Tags |
|
|
Links |
|
|
Casual Articles - Are Corporate Blogs a Waste of Time for Upper Management?
You have done the hard work of completing the application form or CV and you find out that you have the interview for a job you are keen to land. Often when it comes to the interview stage people perform well below their best. Yes nerves are a factor and everyone has them.So how can you excel in interviews? Here are my 8 top tips.1. Be prepared. So
Marketing Department Announcements
Again, with little effort you can also include an "Events" section on your "News" page once it is converted to a blog. Exhibiting at a trade show next month? Is your management team involved in any seminars, webi
If you are like me, you enjoy helping other people. One way to help people is to share your knowledge with those who could benefit from it. Because the Internet is so massive, it is certain that there are people out there who would love to read what you write.Our company was on Google page five for this service a about 10-months ago and now we have progressed
Corporate management has been told they need to blog to connect with customers, prospects, vendors and associates. This is good advice for CEOs and managers that are excellent bloggers with plenty of time on their hands. Slim chance you work for one of these people.
So how should corporations more effectively use a blog?
PR Blogging Machine
Add your blog as a link on your corporate website, but you don't necessarily need to call it a blog. There is no need nor many compelling reasons to have a stand alone blog. Your blog should look and feel just like any other page on your website, except the content is now going to be fresh, relevant and informative to your target market. Use the "News" link on your website and turn that stale, outdated content into a well-oiled, PR blogging machine.
Limit the posting rights to your marketing/PR department. Publish at least 2-3 posts per week; not an overbearing workload. Write press releases and relevant industry news that includes quotes and comments from the CEO and upper management. This will minimize their time involved while maximizing their exposure both internally and externally - everybody wins.
One benefit is your IT Department can set it up easily and little (if any) developer time is required to keep the "News" page updated. Search engines will love the fresh content and your website SEO results will improve, another benefit. Also, your website visitors can comment, you can promote the site in your newsletters and marketing materials, and your customers have a compelling reason to bookmark your website.
Involve Your Human Resources Department
With little effort, your human resources department can post job openings on the "News" page after you convert it to a blog format. A separate HR page, or multiple pages for each job opening, can easily be included and updated by your HR Department. Consider creating an RSS feed so potential candidates can check your job openings from their desktop easily.
Marketing Department Announcements
Again, with little effort you can also include an "Events" section on your "News" page once it is converted to a blog. Exhibiting at a trade show next month? Is your management team involved in any seminars, webin
I love blogs and blogging, but with all good things, especially those online, it comes with a whole new host of problems. Search engines love blogs and therefore so do spammers. Spammers love blogs only because blog spamming techniques work, thanks to the search engines and bloggers themselves.Last year Google introduced the "nofollow" attribute for links. Us
So how should corporations more effectively use a blog?
PR Blogging Machine
Add your blog as a link on your corporate website, but you don't necessarily need to call it a blog. There is no need nor many compelling reasons to have a stand alone blog. Your blog should look and feel just like any other page on your website, except the content is now going to be fresh, relevant and informative to your target market. Use the "News" link on your website and turn that stale, outdated content into a well-oiled, PR blogging machine.
Limit the posting rights to your marketing/PR department. Publish at least 2-3 posts per week; not an overbearing workload. Write press releases and relevant industry news that includes quotes and comments from the CEO and upper management. This will minimize their time involved while maximizing their exposure both internally and externally - everybody wins.
One benefit is your IT Department can set it up easily and little (if any) developer time is required to keep the "News" page updated. Search engines will love the fresh content and your website SEO results will improve, another benefit. Also, your website visitors can comment, you can promote the site in your newsletters and marketing materials, and your customers have a compelling reason to bookmark your website.
Involve Your Human Resources Department
With little effort, your human resources department can post job openings on the "News" page after you convert it to a blog format. A separate HR page, or multiple pages for each job opening, can easily be included and updated by your HR Department. Consider creating an RSS feed so potential candidates can check your job openings from their desktop easily.
Marketing Department Announcements
Again, with little effort you can also include an "Events" section on your "News" page once it is converted to a blog. Exhibiting at a trade show next month? Is your management team involved in any seminars, webi
The CeMAP syllabus is much more wide ranging than most people expect with the broadest syllabus being in the CeMAP 1 exam. CeMAP 1 actually covers most of the financial services industry in a summary form to give the student a general understanding of the industry. This is obviously useful to the CeMAP student who is totally inexperienced in the fin
Limit the posting rights to your marketing/PR department. Publish at least 2-3 posts per week; not an overbearing workload. Write press releases and relevant industry news that includes quotes and comments from the CEO and upper management. This will minimize their time involved while maximizing their exposure both internally and externally - everybody wins.
One benefit is your IT Department can set it up easily and little (if any) developer time is required to keep the "News" page updated. Search engines will love the fresh content and your website SEO results will improve, another benefit. Also, your website visitors can comment, you can promote the site in your newsletters and marketing materials, and your customers have a compelling reason to bookmark your website.
Involve Your Human Resources Department
With little effort, your human resources department can post job openings on the "News" page after you convert it to a blog format. A separate HR page, or multiple pages for each job opening, can easily be included and updated by your HR Department. Consider creating an RSS feed so potential candidates can check your job openings from their desktop easily.
Marketing Department Announcements
Again, with little effort you can also include an "Events" section on your "News" page once it is converted to a blog. Exhibiting at a trade show next month? Is your management team involved in any seminars, webi
I have been working in customer service for many years, and I have seen many people arrive for job interviews. I have become well-versed in what employers are looking for in a potential employee. I thought much of this was common sense, but either people aren’t getting the message, or many just don’t really want to be hired. I thought I would pass along some good in
Involve Your Human Resources Department
With little effort, your human resources department can post job openings on the "News" page after you convert it to a blog format. A separate HR page, or multiple pages for each job opening, can easily be included and updated by your HR Department. Consider creating an RSS feed so potential candidates can check your job openings from their desktop easily.
Marketing Department Announcements
Again, with little effort you can also include an "Events" section on your "News" page once it is converted to a blog. Exhibiting at a trade show next month? Is your management team involved in any seminars, webi
Ethics are the focus of much discussion and media coverage in the post-Enron and WorldCom scandal tainted world of business. Leadership, always an area of study for organizations of all types and sizes, is receiving even more attention as a result of corporate and other forms of corruption (such as the recent events with Tom Delay in Congress and the “K Street” lobb
Marketing Department Announcements
Again, with little effort you can also include an "Events" section on your "News" page once it is converted to a blog. Exhibiting at a trade show next month? Is your management team involved in any seminars, webinars, webcasts, or other marketing events? Using a blog to promote your corporate events is effective and the content improves your SEO results.
There are many ways to view blogs. When you realize blogs are software tools as much as anything else, their uses are practically endless.
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.casualarticles.com/article/58230/casualarticles-Are-Corporate-Blogs-a-Waste-of-Time-for-Upper-Management.html">Are Corporate Blogs a Waste of Time for Upper Management?</a>
BB link (for phorums):
[url=http://www.casualarticles.com/article/58230/casualarticles-Are-Corporate-Blogs-a-Waste-of-Time-for-Upper-Management.html]Are Corporate Blogs a Waste of Time for Upper Management?[/url]
Related Articles:
Dot Net Interview Questions - Smart Navigation
The Most Valuable 30 Minutes of the Small Business Owner's Workweek
An Introduction to Viral Marketing
Bookmark it:
|