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  • Casual Articles - SEO Copywriting is a Waste of Time for Blogs

    How to Put Law & Order into Marketing Your Legal Practice
    First in a series of three articlesRegardless of your law firm’s focus – criminal, civil, corporate, family, business, etc. – the greatest challenge most small to mid-size firms face is the lack of a strategic and disciplined approach to business development. Relying on referrals does not a strategy make! And waiting to get serious about marketing until that major case is wrapped up is way too late.Whether you’re frustrated with past marketing efforts that have been expensive, t
    ong> than what other people say about that web page, and how many times.

    It all comes down to links.

    First of all, referral traffic (links from other bloggers) is of higher quality for the things that matter mos

    Pass them the Crown to Build the Empire
    Stop for a moment…. and imagine how you would feel as an employee under this situation:You have been working for ACME for ten years now. You do the same thing everyday. You’re tied at the desk pounding a decrepit keyboard; half the keys don’t work. When you’re not nursing carpal tunnel syndrome, you’re sipping stale coffee at the greasy counter. Worse, you don’t really know anyone that you work with. Socializing involves a casual hello… with the doorman’s Doberman.One day yo
    Good copywriting skills can help you sell with your blog. But if you think by “copywriting” I mean “SEO copywriting,” you’d be wrong.

    In fact, you’re probably wasting your time even worrying about traditional SEO techniques when it comes to blogs. Here’s why.

    Writing for Search Engines

    Search engine optimization (“SEO”) copywriting means writing web page copy that is optimized to rank well in the search engines. This includes inserting targeted key words in certain places (like titles), and in frequencies and densities designed to satisfy a particular search engine algorithm.

    Why isn’t this as important anymore? Essentially, SEO experts think traditional SEO for blogs is a big waste of time.

    Humans Matter More

    The gist of the argument is that when it comes to search rankings, what’s written on a web page is less important than what other people say about that web page, and how many times.

    It all comes down to links.

    First of all, referral traffic (links from other bloggers) is of higher quality for the things that matter most

    Warning - Pay Attention To Early Signals
    I’ll bet every one of you has at least one customer you wish you didn’t have. Right? If so, when did this customer tell you he was going to be like the way he is? Yep, you guessed it – early in the game.One of the mistakes salespeople make is that they fail to accurately observe early prospect and client signals. These signals are dead give-aways as to how these people will behave as the relationship unfolds. For example: if you have a prospect who does not return your phone calls du
    hen it comes to blogs. Here’s why.

    Writing for Search Engines

    Search engine optimization (“SEO”) copywriting means writing web page copy that is optimized to rank well in the search engines. This includes inserting targeted key words in certain places (like titles), and in frequencies and densities designed to satisfy a particular search engine algorithm.

    Why isn’t this as important anymore? Essentially, SEO experts think traditional SEO for blogs is a big waste of time.

    Humans Matter More

    The gist of the argument is that when it comes to search rankings, what’s written on a web page is less important than what other people say about that web page, and how many times.

    It all comes down to links.

    First of all, referral traffic (links from other bloggers) is of higher quality for the things that matter mos

    Office Manager Job Descriptions
    The role and responsibilities of the senior management personnel in organizations differ from industry to industry. However, with specific training in a certain area, skill in management can be a profitable secondary asset for an employee.For example, the role of office manager differs a lot between the software sector and the cookware manufacture production office. In the IT sector/software companies, the office manager is supposed to have a complete understanding on the functions of
    des inserting targeted key words in certain places (like titles), and in frequencies and densities designed to satisfy a particular search engine algorithm.

    Why isn’t this as important anymore? Essentially, SEO experts think traditional SEO for blogs is a big waste of time.

    Humans Matter More

    The gist of the argument is that when it comes to search rankings, what’s written on a web page is less important than what other people say about that web page, and how many times.

    It all comes down to links.

    First of all, referral traffic (links from other bloggers) is of higher quality for the things that matter mos

    Who's Managing Your Manager?
    If you are a music artist that has a need for someone to: filter communications between you and third parties that have expressed a professional interest in your services as an artist, or the use of your music; negotiate contracts and offers of employment; schedule and coordinate your professional activities; direct and interface with the various members of your support team; and provide counsel pertaining to the most advantageous or strategic career moves to make, then you need a competent p
    raditional SEO for blogs is a big waste of time.

    Humans Matter More

    The gist of the argument is that when it comes to search rankings, what’s written on a web page is less important than what other people say about that web page, and how many times.

    It all comes down to links.

    First of all, referral traffic (links from other bloggers) is of higher quality for the things that matter mos

    Direct Mail Marketing for Mobile Auto Detailers
    Mobile auto detailers and mobile car washes should consider doing some advertising to promote their business and build their routes. The stronger the route and the more customers clustered close together mean more money and efficiency; this obviously equates to more profits.May I suggest using direct-mail marketing advertising and those little discount packages with coupons? By specifically targeting a ZIP code in an area in which you believe needs more business you can indeed cluster
    ong> than what other people say about that web page, and how many times.

    It all comes down to links.

    First of all, referral traffic (links from other bloggers) is of higher quality for the things that matter most – subscriptions and sales.

    It’s like the difference between a prospect who is sent your way from a happy former client, measured against someone who finds you in the Yellow Pages.

    But this also impacts your search engine rankings. The algorithms favor sites and pages with incoming, non-reciprocal links from body text – in other words, express recommendations from other people. And much more weight is placed on the words used in those links (anchor text) than the words on the page linked to.

    Just ask George W. Bush.

    You won’t find the words “miserable failure” anywhere on the biography page of the current U.S. President, and yet that page ranks number one for the search term in Google. That’s because a whole bunch of other people (mostly bloggers) decided to link to W’s bio with the anchor text “miserable failure,” and obtained top ranking.

    The trend of search engine’s favor

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