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  • Casual Articles - Nonprofit Blogging – The Basics

    Hey Techie, Switch Off Your Computer
    Are you fed up, broke and lonely? Then switch off your computer and get a life. Ok that's my little joke. Seriously though, sitting in front of a monitor for most of the day is not likely to do much to improve any of the points above. Try communicating with the real world for a change. Call a prospect, ask if there is something you can help them with. It doesn't much matter what they reply, you always benefit from the exchange.If you are in luck, they'll say that they do need a product or service. But should the answer be, 'Not at the moment', that's ok too. Because now you have introduced yourself and (I hope) supplied a pho
    battle to save the oceans. Readers are invited to participate in the discussion by adding to the blog.

    Where: http://community.oceana.org

    How to Put Blogs to Work for Your Nonprofit organization

    Here's how you can put blogs to work for your organization.

    • Quickly summarize and point to other articles on the web that are relevant to your audience.
    • Include audiences (or sele
      Have You Done Your Math Before You List Your Item In EBay?
      Depending how you see or define eBay, it is definitely a big trading platform for buyers and sellers. It is more than a flea market as brand new goods are being sold as well. Whether you want to make it big in eBay or you just want to get rid of your old stuffs, there is always a place for you.If your intention is just to get rid of your old stuffs and your motive is not to make a living out of it, then the various administrative fees associated with it may not be a big concern to you. However, it is good for you to know what these administration fees are so that you will not get a rude shock when you receive your final pay
      What's a Blog?

      An abbreviation of "weblog," blogs are websites that take the form of online journals, updated frequently with running commentary on one or many topics.

      A blog is the absolutely easiest way to provide regularly updated information to your audiences. Because blog creation process is simpler than website creation or print design and production, blogs enable nonprofits to easily publish a stream of constantly updated, linked content. And search engines love fresh content.

      Most blogs are directed towards external audiences and cover alerts, news clips, human interest stories and volunteers. What's very distinct to blogs in the personal voice in which these stories are told.

      Blogs usually feature:

      • Brief entries running one-three paragraphs in length.
      • One or more columns on the page, with new content added to the largest column.
      • Sidebars linking to other blogs, previous posts or other comments.
      • Updates added at the top of the blog, so that entries read in reverse chronological order. This approach makes it easy for readers to find the most recent content.
      • Lots of links within blog entries (to other blogs, websites, and articles in your e-newsletter, as well as audio and video files). Some blog entries also feature photos.
      • Frequent updates, with updating schedules from several times daily to two-three times each week.

      Here are a few examples of nonprofit blogs:

      Citizens League

      How to Put Blogs to Work for Your Nonprofit organization

      Here's how you can put blogs to work for your organization.

      • Quickly summarize and point to other articles on the web that are relevant to your audience.
      • Include audiences (or selec
        5 Reasons Why You Should Establish an Offshore Company
        Offshore companies or International Business Companies (also known as IBCs) are ‘distinct legal entities’ – what this means is that they can be treated to all intents and purposes like an individual.This means they can do business and be taxed for example, in fact they can do pretty much everything apart from have feelings or be loved!But what’s the point of an offshore company?Well, residents of high tax countries such as America of the United Kingdom for example can sometimes use an offshore company structure and route their income or profits through it to reduce their own personal taxation for example.
        are directed towards external audiences and cover alerts, news clips, human interest stories and volunteers. What's very distinct to blogs in the personal voice in which these stories are told.

        Blogs usually feature:

        • Brief entries running one-three paragraphs in length.
        • One or more columns on the page, with new content added to the largest column.
        • Sidebars linking to other blogs, previous posts or other comments.
        • Updates added at the top of the blog, so that entries read in reverse chronological order. This approach makes it easy for readers to find the most recent content.
        • Lots of links within blog entries (to other blogs, websites, and articles in your e-newsletter, as well as audio and video files). Some blog entries also feature photos.
        • Frequent updates, with updating schedules from several times daily to two-three times each week.

        Here are a few examples of nonprofit blogs:

        Citizens League

        How to Put Blogs to Work for Your Nonprofit organization

        Here's how you can put blogs to work for your organization.

