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Casual Articles - Lessons Learned from Two Years of Blogging (Part I of III)
To read the beginning of this special report, you can read part two here: http://ezinearticles.com/?id=58712Let's continue to discuss the various marketing principles that are involved in "popcorn marketing":2. Utilizing (and Creating) the Right 'Frame of Mind'Having popcorn on it's own may not mean much to people, but having it while enjoying a movie is something entirely different. It's this 'frame of mind' that cinemas are taking advantage of by providing the popcorn when you really want
When was the last time you thanked your customers?This often neglected gesture is a very powerful sales tool. As a small business owner, I want to know that the companies I chose to work with appreciate my business. Here are some of the opportunities you have to thank the people around you.1. When they place an order or make a purchase of any type. This may sound pretty obvious but my experience has taught me otherwise. Do you remember the last time a retailer thanked you for shopping at their store? Ha
1. Determine Why You Blog: I liken this to driving without directions. How do you know where you want to go unless you have a destination in mind? Having a purpose in mind will also focus you more.
If you decide to monetize your blog, you will have a concentrated body of work right at your fingertips. This makes for a tighter, more concise and interesting blog.
2. Appreciate Your Style: My writing style on this blog is what I term "conversational business-like." I throw in a bit of self-deprecating humor to illuminate points, and voila, I have a writing style.
As a blogger, especially in the beginning, you may get intimidated by other bloggers. You may wonder, "Am I too personal, too business-like, not funny enough, too sarcastic, etc."
My advice is, whatever your writing style, embrace it. Don't try to be like anyone else. You will never please everyone and you'll spend too much time trying to "sound" a certain way. This, IMHO, defeats the purpose of blogging, which is to convey information.<
Durable decal printing should take into consideration the message or artwork you need to display. For example, if you need your logo only, you will need to find the closest standard ink color available or use black as a solid stand by. Take into account, too, the color of the item your decals will be applied to. Make sure you have contrast so that the decal will stand out. Durable decals are made up of 3 basic components, which are decal size, decal material, and decal ink colors. They are provided as single labels wi
If you decide to monetize your blog, you will have a concentrated body of work right at your fingertips. This makes for a tighter, more concise and interesting blog.
2. Appreciate Your Style: My writing style on this blog is what I term "conversational business-like." I throw in a bit of self-deprecating humor to illuminate points, and voila, I have a writing style.
As a blogger, especially in the beginning, you may get intimidated by other bloggers. You may wonder, "Am I too personal, too business-like, not funny enough, too sarcastic, etc."
My advice is, whatever your writing style, embrace it. Don't try to be like anyone else. You will never please everyone and you'll spend too much time trying to "sound" a certain way. This, IMHO, defeats the purpose of blogging, which is to convey information.
In order to make a sale your customer needs to believe you are the person with the product or service who will solve their problem. They need to get to the point where they trust that you will make things better for them.Just because you know all about your products and services, your client will not. There may be huge gaps in their understanding of what you do and how long it takes. They may be ignorant of the knowledge and skill required to do what you do and what's more: they do not know what they do not
2. Appreciate Your Style: My writing style on this blog is what I term "conversational business-like." I throw in a bit of self-deprecating humor to illuminate points, and voila, I have a writing style.
As a blogger, especially in the beginning, you may get intimidated by other bloggers. You may wonder, "Am I too personal, too business-like, not funny enough, too sarcastic, etc."
My advice is, whatever your writing style, embrace it. Don't try to be like anyone else. You will never please everyone and you'll spend too much time trying to "sound" a certain way. This, IMHO, defeats the purpose of blogging, which is to convey information.
Clients often ask me, how do I know what to say on my website to get a visitor to buy from me? The answer actually goes back to a very basic marketing principle: Know your target customer. If you don’t know who your customer is, what they want, and why they came to your website, then you can’t possibly know how to persuade them to buy. So how do you decide who your target customer is and once you do that, what do you say to them?I recently conducted an online search for the random phrase, “red shoes”. When
As a blogger, especially in the beginning, you may get intimidated by other bloggers. You may wonder, "Am I too personal, too business-like, not funny enough, too sarcastic, etc."
My advice is, whatever your writing style, embrace it. Don't try to be like anyone else. You will never please everyone and you'll spend too much time trying to "sound" a certain way. This, IMHO, defeats the purpose of blogging, which is to convey information.
Seasoned exhibitors know that one of the more important elements in making your trade show investment a success is proper training of the booth staff. In order to project a concise and consistent message at the show, everyone working the show needs to be able to "walk the talk". It's a good idea to have several short sessions with your booth staff before, during and after the show.Pre-show TrainingNo trade show exhibitor should hit the show floor without having done proper booth staff training. Im
The best - not to mention easiest and quickest - way to do that is to be true to you. Not only will you write better, you'll enjoy the process more.
3. More is Better: As in, more posts. Update your blog regularly for maximum effect. Search engines are driven by content. The more you feed the hungry search engine monster, the more popular your blog becomes, the more links you get and the higher your PR rankings.
4. Blog Fearlessly! As in, don't be afraid to tackle controversial topics, angles, etc. As we all know, controversy sells. Don't gratuitously cover controversial topics, but don't back down if the occasion presents itself.
For example, my 11/7/06 post was entitled, Should Freelance Writers Have a Minimum Wage? In this article, I proposed a minimum pay scale. I got some flack from that. BUT, at least it started a debate (or rather, continued one that's been raging fiercely since content writing became the rage).
5.
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