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Casual Articles - Creating the Perfect Advertising Headline
In our previous installment on medical billing, we covered the basics of enteral nutrition and billing and how it got to be such big business. In this installment we're going to review the GE0 record, fields 1 through 8, which is the CMN that has to be sent to the carrier with each enteral bill that is submitted for payment via electronic means using NSF 3.01 specifications.GE0 field 1, positions 1 - 3, is the record type. This field needs to be filled in with GE0. If it is not, the c
The headline is an opportunity to challenge the reader and offer a feature or benefit story. It can ask a question, prov
The Franchising Division at the Federal Trade Commission put forth a report for revamping and upgrading the Franchise Rule. After ten-years of doing nothing they are now moving forward to with these changes. They put out word to the franchising industry for comments on their 432-page totally flawed report.In this report it is safe to say that there is quite a lot of rear end kissing pre-comments from the attorney based commenters. It is done under the disguise of professionalism, howeve
From the title, you have already gathered it starts with the headline. Whether it’s a newspaper, magazine, or Yellow Page ad, the headline is like the ignition of the car. Without one or at least a good working one, nothing happens. The car may stutter or whine, but the end result is wasted time, for both you and the reader. I was always amazed at what my client suggested for headlines in their YP ads. Can you guess what they asked for?
Most felt that it should just contain their name. In most cases, they figured that was enough. Now if their name happened to be, “Jones Plumbing, where we fix all pipes and drains for a low price with 20 years experience and have a full, money-back guarantee,” I would disagree. Many only wanted their name, like “Harvey’s Appliance Repair” across the entire top. Now what does that really tell us? To begin with, the ad was already under “Appliance Repair,” in the phone book. And why would I want to give someone my business simply because his name was Harvey? Even if it was “Smith Toyota Auto Sales,” does that alone convince you to go there to buy your next Corolla when there are five other Toyota dealerships? I think not.
The headline is an opportunity to challenge the reader and offer a feature or benefit story. It can ask a question, provo
What do governments do with their surplus and/or impounded merchandise? Surplus merchandise is government owned goods that are no longer needed. They may be office furnishings, guns, ships, buildings, office equipment. Also included in surplus merchandise is military equipment, Coast Guard equipment, and fire equipment. If there is a default on a government guaranteed mortgage that results in foreclosure, there are houses that are auctioned. The government also sells at auction goods that
From the title, you have already gathered it starts with the headline. Whether it’s a newspaper, magazine, or Yellow Page ad, the headline is like the ignition of the car. Without one or at least a good working one, nothing happens. The car may stutter or whine, but the end result is wasted time, for both you and the reader. I was always amazed at what my client suggested for headlines in their YP ads. Can you guess what they asked for?
Most felt that it should just contain their name. In most cases, they figured that was enough. Now if their name happened to be, “Jones Plumbing, where we fix all pipes and drains for a low price with 20 years experience and have a full, money-back guarantee,” I would disagree. Many only wanted their name, like “Harvey’s Appliance Repair” across the entire top. Now what does that really tell us? To begin with, the ad was already under “Appliance Repair,” in the phone book. And why would I want to give someone my business simply because his name was Harvey? Even if it was “Smith Toyota Auto Sales,” does that alone convince you to go there to buy your next Corolla when there are five other Toyota dealerships? I think not.
The headline is an opportunity to challenge the reader and offer a feature or benefit story. It can ask a question, prov
MERRITT ISLAND FL-Most folks would be a little annoyed with a windy rainy gray Florida day. But not Tinho Dornellas. Tinho is an expert windsurfer and his life’s dream is to teach you how to be a windsurfer.This thirty-nine year old father of two boys operates out of an obscure Merritt Island, Florida shop in an area where most folks would think of storing furniture rather than buying a sailboard and learning how to use it.His shop is a few miles down the road fromthe leg
Most felt that it should just contain their name. In most cases, they figured that was enough. Now if their name happened to be, “Jones Plumbing, where we fix all pipes and drains for a low price with 20 years experience and have a full, money-back guarantee,” I would disagree. Many only wanted their name, like “Harvey’s Appliance Repair” across the entire top. Now what does that really tell us? To begin with, the ad was already under “Appliance Repair,” in the phone book. And why would I want to give someone my business simply because his name was Harvey? Even if it was “Smith Toyota Auto Sales,” does that alone convince you to go there to buy your next Corolla when there are five other Toyota dealerships? I think not.
The headline is an opportunity to challenge the reader and offer a feature or benefit story. It can ask a question, prov
Sheryl Huenster is a self proclaimed dollar store junkie. The Clifton mother of four makes the trek to various fixed price stores within a ten mile radius of her white clapboard home two or three times per week.“I’m an addict. I admit it. I can’t go more than a week without visiting the stores, unless I’m on vacation. You better believe that when I go to the Jersey Shore I know where the all the stores are in the Toms River area,” she laughed.Years after the close of Woolworth’s a
The headline is an opportunity to challenge the reader and offer a feature or benefit story. It can ask a question, prov
Your business, no matter how small, needs an effective accounting management system to sustain its day-to-day viability and establish its long-term financial goals. But when you are already multitasking as the CEO, the manager, and the salesman, you don’t really have time to be an accountant too, do you? Yes, actually, you do.With a good small business accounting software program, you can still manage your cash flow hands on, without spending too much time. A few clicks here and there,
The headline is an opportunity to challenge the reader and offer a feature or benefit story. It can ask a question, provoke a response, or provide valuable information. Rather than describe every possibility, let me list a few examples:
- “You Don’t Really Need Insurance, ask us why” (it’s for your survivors, family, etc.)
- “The 7 Things You Must Do Before Calling a Locksmith”
- “Are You Risking Your Life by NOT Seeing Your Dentist Every Year?”
- “Don’t Repair Your Brakes Until You Read This”
- “We Didn’t Go into Business to Make Money” (to help people)
- “Take This Window-Washing Test Before You Call Anyone”
- “An Ordinary Pest Control Service Hurts More Than Helps”(using harsh chemicals, etc.)
- “Not All Pet Foods Are Made Equal. Ask Us Why.”
- “What Painting Contractors Don’t Want You to Know”
- “Why We the Most Expensive Dealer in Town and That’s the Good News!
- “Learn the Secret to Better Carpet Cleaning”
- “The One Thing that You should Know about your Real Estate Agent”
- “Why We No Longer Sell Burglar Alarms” (we sell safety, piece of mind, etc.)
So, what happened to all the business names? They can be anywhere else in the ad that you choose. The main purpose of the headline is to get the reader to continue into the heart of the ad. Would you be intrigued by these headlines? Are they better than the name and phone number alone? You can use these as a springboard by plugging in your own type of business and then expl
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