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Casual Articles - The Basics of Blogging - Part Three - Keywords, Tags, Categories - Oh Vey! I Am So Mixed Up!
Advertising-How to Begin?
First you need to learn everything there is to learn about your business, from what products you sell and their benefits to what type of specials your business is having for the month.When you advertise you want to think like a consumer, the ad needs to be short yet catch their attention!You only have a few seconds to get their attention and have them click through to read your entire ad and then proceed to click through to your site.So how do you do this?First you need a catchy headline/subject line!Take yourself out of the “selling” mode, you need to think like you are a consumer who is looking for an item. Remember you have to already know your niche market, otherwise you will be doing all this work for nothing!Say you sell cosmetics, what as a cons
e to put this down.First you need to learn everything there is to learn about your business, from what products you sell and their benefits to what type of specials your business is having for the month.When you advertise you want to think like a consumer, the ad needs to be short yet catch their attention!You only have a few seconds to get their attention and have them click through to read your entire ad and then proceed to click through to your site.So how do you do this?First you need a catchy headline/subject line!Take yourself out of the “selling” mode, you need to think like you are a consumer who is looking for an item. Remember you have to already know your niche market, otherwise you will be doing all this work for nothing!Say you sell cosmetics, what as a cons
These articles began because of a thread at Absolute Write called "Wha
Define Your Position: Values, Ethics & Leadership
Some call it wearing one’s heart on the sleeve; others call it wearing their emotions. If the discussion is of values and ethics, leaders must wear them openly, constantly encouraging, mentoring, and coaching others to operate within values-based and ethical standards the leader expresses. Values and ethics exist in a philosophical arena and often mistaken as the same. Values explain that who you are is what you were when. Ethics demonstrates values through behavior. This paper takes the position that values exist on a higher plane than ethics.Dr. Gyertson6 shares an insight on value and ethic sources. He says throughout human development, there are socio-cultural influences in family and tribe. In the time of prehistory, these values meant survival and extended family. Exploring present
Okay so now we know all there is to know about content and keywords. Hah! But you did get the basics. It may be a good point to stop and talk about Keywords, Tags, Categories and all that as well. Logically, in progression this should come much later, but because there seems such misunderstandings about Technorati, Del.icio.us and other tagging systems, it may be a good place to put this down.Some call it wearing one’s heart on the sleeve; others call it wearing their emotions. If the discussion is of values and ethics, leaders must wear them openly, constantly encouraging, mentoring, and coaching others to operate within values-based and ethical standards the leader expresses. Values and ethics exist in a philosophical arena and often mistaken as the same. Values explain that who you are is what you were when. Ethics demonstrates values through behavior. This paper takes the position that values exist on a higher plane than ethics.Dr. Gyertson6 shares an insight on value and ethic sources. He says throughout human development, there are socio-cultural influences in family and tribe. In the time of prehistory, these values meant survival and extended family. Exploring present
These articles began because of a thread at Absolute Write called "Wha
How to Use Articles in Blogs
Blogging has become a way of life for most people who use their blogs to write their thoughts and even to promote their businesses. The blog has come a long way from its earlier days as an online private journal to its present existence as a method of keeping in touch not only with family and friends but also with business clients.Blogs are much like a website that contains different entries in the form of articles, photos and even videos. Blog sites are where people often write their views on certain issues such as politics or local events. Others use blogs to keep their family and friends updated with the goings on in their personal lives.However, there are people who have discovered that they can make money out of their blogs. Suddenly, the passion for writing blogs has start
sics. It may be a good point to stop and talk about Keywords, Tags, Categories and all that as well. Logically, in progression this should come much later, but because there seems such misunderstandings about Technorati, Del.icio.us and other tagging systems, it may be a good place to put this down.Blogging has become a way of life for most people who use their blogs to write their thoughts and even to promote their businesses. The blog has come a long way from its earlier days as an online private journal to its present existence as a method of keeping in touch not only with family and friends but also with business clients.Blogs are much like a website that contains different entries in the form of articles, photos and even videos. Blog sites are where people often write their views on certain issues such as politics or local events. Others use blogs to keep their family and friends updated with the goings on in their personal lives.However, there are people who have discovered that they can make money out of their blogs. Suddenly, the passion for writing blogs has start
These articles began because of a thread at Absolute Write called "Wha
