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    Follow-Up Letter and More to Increase Sales
    A television commercial in the United States of the last two years plays on a man’s craving for Dorito’s chips. He goes back and forth between his apartment and a neighbor’s who happens to have a bag of Doritos. He uses one lame excuse followed by another to get the resident to open the apartment door so he can grab a chip each. Finally, in a last follow-up he grabs the entire bag.In sales, whether short or long term, follow-up is critical for results. The preferred follow-up to a customer is the type that we call a “va
    e page Blog, linked my "web-site" to it and promptly after 3 days forgot all about it. Let the Bloggers have their Blogs. Real Men & Ladies do Web Sites!

    One day while I was about to tear out what was left of my hair in the good old war with the Search Engine Trinity - Google, Yahoo and MSN - trying to figure out just why one keyword was working and the 9,999 others were not, and why my page rank was moving like a yo-yo, and I felt no matter what I did to improve my rank only made it worse, SUDDENLY I see in MSN my site pop up on the first page where it had never been before. At least I thought it was my site. So doing a dance in my chair, and yelling YES YES YES - I click on the link and voila, suddenly my stomach churns in disgust and total nausea. I am brough

    Direct Advertising Or Modern Direct Response Marketing?
    Promotion of products or services has always been targeted at the special groups of audience that is divided on the basis of age, sex, social status and etc. Geo-targeting is also very important in marketing as it is wiser to appeal to specific features and environment than to use a one-size-fits-all advertisement, brochure or leaflet. Any kind of marketing campaign is directed at gaining profit from acquiring new markets for sales. Thousands of practical guides and manuals are written in order to comprehend and use the method
    A couple of years ago, when I first came across these viral infections making their way across the Internet I was thoroughly unimpressed. Blogs seemed to be nothing more than sophisticated "diaries". Indeed, many web sites offered what were called live journals, originally started as a place for kids to keep their diaries. What was interesting is that they kept it up on the web so their parents would not get a hold of it, but the whole world was allowed access to these diaries. Blogs seemed to be the next step, feeding the dreams of frustrated authors wanting to get something off their chests and trying to get the rest of the world to listen.

    I grew to hate Blogs.

    As time went on, Blogs still earned my disdain. Becoming ever-more-popular, now they were the realm of would-be webmasters. Those who could not really understand the intricacies of the web and the creation of "real" HTML pages went to the ever increasing number of servers offering free Blog space and software. There they created within limitations of the Blog what would be called "mini web sites". Oh, nothing with the sophistication of their 500000 page full blown web-site cousins, but nevertheless something that could be looked upon as a place to disseminate information within the vast pits of the world wide web.

    I still hated Blogs.

    Then as the weeks and months rolled by and the major players such as Google entered the Blog craze, the serious snobs of Internet technology began to take notice. It was the revolt of the plebeians against those who spent their lives matching colors, memorizing Hex Codes, creating menus and finding content for their sites. The Bloggers had the audacity to put up their pages within minutes and begin to start writing, adding, composing and generally taking on the world in the time it took to create the bare shell of one web page. My God! They even used spell checkers!

    Oh boy, did I really hate Blogs then.

    Then, and when I think upon it to this day, I still cringe - the inevitable happened. One of my clients in a show of how "technologically-minded" he was, began telling me all about his Blog. Trying to impress me with terms such as "tables" and "permalinks" and telling me how he learned HTML by messing with his Blog template, made my blood pressure shoot through the roof.

    "Hey," he said with a big evil grin on his face, "It isn't that hard! You always made it seem so mysterious. I mean I Blog all the time!"

    At that moment I could have thermally burned every Blog in the universe.

    And of course I could not get over the useless amount of information that was out there in these Blogs. Millions upon millions of web pages, or precious gigabytes, of golden bandwidth taken up with the musings of people who had nothing better to do! And the Blogs still kept on growing.

    I hated them.

    Then it happened. I knew it would. I knew it had to. I just knew it. A client asked me why I didn't have a Blog for my company. After all, Web Sites are great but Blogs he said, were ever better. And so I bit the bullet and put up a one page Blog, linked my "web-site" to it and promptly after 3 days forgot all about it. Let the Bloggers have their Blogs. Real Men & Ladies do Web Sites!

