at various times in their careers need advertising for the extension of values along more general lines in connection with the organization and its market. Sometimes it is necessary to forestall difficulty by establishing relations of confidence with the public, not merely in connection with the product but in connection with the organization itself. It is frequently necessary to find other uses for a product and impress them upon the consumer.In the last 15 years of rapidly increasing activity along the internet lines, many concerns which have started and gained a considerable amount of business
    A successful blog is written with a distinct audience in mind. In this way, you can provide content that is unique to your audience’s issues, needs, or desires. If you create content they like and wish to return to read, you have quality content.

    The second issue is to stay true to your audience and tone of your blog. If people are reading your blog, it’s because they like your topic and tone. Try not to stray from your typical topics and style too much. This will give your readers a reason to link back to your blog on an ongoing basis, as will posting on a regular basis.

    Tip #2: Blog regularly

    If you don't update your blog often enough, blog readers will move on to other blogs. There are too many blogs out there competing for attention. Blog readers will go where they can get enough of what they want.

    Successful blogging takes a commitment of your time. When you begin blogging and wish to capture an audience, you should be prepared to blog every day. In this way, you can develop an audience who counts on you to help them begin or end their day.

    This means you should also try to post at the same time each day. Your readers will get accustomed to your schedule and check your blog at the appropriate time. The time of day is not as crucial as the consistency in your posting.

    Since you now have quality content and a regular posting schedule, it’s time to drive traffic to your blog. Your readers will do a lot to promote your blog just by telling their friends. Don’t count on this alone! You need to do some additional work.

    When you post, make sure you set your blog to “ping” blog tracking sites every time you add a new post. Think of this as a means to get their attention. The ping says “Hey, we just added a new post”. An alternative to automatically pinging from your blog is to use pingomatic.com. This is a one-stop place to automatically ping everyone you should notify of your new post and only takes a couple of minutes to accomplish.

    Tip #3: Mention your blog wherever you can

    Mention your blog’s address in your email signature line, in forums where you post, on your business cards, on address labels and in conversations with anyone you meet. Use a tag line under your blog address to further entice them to visit. Mine reads:

    Michele Schermerhorn

    http://www.imarketblog.com

    A sassy little marketing blog

    Beyond just mentioning your blog in writing and conversation, you must actively participate in the blogging community too. Tip #4: Participate in the blogosphere

    Get involved in other people's blogs. Visit blogs that interest you and are in line with the general topic of your blog. Then, leave thoughtful comments. Almost every comment option on someone else’s blog will allow you to post your blog URL and your email address. Help other bloggers out with traffic and they will help you.

    If a blogger really likes your site, they will add you to their blog

    Get Paid To Drive - The Truth
    There seems to be a never ending fascination to the notion that some people get paid to drive their cars. While it is true that a few lucky people are able to do this, the entire field of paid to drive opportunities has changed dramatically over the last few years.The get paid to drive concept was at the height of its popularity during the Internet bubble of the late 1990s. Roadside advertising was near capacity leaving the many companies that wanted to advertise their service or product to those driving in their cars without a place to do so. At this time, billboard and other traditional advertising space along busy roads and highways was severely limited and prices for such space was rising fast.One solution to this advertising shortage was addressed with car wraps. Basically, the advertiser would wrap their advertisement around a car (instead of on a billboard) for everyone to see. This way compan
    ing for attention. Blog readers will go where they can get enough of what they want.

    Successful blogging takes a commitment of your time. When you begin blogging and wish to capture an audience, you should be prepared to blog every day. In this way, you can develop an audience who counts on you to help them begin or end their day.

    This means you should also try to post at the same time each day. Your readers will get accustomed to your schedule and check your blog at the appropriate time. The time of day is not as crucial as the consistency in your posting.

    Since you now have quality content and a regular posting schedule, it’s time to drive traffic to your blog. Your readers will do a lot to promote your blog just by telling their friends. Don’t count on this alone! You need to do some additional work.

    When you post, make sure you set your blog to “ping” blog tracking sites every time you add a new post. Think of this as a means to get their attention. The ping says “Hey, we just added a new post”. An alternative to automatically pinging from your blog is to use pingomatic.com. This is a one-stop place to automatically ping everyone you should notify of your new post and only takes a couple of minutes to accomplish.

    Tip #3: Mention your blog wherever you can

    Mention your blog’s address in your email signature line, in forums where you post, on your business cards, on address labels and in conversations with anyone you meet. Use a tag line under your blog address to further entice them to visit. Mine reads:

    Michele Schermerhorn

    http://www.imarketblog.com

    A sassy little marketing blog

    Beyond just mentioning your blog in writing and conversation, you must actively participate in the blogging community too. Tip #4: Participate in the blogosphere

    Get involved in other people's blogs. Visit blogs that interest you and are in line with the general topic of your blog. Then, leave thoughtful comments. Almost every comment option on someone else’s blog will allow you to post your blog URL and your email address. Help other bloggers out with traffic and they will help you.