        • Quickly summarize and point to other articles on the web that are relevant to your audience.
        • Include audiences (or sele
          Avoid The Marketing Two-Step
          Small business marketing seems to go one of a couple of ways. Here are two basic definitions of marketing. You can decide for yourself which one you're using to try and market and grow your business.1. Marketing is the coordinated and systematic use of strategies and tactics to generate a consistent supply of high-quality leads for your small business.2. Marketing is a two-step process.It's a good bet that you're using definition number two to try and take your own business to the next level. Sorry, you may like the first definition better. But, experience tells me that mos
          entries read in reverse chronological order. This approach makes it easy for readers to find the most recent content.
        • Lots of links within blog entries (to other blogs, websites, and articles in your e-newsletter, as well as audio and video files). Some blog entries also feature photos.
        • Frequent updates, with updating schedules from several times daily to two-three times each week.

        Here are a few examples of nonprofit blogs:

        Citizens League

        How to Put Blogs to Work for Your Nonprofit organization

        Here's how you can put blogs to work for your organization.

        • Quickly summarize and point to other articles on the web that are relevant to your audience.
        • Include audiences (or sele
          What is a System and How Do I Create Them?
          In its simplest definition, a system is nothing more than an organized, planned, and predictable way of doing things.For example when we talk about "marketing systems" we don't mean a single piece of advertising or even several pieces. A marketing system is all of your marketing efforts working together in a synergistic fashion with your other systems that provides the owner/manager with predictable results.There are 5 types of systems:* Organizational & Administrative - the structure * Procedural - "how we do things here" * Marketing - "how we sell here" * Financials - "how we pay for it"
          What: Frequent updates to educate Minnesota's citizens and motivate action on legislation.

          Where: http://www.citizensleague.net/blogs/homepageblog/archives/2004_08.html

        • Oceana What: Reports from the field from marine biologists and conservationists around the world on the battle to save the oceans. Readers are invited to participate in the discussion by adding to the blog.

          Where: http://community.oceana.org

        How to Put Blogs to Work for Your Nonprofit organization

        Here's how you can put blogs to work for your organization.

        • Quickly summarize and point to other articles on the web that are relevant to your audience.
        • Include audiences (or sele
          Giving Makes Good Business Sense
          We all know that company charitable giving makes a difference, some how, some way. Donations that count, charities it supports, people it helps. Besides, it’s just a good thing to do, right? But giving for the sake of gaining a bit more pr for you business or because you feel you should be the good neighbor to all charities, simply doesn't have the impact.Giving, when done correctly and strategically can have a huge impact on your business and the causes you give to. Most of us know how donations can help organizations, but how exactly does it help the company? Numerous studies have been done on this very subject. Here are a
          battle to save the oceans. Readers are invited to participate in the discussion by adding to the blog.

          Where: http://community.oceana.org

        How to Put Blogs to Work for Your Nonprofit organization

        Here's how you can put blogs to work for your organization.

        • Quickly summarize and point to other articles on the web that are relevant to your audience.
        • Include audiences (or selected audiences) in conversation on critical topics.
        • Invite experts in your field or issue area to contribute as guest bloggers.
        • Get timely information out without tech staff or web designers. You can even do "real-time" reporting from a conference, field visit or legislative session.
        • Cross-promote and re-use all the content you create for your website, print magazines and e-newsletter.
        Here's a nonprofit blog scenario:

        An association of healthcare nonprofits uses their blog as a highly efficient means of communicating with its members. The membership staff posts three-five new entries daily, which range from quick announcements on members' special events to multiple entries about sessions at the association's recent conference. Using the blog, staff members easily get this info to members in minutes.

        How to get audiences to read your organization's blog

        1. Add your blog headlines to your organization's home page.
        2. Syndicate your blog via RSS format.

          When you syndicate your organization's blog content (RSS=real simple syndication), readers can use a type of free software called a "news aggregator" to automatically retrieve the latest stories from your nonprofit and thousands of other sites and blogs. The news aggregator pulls your blog right down to your audience's desktops so they receive blog entries without having to open their web browsers!

          NOTE: The BBC has posted a great explanation of RSS at: http://news.bbc.co.uk/1/hi/magazine/3503509.stm

        3. Form a network with colleague organizations to run your blog headlines on their own websites, and vice versa.

          Use trackback (a link back to the initial entry on which the current entry comments), commenting on other blogs and re-posting of other blogs' key stories to strengthen your network and motivate audiences when important issues need atten

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