    One day while I was about to tear out what was left of my hair in the good old war with the Search Engine Trinity - Google, Yahoo and MSN - trying to figure out just why one keyword was working and the 9,999 others were not, and why my page rank was moving like a yo-yo, and I felt no matter what I did to improve my rank only made it worse, SUDDENLY I see in MSN my site pop up on the first page where it had never been before. At least I thought it was my site. So doing a dance in my chair, and yelling YES YES YES - I click on the link and voila, suddenly my stomach churns in disgust and total nausea. I am brought

    Guerrilla Marketing in Action
    Guerrilla Marketing is using time, energy and imagination to market a product, business or person without spending massive amounts of hard earned profit dollars. It also has been defined as non-traditional marketing, something unusual, unexpected and designed to be noticed. Of course all marketing is designed to be notice. Its just that some isn’t, believe it or not.There are many examples over time that have passed the guerrilla test. I will save those for another speech, article or book. For now I would like to share
    realm of would-be webmasters. Those who could not really understand the intricacies of the web and the creation of "real" HTML pages went to the ever increasing number of servers offering free Blog space and software. There they created within limitations of the Blog what would be called "mini web sites". Oh, nothing with the sophistication of their 500000 page full blown web-site cousins, but nevertheless something that could be looked upon as a place to disseminate information within the vast pits of the world wide web.

    I still hated Blogs.

    Then as the weeks and months rolled by and the major players such as Google entered the Blog craze, the serious snobs of Internet technology began to take notice. It was the revolt of the plebeians against those who spent their lives matching colors, memorizing Hex Codes, creating menus and finding content for their sites. The Bloggers had the audacity to put up their pages within minutes and begin to start writing, adding, composing and generally taking on the world in the time it took to create the bare shell of one web page. My God! They even used spell checkers!

    Oh boy, did I really hate Blogs then.

    Then, and when I think upon it to this day, I still cringe - the inevitable happened. One of my clients in a show of how "technologically-minded" he was, began telling me all about his Blog. Trying to impress me with terms such as "tables" and "permalinks" and telling me how he learned HTML by messing with his Blog template, made my blood pressure shoot through the roof.

    "Hey," he said with a big evil grin on his face, "It isn't that hard! You always made it seem so mysterious. I mean I Blog all the time!"

    At that moment I could have thermally burned every Blog in the universe.

    And of course I could not get over the useless amount of information that was out there in these Blogs. Millions upon millions of web pages, or precious gigabytes, of golden bandwidth taken up with the musings of people who had nothing better to do! And the Blogs still kept on growing.

    I hated them.

    Then it happened. I knew it would. I knew it had to. I just knew it. A client asked me why I didn't have a Blog for my company. After all, Web Sites are great but Blogs he said, were ever better. And so I bit the bullet and put up a one page Blog, linked my "web-site" to it and promptly after 3 days forgot all about it. Let the Bloggers have their Blogs. Real Men & Ladies do Web Sites!

    One day while I was about to tear out what was left of my hair in the good old war with the Search Engine Trinity - Google, Yahoo and MSN - trying to figure out just why one keyword was working and the 9,999 others were not, and why my page rank was moving like a yo-yo, and I felt no matter what I did to improve my rank only made it worse, SUDDENLY I see in MSN my site pop up on the first page where it had never been before. At least I thought it was my site. So doing a dance in my chair, and yelling YES YES YES - I click on the link and voila, suddenly my stomach churns in disgust and total nausea. I am brough

    Why Most Small Businesses Don't Work and What to Do About It
    Have you ever tried to start your own business? Was it successful? What is unsuccessful? What happened? Well, if you are anything like the hundreds of thousands of struggling entrepreneurs out there and you want to avoid some of the common pitfalls experienced by those who fail then you've got to read Michael Gerber's The E-Myth Revisited. This book is paramount for any would be entrepreneur. Many entrepreneurs are so busy working in their business that they never get the chance to work on their business. Michael Gerber gives
    pent their lives matching colors, memorizing Hex Codes, creating menus and finding content for their sites. The Bloggers had the audacity to put up their pages within minutes and begin to start writing, adding, composing and generally taking on the world in the time it took to create the bare shell of one web page. My God! They even used spell checkers!

    Oh boy, did I really hate Blogs then.

    Then, and when I think upon it to this day, I still cringe - the inevitable happened. One of my clients in a show of how "technologically-minded" he was, began telling me all about his Blog. Trying to impress me with terms such as "tables" and "permalinks" and telling me how he learned HTML by messing with his Blog template, made my blood pressure shoot through the roof.