    If a blogger really likes your site, they will add you to their blog

    Moving Supplies NYC
    Earlier relocation was the toughest work to do and people used to face various problems. But with the entrance of Redline Movers in the market tables have been turned now. After spending few years in the moving business, Redline Movers has been tagged as one of the best moving supplies in NYC.Redline Movers is one of the best New York moving companies providing easy move of goods and inventories. Determined in providing professional and quality services, Redline Movers makes sure that you get best moving supplies in NYC. Going by the latest trend moving supplies in NYC have gone through a radical change. Thus to sustain in the competition various moving companies have now started offering services at a low rate. But Redline Movers decided other way around.Redline Movers provides free delivery for moving supplies in NYC. And to make it more competitive and useful, it also provides moving supplies and
    lling their friends. Don’t count on this alone! You need to do some additional work.

    When you post, make sure you set your blog to “ping” blog tracking sites every time you add a new post. Think of this as a means to get their attention. The ping says “Hey, we just added a new post”. An alternative to automatically pinging from your blog is to use pingomatic.com. This is a one-stop place to automatically ping everyone you should notify of your new post and only takes a couple of minutes to accomplish.

    Tip #3: Mention your blog wherever you can

    Mention your blog’s address in your email signature line, in forums where you post, on your business cards, on address labels and in conversations with anyone you meet. Use a tag line under your blog address to further entice them to visit. Mine reads:

    Michele Schermerhorn

    http://www.imarketblog.com

    A sassy little marketing blog

    Beyond just mentioning your blog in writing and conversation, you must actively participate in the blogging community too. Tip #4: Participate in the blogosphere

    Get involved in other people's blogs. Visit blogs that interest you and are in line with the general topic of your blog. Then, leave thoughtful comments. Almost every comment option on someone else’s blog will allow you to post your blog URL and your email address. Help other bloggers out with traffic and they will help you.

    If a blogger really likes your site, they will add you to their blog

    6 Key Ways to Distinguish Yourself as a Business Professional
    Regardless of your business area, with competition mounting it’s becoming increasingly difficult to stand out and get yourself and your business noticed. One crucial, but often neglected area that you can address immediately is your image as a professional. Here are 6 key ways you can help raise yourself head and shoulders above the rest of the pack and increase your chances of success.1. Dress for SuccessIncredibly, there are those who give little attention to the image they present before potential clients and customers. Any business related contact must be treated as an opportunity to further your business interests. You should be groomed to the point of being precise whenever engaged in business dealings with current or potential clients. Always be sure to be properly attired for business appointments, meetings and conferences. Your business area too should be in presentable condition. How does i
    line under your blog address to further entice them to visit. Mine reads:

    Michele Schermerhorn

    http://www.imarketblog.com

    A sassy little marketing blog

    Beyond just mentioning your blog in writing and conversation, you must actively participate in the blogging community too. Tip #4: Participate in the blogosphere

    Get involved in other people's blogs. Visit blogs that interest you and are in line with the general topic of your blog. Then, leave thoughtful comments. Almost every comment option on someone else’s blog will allow you to post your blog URL and your email address. Help other bloggers out with traffic and they will help you.

    If a blogger really likes your site, they will add you to their blogroll. A blogroll is generally found on every blog which understands linking to the rest of the blogosphere helps drive traffic. A blogroll is a listing of other blogs. Think of it as a “recommended reading list”. Don’t be stingy with your blog roll either. Add those blogs that you read and enjoy to your blogroll too.

    Tip #5: Think keywords when you post

    Think about keywords with your use of titles, links and blog posts. Search engines, like Google and Yahoo, like keywords. The more targeted your keywords, the better the chances of your blog appearing in search results. Search results can drive that extra traffic you want.

    To increase the value of the key words in your content, make certain keywords are part of the hot link in your posts. Don’t use “click here” as the hot link. You will be wasting valuable real estate in your post. Instead use the relevant keywords for the hot link, like “a great marketing idea. This gives the keywords added emphasis with the search engines.

    One last thought on keywords for driving traffic; if you want a real leg up in the traffic game, in your linking code add rel=”tag”. This helps Technorati, a major blog resource, index your blog for their directory. But don’t stop there! It’s time to submit your blog to blog directories.

    Tip #6: Submit your blog to blog directories

    In addition to submitting your blog to the major search engines, make certain you submit the blog to exclusively blog directories like blogwise, blogcatalog, or bloghub. Many people find blogs through these online directories.

    When you do submit your blog to these directories, remember to add a description that will entice your targeted audience to check your blog out. For instance, when I post my blog in blog directories, under description I put “General musings, rants, advice and strategies from a battle-worn veteran of the Marketing Wars, online and off”. Your description should help the potential reader understand your blogging topic and the flavor of how you write.

    In addition to submitting your blog to blog directories, join a few of the free or inexpensive traffic exchange sites like blogexplosion or blogclicker.

    Tip #7: Use free and inexpensive blog traffic exchange communities

    There are many sites which can be termed “traffic exchange” sites for the blogging community. It won’t cost you anything to sign up. At the very least, join blogexplosion, blogclicker, and blogazoo. Once you sign up, you have two options to help drive traffic to your blog. Use both of them!

    The first method is to earn credits (guaranteed visitors to your site) by using the “surf member sites” function. As you surf through those sites, you will be earning credits (visitors to your blog). When you find an interesting post, leave a comment as discussed above. When you find a blogger you like, add them to your blogroll and let them know you did.

    The second method to drive traffic is to purch

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