The Technology Small Enterprises Need At Prices They Can Afford
The South African Small and Medium Enterprise (SME) sector is the new target for technology companies seeking to sell products and services. However, what does this turnaround in attitude mean for the small business owner?In the past SMEs were seen as too small, with limited resources, requiring too much investment in time and back-up support from vendors. Also, it took too many small transactions to generate the same revenue that a large corporate or government contracts would make. So, the focus was on winning large government tenders and winning corporate clients, which brought in huge revenues once the contract was signed.As for SMEs, it was much easier to sell them products and services that almost fit, and if the match was not so prefect, that was just too damn bad. You get
at as well. Logically, in progression this should come much later, but because there seems such misunderstandings about Technorati, Del.icio.us and other tagging systems, it may be a good place to put this down.The South African Small and Medium Enterprise (SME) sector is the new target for technology companies seeking to sell products and services. However, what does this turnaround in attitude mean for the small business owner?In the past SMEs were seen as too small, with limited resources, requiring too much investment in time and back-up support from vendors. Also, it took too many small transactions to generate the same revenue that a large corporate or government contracts would make. So, the focus was on winning large government tenders and winning corporate clients, which brought in huge revenues once the contract was signed.As for SMEs, it was much easier to sell them products and services that almost fit, and if the match was not so prefect, that was just too damn bad. You get
These articles began because of a thread at Absolute Write called "Wha
Three Simple Ways To Improve Customer Loyalty
There can be no greater work related priority than when we are interacting with a customer, either in person or on the phone. Each employee must be keenly aware that the only thing that sets your business apart from your competitors – long term – is how you make your customers feel whenever they are interacting with an employee.If the quality of that “experience” is exceptional, your customers will become your best advertisers and sources of new customers by talking about your business to their many friends, family and business colleagues. The following three simple suggestions are designed to enhance the customer’s experience while potentially uncovering other customer needs:1. Get focused – The initial few seconds of any conversation, whether it be at the teller window or on t
misunderstandings about Technorati, Del.icio.us and other tagging systems, it may be a good place to put this down.There can be no greater work related priority than when we are interacting with a customer, either in person or on the phone. Each employee must be keenly aware that the only thing that sets your business apart from your competitors – long term – is how you make your customers feel whenever they are interacting with an employee.If the quality of that “experience” is exceptional, your customers will become your best advertisers and sources of new customers by talking about your business to their many friends, family and business colleagues. The following three simple suggestions are designed to enhance the customer’s experience while potentially uncovering other customer needs:1. Get focused – The initial few seconds of any conversation, whether it be at the teller window or on t
These articles began because of a thread at Absolute Write called "Wha
How to Get Referrals by Going through the Back Door, Instead of the Front
What referrals? Referrals are an endorsed lead that helps you get into a prospect door. It’s natural for a person to be hesitant to provide you will referrals, especially if they never done business with you. So you must make the refer providing you with the referral comfortable and trust that you will not harm their friends with your actions.I’m first going to tell you what you can not do. You can not go up to people and asking them “Who do you know and can you refer them to me?” This will get you kick out the door faster than you can say, “Never mind.” Now, I am going to tell what you can do. You can make it as easy as possible for the people to refer us to people they know who fit your target demographic.You need a list of the people in your targeted industry. For examp
e to put this down.What referrals? Referrals are an endorsed lead that helps you get into a prospect door. It’s natural for a person to be hesitant to provide you will referrals, especially if they never done business with you. So you must make the refer providing you with the referral comfortable and trust that you will not harm their friends with your actions.I’m first going to tell you what you can not do. You can not go up to people and asking them “Who do you know and can you refer them to me?” This will get you kick out the door faster than you can say, “Never mind.” Now, I am going to tell what you can do. You can make it as easy as possible for the people to refer us to people they know who fit your target demographic.You need a list of the people in your targeted industry. For examp
These articles began because of a thread at Absolute Write called "What Is Your Technorati Rank?" On perusing that thread I realized that many writers were placing their hopes in something that just was not going to happen. More so, they were actually misreading the importance of certain "rankings" and thus ignoring the more important factors.
If you read the previous articles in this series you now hopefully understand "keyword basics".
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