    "Hey," he said with a big evil grin on his face, "It isn't that hard! You always made it seem so mysterious. I mean I Blog all the time!"

    At that moment I could have thermally burned every Blog in the universe.

    And of course I could not get over the useless amount of information that was out there in these Blogs. Millions upon millions of web pages, or precious gigabytes, of golden bandwidth taken up with the musings of people who had nothing better to do! And the Blogs still kept on growing.

    I hated them.

    Then it happened. I knew it would. I knew it had to. I just knew it. A client asked me why I didn't have a Blog for my company. After all, Web Sites are great but Blogs he said, were ever better. And so I bit the bullet and put up a one page Blog, linked my "web-site" to it and promptly after 3 days forgot all about it. Let the Bloggers have their Blogs. Real Men & Ladies do Web Sites!

    One day while I was about to tear out what was left of my hair in the good old war with the Search Engine Trinity - Google, Yahoo and MSN - trying to figure out just why one keyword was working and the 9,999 others were not, and why my page rank was moving like a yo-yo, and I felt no matter what I did to improve my rank only made it worse, SUDDENLY I see in MSN my site pop up on the first page where it had never been before. At least I thought it was my site. So doing a dance in my chair, and yelling YES YES YES - I click on the link and voila, suddenly my stomach churns in disgust and total nausea. I am brough

    Sign Holders
    There are many different types of sign holders you can use in a retail merchandising campaign. The most important decision on which sign holder to use if based on the type of environment they will be used in.A "harsh" environment will need something a lot stronger in a display, even though it is not as attractive as a acrylic sign holder. Metal sign holders and re-enforced plastics are much more resilient to breakage in this type of environment. An example of a rougher retail environment would be a Walmart Store. High t
    .

    "Hey," he said with a big evil grin on his face, "It isn't that hard! You always made it seem so mysterious. I mean I Blog all the time!"

    At that moment I could have thermally burned every Blog in the universe.

    And of course I could not get over the useless amount of information that was out there in these Blogs. Millions upon millions of web pages, or precious gigabytes, of golden bandwidth taken up with the musings of people who had nothing better to do! And the Blogs still kept on growing.

    I hated them.

    Then it happened. I knew it would. I knew it had to. I just knew it. A client asked me why I didn't have a Blog for my company. After all, Web Sites are great but Blogs he said, were ever better. And so I bit the bullet and put up a one page Blog, linked my "web-site" to it and promptly after 3 days forgot all about it. Let the Bloggers have their Blogs. Real Men & Ladies do Web Sites!

    One day while I was about to tear out what was left of my hair in the good old war with the Search Engine Trinity - Google, Yahoo and MSN - trying to figure out just why one keyword was working and the 9,999 others were not, and why my page rank was moving like a yo-yo, and I felt no matter what I did to improve my rank only made it worse, SUDDENLY I see in MSN my site pop up on the first page where it had never been before. At least I thought it was my site. So doing a dance in my chair, and yelling YES YES YES - I click on the link and voila, suddenly my stomach churns in disgust and total nausea. I am brough

    Why Start Your Own OnLine Business
    Are you like a lot of network or internet marketers… you have a dream, you want more for yourself and your family, and you truly believe in the concept of network & internet marketing as an online business, but you just are not making enough money again this month.You have tried more than one or two companies over the past couple years, and once again you find yourself with the same old problem. You are spending more than you are making, its taking too much time, your spouse is not impressed, and you are getting
    e page Blog, linked my "web-site" to it and promptly after 3 days forgot all about it. Let the Bloggers have their Blogs. Real Men & Ladies do Web Sites!

    One day while I was about to tear out what was left of my hair in the good old war with the Search Engine Trinity - Google, Yahoo and MSN - trying to figure out just why one keyword was working and the 9,999 others were not, and why my page rank was moving like a yo-yo, and I felt no matter what I did to improve my rank only made it worse, SUDDENLY I see in MSN my site pop up on the first page where it had never been before. At least I thought it was my site. So doing a dance in my chair, and yelling YES YES YES - I click on the link and voila, suddenly my stomach churns in disgust and total nausea. I am brought face-to-face with the Blog I put up 3 months beforehand. NOT MY WEB SITE! MY BLOG!

    I hate Blogs with a passion. But you better believe you will find me Blogging every day from now on.

    Copyright © 2005 Ted W. Gross. All rights reserved. (You may publish this article in its entirety with the following author's information with live links only.)

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