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Casual Articles - The History and Evolution of the Internet Part I
Why Faceless Technology Requires More Contact
What does your best customer look like? Are they blond, dark haired, tall or short with a light or dark complexion? I ask this question because we often don't know what our customers look like. Some might argue that it doesn't matter. I would agree that in many cases, it doesn't matter.I was in a hotel lobby a few months back and a person shouted my name. I turned around and didn't recognize who the person was. They knew me and my brain ch
which has left so big an What does your best customer look like? Are they blond, dark haired, tall or short with a light or dark complexion? I ask this question because we often don't know what our customers look like. Some might argue that it doesn't matter. I would agree that in many cases, it doesn't matter.I was in a hotel lobby a few months back and a person shouted my name. I turned around and didn't recognize who the person was. They knew me and my brain ch
Love Is Blind: Product Planning With Your Eyes Open
You're sitting at your desk, and suddenly it hits you; a breathtakingly beautiful idea for a new product, that "one and only" offering to catapult your company into instant success. You know it will work. You know everyone will want to buy it. Even your family loves the idea. You invest a good deal of time and a substantial amount of money developing and introducing this product you love, but a year passes and not one unit sells.What at fi
Today, the internet has become an integral part of our lives. In fact, it is hard to name a technology which has left so big an iYou're sitting at your desk, and suddenly it hits you; a breathtakingly beautiful idea for a new product, that "one and only" offering to catapult your company into instant success. You know it will work. You know everyone will want to buy it. Even your family loves the idea. You invest a good deal of time and a substantial amount of money developing and introducing this product you love, but a year passes and not one unit sells.What at fi
Leaning Toward Change
Seduced by the publicity surrounding the impact of Lean on organizations, it’s no surprise that people new to Lean, upon hearing or reading such information, are anxious to implement a continuous improvement initiative in their organizations.What has received little publicity, however, and often frustrates Lean implementation, are the employees on whom Lean is often inflicted, albeit unwittingly. The culture of an organization can repel at
ecome an integral part of our lives. In fact, it is hard to name a technology which has left so big an Seduced by the publicity surrounding the impact of Lean on organizations, it’s no surprise that people new to Lean, upon hearing or reading such information, are anxious to implement a continuous improvement initiative in their organizations.What has received little publicity, however, and often frustrates Lean implementation, are the employees on whom Lean is often inflicted, albeit unwittingly. The culture of an organization can repel at
3 No-Fail Strategies for Promoting Your Business
In a funk because other sales people seem to be winning all the new business opportunities? It’s time to start claiming your share of the market. By implementing 3 key promotional strategies you’ll be able to enhance your credibility, get established as the preferred business of choice, and get super exposure even if you don’t win the business this time.Here are 3 tips that will boost your business development promotional efforts and help
our lives. In fact, it is hard to name a technology which has left so big an In a funk because other sales people seem to be winning all the new business opportunities? It’s time to start claiming your share of the market. By implementing 3 key promotional strategies you’ll be able to enhance your credibility, get established as the preferred business of choice, and get super exposure even if you don’t win the business this time.Here are 3 tips that will boost your business development promotional efforts and help
Target Marketing: Get 'em While They're Young?
Many marketers believe that if you get customers to buy from you at a young age, they will stay with you for life. However, if you think about your own buying habits, you will see the error in this. Do you buy the same products, use the same services and shop in the same places you did 20, 10 or even five years ago?Some changes occur because of lifestyle shifts. Parents of young children have different wants and needs (and financial abilit
hard to name a technology which has left so big an Many marketers believe that if you get customers to buy from you at a young age, they will stay with you for life. However, if you think about your own buying habits, you will see the error in this. Do you buy the same products, use the same services and shop in the same places you did 20, 10 or even five years ago?Some changes occur because of lifestyle shifts. Parents of young children have different wants and needs (and financial abilit
Competing With Big Businesses: Stay A Step Ahead Of Big Competitors
With the number of small businesses increasing by the day, the competition from larger companies is also getting tough. If you own a small business, chances are that you have faced stiff competition from some mall, supermarket, or department store at one time. Although small businesses do not have the kind of funds big businesses have, this does not mean that your small business cannot be a success. This article discusses some ways to compete suc
which has left so big an impact on modern life. Apart from the fact that the internet is a mine of information, a viable business
With the number of small businesses increasing by the day, the competition from larger companies is also getting tough. If you own a small business, chances are that you have faced stiff competition from some mall, supermarket, or department store at one time. Although small businesses do not have the kind of funds big businesses have, this does not mean that your small business cannot be a success. This article discusses some ways to compete suc
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